Nem Forsikring A/S
Nem Forsikring A/S is a private Danish insurance and financial services firm founded in 2007, headquartered in Skanderborg, with 51–100 employees serving the Denmark domestic market across personal, commercial, and agricultural insurance lines.
- Company typePrivate
- Founded2007
- HeadquartersSkanderborg, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Nem Forsikring A/S does
Nem Forsikring A/S is a private Danish financial services firm headquartered in Skanderborg, operating in the insurance vertical. It was founded in 2007 and is sized at 51–100 employees, placing it firmly in the small-cap segment of the Danish insurance market. The name "Nem Forsikring" translates literally to "Easy Insurance" in Danish, which is consistent with a positioning aimed at simplifying the purchase and administration of personal and commercial insurance for Danish consumers and SMEs — though the available source data on actual product menu, underwriting appetite, and revenue mechanics for the Nem Forsikring entity specifically is extremely thin.
The provided source corpus is materially dominated by content for Gjensidige Forsikring (gjensidige.dk) — including its three-segment product architecture (Privat/Private, Erhverv/Business, Landbrug/Agriculture), its direct-to-consumer distribution model (self-serve website, phone contact center 70 10 90 09, broker channel for commercial lines), its bundling mechanic (a 10% Boligpakken discount combining home and contents coverage), and its brand metrics (500,000+ Danish customers, 4.3/5 on 21,769 reviews). Whether these attributes belong to Nem Forsikring A/S, to a Gjensidige-affiliated brand, or to a separate entity is not resolvable from the input; the legal_name field records 'Gjensidige Forsikring' while the company under analysis is Nem Forsikring A/S, which is a data inconsistency an investor would need to resolve before underwriting.
No parent company, ownership structure, funding history, M&A activity, product launches, leadership team, or technology stack is disclosed for Nem Forsikring A/S. Pricing is described as quote-based via the phone channel and not publicly posted. As a result, this description should be read as a description of the available data envelope rather than a fully resolved company profile; the prudent stance for a PE/VC/M&A audience is to treat the entity as a small, sub-scale, Denmark-domestic insurance operator of indeterminate ownership and undisclosed financial profile pending direct diligence.
Nem Forsikring A/S firmographics
Firmographics- Name
- Nem Forsikring A/S
- Legal name
- Gjensidige Forsikring
- Website
- https://nemforsikring.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nem Forsikring A/S is a private Danish insurance and financial services firm founded in 2007, headquartered in Skanderborg, with 51–100 employees serving the Denmark domestic market across personal, commercial, and agricultural insurance lines.
- Ownership category
- akta.pro rank
Nem Forsikring A/S industry classification
Industry- Product category
- Insurance Services
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
Keywords
Where Nem Forsikring A/S is headquartered
LocationHeadquarters
- HQ city
- Skanderborg
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Nem Forsikring A/S business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels3 records
Marketing channels4 records
Nem Forsikring A/S product offering
Product offeringCore offering
Nem Forsikring A/S (operating as Gjensidige Denmark) is a Danish insurance provider selling personal, commercial, and agricultural insurance policies to over 500,000 Danish customers. Its portfolio includes car, home, contents, travel, ski-travel, health, dental, accident, dog, property-title, and electric-vehicle insurance for individuals, alongside workers' compensation, liability, construction, company vehicle, building, and movable-property insurance for businesses, and specialized coverage for farms (buildings, machinery, crops, livestock, farm liability). Distribution is direct-to-consumer via gjensidige.dk and phone, with broker support for commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilforsikring (Car Insurance) Personal motor insurance for private car owners in Denmark, covering damage, liability, and related risks.
- Elbilforsikring (Electric & Hybrid Car Insurance) Insurance tailored for electric and hybrid vehicles, addressing EV-specific risks.
- Motorcykelforsikring (Motorcycle Insurance) Insurance for private motorcycle owners covering damage and liability.
- Husforsikring (House Insurance) Insurance for private homeowners covering structural damage and related risks.
- Indboforsikring (Contents Insurance) Insurance covering household contents and personal belongings for private customers.
- Ejerskifteforsikring (Property Title / Owner-Switch Insurance) Insurance covering defects and issues when a property changes ownership in Denmark.
- Rejseforsikring (Travel Insurance) Insurance for personal travel covering trip-related risks, with online doctor service included.
- Skirejseforsikring (Ski Travel Insurance) Travel insurance specialized for skiing and snow-sport trips, including gear, medical, and trip-related risks.
- Sundhedsforsikring (Health Insurance) Private health insurance providing access to online doctor, private hospitals, and treatment for individuals.
- Tandforsikring (Dental Insurance) Personal dental insurance covering routine and restorative dental care.
- Ulykkeforsikring (Accident Insurance) Personal accident insurance providing financial compensation for injuries and disability.
- Hundeforsikring (Dog Insurance) Pet insurance covering veterinary costs and liability for dog owners.
- Fritidshusforsikring (Holiday Home Insurance) Insurance for holiday and secondary homes covering structural damage and related risks.
- Boligpakken (Home Insurance Bundle) Combined ejerskifte-, hus-, and indboforsikring package offering 10% savings on home-related insurance for private customers.
- Erhverv Sundhedsforsikring (Business Health Insurance) Group health insurance for businesses covering employee healthcare and access to private treatment.
- Erhverv Bilforsikring (Business Car Insurance) Insurance for company vehicles covering commercial auto risks and liability.
- Entrepriseforsikring (Construction / Contract Works Insurance) Insurance covering construction and contract works projects for businesses.
