ReUse

What ReUse does

ReUse s.r.l. (doing business as ReUse Green) is an Italian innovative startup founded in 2022 and headquartered in Treia, province of Macerata, Italy. The company regenerates vulcanized rubber compounds and recycles plastic polymers using a proprietary, patented devulcanization process, serving enterprise manufacturers and industrial brands that generate large volumes of rubber production scrap or end-of-life tyres. Its primary customers are major international brands in fashion and accessories, end-of-life tyre (ELT) producers, technical rubber article manufacturers, and gasket manufacturers, with a secondary footprint in SMEs in the rubber goods industry.

The company's core technology is an exclusive patented process that regenerates vulcanized rubber at room temperature in an automated "4.0" plant configuration, without chemical additives and with zero emissions to groundwater or air. The high-shear mixing devulcanization method breaks bonds between macromolecular chains without damaging them, and ReUse also operates a complementary water-steam and shredding line that recovers approximately 10–20% of devulcanised material as scrap and reincorporates it into production. ReUse regenerates multiple compound types — NR, EPDM, SBR, Chloroprene, NBR, BR, Neoprene, and TPU — at capacities ranging from 100 kg/h to several tonnes/h, runs its operations on 100% certified renewable energy, and has extended its capabilities to plastic and polymer recycling (PP, LDPE, PVC, HDPE, PET, TPU) and to rubber powder production and sale.

ReUse operates a hybrid B2B model with three distinct revenue streams. First, it sells devulcanized rubber compounds and rubber powder back to industrial customers for reincorporation into their production cycles, charging per unit of regenerated material. Second, it designs, builds, and delivers customized industrial devulcanization plants (hardware sales) with documentation, training, and ongoing operational support. Third, through partnerships with the University of Ancona (carbon footprint calculations) and CAE / Centro di Assistenza Economica (carbon credit certification), it enables customers to certify CO2 savings from regenerated versus virgin rubber and monetize those savings as carbon credits. Go-to-market is direct enterprise field sales — site surveys, preliminary planning, cost analysis, and custom plant delivery — supported by a multilingual website (Italian, English, German, Spanish, French), downloadable brochures, and an investor area. The company was capitalized with €520,000 in fully invested founding capital and began production in April 2022.

Name

ReUse

Legal name

ReUse s.r.l.

Website

https://reuse.green

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ReUse is an Italian innovative startup that regenerates vulcanized rubber compounds and recycles plastic polymers using a proprietary, room-temperature, zero-emission devulcanization process, serving enterprise manufacturers in fashion, automotive, ELT, and industrial rubber sectors with custom plants and carbon credit services.

Ownership category

akta.pro rank

Product category

Industrial Rubber Recycling and Regeneration

NAICS

Rubber Product Manufacturing (3262), All Other Rubber Product Manufacturing (326299)

SIC

Fabricated Rubber Products, Nec (3060), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Reclaimed Rubber & Devulcanized Rubber Compounding (IMANAJAK)

akta.pro secondary industries

Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE), Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

Keywords

• Rubber regeneration services
• Devulcanization plant design
• End-of-life tyre recycling
• Rubber powder production
• Carbon credit certification

Headquarters

HQ city

Treia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Rubber Regeneration / Devulcanized Material Sales: ReUse regenerates rubber compounds from industrial scrap and returns regenerated material to customers for reuse in their production cycles. Customers reduce purchases of virgin rubber and eliminate disposal costs. The company also sells rubber powder produced through its shredding process.
2. Custom Plant Design and Construction: ReUse designs, builds, and delivers customized devulcanization plants to industrial clients, including documentation, staff training, and ongoing operational assistance. Plants can range from 100 kg/h to several tonnes/h capacity.
3. Carbon Credits Generation: Through its partnership with University of Ancona and CAE, ReUse enables clients to calculate, certify, and monetize CO2 savings from using regenerated rubber vs virgin material, generating carbon credits for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ReUse regenerates vulcanized rubber compounds from industrial production scrap and end-of-life tyres using a patented room-temperature devulcanization process that produces no emissions. The company designs and builds customized industrial devulcanization plants (ranging from 100 kg/h to several tonnes/h capacity) for client sites, sells devulcanized rubber powder, and enables clients to monetize CO2 savings through certified carbon credit pathways.

Product overview

ReUse is a green startup specializing in rubber regeneration and recycling. The core offering centers on their exclusive patented devulcanization technology, which operates through automated 4.0 plants at room temperature without polluting. Their product portfolio includes: Devulcanized Rubber Regeneration as the core technology; Rubber Recycling and Regeneration of Rubber Compounds; Recovery, Processing and Managing Scrap Material; End-of-Life Tyres (ELTs) Recycling; Recycling Plastic, Polymers and TPU; Rubber Powder Production and Sale; Design of Rubber Devulcanization Systems (customized plant design services); and Carbon Credits Services (footprint certification and CO2 credit generation). The company operates from small batches of 100 kg/h up to several tonnes/h production capacity, and collaborates with the University of Ancona and CAE for carbon credit certification. ReUse uses 100% certified renewable energy sources for production.

