VisionPoint Eye Center

What VisionPoint Eye Center does

VisionPoint Eye Center is a multi-physician, privately-held ophthalmology and optometry practice headquartered in Bloomington, Illinois, formed in 2019 through the merger of four established local eye-care groups. The practice delivers comprehensive medical and surgical eye care — including comprehensive eye exams, LASIK and ASA refractive surgery using Illinois' first WaveLight Plus platform, laser-assisted cataract surgery with Alcon LenSx, premium IOL implantation (PanOptix, Vivity, Toric, Light Adjustable Lens), iStent glaucoma micro-bypass, a dedicated dry-eye clinic with IPL therapy, iLink corneal cross-linking for keratoconus, urgent eye care, and medical management of glaucoma, diabetic retinopathy, and macular degeneration — under one roof in a 28,000-square-foot facility with 40+ exam rooms, plus a Pontiac satellite. The on-site 1107 Optique optical boutique retails 1,500+ designer frames and contact lenses, creating a vertically integrated exam-to-eyewear funnel.

The clinical model is delivered by 13 providers (4 ophthalmologists/MDs and 9 optometrists/ODs) with over 150 years of combined experience, supported by a Compulink eye-care EMR, HIPAA-compliant patient portal, and online self-assessment tools that drive self-serve appointment requests and LASIK/cataract/dry-eye consultations. Revenue is generated across four streams: insurance-reimbursed clinical eye care and medical disease management, fee-for-service surgical procedures (LASIK at $2,500/eye; cataract surgery with premium-IOL upsells of $1,500–$4,000+/eye), retail optical sales through 1107 Optique, and CareCredit-financed cash-pay elective procedures. Preferred-provider status with BCBS, Health Alliance, Humana, Cigna, Aetna, and United Healthcare anchors patient flow, while direct-to-consumer marketing via SEO, social, patient testimonials, and a VIP referral program supports surgical conversion.

The practice operates as a physician-owned independent group serving the Bloomington-Normal, Champaign, and Pontiac communities of Central Illinois. No outside private equity, strategic parent, or institutional investment has been disclosed; ownership and governance rest with the founders/partners of the merged legacy practices. The business is an operating multi-site clinical group rather than a technology or platform company, with moat anchored in clinician talent, surgical technology access, and consolidated retail-leveraged patient capture.

Name

VisionPoint Eye Center

Legal name

VisionPoint Eye Center

Website

https://visionpointeye.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

VisionPoint Eye Center is a physician-owned ophthalmology and optometry practice in Bloomington, Illinois, formed in 2019 through the merger of four legacy groups, delivering LASIK, cataract surgery, dry-eye treatment, and comprehensive eye care to Central Illinois patients across two locations.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Ophthalmology services
• Cataract surgery
• LASIK vision correction
• Dry eye treatment
• Optical retail

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Eye Care Services: Revenue from comprehensive eye exams, medical eye disease management, diagnostic testing, and urgent eye care services billed to insurance or paid out-of-pocket.
2. Surgical Procedures: Cataract surgery (including laser-assisted and refractive options with premium IOLs), LASIK, ASA, and oculoplastic procedures. Revenue from facility fees, surgeon fees, and premium lens upgrades not covered by standard insurance.
3. Optical/Retail: Eyewear sales through 1107 Optique boutique featuring over 1500 frames and premium brands (Lafont, Etnia Barcelona, SALT). Contact lens sales and fittings.
4. Premium IOL Upgrades: Additional fees for premium intraocular lens options including PanOptix trifocal, Vivity extended vision, Toric astigmatism-correcting, and Light Adjustable Lens implants for cataract surgery.
5. Financing Programs: CareCredit healthcare credit card financing with promotional 0% interest plans and extended payment options for LASIK, premium IOLs, and other elective procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

VisionPoint Eye Center is a multi-physician comprehensive ophthalmology and optometry practice offering LASIK, ASA refractive surgery, cataract surgery (including laser-assisted and premium IOL options), a dedicated Dry Eye Clinic with IPL therapy, corneal cross-linking, comprehensive eye exams, contact lens fittings, urgent eye care, and an on-site optical boutique (1107 Optique). The practice consolidates surgical, medical, and retail eye care in a single 28,000-square-foot facility supported by an in-house surgical center.

