Agape 12

What Agape 12 does

Agape Milano is a privately held concept store and showroom located at Via Statuto, 12 in Milan, Italy, operated under the trade name Agape Milano by Zenucchi Design Code. The business offers an exclusive, curated selection of premium interior design products oriented around contemporary living, with a catalog built across twelve core categories: washbasins, washbasin countertops, sanitary ware, bathtubs, storage containers/cabinets, mirrors, heating elements (towel warmers), accessories and complements, lighting, faucets and shower heads, showers and shower trays, and modular bathroom systems. The portfolio features named designer collaborations including the Cenote a colonna washbasin by Patricia Urquiola, the Undici Inox a colonna stainless steel washbasin by Benedini Associati, the Rendez-vous accessory collection by Marco Carini, and the Face à face bathtub by Jean Nouvel Design.

The business operates a single physical showroom in Milan city center as its primary distribution channel, supplemented by an appointment-based consultation model (Prenota un appuntamento) for personalized design engagement with consumers and interior design professionals. Marketing is concentrated on Instagram (@agape_milano) as the principal top-of-funnel channel, and the company references an Agape Stores retailer network page indicating some distribution beyond the Milan flagship, though no partner identities are disclosed. Pricing is not publicly available on the website, and transactions appear to be project-based and consultation-driven rather than transactional e-commerce.

No technology platform, digital product, AI capability, software API, or mobile application is associated with the offering. No funding rounds, ownership structure, management team, headcount, or financial performance data are disclosed in the available source material. Agape Milano is classified as a private operating boutique concept store targeting design-conscious residential and commercial customers primarily in the Lombardy region of Italy.

Name

Agape 12

Legal name

Agape Milano

Website

https://agape12.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Agape Milano is a private concept store and showroom in Milan operated by Zenucchi Design Code, offering a curated selection of premium bathroom and contemporary interior design products across twelve categories, featuring designs by Patricia Urquiola, Jean Nouvel Design, Marco Carini, and Benedini Associati.

Ownership category

akta.pro rank

Product category

Luxury Bathroom Fixtures & Interior Design Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Bathroom fixtures
• Interior design retail
• Premium sanitary ware
• Designer home furnishings
• Contemporary bathroom products

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Agape Milano is a concept store and showroom in Milan offering an exclusive, curated selection of contemporary interior design products centered on premium bathroom fixtures and furnishings. The offering spans twelve product categories—washbasins, washbasin countertops, sanitary ware, bathtubs, storage cabinets, mirrors, heating elements, accessories, lighting, faucets and shower heads, shower systems, and modular systems—alongside featured designer pieces by Patricia Urquiola, Marco Carini, Benedini Associati, and Jean Nouvel Design. Customers can book showroom appointments for personalized consultation and view products in person.

Product overview

Agape Milano is a concept store offering an exclusive selection of contemporary interior design products for modern living, specializing in premium bathroom fixtures and furnishings. The portfolio centers on twelve core product categories: washbasins (Lavabi), washbasin countertops, sanitary ware, bathtubs, containers/cabinets, mirrors, heating elements (towel warmers), accessories and complements, lighting, faucets and shower heads, showers and shower trays, and modular systems. Notable named products include the Cenote a colonna washbasin by Patricia Urquiola, the Undici Inox a colonna stainless steel washbasin by Benedini Associati, the Rendez-vous accessory collection by Marco Carini, and the Face à face bathtub by Jean Nouvel Design. The offering is a single curated collection rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavabi (Washbasins)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Dornbracht: Established German luxury bathroom fittings brand with deep architectural/specifier distribution globally. Comparable on premium positioning and specification channel, though broader and more international than a single Milan showroom.
• Vola: Danish premium bathroom fittings brand with iconic designer pedigree (Arne Jacobsen). Competes in the same designer-led premium fittings segment and is often co-specified in luxury bathroom projects alongside Italian brands like Agape.
• Hansgrohe/Axor: Axor is Hansgrohe's designer bathroom brand, featuring collaborations with figures like Philippe Starck and Antonio Citterio. Operates at broader scale but in the same premium, designer-driven bathroom fittings category.

Direct peers

• Devon&Devon: Italian luxury bathroom brand offering bathtubs, washbasins, and bathroom furnishings with a classic-modern design aesthetic. Operates flagship showrooms in major design capitals and competes for the same high-end specifier and end-customer projects.
• Antoniolupi: Italian premium bathroom furniture and washbasin brand with strong designer collaborations and a curated retail presence. Operates in the same luxury bathroom specification category with a comparable Italian design-led positioning.
• Falper: Italian designer bathroom furniture brand with collections designed by well-known architects. Competes directly with Agape's containers, washbasins, and bathroom furniture ranges in the premium specification market.
• CEA Design: Italian manufacturer of designer bathroom taps, fittings, and shower systems. Directly overlaps with Agape Milano's "Rubinetti e soffioni" and shower categories within the same premium, designer-led specification segment.
• Boffi: Italian luxury manufacturer of bathrooms and kitchens, with designer collaborations and flagship showrooms including in Milan. Directly comparable to Agape Milano in positioning, designer pedigree, and premium bathroom/kitchen category focus.
• Agape (agapedesign.it): The actual Agape bathroom brand whose products Agape Milano resells. The parent brand's product pages (Cenote a colonna, Undici Inox a colonna, Rendez-vous, Face à face) are linked directly from the showroom's website, making this the closest direct comparable — same products, complementary retail channel.
• Zucchetti Kos: Italian premium bathroom fittings brand (faucets, shower systems) widely specified in luxury residential and hospitality projects. Comparable as a competing Italian premium fittings brand carried through similar designer-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/agape_milano
• Facebookfacebook.com/agape12store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agape 12