What Maison Marie Immaculee does

ASBL Maison Marie Immaculée (MMI) is a Belgian non-profit care organization founded in 1981, headquartered in Neufvilles (Hainaut) and operating across six geographic poles in Hainaut, Walloon Brabant, and the Brussels-Capital Region. The organization runs an integrated care network of 14 services organized in four sectors: elderly care (6 nursing homes, 4 residence-services, 4 short-stay units, 1 day-care center), early childhood (4 crèches and 1 garderie), disability services (SRA Le Phénix for 39 physically polyhandicapped adults, SLS Le Rebond with 5 domotized apartments, SRNA Le Chênou for 10 adults with mild-to-moderate mental disability), and home services delivered through APPA and APPA-TS partner entities, with SPOCS acting as the orientation and coordination gateway. The organization employs 1,080 collaborators serving 1,901 beneficiaries.

Underlying technology includes domotics-adapted infrastructure in disability residential rooms (lighting, window treatments, and electrical equipment controllable by residents with severe physical polyhandicap), Snoezelen multisensory rooms for cognitive and physical impairment care, and 24/7 emergency call systems across residence-services and common areas. Operations are governed by François Gomez (Directeur général and Président du Conseil d'administration) with a Board of Directors and seven functional directors covering HR, finance, catering/purchasing, technical/infrastructure, quality/IT, early childhood, and site coordination.

Revenue is primarily subsidy-driven: AVIQ funds disability residential services (SRA, SLS, SRNA), ONE licenses and subsidizes the crèches and garderie, and the social security framework partially funds elder care (MR-MRS). Additional revenue streams include means-tested parental contributions for childcare, residence-services rental and bundled service fees, short-stay and day-care charges, and home care service fees (including titre-services vouchers via APPA-TS). Distribution is direct — inquiries by phone, email, contact form, healthcare professional referrals, and the SPOCS coordination service — with no intermediaries. Marketing is dominated by community engagement (open days, Télévie fundraising), local media coverage (RTBF, BX1, Antenne Centre), and owned channels (website, Facebook, LinkedIn, Instagram, and the 'Y'APPA mieux' quarterly newsletter).

Name

Maison Marie Immaculee

Legal name

Maison Marie Immaculée ASBL

Website

https://asbl-mmi.be

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Belgian non-profit (ASBL) founded 1981 operating an integrated care network of 14 services — nursing homes, residence-services, crèches, disability residential facilities, and home services — across 6 geographic poles in Hainaut, Walloon Brabant, and Brussels, serving 1,901 beneficiaries with 1,080 staff.

Ownership category

akta.pro rank

Product category

Elderly and Social Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Long-Term Care (LTC) & Post-Acute EHRs (HLACAAAD)

akta.pro secondary industry

Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH)

Keywords

• Elderly care services
• Nursing home care
• Disability residential services
• Early childhood care
• Home care assistance

Headquarters

HQ city

Neufvilles

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Subsidies and Allowances: Core operating revenue derived from subsidies paid by AVIQ (Agence pour une Vie de Qualité) for disability residential services (SRA, SLS, SRNA) and ONE (Office de la Naissance et de l'Enfance) for childcare/crèches. Residential care for seniors (MR-MRS) is partially funded through the social security system for dependent care.
2. Parent Contributions for Childcare (Crèches): Childcare fees are calculated based on parental income (sliding scale), as crèches are agréés et subsidiés par l'ONE. No fixed pricing publicly disclosed.
3. Residence-Services Rental and Service Fees: Seniors aged 60+ rent apartments (40-60 m²) at residence-services with bundled services (maintenance, common area cleaning, emergency call system, laundry). Additional optional services such as meals at the adjacent restaurant or apartment cleaning are charged as supplements.
4. Short-Stay and Day-Care Fees (MR-MRS): Short-stay (court-séjour, up to 90 days/year) and day-care (centre d'accueil et de soins de jour) services are charged to residents or through subsidies, with meal supplements available.
5. Home Care Service Fees (APPA): Home services (aide-ménagère, aide-familiale, repas à domicile, téléalarme) are delivered through APPA and APPA-TS partners. Revenue comes from service fees, with titre-services (state-subsidized service vouchers) used by clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

ASBL Maison Marie Immaculée (MMI) is a Belgian non-profit organization that operates an integrated network of 14 care services across four sectors: elderly care (6 nursing homes, 4 residence-services, 4 short-stay units, and 1 day-care center), early childhood care (4 crèches and 1 garderie), disability residential services (SRA, SLS, and SRNA facilities), and home assistance services (housekeeping, family aid, meal delivery, tele-alarm, and title-service cleaning) delivered via partner organizations APPA and APPA-TS. The organization serves 1,901 beneficiaries across 6 geographic poles in Hainaut, Walloon Brabant, and Brussels with 1,080 collaborators.

