Florida Design

What Florida Design does

Florida Design is a regional luxury interior design and architecture magazine founded in 1990 and operated by Palm Beach Media Group North, LLC, headquartered in West Palm Beach, Florida. The publication produces a core print magazine, a digital edition distributed via Zinio, and three dedicated regional editions covering the Miami, Naples, and Sarasota markets. Editorial content covers Florida luxury homes, designer profiles, art, furniture, outdoor living, and design trends, with supplementary franchises including FD Conversations and FD Travels.

The company monetizes through four primary streams: print and digital subscriptions, display and native advertising, a Resource Guide premium partner directory, and sponsored content placements. Ancillary revenue comes from Digital Studio creative services and the annual Seaglass Awards program, which functions as both an industry-recognition event and a sponsorship platform. Distribution is recurring (annual subscriptions) and reaches readers beyond Florida into other US states, North and South America, Europe, the Middle East, and Guam.

The target audience comprises affluent Florida homeowners, interior designers, architects, real estate professionals, and luxury home product brands. Florida Design maintains a multi-channel presence through its website, email newsletters, social media accounts on Facebook, Instagram, Pinterest, and X, and event sponsorships. The technology stack is conventional digital publishing infrastructure (WordPress, Zinio, HubSpot, Google/DoubleClick, Facebook remarketing, Quantcast analytics, PayPal and CardConnect for payments) with no disclosed proprietary AI/ML capability.

Name

Florida Design

Legal name

Palm Beach Media Group North, LLC

Website

https://floridadesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Design is a regional luxury interior design and architecture magazine (founded 1990, West Palm Beach, FL) producing print and digital editions plus Miami, Naples, and Sarasota regional titles, monetized through subscriptions, advertising, a Resource Guide directory, and the Seaglass Awards program for affluent homeowners, designers, and luxury home brands.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Magazine Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Design magazine publishing
• Regional home editions
• Architecture editorial content
• Luxury lifestyle media

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Magazine subscriptions including regional editions (Miami, Naples, Sarasota) available in both print and digital formats, generating recurring subscription revenue from design enthusiasts and homeowners.
2. Advertising: Display advertising, sponsored content, and brand partnerships featured throughout the magazine and website, targeting the publication's affluent readership.
3. Resource Guide / Premium Partner Directory: Featured partner directory showcasing design brands, furniture, lighting, architects, and other home design vendors with premium placement options.
4. Sponsored Content: Sponsored articles featuring brands such as Deckmasters of South Florida, Castelle, Trane, and other home design brands, integrated into the publication's editorial content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Florida Design is a print and digital magazine publication dedicated to fine interior design, architecture, furnishings, and luxury lifestyle for affluent Florida homeowners and design professionals. It distributes a flagship magazine alongside regional editions for Miami, Naples, and Sarasota markets through print and digital subscriptions, and monetizes its affluent audience via display advertising, sponsored content, a premium resource guide, and the annual Seaglass Awards program.

Product overview

Florida Design is a print and digital magazine focused on interior design, architecture, and luxury lifestyle content. The publication operates as a multi-platform media company offering a core print magazine, digital editions via Zinio, and regional editions targeting Miami, Naples, and Sarasota markets. The company also organizes the annual Seaglass Awards program recognizing design excellence, maintains a Design Resource Guide directory, and produces editorial content including FD Conversations and FD Travels. Additional offerings include event calendar services and a Digital Studio for creative services. The publication reaches readers across the United States, North and South America, Europe, The Middle East, and Guam, with regional editions distributed in major Florida metropolitan areas.

Differentiator

Problem solved

Functional benefit

Brands

• Seaglass Awards: An awards program recognizing excellence in interior design and architecture featured in the magazine.

