What Hansen Werbetechnik does

Hansen Werbetechnik GmbH is a privately held German specialist in advertising technology (Werbetechnik) headquartered at Philipp-Reis-Str. 9-11, 63303 Dreieich-Sprendlingen in the Rhein-Main metropolitan area near Frankfurt. The company operates a vertically integrated model that spans consulting, design, fabrication and installation for corporate and public-sector clients, with in-house manufacturing at its Dreieich facility covering CNC milling, laser cutting and graving, UV-direct large-format printing, LED illuminated signage, vinyl lettering, and custom metal construction.

The core service portfolio comprises four interlocking lines: Lichtwerbung (LED illuminated letters, light boxes, facade and rooftop systems), Schilder (signs, wayfinding, pylons, 3D letters), Beschriftung (window, vehicle, wall and floor films), and Digitaldruck (large-format printing on banners, acrylic, glass, metal, and textile). On top of this base, the firm runs two proprietary sub-brands — SERVIZZ, a food-safe, dishwasher-safe acrylic buffet and counter system, and ODREY, lounge seat covers and cushions — alongside a standardized-product e-commerce webshop carrying rollups, beachflags, light shaft covers, sneeze guards, monitor stands and acrylic display items.

Revenue is generated through two distinct mechanics: individually quoted custom installation projects for enterprise and public-sector accounts (with case studies spanning Crédit Agricole, Continental, Hessischer Rundfunk, Stadtwerke Dreieich, HBK, Heinrich Göbel/Ford Trucks, Goethe-Universität Frankfurt, and Kreisstadt Dietzenbach), and fixed-price transactional sales via the webshop for standardized SKUs. The customer base is horizontally segmented across business/corporate, retail, public institutions, and gastronomy/hospitality, with project work primarily concentrated in the Rhein-Main region and webshop distribution extending nationally within Germany. No external funding, parent company, or acquisition activity is recorded, and no AI/ML capability is disclosed across the product surface.

Name

Hansen Werbetechnik

Legal name

Hansen Werbetechnik GmbH

Website

https://hansen-werbetechnik.de

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Hansen Werbetechnik GmbH is a German specialty advertising-technology manufacturer and installer based in Dreieich (Frankfurt Rhein-Main), delivering illuminated signage, wayfinding, large-format printing, custom acrylic fabrication, and CNC metalwork for corporate, public-sector, retail, and hospitality clients, supplemented by a standardized-product webshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Dreieich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Project Services: Project-based revenue from custom advertising technology installations. Includes consultation, design, fabrication, and installation services for corporate branding, trade show exhibits, office interiors, exterior signage, and wayfinding systems. Projects are individually quoted based on scope and materials.
2. Web Shop Product Sales: E-commerce sales of standardized products including rollups, beachflags, acrylic displays, light shaft covers, serving equipment (SERVIZZ brand), and point-of-sale materials. Products are pre-priced with fixed pricing for standard items.
3. ODREY Brand Products: Sales of ODREY brand lounge furniture accessories including seat covers and cushions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Hansen Werbetechnik is a specialist advertising technology manufacturer and full-service provider executing custom signage, illuminated advertising, vinyl lettering, large-format digital printing, and wayfinding projects for corporate and public-sector clients. The company operates an in-house workshop at its Dreieich headquarters for acrylic glass processing (CNC milling, laser cutting/engraving), metal construction, and LED signage fabrication, complemented by an e-commerce webshop selling standardized products such as rollups, beachflags, light shaft covers, SERVIZZ serving equipment, and ODREY lounge furnishings.

Product overview

Hansen Werbetechnik is a professional signage and advertising technology company based in Dreieich, Germany (Frankfurt Rhein-Main area). The company offers a comprehensive portfolio of signage, advertising, and display products and services. Core services include Lichtwerbung (light advertising with illuminated signs and LED solutions), Schilder (signs and wayfinding systems), Beschriftung (window films and vehicle lettering), and Digitaldruck (large format digital printing). The product portfolio includes Acrylglas-Produkte (acrylic glass products) such as display cases, lottery boxes, and light shaft covers, as well as branded product lines SERVIZZ (food presentation equipment) and ODREY® (lounge furnishings). The company operates a Webshop offering standardized products including Rollups, Beachflags, trade show displays, monitor stands, and easels. Production capabilities include CNC milling and constructive metal construction. Services range from consultation and design through manufacturing to installation, serving clients in office, retail, public institutions, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ODREY®: Sitzbezüge und Kissen für Lounge-Ausstattungen
• SERVIZZ
• InForm

