What Campionari does

Campionari SRL is an Italian privately-held manufacturer of physical color marketing tools — principally fan decks, color cards, stripe/single color cards, wood texture samples, color books, and bespoke "special products" — sold B2B to decorative and industrial coatings companies and adjacent color-sampling buyers such as furniture manufacturers and standards bodies. The company is headquartered and produces at Via Giuseppe Verdi 15/b in Chignolo d'Isola (between Milan and Bergamo), with a separate international sales entity, Campionari.eu International Sales ApS, based in Skovlunde, Denmark, that handles European and global accounts. Campionari cites over 25 years of accumulated expertise in color sampling and positions proprietary coating technologies as its core technical asset, enabling any combination of colors and textures to be applied on a single leaf without accuracy loss, plus specialized techniques for water-based colored natural wood, chip-mounted cards, and stripe-coated samples.

The technology stack is non-digital and craft-based: color reproduction relies on physical coating processes, custom substrates (including aluminium film foil for wood textures), and manual application techniques rather than software platforms, APIs, or ML systems. Named enterprise customers across the disclosed customer list include Tikkurila, Flügger, PPG Sigma, Colorchimica, Xyladecor, Bosshard Farbkollektion, Poliform, Paramatti Boquet, Max Meyer, Neokem, Cebos, Giorgio Graesan, Astra Vernici, and SDC Enterprises, spanning decorative paints, industrial powder coatings, furniture, and color-assessment standards.

The business model is direct, project-based B2B sales: Campionari manufactures custom and standard color sampling tools to order, with pricing not publicly disclosed and quotes provided on contact. The go-to-market is sales-led, run from Italy for primary accounts and from the Danish sales office for international accounts, supported by a corporate website (campionari.eu) as the principal marketing channel. The company operates as an independent private Italian limited company (SRL) with no disclosed funding, no institutional investors, no M&A activity, and no parent company; ownership and equity structure are not publicly disclosed. Leadership comprises CEO Edoardo Nava, Production Manager Erika Medolago Albani, and International Sales lead Torben Salomon, with overall headcount in the 11-50 range.

Name

Campionari

Legal name

Campionari SRL

Website

https://campionari.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Campionari SRL is an Italian privately-held B2B manufacturer of physical color marketing tools — fan decks, color cards, stripe cards, wood samples, and custom sampling products — sold to decorative and industrial coatings companies, furniture makers, and standards bodies across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Color Marketing Tools Manufacturing

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Greeting Cards (2771)

akta.pro primary industry

Color Masterbatches & Dispersions (IMAEAHAK)

Keywords

• Color marketing tools
• Fan decks manufacturing
• Color cards production
• Paint color sampling
• Coatings color marketing

Headquarters

HQ city

Torre D'isola

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Color Marketing Tools Manufacturing: Campionari manufactures and sells color marketing tools including fan decks, color cards, and color sampling products to decorative and industrial coating companies. Revenue is generated through product sales, likely as one-time purchases with potential for custom project work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Campionari manufactures and sells color marketing tools such as fan decks, color cards, stripe cards, wood texture samples, color books, and special custom products for decorative and industrial coating companies. Products are designed to provide accurate color reproduction and presentation of color palettes, textures, and effects for paint and coating manufacturers' marketing and customer sampling needs.