Product overview

VisionPoint Eye Center is a multi-physician comprehensive ophthalmology and optometry practice offering a unified suite of eye care services. The practice combines four legacy eye care groups into a single 28,000-square-foot facility in Bloomington, Illinois, with a satellite office in Pontiac. Core surgical offerings include LASIK, ASA, and cataract surgery (including laser-assisted procedures using the Alcon LenSx femtosecond laser and WaveLight Plus platform - Illinois' first). Premium IOL options include Light Adjustable Lens (LAL), PanOptix Trifocal, Vivity Extended Vision, and Toric lenses. Supporting services include a dedicated Dry Eye Clinic with IPL therapy, corneal cross-linking for keratoconus, comprehensive eye exams, contact lens services (including scleral lenses), the 1107 Optique optical boutique, urgent eye care, and medical management of glaucoma, diabetic retinopathy, and macular degeneration.

Differentiator

Problem solved

Functional benefit

Brands

• 1107 Optique: On-site optical boutique offering over 1500 frames, designer eyewear lines including Lafont, Etnia Barcelona, and SALT, and sunglasses. Part of the VisionPoint Eye Center facility.

Products and services

• LASIK Eye Surgery Bladeless laser vision correction using the WaveLight Plus LASIK platform (Alcon Refractive Suite) to reshape the cornea and correct nearsightedness, farsightedness, and astigmatism. Targeted at adult patients seeking to reduce dependence on glasses or contact lenses, with over 15,000 procedures performed by the surgical team.
• ASA (Advanced Surface Ablation) Surface ablation laser vision correction procedure offered as an alternative for patients who are not candidates for traditional LASIK. Performed by the ophthalmology surgical team.
• Cataract Surgery Cataract removal and intraocular lens (IOL) implantation performed at the Eastland Medical Plaza Surgicenter. Offers traditional monofocal and premium IOL options for patients seeking reduced dependence on glasses after cataract removal. Over 98% success rate reported.
• Laser Cataract Surgery Femtosecond laser-assisted cataract surgery using the FDA-cleared Alcon LenSx system for precise corneal incisions, capsulotomies, and lens fragmentation. Targeted at cataract patients seeking greater surgical precision and accuracy.
• Dry Eye Clinic Dedicated clinic for chronic dry eye disease and ocular surface disease using advanced diagnostics, Intense Pulsed Light (IPL) therapy for meibomian gland dysfunction and rosacea, and tailored treatment regimens. Serves adult patients with persistent dry eye symptoms.
• Corneal Cross-Linking (iLink) FDA-approved therapeutic treatment using medication eye drops and ultraviolet light to stiffen and strengthen corneas weakened by progressive keratoconus and corneal ectasia. Targeted at patients with progressive keratoconus or corneal ectasia.
• Corneal Transplants Corneal graft surgery to replace diseased or scarred cornea with clear donor tissue. Performed by Dr. Catharine Crockett for patients with severe corneal disease.
• Comprehensive Eye Exams Full-scope eye health examinations for adults and children including refraction, dilation, digital retinal photography, OCT, visual field testing, and screening for eye diseases. Targeted at patients of all ages needing routine or diagnostic eye care.
• Contact Lens Services Professional fitting and dispensing of premium contact lenses including soft dailies, toric, multifocal, gas permeable, scleral lenses for keratoconus, and corneal refractive therapy. Includes online contact lens reordering for established patients.
• 1107 Optique (Eyewear Retail) On-site optical boutique featuring over 1,500 frames and designer eyewear lines including Lafont, Etnia Barcelona, and SALT, with personalized fitting services and prescription fulfillment.
• Urgent Eye Care Clinic Same-day urgent eye care during regular business hours plus after-hours on-call doctor coverage for emergencies. Addresses red eye, pain, foreign body, flashes and floaters, sudden vision changes, and other acute issues.
• Eye Disease Management Long-term medical management of chronic eye diseases including glaucoma, diabetic retinopathy, macular degeneration, keratoconus, and corneal scarring. Includes diagnostic monitoring and treatment for anterior and posterior segment disorders.