Products and services

• Lichtwerbung (Illuminated Advertising) Custom illuminated signage solutions including illuminated letters, light boxes, LED systems, light transparents, and rooftop advertising systems for building facades, designed and installed for commercial and public-sector clients.
• Schilder (Signs and Wayfinding Systems) Production and installation of door signs, company signs, wayfinding systems, pylons, notice signs, construction signs, 3D letters, and form-millings for offices, public buildings, and corporate campuses.
• Beschriftung (Vinyl Lettering and Films) Application of decorative films, frosted glass films, sun protection films, and lettering films on windows, vehicles, walls, and floors for branding, privacy, and visual communication.
• Digitaldruck (Large-Format Digital Printing) UV direct printing and large-format printing on banners, flags, acrylic, glass, metal, textile stretch frames, and other materials for indoor and outdoor advertising applications.
• Acrylglas-Produkte (Acrylic Glass Products) In-house manufactured acrylic glass products including brochure holders, product displays, lottery boxes (Losboxen), sneeze guards, display cases, and light shaft covers, produced at the Dreieich facility.
• CNC Fräsen (CNC Milling Service) CNC milling service for precision manufacturing of custom metal and acrylic parts, signage components, pylons, facade elements, and structural pieces.
• Konstruktiver Metallbau (Constructive Metal Construction) Custom metal construction services for advertising and architectural applications including pylons, facade elements, illuminated sign frames, and structural advertising components.
• SERVIZZ Food Presentation Line

Quantifiable outcome

• Successfully completed office branding project of approximately 2,800 m² for Crédit Agricole Frankfurt office
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Kunsttäter e.V.minorOthersCommunity engagement partnership. Hansen Werbetechnik has been supporting the Kunsttäter e.V. association for many years, which provides youth who have committed offenses the opportunity to complete community service hours in a sculpture workshop and discover art as a path to personal development. Hansen provided advertising technology support for the organization's 25th anniversary celebration.
• JazzuniqueminorStrategic or Co-development PartnerCreative agency collaboration. Jazzunique served as the main contact for the Crédit Agricole office branding project, working with Hansen Werbetechnik as the advertising technology implementation partner for the complete office fit-out.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• HYGH AG: Berlin-based digital out-of-home advertising startup operating programmatic DOOH screens. Represents the digital/signage convergence trend that may compete with or complement traditional Lichtwerbung players like Hansen.

Direct peers

• Schneid Lichtwerbung: German light advertising company offering illuminated signage, channel letters, and facade advertising systems. Closely comparable in product mix and customer type to Hansen's Lichtwerbung line.
• Heiler Lichtwerbung: German illuminated sign manufacturer with a similar product portfolio of light boxes, illuminated letters, and facades. Directly competes with Hansen in the regional Lichtwerbung category for corporate and municipal customers.

Broad incumbents

• JCDecaux SA: Global leader in outdoor advertising and street furniture. Operates analog and digital signage in public spaces across Germany, including transit and municipal contracts that overlap with Hansen's public-institution and wayfinding work.
• Clear Channel Outdoor: Global outdoor advertising company with operations across Germany. Overlaps with Hansen in the corporate and institutional outdoor signage category, but at substantially larger scale.
• Ströer SE & Co. KGaA: Germany's largest outdoor advertising company, headquartered in Cologne. Hansen competes in a much narrower scope of custom signage and Lichtwerbung, but Ströer operates in the broader out-of-home advertising value chain Hansen addresses.
• Wall GmbH: German street furniture advertising company (part of JCDecaux group). Provides citylight and other public-facing advertising structures in German cities, comparable to Hansen at the institutional/big-format signage end of the market.

Regional players

• Gewista: Austrian outdoor advertising provider serving the DACH region. Comparable offering in transit and outdoor advertising hardware, based in Austria rather than Germany but serving an adjacent market.

Others

• Avery Dennison Corporation: US-based global supplier of vinyl films, graphics, and signage materials. Hansen is a downstream user of Avery Dennison materials for its Beschriftung (vinyl lettering) and printing services, making it an ecosystem supplier rather than a competitor.
• 3M Commercial Solutions: Global supplier of sign-making materials, films, and graphic substrates used throughout the signage trade. Hansen consumes 3M materials as part of its production, positioning 3M as an upstream enabler in the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=GkSD4TBCyQw
• LinkedInlinkedin.com/company/hansen-werbetechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Werbetechnik