Asociación Española de Fundraising

What Asociación Española de Fundraising does

Asociación Española de Fundraising (AEFr) is a Spanish professional association founded in 2007 and headquartered in Madrid that serves as the principal convening body for the country's fundraising sector. Its membership comprises more than 30 NGOs and fundraising consultancies, including major international organizations such as Acción Contra el Hambre, Oxfam Intermón, Médicos Sin Fronteras, and Save the Children. AEFr's core offerings are organized around four pillars: an annual Congreso de Fundraising (the largest of its kind in Spain, with the XXI edition held in 2024), the Observatorio de Fundraising research arm (which publishes sector data including face-to-face fundraising benchmarks via the Observatorio F2F), structured training and professional development programs, and regulatory and media advocacy — most visibly around the 2023 reform of Spain's Ley de Mecenazgo.

AEFr's business model is membership-funded, with revenue drawn from annual member dues paid by NGO and consultancy members, paid attendance at the congress and sector events, fees for training courses and certifications, and ancillary services such as the Kit Herramientas and SMS Solidario product offerings. The association is governed by a volunteer board currently led by President Gloria Oliver (appointed July 2021) and operates with a small professional staff of 1-10 employees under Director General Oscar Ortiz Rubio. AEFr has positioned itself as the recognized sector voice in Spain, engaging with international peers such as through its 2020 participation in the Reimagining Fundraising Challenge and coordinating with allied organizations including Plataforma ONG and the Asociación Española de Fundaciones.

Name

Asociación Española de Fundraising

Legal name

Asociación Española de Fundraising (AEFr)

Website

https://aefundraising.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociación Española de Fundraising (AEFr), founded in 2007 and headquartered in Madrid, is the principal Spanish professional association serving NGOs and fundraising consultancies through its annual Congreso de Fundraising, Observatorio de Fundraising research, training programs, and Ley de Mecenazgo advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: AEFr generates revenue through membership fees from associated NGOs and fundraising consultancies. Organizations become members ('asociados') to access services, training, networking, and the association's resources for professional fundraising development.
2. Event Revenue: The organization generates revenue through conference fees for the annual Congreso de Fundraising and the Digital Fundraising Hub, which are major professional events for the sector.
3. Training and Services: Revenue is generated from training programs, the Kit Herramientas Fundraising tool, SMS solidarity service, and other professional services offered to members and the broader nonprofit sector.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Asociación Española de Fundraising (AEFr) is a nonprofit professional association that provides membership-based services to NGOs and fundraising consultancies in Spain, including professional training programs, an annual national fundraising congress, sector research publications (such as Perfil del Donante and Estudios del Socio y Donante), a fundraising job board, solidarity SMS donation services, the Kit Herramientas Fundraising toolkit, the Observatorio F2F for face-to-face fundraising analysis, and advocacy for ethical fundraising practices and favorable philanthropy legislation.

Product overview

Asociación Española de Fundraising (AEFr) is a non-profit association that serves as a professional association and hub for NGOs and fundraising consultancies in Spain. The organization offers a comprehensive suite of services focused on developing ethical and professional fundraising in Spain. Its core offerings include professional training programs, an annual national fundraising congress, research and documentation services through publications like the Perfil del Donante and Estudios del Socio y Donante, a job board, and specialized tools including the Kit Herramientas Fundraising, SMS Solidario donation service, and the Observatorio F2F for face-to-face fundraising research. The organization also provides networking opportunities and promotes best practices guidelines for its member organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Formación (Training Programs) Professional training programs for fundraising professionals, including workshops and educational sessions on fundraising techniques, ethical practices, and skill development for member and non-member NGOs and consultancies in Spain.
• Congreso de Fundraising Annual fundraising congress described as the largest fundraising event in Spain, bringing together professionals, NGOs, and consultancies for knowledge sharing, workshops, keynotes, and networking. The XXI edition was held in Madrid on June 6-8.
• Documentación (Research Publications) Research publications and documentation services including sector studies such as Perfil del Donante (Donor Profile) and Estudios del Socio y Donante (Member and Donor Studies), providing benchmarking data and insights for the Spanish fundraising sector.
• Empleo (Job Board) Job board and employment services for the fundraising sector, connecting NGO member organizations with qualified fundraising professionals for open positions.
• SMS Solidario Solidarity SMS donation service enabling mobile phone users to make charitable donations via text messaging, supporting member NGOs and fundraising campaigns in Spain.
• Kit Herramientas Fundraising Practical toolkit of resources designed to support NGOs and organizations in their fundraising activities, providing tools, templates, and methodologies for fundraising operations.
• Observatorio F2F Face-to-face fundraising observatory that monitors and analyzes F2F fundraising practices, performance, and trends in Spain, providing research insights for member organizations.
• Networking Services Professional networking opportunities and events for members to connect, share experiences, and build collaborations within the Spanish fundraising community.
• Conversaciones Fundraising Podcast Podcast series featuring interviews with sector leaders, experts, and practitioners discussing trends, challenges, and innovations in fundraising, with guests from organizations such as Cruz Roja, Save the Children, and Cáritas.
• Buenas Prácticas (Best Practices Guidance) Guidelines and resources promoting ethical and professional fundraising standards, including codes of transparency and good practices that member organizations adopt to demonstrate credibility and accountability.
• Digital Fundraising Hub Specialized event focused on digital fundraising trends, innovations, and best practices, featuring speakers from the Spanish sector and international experts.
• Association Membership Annual membership program for NGOs and fundraising consultancies in Spain. Members gain access to all association services including training, networking, documentation, employment resources, advocacy representation, and participation in the General Assembly.

Quantifiable outcome

• 39% of Spanish population over 18 collaborated with nonprofit entities in 2022
• +3 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Registro del Protectorado de Fundaciones del Ministerio de Asuntos SocialescoreOthers · 17 December 2007AEFr is officially registered in the Registro del Protectorado de Fundaciones del Ministerio de Asuntos Sociales with registration number 165991. This regulatory registration establishes the association's legal standing and oversight by the Spanish Ministry of Social Affairs, validating its nonprofit status and operational compliance.
• VML The CocktailminorStrategic or Co-development PartnerVML The Cocktail presented the 'Gobernando la Fortuna. Trends Review 2026' report at AEFr's 2024 General Assembly, providing insights on consumption trends and social behavior in Spanish society relevant to the fundraising sector.
• Plataforma de ONG de Acción SocialminorStrategic or Co-development PartnerAEFr collaborates with the Platform of Social Action NGOs on initiatives like the X Solidaria campaign and shares research insights. The platform represents approximately 27,000 social action entities in Spain generating 1.4% of GDP.
• Fundación LealtadminorStrategic or Co-development PartnerCollaboration on transparency and best practices standards for NGOs. Fundación Lealtad organized an international conference on NGO trust seals with AEFr participation, promoting transparency standards across the sector.
• Asociación Española de FundacionesminorStrategic or Co-development PartnerCollaboration through shared advocacy for philanthropy legislation reform. Javier Nadal, president of the Spanish Foundations Association, appeared on AEFr's podcast discussing foundation contributions to the Spanish economy (1.6% of GDP, 400,000+ jobs from half of registered foundations).
• Reimagining Fundraising Challenge ConsortiumminorStrategic or Co-development PartnerAEFr participates in the Reimagining Fundraising Challenge, a global innovation initiative launched by 14 international NGOs in 2020 to find new forms of fundraising and innovative practices for the sector. The challenge selected 10 finalists from over 150 ideas submitted.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Others

• Plataforma de ONG de Acción Social: Spanish umbrella network of roughly 27,000 social action NGOs generating 1.4% of GDP. Existing AEFr collaboration partner; broader membership and policy focus but overlapping NGO buyer base.
• Philea (European Foundation Centre): Europe-wide association for philanthropy foundations. Adjacent ecosystem participant relevant to AEFr's international advocacy and observatory ambitions; complements rather than competes with AEFr's national, fundraising-focused remit.

Broad incumbents

• Asociación Española de Fundaciones: Spain's broader foundations association representing 5,000+ foundations. AEFr already collaborates with it on Ley de Mecenazgo advocacy; overlapping audience but wider scope covering foundation governance and taxation rather than fundraising specifically.

Direct peers

• Fundraising Institute of Australia (FIA): Australia's national professional fundraising body, offering certifications, advocacy, and an annual conference. Directly analogous in scope and value proposition: professionalize fundraising in a single national market.
• Resource Alliance: International membership network running the IFC (International Fundraising Congress) and capacity-building programs for fundraisers globally. Highly comparable in conference-led, training-rich model and membership-revenue approach.
• Association of Fundraising Professionals (AFP Global): The global flagship professional association for fundraisers, offering CFRE certification, an annual conference, research, and advocacy. Directly comparable to AEFr in mission, membership model, and service mix — just at a larger, primarily North American scale.
• Chartered Institute of Fundraising (UK): The UK's chartered professional body for fundraising, providing training, ethical standards, policy advocacy, and member services. Closest structural analog to AEFr — both are membership associations for fundraising professionals serving a single country market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AEFundraising_
• Facebookfacebook.com/aefundraising
• LinkedInlinkedin.com/company/asociaci-n-espa-ola-de-fundraising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación Española de Fundraising