Product overview

Maison Marie Immaculée (MMI) ASBL is a Belgian non-profit care organization operating a coordinated network of 14 services organized across four sectors: Elderly Care (Les Aînés), Early Childhood (La Petite Enfance), Disability (Le Handicap), and Home Services (Les Services à Domicile). The elderly care sector comprises 6 nursing homes (Maisons de Repos et de Soins — La Maison du Grand Chemin, La Résidence Saint-François, L'Olivier, Le Foyer Sainte-Elisabeth, Le Home Saint-Joseph, Le Val d'Orbais), 4 short-stay services (Court-Séjour), 1 day care center (Centre d'Accueil et de Soins de Jour), and 4 service residences (Résidence-Services Saint-François, Saint-Vincent, Sainte-Elisabeth, Le Val d'Orbais). The early childhood sector includes 4 crèches (Crèche du Béguinage, Crèche Graines de Bonheur, Crèche Poussières d'Étoiles, Crèche Les Coquins d'Abord) and 1 extracurricular childcare (Garderie Saint-Nicolas). The disability sector provides 3 specialized services: SRA Le Phénix (residential care for physically polyhandicapped adults), SLS Le Rebond (supervised housing with domotized apartments), and SRNA Le Chênou (night residential care for adults with mental disability). Home services are delivered through partner organizations APPA asbl and APPA-TS asbl, offering household help, family aid, meals at home, tele-alarm, and title-service cleaning, with SPOCS providing orientation and coordination. The portfolio spans 6 geographic poles in Hainaut, Brussels, and Walloon Brabant, serving 1,901 beneficiaries with 1,080 collaborators.

Differentiator

Problem solved

Functional benefit

Products and services

• La Maison du Grand Chemin Maison de Repos et de Soins (nursing home) in Neufvilles offering long-term accommodation for people aged 70+ with permanent care and support.
• La Résidence Saint-François Maison de Repos et de Soins (nursing home) in Soignies featuring three specialized living units including Le Perlonjour, Le Bercely, and Le Cantou (secure unit for disoriented seniors).
• L'Olivier Maison de Repos et de Soins (nursing home) in Uccle, Brussels, offering residential care for seniors.
• Le Foyer Sainte-Elisabeth Maison de Repos et de Soins (nursing home) in Saint-Ghislain providing long-term accommodation and care for elderly residents, with an attached intergenerational student housing pilot.
• Le Home Saint-Joseph Maison de Repos et de Soins (nursing home) in Montignies-sur-Sambre, undergoing a major renovation project (started November 2022, expected completion first semester 2027).
• Le Val d'Orbais Maison de Repos et de Soins (nursing home) in Perwez offering residential care for seniors.
• Court-Séjour (Short-Stay Care) Short-stay care service offered across multiple nursing home sites (La Maison du Grand Chemin, La Résidence Saint-François, Le Foyer Sainte-Elisabeth, Le Home Saint-Joseph), offering temporary accommodation limited to 90 days per calendar year with multidisciplinary care.
• Centre d'Accueil et de Soins de Jour Day care center at La Maison du Grand Chemin welcoming people over 60 years old Monday to Friday with adapted care from a multidisciplinary team to support home living; meals included.
• Résidence-Services Saint-François Service residence in Soignies offering 40-60 m² independent apartments for people aged 60+, with optional services such as meals, cleaning, and 24/7 emergency call system.
• Résidence-Services Saint-Vincent Service residence in Soignies offering independent apartments for people aged 60+, with access to shared services and activities.
• Résidence-Services Sainte-Elisabeth Service residence in Saint-Ghislain with 27 modern, functional apartments for people aged 60+, located opposite the nursing home with access to shared services.
• Résidence-Services Le Val d'Orbais Service residence in Perwez offering independent apartments for seniors aged 60+, providing autonomy with access to care services.
• Crèche du Béguinage Crèche (nursery) in Brussels city center accredited and subsidized by ONE, welcoming children aged 0 to 3.
• Crèche Graines de Bonheur

