HUB404

What HUB404 does

HUB404 Conservancy Inc. is a Georgia-based 501(c)(3) nonprofit organization, established in 2019, that is developing a 9-acre, half-mile-long highway-capping park ("cap park") above Georgia 400 and MARTA's Buckhead rail station in Buckhead, Atlanta. The project is designed to reconnect the east and west sides of Buckhead that were split by the highway, linking PATH400, the Atlanta BeltLine, and the Buckhead MARTA station into a single multi-modal hub, and is described in its own materials as the first transit-oriented park in the country with a direct rail-station connection. Phase 1 consists of a pedestrian bridge connecting Lenox Road to Peachtree Road; full project completion is targeted for 2030 with total project cost estimated at $270 million.

The cap park's design incorporates an eco-engineered water reclamation system to capture rainwater and clean wastewater for irrigation, integrated solar energy capture, and biophilic landscape architecture (native tree plantings, gardens, and horticultural experiences) developed in partnership with landscape architecture firm Nelson Byrd Woltz. The broader project is led by architecture and urban design firm Rogers Partners, with HR&A Advisors providing economic-development and feasibility analysis and the Atlanta Botanical Garden contributing horticultural programming. Sub-areas within the park are branded as The Commons (recreation grove), The Grand Plaza (events), The Gardens (nature immersion), The Amphitheater (performances), The Lane/Allée (shade-tree corridor), and cafés. Forecasted project outcomes include 11,000 permanent jobs, 16,300 construction jobs, 1,600 new residents, and a separate estimate of 27,000 new jobs overall from surrounding real-estate development.

HUB404 does not generate conventional operating revenue. Its funding model is a public-private partnership in which the Buckhead Community Improvement District (BCID) — a quasi-governmental entity and the founding parent — is targeting $170 million in public funding while the Conservancy is responsible for $100 million in private fundraising. To date, approximately $1.2 million in private funds has been raised, of which $17,000+ came from the "Gimme Four" grassroots campaign launched in November 2022; the 15-member board has pledged to match grassroots donations up to $50,000. Public funding milestones include a $600,000 pre-pandemic Georgia Transportation Infrastructure Bank grant and a $750,000 federal HUD grant secured in August 2023 via Congresswoman Nikema Williams. Future programming revenue from cafés, amphitheater performances, farmers markets, and community events is contemplated but not yet realized. The Conservancy had a single employee (Executive Director Anthony Rodriguez) as of 2022 and is governed by a 15-member board.

Name

HUB404

Legal name

HUB404 Conservancy

Website

https://hub404.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HUB404 Conservancy Inc. is a 501(c)(3) nonprofit developing a 9-acre, half-mile highway-capping park above Georgia 400 in Buckhead, Atlanta, connecting MARTA, PATH400, and the Atlanta BeltLine. Total project cost is estimated at $270 million, with 2030 completion targeted.

Ownership category

akta.pro rank

Product category

Public Park Development and Urban Greenspace

NAICS

Nature Parks and Other Similar Institutions (71219), Landscape Architectural Services (541320), Highway, Street, and Bridge Construction (23731)

akta.pro primary industry

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

akta.pro secondary industries

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Shuttle, Park-and-Ride & Mobility Hub Operations (BPABAKAI)

Keywords

• Cap park development
• Urban greenspace infrastructure
• Nonprofit conservancy services
• Transit-oriented park
• Public-private partnership

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Donations: Grassroots and major donor fundraising through the Gimme Four campaign and private sector donations
2. Public Sector Funding: Federal, state, and local government funding including the $750,000 federal grant from Congresswoman Williams and Buckhead CID contributions
3. Event Revenue: Future programming revenue from events, cafes, amphitheater performances, farmers markets, and community gatherings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HUB404 Conservancy is developing a 9-acre, half-mile-long highway-capping park (cap park) above Georgia 400 and MARTA's Buckhead rail station in Buckhead, Atlanta. The park will reconnect neighborhoods split by the highway and link PATH400, the Atlanta BeltLine, and MARTA transit. The project includes a pedestrian bridge (Phase 1), plaza, amphitheater, gardens, shaded allées, cafes, and ecological features such as water reclamation and native plantings.

Product overview

HUB404 is a single, unified nonprofit project — a 9-acre highway-capping cap park above Georgia 400 in Buckhead, Atlanta. The park is designed as a multi-purpose greenspace featuring distinct branded areas including The Commons (relaxation/recreation), The Grand Plaza (events), The Gardens (nature encounters), The Amphitheater (performances), The Lane/Allée (shade tree corridor), and Cafes (dining). Phase 1 consists of a pedestrian bridge connecting Lenox Road and Georgia 400. The project connects to MARTA's Buckhead station, PATH400, and the Atlanta BeltLine.