Differentiator

Problem solved

Functional benefit

Products and services

• Devulcanized Rubber Regeneration Industrial service that regenerates vulcanized rubber compounds (NR, EPDM, SBR, Chloroprene, NBR, BR, Neoprene, TPU) from customer production scrap into reusable material using a patented automated 4.0 process operating at room temperature with zero harmful emissions. Targeted at enterprise rubber manufacturers and brand owners.
• Custom Devulcanization Plant Design and Construction End-to-end engineering service for designing, building, testing, and installing tailored rubber devulcanization plants on customer sites. Plant capacities range from 100 kg/h to several tonnes/h, with full documentation, staff training, and ongoing operational assistance included.
• Rubber Powder Production Production of devulcanized rubber powder through shredding, cleaning, particle size verification, additive mixing, pressing, and packaging. Powder is sold to industrial customers for use in tyres, seals, carpets, construction, and automotive applications.
• End-of-Life Tyre (ELT) Recycling Recovery, devulcanization, and recycling service for end-of-life rubber tyres (ELTs) and PFU (Pneumatici Fuori Uso) to transform waste into reusable raw materials and reduce environmental impact.
• Plastic, Polymer and TPU Recycling Recovery and conversion service for thermoplastic polymer waste, including PP, LDPE, PVC, HDPE, PET, and TPU, into functional materials for reuse in industrial production.
• Recovery, Processing and Management of Scrap Material

Quantifiable outcome

• Production of 1 kg of SBR involves approximately 4 kg CO2 equivalents — using regenerated material reduces this significantly
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• University of Camerino (Università di Camerino)coreStrategic or Co-development PartnerReUse collaborates with the University of Camerino for the full reuse of production scraps. The partnership supports research and development in rubber regeneration technology and circular economy processes.
• University of Ancona (Università di Ancona)coreStrategic or Co-development PartnerReUse has established an agreement with the University of Ancona, specialized in carbon footprint calculations, to assist clients in defining and certifying the footprint of processing their scrap and comparing it with current compound footprints for carbon credit generation.
• CAE (Centro di Assistenza Economica)coreStrategic or Co-development PartnerCAE is an entity that prepares the necessary certification for companies to access the Carbon Credits market. ReUse partners with CAE to provide clients with certified carbon credit pathways based on their CO2 savings from using regenerated rubber.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enviro Systems: Swedish tire-recycling technology company commercializing pyrolysis-based recovery of carbon black, oil and steel from end-of-life tires. An alternative circularity pathway competing for the same ELT feedstock that ReUse processes via devulcanization.
• Continental ContiLifeCycle: Tire major operating a tire retreading and recycling business that reuses truck and bus tire casings. Broad incumbent overlapping on end-of-life tire recovery, with vastly larger scale and capital but focused on retreading rather than devulcanization.
• Lehigh Technologies: U.S.-based (now part of a larger industrial group) producer of micronized rubber powder from end-of-life tires, supplying tire, construction, plastics and coatings customers. Sells into many of the same downstream applications as ReUse but does not market a proprietary devulcanization process.

Direct peers

• Eldan Recycling: Danish maker of tire and rubber recycling equipment (shredders, granulators, separation lines). Most directly comparable peer to ReUse's custom-plant side of the business, with overlapping customers in tire and rubber recycling but typically using mechanical/thermal routes rather than room-temperature devulcanization.
• Genan: European tire recycler (Denmark-headquartered) producing rubber granulate and powder from end-of-life tires at industrial scale. Direct competitor in the rubber powder and recycled-compound value stream that ReUse also serves for ELTs and general rubber scrap.
• Tyre Recycling Solutions (TRS): Swiss technology company commercializing devulcanization of rubber, with a similar focus on regenerating rubber compounds for downstream reuse. Closest head-to-head competitor in the devulcanization technology niche that ReUse also targets.

Emerging players

• Pyrum Innovations: German pyrolysis-based tire recycler listed on the German stock exchange, producing recovered carbon black, pyrolysis oil and gas from ELTs. Targets the same ESG and circular-economy demand theme as ReUse via a different technical route.
• Circular Rubber: European startup focused on circular solutions for rubber and tire waste via regeneration and material recovery. Adjacent emerging competitor targeting overlapping customers and ESG value propositions.
• RubberJet Canada / Rubberjet Group: Emerging player developing devulcanization and elastomer regeneration technology. Operates in the same niche as ReUse's patented rubber regeneration, though smaller and earlier in commercialization.

Regional players

• Marangoni Retreading System: Italian-headquartered tire retreading technology and equipment supplier with strong roots in the Italian and broader European rubber ecosystem. Geographic and customer overlap with ReUse, focused on retreading rather than devulcanization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReUse