Landena
Landena KG is an Austrian private-label food manufacturer and subsidiary of Landgenossenschaft Ennstal, producing approximately 30,000 tonnes annually of frozen, canned, glass-jar, and dry convenience products for national and international brand owners across 18+ European countries plus Australia and Hong Kong.
- Company typePrivate
- Founded1962
- HeadquartersStainach, Austria
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Landena does
Landena KG is an Austrian food manufacturer and private-label/contract producer headquartered in Stainach-Pürgg, Austria. Founded in 1962 as an export abattoir named Alpenfleisch and renamed Landena KG in 2001, the company operates as a wholly-owned subsidiary of the Landgenossenschaft Ennstal (Ennstal Alpine Cooperative), a regional agricultural cooperative that employs over 1,300 people and generates €413 million in group revenue. Landena serves national and international brand owners, retail private-label programs, and food-service customers by developing and producing tailored food products on a B2B contract manufacturing basis.
The company's core production is organized across three divisions — canned goods (Konserven), frozen products (Tiefkühl), and sausage/smoked meat (Wurst-Selch) — with a fourth dry-convenience segment operated through subsidiary Landena Wels KG. The portfolio spans frozen ready meals, dumplings, Mediterranean sauces in glass jars, canned ready meals and soups, spreads, sausages, and dry bouillons/sauces/side dishes, with packaging formats ranging from 24g sachets to 3kg bulk containers. Production capacity stands at approximately 30,000 tonnes annually, supported by a fully automated boil-in-the-bag line installed in 2014 and a 12.4 MW biothermal energy plant. The company holds IFS, QS, Bio, and HACCP certifications.
Revenue is generated through negotiated B2B contracts with brand partners; pricing is not publicly disclosed. Landena does not sell under its own consumer brand — its value proposition is explicitly described as "even if Landena is not on it, Landena is in it." The company exports over 50% of output to 18 European countries plus Australia and Hong Kong, and reports annual revenue of approximately €91 million. Operational differentiation rests on flexibility across product formats, six decades of process expertise, regional farmer partnerships, and resource-conserving production methods.
Landena firmographics
Firmographics- Name
- Landena
- Legal name
- Landena KG
- Website
- https://landena.at
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Landena KG is an Austrian private-label food manufacturer and subsidiary of Landgenossenschaft Ennstal, producing approximately 30,000 tonnes annually of frozen, canned, glass-jar, and dry convenience products for national and international brand owners across 18+ European countries plus Australia and Hong Kong.
- Ownership category
- akta.pro rank
Landena industry classification
Industry- Product category
- Contract Food Manufacturing
- NAICS
- Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
- akta.pro secondary industries
- Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)
Keywords
Where Landena is headquartered
LocationHeadquarters
- HQ city
- Stainach
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Landena business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure
Revenue model
- Private label food manufacturing: Landena operates as a contract manufacturer and private label producer for national and international brands. They develop and produce custom food products including frozen ready meals, canned goods, glass jar products, sausages, and dry products according to customer specifications. Revenue is generated through product sales to brand partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Landena product offering
Product offeringCore offering
Landena KG is an Austrian contract food manufacturer and private label producer that develops and produces tailored food products to customer specifications for national and international brand owners and private label brands. Operations span three divisions (canned goods, frozen products, and sausage/smoked meat) with approximately 30,000 tonnes of annual production capacity. Product portfolio includes frozen ready meals, dumplings, Mediterranean sauces in glass jars, canned soups and spreads, dry convenience products (via subsidiary Landena Wels KG), and sausages.
Product overview
Landena is an Austrian food production company and private-label manufacturer operating as a subsidiary of the Ennstal Alpine Cooperative (Landgenossenschaft Ennstal). Founded in 1962 as 'Alpenfleisch,' the company produces around 30,000 tonnes of food products annually across three main divisions: canned goods, frozen products, and sausage/snack products. The product portfolio includes frozen ready meals and dumplings, canned ready meals/soups/spreads, products in glass jars (Mediterranean sauces, pestos, stocks), dry products (bouillons, soups, sauces), and sausages/smoked bacon. Landena Wels operates as a specialized sub-brand for dry-convenience products. The company exports to 18 European countries plus Australia and Hong Kong, serving retail and food service customers with custom-tailored recipes in household quantities or bulk.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Products (Tiefkühlprodukte) Frozen ready meals, soups, breaded products (schnitzel, cordon bleu), dumplings, and desserts packaged in boil-in-bag pouches, bowls, polybags, and folding boxes with grammatures ranging from 80g to 3500g. Produced for brand partners and private label customers.
- Dumplings Assortment (Knödelsortiment) Various dumpling varieties including savory (sausage, meat, smoked meat, bacon, gram, spinach-feta) and sweet dumplings (apricot, plum, strawberry, raspberry, nougat, quark) with packaging options of 380g-1000g.
- Products in Glass Jars (Produkte im Glas) Mediterranean sauces (Bolognese, Arrabbiata, Carbonara), pestos, bruschetta, pâtés, cream soups, clear soups, stocks (beef, fish, poultry), and oriental cooking sauces in various glass jar formats with full-body sleeve labeling options.
- Canned Products (Produkte in der Dose) Ready meals (beef goulash, paprika chicken, rice with meat, chili con carne, tortellini, ravioli), soups (goulash soup, liver dumpling soup, cream soups), spreads (lard, poultry/liver spread, vegetarian sunflower spreads), and aluminum bowls (25g) with grammatures from 24g to 3kg.
