Ride-away

What Ride-away does

Ride-away is a UK-based multi-channel retail brand founded in 1980, headquartered in York. Historically positioned as an equestrian multi-channel specialist (operating via rideawaystore.com), the brand was part of the Internet Fusion Group, whose parent entities — Internet Fusion Group Limited, Internet Fusion Limited, Surfdome Shop Limited, Country Attire Limited, Country Attire Holdings Limited, and Newtyle Trading Company Limited — entered administration on 28 April 2023, with Tony Wright and Alastair Massey of FRP Advisory appointed as joint administrators.

Following the administration, the Ride-away brand was acquired by BrandAlley, a UK-based flash sale e-commerce platform, which publicly announced that "Ride-away is now part of the BrandAlley family." Under BrandAlley, Ride-away now operates as a designer fashion sale outlet offering up to 80% off branded clothing, footwear, and accessories, integrated as a brand section within brandalley.co.uk. The current product offering covers women's, men's, and children's apparel, footwear (boots, shoes, sandals, trainers, slippers), accessories (handbags, hats, gloves, scarves, jewellery, watches, sunglasses), and lingerie, featuring labels such as Gucci, Ted Baker, Reiss, Vivienne Westwood, Marc Jacobs, and Charlotte's Web Jewellery.

Ride-away operates a direct-to-consumer, transaction-based revenue model, selling excess inventory and end-of-season designer items at significant discounts. Distribution is exclusively through BrandAlley's online e-commerce platform serving UK consumers, with marketing driven by BrandAlley's email campaigns (e.g., WELCOME15 for 15% off first orders), social media (Facebook, Instagram, Pinterest, YouTube), and the CJ Affiliate programme. No proprietary technology, mobile application, or AI/ML capabilities are evident in the available data.

Name

Ride-away

Website

https://rideawaystore.com

Company type

Private

Founded year

1980

Operating status

Acquired

Short description

Ride-away is a UK retail brand originally founded in 1980 as an equestrian multi-channel specialist, now operating as a designer fashion flash-sale outlet (up to 80% off) within BrandAlley's online e-commerce platform, serving value-conscious UK consumers seeking discounted branded clothing, footwear, and accessories.

Ownership category

akta.pro rank

Product category

Discount Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)

akta.pro secondary industries

Off-Price Family Apparel & Value Fashion Retailers (CRAEABAF), Value/Off-price Apparel Retail (Apparel-focused) (CRAAABAO)

Keywords

• Discounted fashion retail
• Designer flash sales
• Online footwear outlet
• Branded apparel sales
• Equestrian specialty retail

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Flash Sale Fashion Retail: Ride-away generates revenue through a flash sale/clearance model, selling discounted designer fashion items through the BrandAlley platform. The model is transaction-based, selling excess inventory and end-of-season items at significant discounts (up to 80% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ride-away operates as an online fashion and footwear sale outlet offering up to 80% off branded clothing, shoes, and accessories. It is integrated into BrandAlley's flash sale e-commerce platform, distributing discounted designer fashion to UK consumers via the rideawaystore.com URL and BrandAlley channels.

Product overview

Ride-away is a fashion and footwear sale outlet that operated as part of the Internet Fusion Group, offering discounted branded clothing, shoes, and accessories. The company has now been integrated into BrandAlley, continuing its operations as a designer fashion sale platform. The product offering centers on branded footwear, apparel, and accessories for women, men, and children at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride-away UK Sale Outlet An online sale outlet offering up to 80% off branded clothing, shoes, and accessories, operated through BrandAlley's e-commerce flash sale marketplace targeting value-conscious UK consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BrandAlleycoreStrategic or Co-development PartnerRide-away has been integrated into the BrandAlley family following its acquisition. BrandAlley is a UK-based flash sale e-commerce platform specializing in discounted designer fashion, footwear, accessories, home goods, and beauty products. The partnership provides Ride-away with access to BrandAlley's established online retail infrastructure, customer base, and marketing channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rideawayonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride-away