What Mobility Pool does

Mobility Pool AS is a Norwegian membership-based purchasing organisation for car dealers, founded in April 2018 and headquartered in Skedsmokorset, Norway. The company operates as a subsidiary of Fragus Group (a warranty provider in the Norwegian automotive aftermarket) and functions as a community-led aggregator that negotiates collective benefits on behalf of its dealer members across financing, insurance, payments, classified listings, and warranty services.

The core product is a no-fee membership with a six-month commitment, bundling access to a curated ecosystem of 40+ partners including Nordea Finans (financing), Gjensidige (insurance), Billink (payments), FINN.no (classifieds), and Fragus Group (warranty). Members receive negotiated terms and integrated workflows through these partners; the platform itself does not charge a subscription to dealers. The technical surface is light: Mobility Pool is a coordination and partnership-routing layer rather than a software platform, and no proprietary technology, AI systems, or data products are disclosed.

The business model relies on partner-side monetisation — most likely referral fees, commissions, or transaction-based revenue from the partner ecosystem — rather than direct dealer fees. Go-to-market is community-led, leveraging dealer referrals and the inherited Fragus Group distribution channel into Norwegian automotive retail. Operations are Norway-only and the organisation is run with a 1–10 person team, suggesting parent-subsidised economics rather than standalone venture-scale growth.

Name

Mobility Pool

Legal name

Mobility Pool AS

Website

https://mobilitypool.no/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobility Pool AS is a Norwegian, community-led membership organisation for car dealers that aggregates demand across financing, insurance, payments, classifieds, and warranty partners. Founded 2018 as a Fragus Group subsidiary, it operates nationwide with a no-fee, six-month-commitment dealer membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Member Services: Mobility Pool provides purchasing organization services to car dealers. Members access collectively negotiated deals with various partners. The service is free for members (no membership fee), suggesting the revenue model may involve fees from partner relationships or transaction-based arrangements negotiated on behalf of members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mobility Pool is a membership-based purchasing organization for car dealers in Norway, providing access to collectively negotiated agreements with automotive suppliers and service partners. Members join with no membership fee but a 6-month commitment period, gaining deals across financing, insurance, warranties, tires, parts, transport, advertising, legal services, and more. The organization also facilitates networking through events, breakfast meetings, and industry content sessions.

Product overview

Mobility Pool is a membership organization for car dealers in Norway (established April 2018), providing competence, agreements, and tools that help car dealers improve their business. The core offering is a membership program (6-month commitment, no membership fee) through which car dealers gain access to negotiated agreements with a broad range of suppliers and service partners, spanning financing, guarantees, transport, insurance, legal services, advertising, tires, glass, oil, workshop services, car wash, photography, accounting, and office supplies. It also facilitates in-person gatherings, breakfast meetings, and networking for members. The company does not appear to offer a standalone software product — it is primarily a purchasing cooperative and advocacy organization for the middle tier of the Norwegian car dealership market.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Pool Membership A membership program for car dealers providing access to collectively negotiated agreements with suppliers across financing, insurance, warranties, transport, tires, parts, advertising, legal services, and more, along with networking events and professional content sessions. Membership requires a 6-month commitment with no membership fee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered minor and core.

• iDeler.nominorOthersNorwegian supplier of spare parts with one of Norway's largest selections, millions of parts, modern online store combined with physical warehouse and local presence.
• VianorminorOthersLargest tire and car service chain in the Nordics with 60 own service centers and 60 partners in Norway.
• AutocircminorOthersUsed car parts supplier with new central warehouse in Vestby of 10,000 m2. Focus on reuse of parts and resources. Revenue of 2.8 billion NOK in 2024 across 9 countries with 1300 employees.
• AutoDBminorOthersNorway's largest free classified ad portal for vehicles. Platform for selling cars, caravans, motorhomes, motorcycles, and boats at no cost.
• FRAGUS (Fragus Group)coreOthersGuarantee products including used car guarantees, EV/hybrid guarantees, extended new car warranties, and recreational vehicle guarantees.
• BILLINKcoreTechnology or IntegrationMarket-leading sales tool with over 950 business users and 3,000 daily users. Over half of used cars advertised on Finn.no are published through Billink's sales tool. Tailored for car, motorhome, MC, and boat industry.
• Nordea FinanscoreOthersMobility Pool has own agreements with Nordea Finance that are very good for members.
• Gjensidige BilforsikringcoreOthersNordic non-life insurance company operating in Norway, Denmark, Sweden, Lithuania, Latvia, and Estonia.
• Gjensidige NæringsforsikringminorOthersBusiness insurance with discounts on building, assets, business interruption, liability, and transport insurance. Fixed pricing without mileage limits or bonus loss for own vehicles.
• NDI Norge ASminorOthersLeading Nordic supplier of tires and rims with presence in Denmark, Norway, Sweden, and Finland. 16 branches and nearly 1000 employees. Also offers lubricants, batteries, and special rims production.
• Circle KminorOthersFrame agreement with Circle K providing very good discounts on fuel, charging, car wash, and other car-related products. Benefits apply to both light and heavy vehicles at all Circle K stations in Norway.
• Würth Norge ASminorOthersAgreement includes 154 articles with net prices and 1,123 product groups with discounts. Special discount agreement for car care products.
• KärcherminorOthersWorld's leading supplier of cleaning systems with comprehensive range for professional cleaning in business, transport, and automotive industry.
• HTS PacklineminorOthersOne of the world's most recognized manufacturers of roof boxes with over 40 years of development of safe and innovative products.
• Virtus Advokat ASminorOthersExclusive cooperation partner with Mobility Pool, providing legal assistance to members.
• Krefting & CominorOthersProfessional car preparation and car care products plus strong brands for resale in stores.
• Hurtigruta CarglassminorOthersOne of Norway's leading companies for repair, replacement of car glass and calibration with branches from Alta to Kristiansand.
• Esso FirmakortminorOthersVery good discounts on fuel and car wash at all Esso stations in Norway at nearly 250 stations.
• GIREminorOthersUnique car transport concept with cars moved on wheels by over 150 competent drivers. Same-day delivery in cities, 1-3 days for longer routes.
• DIGITUS NORDIC ASminorOthersCharging cable/charger supplier for electric cars and plug-in hybrids. Only delivers to dealers with best quality at lowest price.
• KjemiteknikkminorOthersSpecialist in vehicle wash and car care, delivering complete range of wash chemicals and car care products. Norwegian importer of Flowey.
• AUTOPROFFminorOthersEurope's fastest growing auction platform for used cars.
• Valvoline OilminorOthersLeading quality products for cars with brands including Valvoline, Brugarolas, Tectyl, and Careq. Competent technical department and stable delivery capability.
• AS FinancieringminorOthersSpecialists in loans for cars and recreational vehicles with some of the best terms in Norway.
• Alfa DisplayminorOthersTotal supplier within profiling and consumer materials especially adapted for automotive industry.
• Norsk BiltransportminorOthersSpecialist in used car transport in Norway and Europe with fast transport, differentiated prices, tracking, and good customer service.
• Felgteknikk Norge ASminorOthersNationwide specialist for rim repair and upgrade. Repairs curb-damaged rims, corrects imbalances, and offers color changes.
• Kontera Regnskap ASminorOthersAccounting and financial advisory with solid expertise. Special competence in car sales with over 30 years of automotive industry experience.
• MyMechanicminorOthersOnly company in Norway specializing in car technology (cartech) and main supplier of leading brands in vehicle diagnostics including Autel, Jaltest, Otofix, OBDSTAR, Thinkcar, and Topdon.
• LYRECOminorOthersLeading international provider of office supplies, cleaning, technology, furniture, storage, and catering products.
• NespressominorOthersOver 20 years delivering premium coffee quality, machines, accessories, and customer service to business market in Norway.
• Resultat RegnskapsserviceminorOthersWell-run accounting office with many years of experience including automotive industry. Uses Tripletex as accounting software.
• SUPERPRINTminorOthersTotal supplier in profiling with modern and advanced machine park offering quality products at very good prices.
• BILBRANSJE24minorOthersSubscription-based service for people working in or connected to Norwegian automotive industry.
• Snap DriveminorOthersOwns all 26 workshops located in Norway's largest cities. Service performed according to factory specifications meaning new car warranty is retained.
• FINN.nocoreStrategic or Co-development PartnerCooperation on development of new products for used car industry. Finn.no is also a regular contributor at member meetings.
• BILXTRA VERKSTEDminorOthersWorkshop chain established in the 90s, grown to one of the largest chains with over 260 workshops in 2022.
• Noroil LubricantsminorOthersEstablished in Norway in 2015. Importer and distributor of lubricating oil and chemistry from Eurol and Teboil.
• Fragus GroupcoreOthersParent company of Mobility Pool. Provides warranties with market-leading coverage and terms for car dealers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mekonomen Group: Nordic automotive aftermarket chain offering parts, services, and procurement arrangements to workshops and dealers across Sweden, Norway, and other Nordic markets. Comparable as a Nordic automotive supplier aggregation and distribution ecosystem, though it is a parts/service operator rather than a pure purchasing cooperative.
• FINN.no: Norway's dominant online classifieds platform, including vehicles. A strategic/co-development partner of Mobility Pool and the central marketplace where most of its members' inventory is transacted.
• Gjensidige Forsikring: Nordic non-life insurance company with major vehicle and business insurance offerings in Norway. A Core partner of Mobility Pool that provides negotiated insurance products to its dealer members.

Direct peers

• Norges Bilbransjeforbund (NBF): The Norwegian Car Trade Federation, a trade association representing car dealers and the broader auto trade in Norway. Closest functional peer — also a member-based organization aggregating Norwegian car dealers for advocacy, training, and collective services.
• BILBRANSJE24: Subscription-based information service for people working in the Norwegian automotive industry. Directly comparable as a membership-driven service targeting Norwegian car dealers and industry participants — and listed as one of Mobility Pool's existing partner ecosystem members.

Others

• Bilimportørenes Landsforening (BL): Norwegian association of vehicle importers. Adjacent peer representing OEM-side interests in the Norwegian automotive value chain; Mobility Pool complements this from the dealer-side aggregation perspective.

Emerging players

• BILLINK: Market-leading Norwegian sales tool for car dealers with 3,000 daily users and 950 business accounts, used to publish the majority of used cars on FINN.no. A technology-driven platform in the same dealer ecosystem that could either partner with or compete against Mobility Pool's services layer.
• AutoDB: Norway's largest free classified ad portal for vehicles (cars, caravans, motorhomes, MC, boats). Sits in the same dealer tool ecosystem and is a listed Mobility Pool partner, illustrating the kind of digital platform that could evolve into a broader dealer-services competitor.
• AutoProff: One of Europe's fastest-growing auction platforms for used cars, active in Norway. A digital platform operating in the same Norwegian used-car ecosystem that Mobility Pool's dealer members transact in.

Regional players

• Snap Drive: Owner of 26 vehicle workshops across Norway's largest cities, offering factory-spec servicing. Operates on the service-side of the Norwegian automotive value chain that Mobility Pool's dealer members interface with.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobility-pool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Pool