Product overview

Campionari is an international manufacturer of color marketing tools for the decorative and industrial coating businesses. The company produces fan decks, color cards, stripe cards, wood texture samples, color books, and special custom products. The product portfolio centers on physical color sampling tools that enable companies to showcase color accuracy and ranges to customers through chip-mounted cards, stripe-coated cards, and manually applied effects samples. Products range from standard fan decks and color cards to specialized wood texture samples and custom-shaped color collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Cards Color Cards are printed brochures to which accurate color chips in different sizes and shapes are applied through various techniques. They are used to show color samples of any kind in specialized groups and ranges for paint and coating companies.
• Fan Decks Fan decks are practical tools for showing extensive color ranges or larger color samples, capable of containing thousands of colors. They allow any combination of colors and textures on a single leaf with high accuracy for decorative and industrial coating companies.
• Stripes & Single Colors Single colour chips and stripe cards used in paint sampling displays to present colour palettes and offer larger ranges of colour at minimal cost. Multi-coloured stripe cards enable displaying colour systems and visual comparison of colours for paint and coating companies.
• Woods Wood texture samples and wood color cards featuring water-based colored natural wood, wood primers, wood stains, and wood textures on various substrates including aluminium film foil special chips. Used by paint and wood coating manufacturers for product sampling.
• Color Books Color books as part of Campionari's product portfolio for color marketing tools, used by paint and coating companies.
• Special Products Custom and specialized color sampling products including assessment tools such as gray scale samples for evaluating staining depth, and other tailor-made solutions for unique customer requirements in the paint and coatings industry.

Named customers18 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Campionari.eu International Sales ApScoreChannel Partner/ Reseller/ DistributorCampionari operates a separate entity called Campionari.eu International Sales ApS based in Skovlunde, Denmark. This entity handles international sales operations outside of Italy, serving as the company's dedicated international sales office.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• RAL Colours: RAL is a German color standards organization that produces physical color fan decks and reference cards widely used across European paint, coatings, and industrial design. RAL serves a similar function to Campionari in providing authoritative physical color sampling tools to coatings manufacturers and design professionals.
• Munsell Color: Munsell Color provides standardized physical color reference systems and fan decks used in scientific, industrial, and artistic color applications. Munsell's physical sample-based color communication directly parallels Campionari's fan deck and color card offerings for professional B2B users.
• NCS Colour: NCS (Natural Color System) is a Swedish-based color system provider that produces physical color samples, fan decks, and reference tools for the paint, design, and architecture industries. Like Campionari, NCS monetizes physical color communication tools and serves enterprise coatings customers across Europe.

Broad incumbents

• X-Rite (Pantone): X-Rite, owner of Pantone, is the global leader in color standards and physical color reference tools. While X-Rite focuses on color measurement systems and standards, Pantone's physical color guides share a comparable B2B value proposition to Campionari's fan decks in serving industries that depend on accurate color communication.
• Hempel: Hempel is a global coatings manufacturer serving marine, protective, and decorative markets. Like Campionari's other paint customers, Hempel requires physical color sampling and fan deck tools for its B2B and retail channels, making it a plausible customer peer in the coatings color marketing supply chain.
• Jotun: Jotun is a major Norwegian coatings company producing decorative, marine, and protective paints with proprietary color collections. Jotun's reliance on physical color sampling tools for global retail and trade distribution places it in the same addressable customer segment as Campionari's existing paint brand clients.
• AkzoNobel: AkzoNobel (Dulux, Sikkens) is a global coatings giant that produces its own color marketing tools and fan decks for retail and trade customers. As both a customer and adjacent producer of color sampling tools, AkzoNobel represents both a buyer for Campionari's services and a benchmark for in-house capability.
• PPG Industries: PPG is one of the world's largest coatings companies and an existing Campionari customer (PPG Sigma). PPG produces proprietary color systems and fan decks for its trade and retail paint brands, making it both a buyer of Campionari's tools and a comparable producer of color marketing materials at scale.
• Tikkurila: Tikkurila is a leading Nordic coatings brand (now part of PPG) and a confirmed Campionari customer with multiple disclosed projects including real wood color samples and Deco Gray 2016 collections. Tikkurila both procures color sampling tools and produces its own marketing materials in a comparable workflow.

Others

• Color Marketing Group: Color Marketing Group is an international association that forecasts color trends and produces color palette publications for the design and coatings industries. While not a direct producer of physical fan decks, CMG operates adjacent to Campionari in the color standards and color marketing ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campionari

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campionari