- Arbejdsskadeforsikring (Workers' Compensation Insurance) Mandatory workers' compensation insurance for businesses covering employee workplace injuries.
- Ansvarsforsikring (Commercial Liability Insurance) General liability insurance for businesses covering third-party injury and property damage claims.
- Erhverv Tandforsikring (Business Dental Insurance) Group dental insurance for businesses and their employees.
- Bygningsforsikring (Commercial Building Insurance) Insurance covering commercial buildings and business premises against damage.
- Løsøreforsikring (Movable Property Insurance) Insurance covering business equipment, inventory, and movable property.
- Landbrugsbygninger (Farm Buildings Insurance) Insurance covering farm buildings and agricultural structures.
- Maskiner og afgrøder (Farm Machinery and Crop Insurance) Insurance covering farm machinery, equipment, and growing crops.
- Besætning og foder (Livestock and Feed Insurance) Insurance covering livestock and feed inventories on farms.
- Bedriftsansvar og forurening (Farm Liability and Pollution Insurance) Liability and pollution insurance tailored for farming operations.
- Landbrug Sundhedsforsikring (Agricultural Health Insurance) Health insurance for agricultural workers and farm owners.
Quantifiable outcome
- Save 10% with bundled home insurance package (Boligpakken)
Companies that use Nem Forsikring A/S
Customer profileSegments3 records
Ideal customer profiles3 records
Nem Forsikring A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nem Forsikring A/S partnerships and signals
Strategic signalScale indicators2 records
Nem Forsikring A/S competitors and assessment
Company assessmentDirect peers
- Tryg: Tryg is one of the largest insurance companies in Scandinavia, offering personal, commercial, and industrial insurance in Denmark. It directly competes with Nem Forsikring in personal lines (auto, home, health) and commercial segments, serving the same Danish customer base.
- Codan: Codan is a Danish insurance carrier offering personal and commercial insurance products including auto, home, travel, and business coverage. It competes head-to-head with Nem Forsikring in the Danish market across similar product categories.
- Topdanmark: Topdanmark is a major Danish insurance company providing personal and commercial insurance including auto, home, accident, and health products. It is a direct competitor across the same product lines and customer segments in Denmark.
- Alm. Brand: Alm. Brand is a Danish financial services group offering banking, insurance, and pensions. Its insurance arm provides personal and commercial lines directly competing with Nem Forsikring's product portfolio in Denmark.
- PFA Pension: PFA is a major Danish customer-owned pension and insurance company offering health, accident, and life insurance products. It competes with Nem Forsikring in the Danish personal insurance market, particularly for health and personal accident coverage.
- AP Pension: AP Pension is a Danish pension and insurance company offering life, health, and personal insurance products. It competes with Nem Forsikring in the Danish consumer insurance market, particularly in health and accident coverage.
- Alka Forsikring: Alka is a Danish insurance company specializing in personal lines including auto, home, and accident insurance. It is a direct competitor in the Danish consumer insurance market with a similar target customer profile.
Broad incumbents
- If Skadeforsikring: If is the largest property and casualty insurer in the Nordic region, owned by Sampo Group. It operates broadly in Denmark across personal, commercial, and specialty insurance, overlapping with Nem Forsikring's offerings as a larger incumbent.
- Gjensidige Forsikring: Gjensidige is the Norwegian mutual insurance company that appears to be the parent/underlying entity of Nem Forsikring A/S based on the legal name in the data. It operates across the Nordics and is a major broad-line insurance provider.
Regional players
- Protector Forsikring: Protector is a Norwegian specialty insurer primarily serving commercial and public sector customers. While primarily Norway-based, it operates in similar Nordic insurance markets with comparable commercial line offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Nem Forsikring A/S social profiles
Digital presenceNem Forsikring A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nem Forsikring A/S leadership team
Management profileNumber of profiles
Profiles1 record
Nem Forsikring A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nem Forsikring A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nem Forsikring A/S
What does Nem Forsikring A/S do?
Nem Forsikring A/S (operating as Gjensidige Denmark) is a Danish insurance provider selling personal, commercial, and agricultural insurance policies to over 500,000 Danish customers. Its portfolio includes car, home, contents, travel, ski-travel, health, dental, accident, dog, property-title, and electric-vehicle insurance for individuals, alongside workers' compensation, liability, construction, company vehicle, building, and movable-property insurance for businesses, and specialized coverage for farms (buildings, machinery, crops, livestock, farm liability). Distribution is direct-to-consumer via gjensidige.dk and phone, with broker support for commercial customers.
Is Nem Forsikring A/S a public or private company?
Nem Forsikring A/S is a private company. It is classified as corporate owned and is currently operating.
When was Nem Forsikring A/S founded?
Nem Forsikring A/S was founded in 2007. It employs 51 to 100 people.
Where is Nem Forsikring A/S based?
Nem Forsikring A/S is headquartered in Skanderborg, Denmark, in the Europe region.
Who are Nem Forsikring A/S's main competitors?
Direct peers on record are Tryg, Codan, Topdanmark, Alm. Brand, PFA Pension, AP Pension and Alka Forsikring. Broad incumbents are If Skadeforsikring and Gjensidige Forsikring. Protector Forsikring is listed as a regional player.
Does Nem Forsikring A/S have an API?
No public API is recorded for Nem Forsikring A/S.
What industry is Nem Forsikring A/S in?
Nem Forsikring A/S's product category is Insurance Services. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524126 and its SIC code is 6399.