What Baldan does

Baldan Group (legal entity B&M srl – Marketing nel Benessere) is a Milan-based, family-owned Italian designer, manufacturer and distributor of professional aesthetic technologies, dermocosmetics and dietary systems. Founded in 2005 by Antonio Baldan, the group serves an installed base of more than 8,000 aesthetic institutes and 2,500 pharmacies in Italy and operates directly in 27 countries.

The core technology portfolio comprises 13+ professional aesthetic devices, including T-SHAPE2 (a 5-technologies-in-1 body contouring platform combining RF, vacuum, laser and infrared), T-FACE+ (a 10-in-1 facial rejuvenation platform), the patented INFRABALDAN 3.0 infrared-plus-active-cycling system, B-TONIC+ for muscle toning and adipose reduction, FIBRA DFA+ and FLASH X-PRESS 3.0 diode-laser hair removal systems, TRILASER, POWER10, SLIM PRESS, HYDRALIFT FX, INSTANT LIFT (a 9-in-1 platform with HD skin-diagnostic camera), and FACE & BODY THERMO SHOCK. These are complemented by a multi-brand consumer portfolio: Jean Klèbert (70-year heritage skincare), JK Tek (technology-complementary hi-tech cosmetics), Centro Mességué (natural beauty), Gil Cagné (professional makeup), and Nutrietica Next and Tisane herbal infusions for dietary and wellness programs. BG Academy provides practitioner training and certification tied to Baldan protocols.

Revenue is generated through B2B hardware sales and rentals to aesthetic institutes, pharmacy distribution of skincare and cosmetic SKUs, and direct-to-consumer e-commerce via the Baldan E-Beauty storefront. Distribution relies on a field network of 250 sales agents, 50 beauty consultants, and 30+ specialized consultants (cosmetologists, chemists, dermatologists, aesthetic surgeons, dietitians and nutritionists). International growth has been executed through wholly-owned subsidiaries, including BNM General Trading L.L.C. in Dubai (UAE) and a 2025 US subsidiary. Third-party media estimate 2025 revenue at approximately €70 million. Amanda Baldan has served as CEO since 2022, with founder Antonio Baldan and President Brando Baldan remaining active in international expansion and technology strategy.

Name

Baldan

Legal name

B&M srl – Marketing nel Benessere

Website

https://baldangroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Baldan Group is a Milan-based, family-owned Italian designer and distributor of professional aesthetic technology devices (body contouring, facial rejuvenation, hair removal), dermocosmetics, and dietary systems, serving over 8,000 aesthetic institutes and 2,500 pharmacies in Italy and operating directly in 27 countries.

Ownership category

akta.pro rank

Product category

Professional Aesthetic Technologies

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Professional aesthetic equipment
• Body contouring devices
• Laser hair removal
• Dermocosmetic skincare
• Aesthetic technology

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Aesthetic Technology Devices: Sale and rental of professional aesthetic equipment including body contouring, facial treatment, and hair removal devices to aesthetic institutes, spas, and medical centers
2. Dermocosmetics and Skincare: Professional skincare, makeup, and cosmetic products sold under brands including Jean Klèbert, JK Tek, Centro Mességué, and Gil Cagné
3. Dietary Systems: Nutritional products and programs including Nutrietica Next and herbal infusions for weight management and wellness
4. Training and Support Services: BG Academy provides professional training and certification for aesthetic professionals using Baldan technologies
5. E-commerce Sales: Direct-to-consumer sales through Baldan E-Beauty online store

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Baldan Group manufactures and sells professional aesthetic equipment devices (body contouring, facial rejuvenation, hair removal systems) and dermocosmetic products (skincare, makeup, dietary supplements) under multiple sub-brands. The company combines proprietary hardware platforms with cosmetic product lines, selling primarily through a B2B direct sales network to 8,000+ aesthetic institutes and 2,500+ pharmacies in Italy, with international operations across 27 countries.

