Iroda Varazs

What Iroda Varazs does

Iroda Varazs (operating brand: Irodavarázs) is a privately held Hungarian e-commerce retailer of office supplies and related consumer products, founded in 2008 and headquartered in Budapest. The company runs the irodavarazs.hu webstore as its primary digital storefront, offering a catalog of more than 10,000 SKUs across core office supplies (stationery, copy paper, ink/toner), office technology, office furniture, computer peripherals, work safety equipment, cleaning/hygiene products, kitchen/beverage items, and home/garden accessories. It also operates a dedicated furniture webstore (irodaiszekek.hu) focused on chairs, desks, cabinets, and workstations, which functions as a separate merchandising channel for higher-consideration purchases.

The underlying technology is a standard e-commerce platform supporting catalog browsing, search, shopping cart, customer registration, order management, and cookie-based session tracking via Google Analytics; no proprietary technology, AI/ML features, API, SDK, or mobile app is disclosed. Sales and distribution are delivered through a hybrid model: self-service online ordering for retail consumers and individual buyers, and a territory-based field sales representative program (teruleti kepviselok) that handles B2B accounts in Budapest and contracted regional areas, with personalized consultation across order placement and delivery.

The revenue model is predominantly transactional, one-time retail sales of consumables and equipment, supplemented by a recurring B2B club membership program (CEGEK RESZERE / klubtagsag) that offers free delivery above HUF 15,000 gross and preferred terms to corporate customers. Pricing is set per unit in Hungarian Forints across all categories. The company holds a Dun & Bradstreet business certification, serves a horizontally segmented customer base of corporate/SME buyers and individual consumers, and does not disclose revenue, ownership, funding, or leadership information.

Name

Iroda Varazs

Legal name

Iroda Varazs

Website

https://irodavarazs.hu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Iroda Varazs is a Budapest-based Hungarian online retailer founded in 2008, selling 10,000+ SKUs of office supplies, furniture, and related consumer products to corporate, SME, and individual customers via its webstore and a B2B field sales program.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRAFABAM

Office, School & Business Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRALABAJ

Calendars, Planners & Organization Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

Keywords

• Office supplies retail
• Office furniture sales
• Stationery products
• Business procurement supplies
• Office equipment

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Office supplies and stationery retail sales: The company generates revenue through direct retail sales of office supplies, printer paper, office furniture, office equipment, IT peripherals, cleaning supplies, and food/beverage items via its e-commerce webstore and physical sales operations. Revenue is primarily one-time transactional, supplemented by recurring purchases from business club members.
2. Office furniture sales (irodaszek, irodabutorok): Sale of office chairs, desks, cabinets, workstations, and related furniture through dedicated webstore (irodaiszekek.hu) and the main platform, operating as a separate furniture webstore channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Iroda Varazs operates an online retail webstore (irodavarazs.hu) selling a comprehensive catalog of office supplies, stationery, printer/copy paper, office furniture and chairs, office technology (calculators, labelers, shredders), computer peripherals, ink and toner cartridges, kitchen and beverage products, work safety equipment, cleaning supplies, calendars, and home/garden items. The company serves both business customers through a club membership program with dedicated territorial sales representatives, and individual retail consumers via self-serve e-commerce, with delivery throughout Budapest and contracted regional areas in Hungary.

Product overview

Iroda Varazs is a Hungarian online office supplies retailer operating as a single e-commerce platform offering comprehensive office supply solutions. The product portfolio centers on core office supplies (irodaszerek) and copy papers (másolópapírok), complemented by office furniture and chairs (irodaszékek, irodabútorok), office technology (irodatechnika), computer accessories (számítástechnika), kitchen products and beverages (konyhai termékek), work safety equipment (munkavédelem), ink toners and cartridges (festéktonerek, tintapatronok), calendars (naptárak), cleaning and hygiene products (tisztítószerek), and home/garden items (otthon és kert). The platform functions as an online retail store with home delivery services, primarily serving businesses and individual customers in Budapest and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Irodaszerek és Másolópapírok (Office Supplies and Copy Papers) General office supplies including writing instruments, paper products, filing systems, desktop accessories, staplers, envelopes, labels, photo papers, packaging materials, notebooks, Post-it notes, and photocopier/printer papers in various sizes, sold to businesses and individual consumers.
• Irodaiszékek, Irodabútorok (Office Chairs and Office Furniture) Office chairs, executive chairs, manager chairs, task chairs, conference chairs, desks, writing desks, cabinets, wardrobes, sit-stand workstations, showcases, safes, hanging file cabinets, coat racks, foot/backrests, chair mats, and dirt-trapping mats, sold to businesses and individual consumers.
• Irodatechnika (Office Technology) Office electronic equipment including calculators, labeling machines, document shredders, and presentation tools.
• Számítástechnika (Computer Technology) Computer peripherals, data storage devices, accessories, and presentation equipment.
• Festéktonerek, Tintapatronok (Ink Toners and Ink Cartridges) Printer toners, ink cartridges, and compatible supplies for various printer brands.
• Konyhai Termékek (Kitchen Products) Beverages including coffee, tea, mineral water, as well as kitchen appliances and accessories for office pantry use.
• Tisztítószerek, Higiénia (Cleaning Supplies and Hygiene)

Quantifiable outcome

• Free home delivery on orders above HUF 15,000 gross value for business partners

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• The ODP Corporation (Office Depot): Large multi-channel office supplies retailer with e-commerce, delivery, and B2B contracts; directly comparable business model to Iroda Varazs across the office supplies, furniture, and consumables categories.
• Viking (Office Realm): European direct-delivery office supplies retailer targeting SMBs and enterprises with a broad catalog and account-managed sales; directly comparable in GTM and product mix.
• Staples: Global office products retailer with strong e-commerce and B2B catalog distribution; closest direct analogue in product breadth, B2B club-style programs, and delivery-led service.

Regional players

• Kores: European stationery and office supplies brand/distributor focused on writing instruments and consumables; overlapping product categories with Iroda Varazs' stationery line.
• Irodatechnika.hu (regional Hungarian office supplies players): Hungarian online office supplies retailers operating in the same domestic market with similar e-commerce-led model; directly comparable in geography and assortment.
• Albeo Group: Hungarian office supplies distributor with strong B2B presence; comparable catalog and account-management model serving Hungarian enterprises.

Broad incumbents

• Lyreco: European B2B office and workplace supplies distributor offering catalog, delivery, and account-managed service across multiple CEE countries; broader incumbent with overlapping capabilities.
• Amazon Business: Global B2B procurement marketplace with broad office supplies assortment and rapid delivery; competes with Iroda Varazs for both retail and SMB customers on price and convenience.
• Manutan: European B2B e-commerce/distributor for workplace supplies, equipment, and consumables; comparable catalog breadth and SMB/customer-base overlap.

Emerging players

• Sigel GmbH: European specialist in office accessories, presentation, and desk products; niche overlap with Iroda Varazs' office technology and desktop categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iroda Varazs