MATRA Manufacturing & Services
- Company typePrivate
- Founded1964
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
MATRA Manufacturing & Services firmographics
Firmographics- Name
- MATRA Manufacturing & Services
- Legal name
- M.G.F. - GROUPE REBIRTH
- Website
- https://matra.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MATRA Manufacturing & Services industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where MATRA Manufacturing & Services is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
MATRA Manufacturing & Services business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Bicycle Sales: Matra generates revenue through the sale of electric bicycles and related cycling products. The company offers a full range of VAE (Vélos à Assistance Électrique) covering urban mobility and sporting needs (VTT - mountain bikes, road bikes). Additional revenue streams include after-sales services, bike insurance, and accessories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MATRA Manufacturing & Services product offering
Product offeringCore offering
MATRA designs, assembles, and distributes electric-assisted bicycles (VAE - Vélos à Assistance Électrique) for urban and sports use, including mountain bikes (VTT) and road bikes. Its core product lineup centers on the i-Flow series, with the i-Flow Confort N5 and i-Flow Confort D9 models designed and assembled in France. The company also offers bike registration, insurance, and after-sales support through its dealer and reseller network across France.
Product overview
MATRA is a French specialist in electric bikes (VAE - Vélo à Assistance Électrique), offering a complete range of electric-assist bicycles covering urban commuting needs and sports enthusiasts (VTT and road bikes). The company's product lineup centers on the i-Flow series, including the i-Flow Confort N5 and i-Flow Confort D9 models, all designed and assembled in France. MATRA operates as a sub-brand under Groupe Rebirth, alongside other cycle brands including Velcan, Lejeune, Coleen, Solex, Easybike, and Mobiky.
Differentiator
Problem solved
Functional benefit
Brands
- i-Flow: Electrically assisted bicycle (VAE) product line optimized for urban use, including Confort N5 and Confort D9 models.
Products and services
- i-Flow Confort N5 Electric-assisted bicycle (VAE) optimized for urban use, designed and assembled in France, sold to individual consumers via MATRA's authorized dealer network.
- i-Flow Confort D9 Electric-assisted bicycle (VAE) optimized for urban use, designed and assembled in France, sold to individual consumers via MATRA's authorized dealer network.
Companies that use MATRA Manufacturing & Services
Customer profileSegments2 records
Ideal customer profiles2 records
MATRA Manufacturing & Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MATRA Manufacturing & Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe RebirthcoreMatra is a brand owned by Groupe Rebirth, a French company founded in 2005 by Grégory Trebaol. Groupe Rebirth is a leader in the design, manufacture, and distribution of electric bikes in France and one of the first European actors to specialize in electric mobility products. The group encompasses seven brands: Velcan, Lejeune, Coleen, Solex, Matra, Easybike, and Mobiky. Groupe Rebirth operates a production site in Saint-Lô and maintains partnerships with cycle industry suppliers and eco-mobility-supporting local authorities.
Recent moves4 records
Expansion highlights4 records
MATRA Manufacturing & Services competitors and assessment
Company assessmentDirect peers
- Giant Bicycles: Giant is the world's largest bicycle manufacturer by volume with a broad electric bike range across urban (Quick-E+), road, and mountain segments. It competes with Matra across product categories with greater manufacturing scale and global distribution.
- Cannondale (Dorel Industries): Cannondale is a global bicycle manufacturer with a significant electric bike lineup (Mavaro, Topstone Neo) distributed through premium dealers worldwide. It competes with Matra in urban and sport e-bike categories with broader geographic distribution.
- Specialized Bicycle Components: Specialized is a global premium bicycle manufacturer with a substantial electric bike range (Turbo series) covering urban, road, and mountain categories. It competes with Matra in the same product segments but at higher ASPs and with global dealer reach.
- Moustache Bikes: Moustache is a French electric bicycle specialist manufacturing e-bikes for urban, trekking, mountain, and family use cases from its Vosges facility. It is one of the closest direct competitors to Matra in terms of product focus, geography, and Made-in-France positioning.
- Trek Bicycle Corporation: Trek is a major global bicycle manufacturer with an extensive electric bike lineup (Domane+, Allant+, Rail) distributed through its worldwide dealer network. It competes with Matra in urban and mountain e-bike segments with substantially larger scale and international reach.
- Decathlon (BTWIN/Van Rysel): Decathlon is the dominant French sporting goods retailer and operates BTWIN/Riverside e-bike brands covering the same urban and leisure segments as Matra. It is the most direct French-headquartered competitor, with vertically integrated retail and own-brand manufacturing that overlaps Matra's target customer.
Broad incumbents
- Shimano (e-bike systems): Shimano is a leading Japanese bicycle component manufacturer with major e-bike drive system offerings (STEPS) used across the industry. It is a key comparable for understanding the component supply structure that frames Matra's product capabilities and pricing.
- Bosch eBike Systems: Bosch eBike Systems is the dominant supplier of drive systems (motors, batteries, displays) for the European e-bike industry and likely powers many of Matra's bicycles. It is a relevant industry peer shaping the competitive landscape and component roadmap on which Matra depends.
Emerging players
- VanMoof: VanMoof is a Dutch premium e-bike brand selling DTC across Europe and the US with connected features and integrated anti-theft technology. It is a comparable urban e-bike brand targeting similar design-conscious commuters, although currently undergoing financial restructuring.
- Cowboy: Cowboy is a Belgian connected e-bike startup selling premium urban e-bikes DTC across Europe with integrated app-based features. It competes with Matra's urban i-Flow line at the premium end with a fundamentally different (DTC, technology-led) business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MATRA Manufacturing & Services social profiles
Digital presenceMATRA Manufacturing & Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
MATRA Manufacturing & Services leadership team
Management profileNumber of profiles
Profiles1 record
MATRA Manufacturing & Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MATRA Manufacturing & Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MATRA Manufacturing & Services
What does MATRA Manufacturing & Services do?
MATRA designs, assembles, and distributes electric-assisted bicycles (VAE - Vélos à Assistance Électrique) for urban and sports use, including mountain bikes (VTT) and road bikes. Its core product lineup centers on the i-Flow series, with the i-Flow Confort N5 and i-Flow Confort D9 models designed and assembled in France. The company also offers bike registration, insurance, and after-sales support through its dealer and reseller network across France.
Is MATRA Manufacturing & Services a public or private company?
MATRA Manufacturing & Services is a private company. It is classified as corporate owned and is currently operating.
When was MATRA Manufacturing & Services founded?
MATRA Manufacturing & Services was founded in 1964. It employs 1 to 10 people.
Where is MATRA Manufacturing & Services based?
MATRA Manufacturing & Services is headquartered in Paris, France, in the Europe region.
How does MATRA Manufacturing & Services make money?
One revenue line is on record: electric Bicycle Sales.
Who are MATRA Manufacturing & Services's main competitors?
Direct peers on record are Giant Bicycles, Cannondale (Dorel Industries), Specialized Bicycle Components, Moustache Bikes, Trek Bicycle Corporation and Decathlon (BTWIN/Van Rysel). Broad incumbents are Shimano (e-bike systems) and Bosch eBike Systems. Emerging players are VanMoof and Cowboy.
Does MATRA Manufacturing & Services have an API?
No public API is recorded for MATRA Manufacturing & Services.
What industry is MATRA Manufacturing & Services in?
MATRA Manufacturing & Services's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 336991 and its SIC code is 3751.