Quantifiable outcome

• 100% of patients reached 20/20 vision after WaveLight Plus LASIK, with over half achieving 20/12 vision
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Eastland Medical Plaza SurgicentercoreStrategic or Co-development PartnerOutpatient cataract surgery facility (Building C, 1505 Eastland Drive, Bloomington, IL) where VisionPoint surgeons perform cataract procedures. Provides surgical facilities coordinated directly through VisionPoint's cataract team.
• Alcon (LenSx Femtosecond Laser, Refractive Suite)coreTechnology or IntegrationAlcon provides the LenSx femtosecond laser system for laser cataract surgery and the complete Refractive Suite including WaveLight Plus LASIK platform. VisionPoint is Illinois' first and only WaveLight Plus provider.
• RxSight (Light Adjustable Lens)coreTechnology or IntegrationLicensed provider of RxSight Light Adjustable Lens (LAL) technology for cataract surgery, allowing post-operative vision customization without additional surgery.
• iLink (FDA-approved Corneal Cross-Linking)coreTechnology or IntegrationLicensed provider of FDA-approved iLink corneal cross-linking for progressive keratoconus treatment, using medication eye drops and ultraviolet light.
• Major Insurance Carriers (Blue Cross/Blue Shield, Health Alliance, Humana, Cigna, Aetna, United Healthcare)coreChannel Partner/ Reseller/ DistributorPreferred provider relationships with major health and vision insurance plans. Practice participates in insurance networks, generating patient referrals through insurance channel relationships.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• American Vision Partners: PE-backed (BPEA) eye care platform integrating ophthalmology practices, ASCs, and optical retail in the Southwest. Similar full-stack offering (medical, surgical, optical) with premium IOL and LASIK programs.
• EyeSouth Partners: Private equity-backed eye care physician services organization affiliating ophthalmology and optometry practices primarily across the Southeast and Midwest. Closely comparable consolidation model and multi-subspecialty offering.
• Barnet Dulaney Perkins Eye Center: Multi-specialty eye care group providing cataract surgery, LASIK, glaucoma management, and optical retail across the Southwest. Comparable surgical-plus-optical-retail offering in a regional cluster footprint.
• EyeCare Partners: PE-backed (KKR) multi-specialty eye care platform operating optometry and ophthalmology practices with optical retail and ASCs across the Midwest and beyond. Directly comparable as a physician-led consolidator with surgical, medical, and optical retail revenue streams — VisionPoint's structural blueprint for scale.
• Clarkson Eyecare: Large multi-location optometry and ophthalmology practice with optical retail in the Midwest. Directly comparable Midwest footprint, multi-provider model, and integrated optical services.
• Mann Eye Institute: Multi-location ophthalmology and optometry practice offering LASIK, cataract surgery with premium IOLs, and dry eye services. Directly comparable service-line breadth and premium elective positioning.
• US Eye (USOP): Multi-specialty eye care platform with affiliated ophthalmology and optometry practices, ASCs, and optical retail. Comparable integrated service-line model with regional cluster strategy.

Broad incumbents

• Ophthalmic Consultants of Boston: Large multi-specialty ophthalmology practice group with subspecialty depth across retina, glaucoma, cornea, and refractive surgery. Comparable subspecialty depth and premium surgical offering at a larger regional scale.
• University of Illinois Hospital & Health Sciences System — Department of Ophthalmology: Academic ophthalmology department providing comprehensive subspecialty eye care and complex case management in Illinois. Comparable as an Illinois-based provider of advanced surgical and subspecialty ophthalmology services.

Emerging players

• LasikPlus (LCA-Vision): National LASIK-focused chain offering laser vision correction at high volume. Comparable on LASIK service line and advanced laser platforms, though narrower scope (no comprehensive medical ophthalmology or optical retail).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisionPointEyeCenter
• Instagraminstagram.com/visionpointeyecenter
• LinkedInlinkedin.com/company/visionpoint-eye-center-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisionPoint Eye Center