Products and services

• Florida Design Magazine (Print) Print flagship magazine dedicated to fine interior design, furnishings, architecture, and luxurious lifestyle, distributed by subscription to affluent readers across the United States, the Americas, Europe, the Middle East, and Guam.
• Florida Design Digital Magazine Digital edition of the Florida Design magazine accessible online and via mobile through the Zinio app, providing the same interior design, architecture, and luxury lifestyle content in a digital format.
• Florida Design Miami Edition Regional edition focused on interior design, architecture, and luxury homes in the Miami market, offered with its own dedicated subscription and content lineup.
• Florida Design Naples Edition Regional edition focused on interior design, architecture, and luxury homes in the Naples market, offered with its own dedicated subscription and content lineup.
• Florida Design Sarasota Edition Regional edition focused on interior design, architecture, and luxury homes in the Sarasota market, offered with its own dedicated subscription and content lineup.
• Seaglass Awards Annual industry awards program run by Florida Design that recognizes excellence in Florida interior design and architecture across categories such as contemporary architecture, landscape architecture, kitchen design, bathroom design, and other interior design categories.
• Design Resource Guide Premium partner directory on floridadesign.com featuring design-related vendors and service providers across Kitchen & Bath, Lighting, Furniture, Architects, and Flooring categories, providing advertising and brand placement opportunities for home design brands.
• Digital Studio Digital production and creative services offered by Florida Design for advertising partners and content creation, supporting brand and editorial production needs.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Deckmasters of South FloridacoreStrategic or Co-development PartnerFeatured sponsored content partner showcasing biophilic design projects. Jon Benaglio, VP of Deckmasters of South Florida, contributes articles on outdoor living and sustainable wood materials for Miami climate. Partnership highlights Maximo Thermowood products for outdoor design applications.
• TranecoreStrategic or Co-development PartnerTrane sponsored content focusing on HVAC maintenance and energy efficiency for Florida homes. Article provides educational content about preventing HVAC emergencies in summer, positioning Trane as a thought leader in home comfort.
• CastellecoreStrategic or Co-development PartnerSponsored content showcasing Castelle's outdoor furniture collections (Talon, Preston, Nosara). Nearly 50-year-old company featured for handcrafted aluminum outdoor furnishings and new collection introductions.
• Design Within Reach (DWR)minorStrategic or Co-development PartnerCoverage of new DWR showroom opening at Mall at University Town Center in Sarasota. 12,340-square-foot space featuring mid-century modern furniture, lighting, and outdoor collections.
• Visual Comfort & Co.Channel Partner/ Reseller/ DistributorFeatured brand in outdoor living roundup article. Antigua drum chandelier and lighting products showcased in loggia living feature.
• Casa BrancaminorChannel Partner/ Reseller/ DistributorPerformance fabric brand featured in outdoor living content. Audrey collection of stain-repellant and sun-resistant fabrics highlighted.
• Lexington Furniture (Tommy Bahama)minorChannel Partner/ Reseller/ DistributorOutdoor furniture brand featured in loggia living roundup. Seabrook lounge chair with all-weather wicker highlighted.
• Worlds AwayminorChannel Partner/ Reseller/ DistributorHome furnishings brand featured in outdoor living article. Giada coffee table with natural texture highlighted.
• Premium Partner DirectorycoreChannel Partner/ Reseller/ DistributorResource Guide featuring premium partner directory covering Kitchen & Bath, Lighting, Furniture, Architects, and Flooring categories. Provides advertising and brand placement opportunities for home design vendors.
• Seaglass Awards SponsorscoreGTM or Marketing PartnerAnnual Seaglass Awards program recognizing design excellence. Categories include Contemporary Architecture, Landscape Architecture, Kitchen Design, Bathroom Design, and multiple interior design categories. Partnership opportunity for brands seeking visibility among Florida design community.
• Palm Beach Media Group North, LLCcoreOthersParent company operating Florida Design and related publications including palmbeachmedia.com. Entity responsible for publication operations, advertising sales, and content production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Houzz: Digital platform for home design and remodeling featuring photos, products, and professional directories. Comparable in serving interior designers, architects, and affluent homeowners seeking design inspiration, but operates as a digital marketplace rather than editorial publication.

Broad incumbents

• House Beautiful: Established home design magazine with print and digital editions. Comparable in subject matter (interior design, furnishings, architecture) though operates at larger scale with broader mainstream audience.
• Architectural Digest: Premier global design magazine with print, digital, and video platforms. Direct competitor in luxury interior design editorial space, but at significantly larger scale and broader geographic reach than Florida Design.
• Elle Decor: National design magazine covering interior design, fashion, and lifestyle. Direct competitor in design editorial space, with broader national reach and Condé Nast parent backing.
• Better Homes & Gardens: Mainstream home and garden magazine with much broader audience reach. Comparable in subject matter (home design) but operates at significantly larger scale with broader demographic targeting than Florida Design's affluent niche.

Direct peers

• Dwell: Modern design and architecture publication covering residential design, products, and culture. Comparable in editorial coverage of contemporary residential architecture and design with similar advertiser base.
• Veranda: Luxury design and lifestyle magazine featuring interior design, architecture, and gardens. Comparable in audience and editorial focus on affluent homeowners and design professionals seeking high-end design inspiration.
• Milieu Magazine: Luxury interior design magazine featuring high-end residential projects. Comparable in audience targeting affluent homeowners and design professionals, with similar editorial product focused on upscale residential interiors.
• Luxe Interiors + Design: Regional luxury design magazine covering multiple US markets including Florida. Closest comparable in regional focus, affluent homeowner targeting, and multi-edition model, with very similar revenue mix of advertising and subscriptions.
• Traditional Home: Luxury home design publication covering traditional and transitional design styles. Comparable in audience and content focus on upscale residential design, though with style focus rather than geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FLDesignMag
• Facebookfacebook.com/FLDesignMag
• Instagraminstagram.com/floridadesign
• Pinterestpinterest.com/floridadesign
• LinkedInlinkedin.com/company/florida-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Design