Differentiator

Problem solved

Functional benefit

Products and services

• HUB404 Cap Park A planned 9-acre, half-mile-long multi-purpose greenspace built above Georgia 400 highway and MARTA's Buckhead rail station, bridging Lenox Road and Peachtree Road in Buckhead, Atlanta. Designed as a community-driven greenspace connecting PATH400, Atlanta BeltLine, and MARTA transit, serving Atlanta residents and visitors.
• Phase 1 Pedestrian Bridge The first construction phase of HUB404, consisting of a pedestrian bridge connecting Lenox Road and Georgia 400 to create a more walkable community with new green spaces. Set to break ground in 2024 as part of BCID's Lenox Road complete street project.

Quantifiable outcome

• 11,000 permanent jobs and 16,300 construction jobs to be created
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and key.

• Buckhead Community Improvement District (BCID)coreStrategic or Co-development Partner · 1 August 2023BCID is the founding entity behind HUB404, established in 2015 with a $10,000 feasibility study. BCID executive director Jim Durrett has led the project for years. BCID is securing $170 million in public funding and managing the Lenox Road complete street project including the pedestrian bridge engineering.
• Anthony RodriguezcoreOthers · 1 January 2022Former theater company executive now serving as the first Executive Director of HUB404 Conservancy, leading fundraising and project development.
• Atlanta Botanical GardenkeyStrategic or Co-development Partner · 1 January 2020Partnership with Atlanta Botanical Garden for collaboration on creation of the park's natural elements and horticultural programming.
• Rogers PartnerscoreStrategic or Co-development Partner · 1 January 2019Architecture and urban design firm responsible for the overall project design and concept development of HUB404.
• Nelson Byrd WoltzcoreStrategic or Co-development Partner · 1 January 2019Landscape architecture firm working on the biophilic design elements, including native tree plantings, garden design, and horticultural experiences.
• HR&A AdvisorskeyStrategic or Co-development Partner · 1 January 2019Real estate and development consulting firm providing expertise on economic development projections and feasibility analysis for HUB404.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PATH400: A multi-use greenway trail being built alongside Georgia 400 in Buckhead. HUB404 is explicitly designed to link directly into PATH400, sharing the same corridor, the same transportation-realignment thesis, and overlapping donor/advocacy communities.
• Klyde Warren Park: A 5.4-acre highway cap park built over Woodall Rodgers Freeway in downtown Dallas. The most direct comparable to HUB404 — same concept of capping a freeway to reconnect neighborhoods split by infrastructure, with comparable programming (amphitheater, gardens, food vendors) and a public-private funding model.
• The High Line: A 1.45-mile elevated linear park built on a historic freight rail line in Manhattan, operated by Friends of the High Line. HUB404 shares the elevated-repurposing concept and the conservancy-led nonprofit operating model, though The High Line is rail rather than highway-based.
• Friends of the High Line: The nonprofit conservancy responsible for operating, programming, and fundraising for the High Line. Provides the most direct operational template for HUB404 Conservancy's long-term fundraising, programming, and stewardship model.
• Piedmont Park Conservancy: The 501(c)(3) nonprofit conservancy managing Atlanta's flagship 200-acre Piedmont Park. Closest local organizational analog to HUB404 Conservancy — same nonprofit conservancy structure, same Atlanta urban-park context, and same reliance on private donations and public partnerships.
• Atlanta BeltLine: A 22-mile trail and park network circling Atlanta's urban core. HUB404 is designed to physically connect to the BeltLine, and both share a mission of stitching together Atlanta neighborhoods via active-transportation infrastructure and place-based community development.
• Freeway Park (Seattle): A pioneering 5.2-acre park built over Interstate 5 in downtown Seattle in 1976 — the original U.S. precedent for capping a freeway with public green space. HUB404 represents a next-generation evolution of this concept, integrating transit access and biophilic design.

Broad incumbents

• Central Park Conservancy: The established nonprofit conservancy managing New York's Central Park. While not a cap park, it represents the gold-standard urban park conservancy model that HUB404 Conservancy's long-term operating structure will likely emulate.
• The Trust for Public Land: A national nonprofit that creates parks and protects land across the U.S. While broader in scope, it has supported Atlanta park initiatives and represents a potential funding partner or peer organization with comparable park-creation expertise at national scale.

Regional players

• The Ray: A Georgia-based nonprofit pioneering sustainable highway infrastructure, where HUB404 board member Allie Kelly serves as executive director. The Ray shares HUB404's highway-as-opportunity framing and may offer partnership, funding, or thought-leadership alignment for sustainable cap park infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hub404_atlanta
• Facebookfacebook.com/hub404.atlanta
• LinkedInlinkedin.com/company/hub404-atlanta
• Instagraminstagram.com/hub404_atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB404