Roberto

What Roberto does

Roberto Industria Alimentare S.r.l. is an Italian packaged bakery manufacturer headquartered in Susegana (Treviso), Italy, with origins in founder Mario Canzian's small bakery in the Treviso province. The company produces and distributes a portfolio of traditional Italian bakery products organized into two categories — 'morbidi' (soft) including piadine, sliced bread, panini, tramezzini, bruschette/basi, and more recently tortillas, and 'croccanti' (crispy) including grissini, crostini, pangrattato, and bruschettine. Production emphasizes 'sincere bread' made with simple, quality ingredients under traditional Italian recipes, with no proprietary technology disclosures beyond standard artisan-industrial bakery manufacturing.

The company operates as a subsidiary within the Morato Pane S.p.A. group, which acts as capogruppo (parent) providing shared services in recruiting, IT, and administration. Roberto's commercial reach is primarily through Italian retail (supermarkets, grocery stores) complemented by an e-commerce channel managed by Japal S.r.l. (japal.it) that handles direct online sales, shipping, and logistics. Brand is reinforced through owned marketing — a TV spot, the 'Tormentoni' podcast, recipe content on the website, and social media presence on Facebook/Instagram — with consumer service available via an Italian toll-free number. International operations appear limited; while marketing language references a worldwide footprint, operating geographies are concentrated in Italy, with a secondary reference to Europe.

The business model is straightforward packaged-goods sales of branded bakery SKUs through third-party retail and DTC e-commerce. Pricing is not publicly disclosed, and no external funding, investor base, or capital structure beyond the modest EUR 100,000 i.v. share capital is reported. Headcount is reported in the 11-50 range, and there are no disclosed awards, patents, regulatory actions, or merger and acquisition activity in the available data.

Name

Roberto

Legal name

Roberto Industria Alimentare S.r.l.

Website

https://robertoalimentare.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberto Industria Alimentare S.r.l. is an Italian packaged bakery manufacturer (Susegana, Treviso) producing traditional 'morbidi' and 'croccanti' bread products — piadine, sliced bread, panini, tramezzini, bruschette, grissini, crostini, pangrattato, and tortillas — sold to Italian families through supermarket retail and DTC e-commerce, and operating as a subsidiary of Morato Pane S.p.A.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Italian bakery products
• Grissini breadsticks
• Piadine flatbread
• Sliced sandwich bread
• Bruschetta snacks

Headquarters

HQ city

Susegana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bakery Product Sales: Roberto generates revenue through the manufacture and sale of bakery products including breadsticks (grissini), sliced bread, piadine, panini, tramezzini, bruschette, crostini, breadcrumbs, and bruschettine. Products are sold through retail channels and e-commerce.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roberto Industria Alimentare manufactures and sells a range of traditional Italian packaged bakery products—breadsticks (grissini), sliced bread, piadine, panini (buns), tramezzini, bruschette, crostini, pangrattato breadcrumbs, bruschettine, and soft tortillas—through Italian retail/grocery channels and an e-commerce store operated by Japal S.r.l. The company emphasizes authentic Italian recipes using simple, quality ingredients, with continuous quality control throughout production.

Product overview

Roberto Industria Alimentare is an Italian bakery and food company specializing in traditional Italian bread products and snacks. The product portfolio is organized into two main categories: 'morbidi' (soft products) including piadine, sliced bread, buns, tramezzini, bases, and bruschette; and 'croccanti' (crispy products) including breadsticks, croutons, breadcrumbs, and bruschettine. The company also offers tortillas as part of its recipe offerings. All products emphasize authentic Italian recipes made with simple, quality ingredients in the tradition of Italian baking. The company operates as part of the Morato Pane S.p.A. group and is headquartered in Susegana, Treviso, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Piadine Soft, round Italian flatbread, a traditional product of the Emilia-Romagna region, used as a wrap for various fillings, sold by Roberto to retail and e-commerce consumers.
• Fette (Sliced Bread) Pre-sliced bread products for sandwiches and everyday consumption, sold by Roberto to retail and e-commerce consumers.
• Panini (Buns) Soft bread rolls designed for hamburgers and filled sandwiches, sold by Roberto to retail and e-commerce consumers.
• Tramezzino Triangle-shaped soft sandwiches made from two slices of leavened dough, a classic Italian snack, sold by Roberto to retail and e-commerce consumers.
• Basi (Basis) Base products for bruschetta and open-faced sandwiches, sold by Roberto to retail and e-commerce consumers.
• Bruschette Toasted bread slices used as a base for various toppings, a traditional Italian appetizer, sold by Roberto to retail and e-commerce consumers.
• Grissini (Breadsticks) Long, thin, crispy breadsticks—one of the original specialties created by founder Mario Canzian—sold by Roberto to retail and e-commerce consumers.
• Crostini (Croutons) Crispy toasted bread cubes or slices used for soups, salads, and appetizers, sold by Roberto to retail and e-commerce consumers.
• Pangrattato (Breadcrumbs) Dried breadcrumbs used for breading, coating, and as a topping in Italian cuisine, sold by Roberto to retail and e-commerce consumers.
• Bruschettine Small, crispy bruschetta bites—a snack-sized version of traditional bruschetta—sold by Roberto to retail and e-commerce consumers.
• Tortillas Soft circular flatbreads used as wraps for Mexican-style fillings and recipes, featured on Roberto's recipe pages for consumer use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Morato Pane S.p.A.coreStrategic or Co-development PartnerMorato Pane S.p.A. is the parent company (capogruppo) of Roberto Industria Alimentare. They provide shared services including recruiting, IT services, and administrative/accounting functions. Mario Canzian founded the original bakery and the company bears the name of his son Roberto.
• Japal S.r.l.coreChannel Partner/ Reseller/ DistributorJapal S.r.l. operates as the e-commerce platform for Roberto products (at japal.it), managing direct online sales, shipping, and logistics operations. Japal acts as autonomous data controller for e-commerce transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Vandemoortele: European bakery products manufacturer (bread, viennoiserie, croutons) for retail and foodservice; adjacent producer with overlapping bread and crouton lines.

Regional players

• Colussi (Misura): Italian bakery/biscuit group producing crackers, grissini and baked snacks; overlaps Roberto's crispy bakery products in the domestic market.
• La Boulangère: French producer of packaged breads, brioche and bakery snacks serving retail; comparable business model but primarily in a different geography.

Broad incumbents

• Aryzta: European bakery manufacturer of breads and bakery products for retail and foodservice, overlapping Roberto's core bakery manufacturing category.
• Grupo Bimbo: Global packaged-bread and buns leader; competes with Roberto's sliced bread, panini and sandwich-carrier products in retail.
• Barilla (Mulino Bianco / Pavesi / Harrys): Italian food giant whose Mulino Bianco, Pavesi (grissini) and Harrys (sliced bread) brands compete across Roberto's bread and savory-snack categories at national and international scale.
• Morato Pane: Parent group and a major Italian packaged-bread manufacturer (rolls, sliced bread, sandwich bases); directly overlaps Roberto's core soft-bread category at larger scale.

Direct peers

• Grissin Bon: Italian producer of breadsticks (grissini) and crispy bakery snacks, competing head-on with Roberto's 'croccanti' line.
• Valledoro: Italian maker of grissini, crackers and baked snacks, overlapping Roberto's crispy baked-snack range and retail channels.
• Vitavigor: Milan-based grissini and breadstick specialist selling branded crispy bakery snacks, directly comparable to Roberto's breadstick heritage products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=gBQH-re8Lzw
• LinkedInlinkedin.com/company/roberto-industria-alimentare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberto