What Furlong Incoming does

Furlong Incoming S.A. is a Buenos Aires-headquartered destination management company (DMC) operating in tourism since 1887 and currently family-owned by the Zirolli family since 1956. The company delivers three core service lines: Tour & Travel (bespoke FIT and group itineraries across Argentina and Uruguay), MICE (meetings, incentives, conferences, and corporate events), and Cruises (shore excursions and pre/post-cruise land programs at five ports — Buenos Aires, Puerto Madryn, Ushuaia, Montevideo, and Punta del Este — handling 200+ cruise ship calls annually). It also offers more than 120 packaged land programs ranging from 5 to 14 days across destinations including Patagonia, Iguazú, Buenos Aires, and Montevideo/Colonia.

The underlying technology is a destination management system for coordinating ground services, transportation, accommodations, multilingual guides, and excursions; no API, SDK, or digital product offering is disclosed. Distribution is exclusively B2B, routed through international tour operators, the Virtuoso luxury travel advisor network (joined 2023), USTOA and LATA trade memberships, and direct contracts with cruise lines. The company holds offices in Buenos Aires (HQ), Montevideo (regional), and Ushuaia (cruise operations support), and reports 11–50 employees.

The business model is professional services revenue: quote-based, custom-priced itineraries for each client program, billed through multi-year contracts with cruise lines and shorter programs for FIT/groups/MICE. Revenue is generated via service fees, supplier commissions, and package pricing. Differentiation rests on 135+ years of operating history, cruise ground-operations pioneer status (since 1987), and being the first DMC in Argentina to achieve Travelife sustainability certification, supplemented by a Banco de Bosques native forest partnership (18m² protected per reservation). The 2023 formation of SAI (South American Incoming) and Virtuoso network membership reflect a deliberate expansion of addressable geography and premium channel access.

Name

Furlong Incoming

Legal name

Furlong Incoming S.A.

Website

https://furlongincoming.com.ar

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Furlong Incoming is a Buenos Aires-based, family-owned destination management company serving international tour operators, cruise lines, and corporate clients with Tour & Travel, MICE, and cruise ground operations across Argentina and Uruguay since 1887.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Deep Sea Passenger Transportation (483112), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

Keywords

• Destination management services
• Cruise shore excursions
• MICE event management
• Inbound tourism services
• Tailor-made travel programs

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour Operations and Ground Services: Provides comprehensive destination management services including tour operations, ground transportation, hotel bookings, excursion coordination, and event management for travelers visiting Argentina and Uruguay. Revenue generated through service fees, commissions from suppliers, and package pricing for FIT, groups, and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Furlong Incoming is a destination management company providing inbound ground services for international travelers visiting Argentina and Uruguay. Its offering centers on three service lines: Tour & Travel (bespoke FIT and group itineraries with multilingual guides), MICE (meetings, incentives, conferences, and events), and Cruises (shore excursions, turn-around operations, and pre/post-cruise land programs at 5 regional ports). The company books 200+ cruise calls per year and offers 120+ structured land programs.

Product overview

Furlong Incoming is a destination management company (DMC) offering three core service lines: Tour & Travel (custom and group trips), MICE (meetings, incentives, conferences, and events management), and Cruises (cruise ship land operations with pre/post services and shore excursions). The company operates across Argentina and Uruguay with offices in Buenos Aires, Montevideo, and Ushuaia, providing multilingual guides and comprehensive travel services including air ticketing, ground operations, and 24/7 assistance. Their portfolio includes structured tour programs ranging from 5 to 14 days covering destinations like Buenos Aires, Patagonia (Ushuaia and Calafate), Iguazú, Montevideo, and Colonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour & Travel Expert-designed tailor-made trips, group departures, and serial programs with multilingual guides across all destinations in Argentina and Uruguay, featuring flexible and creative itinerary options for FIT, groups, and series programs.
• MICE (Meetings, Incentives, Conferences, Events) Multidisciplinary event management team providing meetings, conventions, conferences, and incentive travel programs with attention to detail, custom experiences, and creative program design for corporate clients in Argentina and Uruguay.
• Cruises Pioneer in organizing and logistics for cruise ship land operations in Argentina and Uruguay, including pre- and post-cruise services, turn-around operations, and shore excursions at 5 ports (Buenos Aires, Puerto Madryn, Ushuaia, Montevideo, Punta del Este).
• Shore Excursions Land excursions, events, entertainment, private activities, transfers, and unique experiences in South America for cruise passengers at ports in Buenos Aires, Puerto Madryn, Montevideo, Punta del Este, and Ushuaia.
• Pre & Post Cruise Programs Specialized design of unique pre- and post-cruise land experiences including hotel accommodations, transfers, hospitality desk services, and curated land extensions before or after cruise voyages.
• Argentina y Uruguay 14 días 14-day structured program covering Buenos Aires, Ushuaia, Calafate, Iguazú, Montevideo, and Colonia, combining adventure, gastronomy, and nature experiences across the two countries.
• Buenos Aires - Colonia y Montevideo 8 días 8-day cultural and gastronomic program exploring Buenos Aires, Colonia del Sacramento, and Montevideo.
• Buenos Aires e Iguazú 5 días 5-day program featuring Buenos Aires city tours and the Iguazú Falls with adventure and nature experiences.
• Buenos Aires - Ushuaia y Calafate 9 días 9-day program combining Buenos Aires, the southernmost city Ushuaia, and El Calafate with Perito Moreno glacier experiences.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• SAI (South American Incoming)coreStrategic or Co-development Partner · 1 January 2023Regional alliance of leading destination management companies formed in 2023 to offer comprehensive B2B services across South America with unified high-quality standards and competitive regional coverage.
• VirtuosoflagshipGTM or Marketing Partner · 1 January 2023Membership in Virtuoso Destinations & Experiences program, a global network of luxury travel advisors. Provides access to high-value FIT and group travelers seeking premium experiences in Argentina and Uruguay.
• Banco de BosquescoreStrategic or Co-development PartnerEnvironmental partnership through 'Protejamos Bosques' program where Furlong Incoming protects 18m² of native forest in Argentina for each confirmed reservation. Over 1400m² of native forest protected to date. Joint initiative to combat climate change and support local communities.
• Furlong-Fox / FCMcoreStrategic or Co-development Partner2001 merger with Fox Tours created Furlong-Fox as part of FCM ( Flight Centre Management), marking a strategic milestone that expanded and strengthened operations across South America.
• Rewilding Experience ArgentinaminorStrategic or Co-development PartnerPartnership with Rewilding Experience offering nature-based ecotourism experiences in protected areas including Parque Iberá, Parque Patagonia, Patagonia Azul, and El Impenetrable Chaqueño. Supports conservation and local economic development.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Tauck: Global escorted tour operator with South America itineraries; comparable in serving US/European tour operators who contract DMCs, but operates at a much larger scale and as a tour operator rather than a pure DMC.
• Intrepid Travel: Global adventure tour operator with extensive South America product; comparable as one of the international tour operators that buys DMC ground services in Argentina, and a partial competitor for FIT/group travelers.
• Abercrombie & Kent: Global luxury DMC and tour operator with established Latin America programs; competes for the same international tour operators and luxury FIT travelers that Furlong serves, though at a much larger global scale.

Others

• Virtuoso: Global luxury travel advisor network; Furlong is a member, and Virtuoso's supplier directory shapes which DMCs luxury advisors book — directly relevant as both a distribution channel and a benchmark of luxury credibility.

Emerging players

• Antarctica21: Boutique Antarctic expedition cruise operator that flies guests from Punta Arenas (and increasingly partners with Ushuaia-based operators); overlaps with Furlong in Antarctic/Patagonia cruise ground handling and pre/post-cruise programs.

Direct peers

• Quasar Expeditions: Small-ship cruise and DMC operator in the Galapagos; comparable to Furlong in combining boutique cruise ground operations with luxury FIT itineraries in South America.
• Metropolitan Touring: Ecuador-based DMC and expedition cruise operator with cruise ground services in Galapagos and South America; directly comparable as a regionally focused DMC combining cruise logistics, FIT, and MICE offerings in Latin America.
• Say Hueque Travel & DMC: Argentina-focused DMC offering tours across Patagonia, Buenos Aires, and Iguazú; directly comparable boutique DMC competing for the same international tour-operator FIT and group business in Argentina.
• South Expeditions: Argentina-based DMC specializing in cruises, Antarctic expeditions and Patagonia tours; very comparable business mix with Furlong including cruise ground ops, FIT, and shore excursions across Argentine ports.

Regional players

• Turistik Buenos Aires: Argentina-based tour operator focused on Buenos Aires city tours and day trips; competes with Furlong for local FIT tourism, though with a narrower product set and lack of cruise and MICE capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furlong Incoming