Product overview

Baldan Group is a European leader in professional aesthetic technologies and beauty products. The company offers a comprehensive portfolio organized into three main categories: Aesthetic Technologies (13+ advanced devices for body contouring, facial rejuvenation, hair removal, and wellness), Medical Technologies (professional-grade platforms including AFRODITE, ARTEMIS, POWERSHAPE, and PROSHAPE MED), and Cosmetic Products (professional makeup under Gil Cagné, dietary systems through Nutrietica Next and herbal Tisane infusions, and skincare lines including Jean Klèbert, JK Tek, and Centro Mességué). The technology portfolio includes flagship multi-technology platforms like T-SHAPE2 (5-in-1 body contouring), T-FACE+ (10-in-1 facial treatment), and INSTANT LIFT (9-in-1 with diagnostic camera), complemented by specialized systems for laser hair removal (TRILASER, FIBRA DFA+, FLASH X-PRESS 3.0), infrared wellness (INFRABALDAN 3.0), and pressotherapy (SLIM PRESS). The company serves over 8,000 aesthetic institutes and 2,500 pharmacies in Italy, with presence in 27 countries, supported by a network of 250 sales agents, 50 beauty consultants, and 30+ specialized consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Gil Cagné: Professional makeup brand offering complete makeup lines for face, lips, and eyes, designed for women who love natural and trendy looks while protecting their skin.
• Nutrietica Next
• Tisane (Infusions)
• Jean Klèbert
• JK Tek
• Centro Mességué
• BG Academy

Products and services

• T-SHAPE2 Body contouring technology that combines 5 technologies (RF, vacuum, laser, infrared, and more) in 1 device for deep action on localized adiposity, cellulitis, and skin laxity. Designed for aesthetic centers aiming for excellence in body treatments.
• T-FACE+ High-performance facial rejuvenation platform combining 10 technologies in 1 with hypercosmetics system for anti-aging and toning treatments. Entirely designed in Italy.
• B-TONIC+ Innovative aesthetic technology that simultaneously tones muscles and reduces adipose tissue through simultaneous action, using non-electrostimulation technology.
• FACE & BODY THERMO SHOCK Skin rejuvenation and remodeling solution combining 4 functions: hot-hot, cold-cold, DMA technology, and electroporation for visible effects on face and body.
• INFRABALDAN 3.0 Patented infrared technology combining active cycling with infrared rays to stimulate metabolic consumption, drainage, and detoxification. Promotes natural weight loss and wellness.
• POWER10 State-of-the-art aesthetic technology for treating tissue laxity, stretch marks, soft cellulitis, and localized fat. Transforms and enhances every body curve.
• INSTANT LIFT Facial rejuvenation platform with 9 technologies in 1, featuring a high-definition camera for skin diagnosis, ionic flow handpiece, and microfractional radiofrequency. Designed and engineered in Italy.
• TRILASER High-end hair removal innovation combining effectiveness, speed, and comfort for more significant and lasting hair removal results.
• FIBRA DFA+ Next-generation diode laser hair removal technology with dual coupled fiber system for accurate, fast, and painless hair removal without burning.
• FLASH X-PRESS 3.0 Diode laser hair removal offering high-quality results at contained costs, reducing hair removal time 5X compared to pulsed light (IPL) treatments.
• SLIM PRESS 3-technologies device combining pressomassage, infrared rays, and electrostimulation for targeted action against cellulitis and water retention.
• HYDRALIFT FX 3-in-1 facial treatment combining the cleansing power of peeling, microdermoabrasion, and transdermal cosmetic delivery for a renewed face.
• T-SHAPE Multi-system technology with 3 technologies in 1 for body reshaping and facial revitalization, acting on localized adiposity, cellulitis, and tissue tone.
• AFRODITE Medical technology platform for advanced aesthetic treatments.
• ARTEMIS Medical technology platform for professional aesthetic treatments.
• POWERSHAPE Medical technology for body contouring and shaping treatments.
• PROSHAPE MED Medical-grade body shaping technology platform.
• BG Academy Training academy offering high-level courses, certification, and ongoing support for beauty and wellness practitioners using Baldan technologies.
• Jean Klèbert Prestigious skincare line with 70-year history, offering products for face, body, eyes, and specialized treatments including BM Glycolic, Esosomic, T-Shock31, and Push Up 15. Formulated with selected phytotherapeutic ingredients.
• JK Tek Hi-Tech cosmetics line complementary to aesthetic technologies, formulated for use during treatments. Includes professional technology line, pre/post epilation line, T-Face hypercosmetics, and T-Shape home line.
• Centro Mességué Natural beauty brand offering cosmetic products enriched with active principles from herbs, flowers, and plants. Includes facial, body, hair, and supplement lines.
• Gil Cagné Professional makeup brand designed for women who love natural, trendy looks while protecting their skin. Historic luxury makeup line with comprehensive product range including foundations, lip products, eye makeup, and accessories.
• Nutrietica Next Scientifically-proven dietary system for weight loss, combining balanced nutrition with DAN (Nutrietica Amino Acid Dose) preparations. Based on ketogenic diet parameters, gluten-free and 100% vegan.
• Tisane (Infusions) Herbal infusions signed by Centro Mességué containing 9 to 21 medicinal plants for beauty and wellness. Concentrated plant solutions for dilution in water, gluten-free and zero calories.

Quantifiable outcome

• B-Tonic+ results visible within 2-4 weeks after last session, lasting up to 6 months with monthly maintenance
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• KX LondonflagshipStrategic or Co-development Partner · 1 January 2026Partnership with premium private members health club KX in Chelsea, London to provide T-SHAPE 2 non-invasive body contouring treatments. This represents a flagship partnership in the UK wellness market targeting high-end consumers.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BTL Industries: Czech-based global player behind EMSCULPT and EMSELLA, selling non-invasive body contouring and muscle-toning devices to aesthetic clinics. Closely comparable to Baldan's T-SHAPE2 and B-TONIC+ positioning and aesthetic-channel GTM.
• Cynosure (Hologic): US/global aesthetic device company offering laser hair removal, body contouring, and skin rejuvenation systems to medspas and aesthetic clinics. Directly comparable to Baldan's laser and multi-tech device offering.
• Venus Concept: Global aesthetic device company selling body contouring, skin tightening, and hair-restoration systems to aesthetic professionals. Comparable business model and customer segment, with a similar multi-technology platform narrative to Baldan.
• Alma Lasers: Israel-based developer of professional aesthetic lasers, RF, and ultrasound devices for hair removal, body contouring, and skin rejuvenation. Comparable to Baldan's TRILASER, FIBRA DFA+, and FLASH X-PRESS hair-removal portfolio.
• LPG Systems: French leader in professional body contouring and endermologie devices sold to aesthetic institutes and spas worldwide. Directly comparable to Baldan in target customer (aesthetic professionals), business model (device + training ecosystem), and category (non-invasive body shaping).
• Cutera: US aesthetic device company selling laser, light-based, and RF platforms (e.g., truSculpt, excel V) to aesthetic practices. Comparable device category and professional aesthetic customer base to Baldan.
• InMode: Israeli medical aesthetics company offering RF, laser, and body-contouring platforms to clinics and medspas. Directly comparable technology category and customer base to Baldan's T-SHAPE2 and INSTANT LIFT platforms.
• Solta Medical (Bausch Health): Owner of Thermage, Fraxel, and Clear+Brilliant aesthetic platforms sold to dermatologists and aesthetic clinics. Comparable technology category (RF skin tightening, laser rejuvenation) and professional-channel GTM to Baldan's INSTANT LIFT and T-FACE+ lines.

Emerging players

• Biologique Recherche: French professional skincare brand sold through spas, aesthetic clinics, and select retail with proprietary in-spa protocols. Comparable to Baldan's Jean Klèbert and JK Tek professional skincare positioning rather than its devices.
• Collin Paris: French dermo-cosmetic brand distributed through aesthetic medical and professional beauty channels in Europe. Comparable professional skincare + consumable dynamic to Baldan's Jean Klèbert and Centro Messèguè lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChCGEa7Hy6aANEpH5xmXgUA
• Facebookfacebook.com/baldangroup.it
• LinkedInlinkedin.com/company/baldan-group
• Instagraminstagram.com/baldangroup
• Xx.com/brandobaldan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldan