Caggiano Orthodontics

What Caggiano Orthodontics does

Caggiano Orthodontics is a privately-held, single-location orthodontic practice based in Parsippany, New Jersey, founded by Dr. David Caggiano and operating under the DBA Morris County Braces. The practice delivers comprehensive orthodontic care to children, teens, and adults in Parsippany and the surrounding Morris County communities, offering traditional braces (metal, ceramic, gold, and lingual), self-ligating braces with indirect bonding, Invisalign clear aligner therapy, vPro accelerated treatment, Phase 1 early intervention, airway orthodontics, retainers, and custom mouthguards. Clinical operations are supported by 3D digital scanning, digital imaging, and the Propel vPro accelerated-treatment system, and the practice holds Diamond-tier Invisalign Provider status from Align Technology.

The business model is a direct-to-consumer professional services operation delivered entirely through one physical office, with patient acquisition driven by local SEO across roughly a dozen community landing pages, social media (Facebook, Instagram, Twitter), patient referrals and reviews, Dr. Caggiano's authored educational book, and a free no-obligation consultation funnel. Revenue is generated from treatment fees in the $3,000–$7,000 range for traditional braces and $3,500–$8,000 for Invisalign, with multi-year payment contracts underwritten by in-house financing (including 0% interest and low down payment options) and most major insurance plans. The practice is independently owned with no disclosed parent company, private equity backing, or institutional investment, and employs between 11 and 50 staff including three orthodontists, dental assistants, hygienists, administrative personnel, and treatment coordinators.

Name

Caggiano Orthodontics

Legal name

Caggiano Orthodontics

Website

https://morriscountybraces.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Caggiano Orthodontics is a privately-held, single-location orthodontic practice in Parsippany, NJ, providing braces, Invisalign, and accelerated orthodontic treatments to children, teens, and adults across Morris County.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Early Interceptive Orthodontics (Phase I) (HLABABAF)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Braces for adults and teens
• Self-ligating braces
• Orthodontic care practice

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream consists of fees for orthodontic treatment services including traditional braces (metal, ceramic, lingual), self-ligating braces, and Invisalign clear aligner therapy. Treatment fees are determined on an individual basis based on case complexity and treatment duration. The practice offers in-house financing, accepts most insurance plans, and provides flexible payment plans including 0% financing and low down payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Caggiano Orthodontics is a single-location orthodontic practice that provides in-person orthodontic treatment services including traditional metal and ceramic braces, self-ligating braces with indirect bonding, Invisalign clear aligner therapy as a Diamond-tier provider, lingual braces, Phase 1 early intervention for children, airway orthodontics, retainers, and custom mouthguards. The practice delivers these services to children, teens, and adults in the Parsippany and Morris County, NJ region and supports them with a Smile Lifetime Warranty, complimentary consultations, in-house 0% financing, and acceptance of most insurance plans.

Product overview

Caggiano Orthodontics is a specialized orthodontic practice offering a comprehensive portfolio of teeth-straightening solutions. The core offerings center around traditional and self-ligating braces (including metal, ceramic, and lingual options) as well as Invisalign clear aligners. The practice also provides accelerated treatment through vPro Accelerated Invisalign and specialized services including Phase 1 Early Treatment for children, Airway Orthodontics, custom retainers, and custom mouthguards. All treatments are supported by advanced 3D imaging and digital scanning technology for precise treatment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces Conventional orthodontic braces using metal or ceramic brackets and wires to gradually align teeth; offered to children, teens, and adults at the Parsippany, NJ office with treatment costs ranging from $3,000 to $7,000 depending on case complexity.
• Self-Ligating Braces Advanced braces that use specialized brackets with built-in clips to hold the archwire in place, eliminating the need for elastic or metal ties and allowing for more efficient and comfortable tooth movement; delivered with indirect bonding for precise bracket placement and reduced chair time.
• Invisalign Clear Aligners Series of custom-made, clear plastic aligners that gradually shift teeth into correct positions, offered as a virtually invisible alternative to traditional braces; provided as a Diamond-tier Invisalign Provider with treatment costs typically ranging from $3,500 to $8,000.
• Lingual Braces Braces placed on the back (lingual) surface of teeth, providing a completely hidden orthodontic option for patients concerned about appearance during treatment.
• Free Initial Orthodontic Consultation Complimentary, no-obligation consultation offered to new patients to evaluate orthodontic needs, discuss treatment options, and determine individual pricing before any commitment.
• Caggiano Smile Lifetime Warranty Lifetime warranty program that offers ongoing support for patients after orthodontic treatment completion at the practice, reinforcing long-term retention and switching costs.

Quantifiable outcome

• Patients are recommended to wear Invisalign trays for at least 22 hours per day for optimal results
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: One of the largest orthodontics-focused DSOs in the U.S., operating dozens of orthodontic specialty clinics across multiple states. Directly comparable as a multi-location orthodontic group practice model, contrasting with Caggiano's single-site specialty focus. Both compete for orthodontic patients and Invisalign cases in their respective markets.
• Great Expressions Dental Centers: A multi-specialty dental group practice with significant presence across the Northeast and Mid-Atlantic, including New Jersey. Operates dental offices offering orthodontic services among other specialties, competing for orthodontic patients in the same regional market as Caggiano.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand that disrupted the orthodontic market by removing in-office visits. Historically competed with traditional orthodontists like Caggiano for adult mild-to-moderate cases, despite ultimately entering financial distress.
• Candid Co. Direct-to-consumer clear-aligner company that hybrid-distributes treatment through partner orthodontists. Competes with traditional practices like Caggiano for adult clear-aligner cases, particularly those seeking remote/lower-cost options.

Others

• Align Technology: Manufacturer of the Invisalign system used as a core treatment at Caggiano Orthodontics, and the Diamond-tier provider program administrator. Functions as a supplier/ecosystem participant rather than a direct service competitor.
• Henry Schein: Major dental and orthodontic equipment, supply, and technology distributor serving practices including Caggiano's. Functions as a supplier rather than a direct clinical competitor.

Broad incumbents

• Smile Brands: DSO supporting multiple dental brands across many U.S. states, with orthodontic service offerings embedded in supported offices. A broad incumbent rather than a dedicated orthodontic specialist.
• Aspen Dental Management: Major DSO operating hundreds of branded dental offices across the U.S., with orthodontic offerings alongside general dentistry. A broad incumbent that competes for local patient traffic but does not specialize in orthodontics the way Caggiano does.
• Heartland Dental: The largest dental support organization in the U.S., supporting thousands of general and specialty dental practices including orthodontics. As a broad incumbent, its scale and corporate infrastructure dwarf Caggiano's single-site operation while overlapping on orthodontic patient services.
• Pacific Dental Services: Large DSO supporting hundreds of dental practices including specialty services such as orthodontics. A broad incumbent that competes for indirect patient demand but does not concentrate in orthodontic specialty care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/morrisctybraces
• Facebookfacebook.com/MorrisCountyBraces
• Instagraminstagram.com/caggiano_orthodontics
• LinkedInlinkedin.com/company/caggiano-orthodontics-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caggiano Orthodontics