Quantifiable outcome

• 8,436.40 € raised for youth aid (ASBL Les Pétales du Cœur) in 2025 through community solidarity initiative
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ASBL 1 Toit 2 ÂgesflagshipStrategic or Co-development Partner · 1 January 2023ASBL 1 Toit 2 Âges facilitates intergenerational housing by matching university students with spare rooms in elderly care facilities. At Foyer Sainte-Elisabeth (Saint-Ghislain), students pay ~200 €/month (charges included) in exchange for 5 hours/week of community engagement. The arrangement addresses student housing affordability and reduces isolation for elderly residents. Running since 2023.
• APPA-TS asbl (Aide et Promotion à l'Autonomie - Titre-Services)coreStrategic or Co-development Partner · 1 January 2004APPA-TS provides home cleaning services via the Belgian titre-services voucher system since 2004, serving residents of Soignies and Saint-Ghislain. Over 100 households are served monthly. The service offers household cleaning, laundry, and ironing, and recently relocated to Rue de la Station 22 in Soignies.
• SPOCS (Service Personnalisé d'Orientation et de Coordination Sociales)coreStrategic or Co-development PartnerSPOCS is a coordination service for the Soignies area (067/349.349) that serves as the first point of contact for individuals seeking care solutions. It performs needs assessment and refers clients to the most appropriate MMI or partner service, ensuring coordinated delivery across the care network. Located at the Soignies site.
• APPA asbl (Aide et Promotion à l'Autonomie)coreStrategic or Co-development PartnerAPPA asbl delivers home care services (aide-ménagère, aide-familiale, repas à domicile, téléalarme) in Soignies and Saint-Ghislain. With over 30 years of experience, APPA provides personalized home maintenance assistance to elderly, convalescent, disabled, or dependent persons, helping them remain at home. Located at Rue de la Station 22, Soignies.
• AVIQ (Agence pour une Vie de Qualité)coreOthersAVIQ is the Walloon health and social care agency (Agence pour une Vie de Qualité) that licenses and subsidizes MMI's disability residential services (SRA Le Phénix, SLS Le Rebond, SRNA Le Chênou). AVIQ approval (agrément) is required for all disability care operations.
• ONE (Office de la Naissance et de l'Enfance)coreOthersONE is the Walloon-Brussels Childcare Agency (Office de la Naissance et de l'Enfance) that licenses (agréés) and subsidizes all four MMI crèches and the garderie. Childcare fees are means-tested based on parental income as determined by ONE.
• UnessaminorOthersUnessa is the Walloon federation of non-profit care and support organizations. MMI is a member, and Unessa provides sector advocacy, supports non-profit care homes in the context of sector crises (e.g., following the Orpea France scandal in 2022).
• RTBF (Radio Télévision Belge Francophone)minorGTM or Marketing PartnerRTBF featured Foyer Sainte-Elisabeth in Saint-Ghislain on its 'Parlons Solutions' program (2026), highlighting the intergenerational housing pilot with university students as an innovative solution to housing challenges for both students and elderly residents.
• Antenne CentreminorGTM or Marketing PartnerLocal television station Antenne Centre covered the inauguration of the Graines de Bonheur childcare facility (March 2026) and other MMI activities, providing regional visibility for the organization's services.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senior Living Group: Belgian operator of nursing homes, residence-services, and short-stay rehabilitation facilities. Competes directly with MMI in the Walloon elder care market with comparable service offerings including specialized dementia units and post-acute care.
• Vulpia: Belgian care home operator providing residential care, residence-services, and assisted living, primarily in the Walloon and Flemish regions. Closely comparable to MMI in offering integrated elder care services across multiple sites, with similar mixed public-private funding.
• Vivalto: Belgian nursing home and residence-services operator active in Wallonia and Brussels. Comparable service portfolio to MMI's residential elder care services, with similar regulatory dependencies on AVIQ and social security frameworks.
• Croix Jaune et Blanche de Bruxelles: Brussels-based home nursing and care provider offering household help, family aid, and personal care services. Comparable to MMI's APPA and APPA-TS home services, with a similar regional nonprofit structure focused on home-based care delivery.

Broad incumbents

• Solidaris: Belgian mutual health insurance and care services network operating home care, family aid, and complementary health services across Wallonia and Brussels. Comparable to MMI's APPA home services sub-brand, though embedded within a larger mutual health ecosystem.
• Croix-Rouge de Belgique (Red Cross Belgium): Belgian Red Cross operates home care services, residential facilities, and social support programs across Belgium. Comparable to MMI in the home services and broader social care verticals, with a similarly nonprofit-funded operating model.
• Korian Belgium: Pan-European operator of nursing homes, assisted living, and home care services with a significant Belgian presence. Comparable to MMI in offering residential and home-based elder care, though at a larger scale and with a commercial (for-profit) structure.
• Orpea Belgium: French-origin operator of nursing homes and clinic services with Belgian operations. Comparable to MMI in the residential elder care category, though operating under a different private-equity-backed structure following the 2022-2023 sector restructuring.
• Armonea (Colisée Belgium): One of the largest private nursing home and assisted living operators in Belgium, recently rebranded under Colisée. Operates a multi-site network of residential care facilities across Belgian regions, directly competing with MMI in the elder care vertical but with a broader national footprint.

Regional players

• CPAS (Centres Publics d'Action Sociale): Public centers for social welfare (one per municipality) that deliver nursing home, housing, and social assistance services in Belgium. Operate as direct public-sector peers to MMI in the elder care and social services markets, particularly in Wallonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MMIasbl
• LinkedInlinkedin.com/company/asbl-mmi
• Instagraminstagram.com/mmi_asbl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Marie Immaculee