- Dry Products (Trockensortiment) Bouillons, soups, sauces, ready meal bases, dry ready meals, and side dishes produced by Landena Wels KG. Products include Bouillons/Suppenwürfel, clear soups with toppings, cream soups, broths in glass, pasta dishes, classics, Austrian home-style dishes, juices, sauces (Hollandaise), and ready meals. Available in folding boxes (120-150g), bags (40-90g), glass (50-160g), and gramatures 30-80g, with BIO, vegetarian, vegan, and Halal certified options.
- Sausage / Smoked Bacon (Wurst / Selch) Sausage and smoked meat products including sausage and meat fillings for savory dumplings, ham for cordon bleu, and exclusive snack sausages produced in-house.
- Private Label Manufacturing Contract manufacturing service creating custom recipes and tailored products for national and international brand owners and private labels across three production divisions: canned goods, frozen, and sausage snack. Produces approximately 30,000 tonnes annually.
Quantifiable outcome
- 30,000 tonnes annual production capacity
- +2 more outcomes
Companies that use Landena
Customer profileSegments3 records
Ideal customer profiles3 records
Landena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Landena partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Altstoff Recycling Austria AG (ARA)minorARA supports Landena in waste separation and recycling. Through professional collection and recycling of packaging, the ARA system saves approximately 500,000 tonnes of CO2 annually. Landena uses ARA's services for proper waste management.
- Regional farmers and local supplierscoreLandena works closely with regional farmers and local suppliers to develop innovative, tailored products. They secure the income of 2,500 families in the region and provide guaranteed purchase of meat and milk.
Scale indicators6 records
Recent moves18 records
Expansion highlights4 records
Landena competitors and assessment
Company assessmentBroad incumbents
- Tönnies: German meat and convenience food company producing fresh meat, sausages, and ready meals for retail and private-label customers. Directly comparable to Landena's core product lines with a larger absolute scale.
- Stockmeyer Group: German meat processing and convenience food company producing dry soups, sauces, bouillons, and meat products for retail and private-label customers. Comparable to Landena Wels' dry-convenience product portfolio and contract-manufacturing role.
- Vion Food Group: Dutch meat and food processor producing fresh meat, prepared products, and convenience foods for European retail and foodservice. Overlaps with Landena's sausage, frozen-meal, and packaged-food operations through its prepared-foods division.
- OSI Group: Global food processing and contract-manufacturing group with significant European operations serving major QSR and retailer brands. Comparable to Landena in business model (private-label co-manufacturing) though at meaningfully greater scale.
Direct peers
- Plukon Food Group: Netherlands-based poultry processor focused on private-label and retailer-brand products across European retail and foodservice. Closely comparable to Landena's frozen ready meal and contract-manufacturing focus within an adjacent protein vertical.
- Müller Fleisch: German meat processor producing sausages, fresh meat, and convenience products for retail and private-label customers. Operates in a directly comparable product mix to Landena's sausage and ready meal divisions, including co-manufacturing for retailer brands.
- Bell Food Group: Swiss leading producer of convenience food and meat products, operating significant private-label and contract-manufacturing volumes across Europe. Highly comparable to Landena in product mix (frozen ready meals, sauces, sausages) and B2B retailer/brand-owner model.
- Wagner Tiefkühlprodukte: German frozen-food producer offering ready meals, pizzas, and frozen convenience products. Comparable to Landena's frozen-products division and overlap in contract manufacturing for retail brands.
Regional players
- Hütthaler: Austrian family-owned meat and sausage producer supplying retail and private-label customers in Austria. Regional peer operating in the same national market and product categories as Landena's Wurst-Selch division.
- Danish Crown: Danish farmer-owned meat cooperative producing pork, beef, and processed/convenience products for European retail and private-label customers. Comparable to Landena both in product mix and in its cooperative ownership structure (mirror image of Landgenossenschaft Ennstal).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Landena social profiles
Digital presenceLandena compliance and trust
Trust signalCompliance4 records
Landena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landena leadership team
Management profileNumber of profiles
Profiles1 record
Landena subsidiaries and ownership
Company hierarchySubsidiaries1 record
Landena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landena
What does Landena do?
Landena KG is an Austrian contract food manufacturer and private label producer that develops and produces tailored food products to customer specifications for national and international brand owners and private label brands. Operations span three divisions (canned goods, frozen products, and sausage/smoked meat) with approximately 30,000 tonnes of annual production capacity. Product portfolio includes frozen ready meals, dumplings, Mediterranean sauces in glass jars, canned soups and spreads, dry convenience products (via subsidiary Landena Wels KG), and sausages.
Is Landena a public or private company?
Landena is a private company. It is classified as corporate owned and is currently operating.
When was Landena founded?
Landena was founded in 1962. It employs 501 to 1,000 people.
Where is Landena based?
Landena is headquartered in Stainach, Austria, in the Europe region.
How does Landena make money?
One revenue line is on record: private label food manufacturing.
Who are Landena's main competitors?
Broad incumbents on record are Tönnies, Stockmeyer Group, Vion Food Group and OSI Group. Direct peers are Plukon Food Group, Müller Fleisch, Bell Food Group and Wagner Tiefkühlprodukte. Regional players are Hütthaler and Danish Crown.
Does Landena have an API?
No public API is recorded for Landena.
What industry is Landena in?
Landena's product category is Contract Food Manufacturing. Its primary akta.pro industry code is CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals), with a secondary code of AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs). Its NAICS code is 311 and its SIC code is 2000.