Paydirt Media

What Paydirt Media does

Paydirt Media Pty Ltd is a privately held Australian B2B media company, founded in 1994 and headquartered at Suite 9, 1297 Hay Street in West Perth, Western Australia. The company serves senior mining executives, financial institutions, investors, mining companies, and industry service providers across the Australian and international resources sector. Its core offerings are print and digital publications and owned industry conferences, structured as three primary revenue streams: recurring magazine subscriptions (Australia's Paydirt monthly and Gold Mining Journal quarterly, plus Paydirt Digital), transaction-based conference revenue (registrations, sponsorships, and exhibitor fees across Battery Minerals Conference, Africa Down Under, Australian Nickel Conference, and the biennial NewGenGold), and advertising in publications and on the website.

The company's underlying technology stack is a relatively conventional digital publishing platform: a WordPress-based website hosted by Itomic, paydirt.com.au, with content also distributed through a YouTube channel (Paydirt TV), email newsletters, and active social media profiles on Facebook, LinkedIn, Twitter/X, and Instagram. Payment processing runs through the eWAY gateway, and customer/personal data handling is governed by Australia's Privacy Act 1988. Beyond this, the technology layer is light; the principal value lies in the editorial brand, the proprietary conference portfolio, and the multi-decade relationships with mining industry participants.

Paydirt's go-to-market is event-driven and content-led. The four flagship conferences are held in Perth, Western Australia across the calendar year (Battery Minerals in April, Africa Down Under in September, Australian Nickel in October, NewGenGold biennially in November), supplemented by the Paydirt Unlocked luncheon and webinar series. The company's horizontal segmentation targets three personas — senior mining executives, financial institutions and investors, and mining industry suppliers and service providers — served simultaneously through editorial coverage, conference participation, and advertising inventory. Pricing for subscriptions and conference registrations is not publicly disclosed and is available only on inquiry.

Name

Paydirt Media

Legal name

Paydirt Media Pty Ltd

Website

https://paydirt.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Paydirt Media is a privately held Australian B2B media company founded in 1994 that publishes mining industry magazines and organizes four proprietary conferences, serving senior mining executives, financial institutions, and investors globally.

Ownership category

akta.pro rank

Product category

Trade Media (Mining and Resources)

NAICS

Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Mining industry media
• Trade publications
• Industry conferences
• Mining journalism
• Resources news

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Monthly and quarterly magazine subscriptions for Australia's Paydirt and Gold Mining Journal publications, reaching senior mining executives, financial institutions, and investors
2. Conference Revenue: Registration fees, sponsorships, and exhibitor fees from four annual/ biennial conferences including Battery Minerals Conference, Africa Down Under, Australian Nickel Conference, and NewGenGold
3. Advertising: Advertising space in publications and on website targeting mining industry professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Paydirt Media publishes B2B trade magazines covering the Australian and global mining and resources sector, including monthly Australia's Paydirt, quarterly Gold Mining Journal, and Paydirt Digital. The company also produces video content through Paydirt TV and the Paydirt Unlocked webinar and luncheon series. In addition, the company organizes four major industry conferences — Battery Minerals Conference, Africa Down Under, Australian Nickel Conference, and NewGenGold — that bring together senior mining executives, financial institutions, and investors in Perth, Western Australia.

Product overview

Paydirt Media operates as a media organisation publishing mining magazines and organising industry conferences. The company's portfolio includes three core publications: Australia's Paydirt (monthly magazine), Gold Mining Journal (quarterly), and Paydirt Digital (digital edition), alongside video content through Paydirt TV and the Paydirt Unlocked event series. The company also organises four major conferences: Battery Minerals Conference, Africa Down Under Conference, Australian Nickel Conference, and NewGenGold Conference. The publications are available via subscription and past editions are accessible through digital archives.

Differentiator

Problem solved

Functional benefit

Brands

• Australia's Paydirt: Monthly mining magazine covering diverse metals and minerals industry with international circulation
• Gold Mining Journal
• Paydirt Digital
• Battery Minerals Conference
• Africa Down Under Conference
• Australian Nickel Conference
• NewGenGold Conference
• Paydirt TV
• Paydirt Unlocked

Products and services

• Australia's Paydirt
• Gold Mining Journal
• Paydirt Digital
• Magazine Subscriptions Service
• Battery Minerals Conference
• Africa Down Under Conference
• Australian Nickel Conference
• NewGenGold Conference
• Paydirt TV
• Paydirt Unlocked

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Battery Minerals ConferencecoreOthersAnnual conference dedicated to the development of the critical minerals industry, held in April in Perth, Western Australia
• Africa Down Under ConferencecoreOthersMulti-commodity forum for companies doing business in Africa, held annually in September in Perth. Now in its 24th edition, this conference has been at the vanguard of Australian-African mining relations for over two decades
• Australian Nickel ConferencecoreOthersPremier event for nickel producers and explorers, Australia's only dedicated nickel event, held annually in October in Perth
• NewGenGold ConferencecoreOthersBiennial conference considered the pre-eminent forum for case studies in gold exploration success. Jointly organised by Paydirt Media, next held November 2025
• Syrah Resources LtdminorGTM or Marketing PartnerFeatured in Paydirt TV exclusive interview - MD Shaun Verner discussed graphite demand and downstream processing strategy

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Austmine: Australian mining equipment, technology and services (METS) industry peak body running events and content for Australian mining suppliers. Comparable as an Australian mining-industry B2B media and events organization.

Direct peers

• ResourceStocks: Australian-focused B2B publication and content platform covering resource and mining companies. Comparable as a competing mining-industry media outlet serving Australian investors and executives.
• Aspermont Media: Listed B2B media company focused on the global mining and resources sector, publishing Mining Journal, Mining Weekly, and International Mining and running mining events. Directly comparable to Paydirt Media's mining-magazine-plus-conference business model, though at a larger, publicly-traded scale.
• 121 Group Mining Events: Runs a global series of mining investor conferences connecting listed mining companies with institutional investors. Comparable to Paydirt's events in targeting investor-attendee demographics.
• Investing in African Mining Indaba: Major annual mining investment conference held in Cape Town, focused on African mining opportunities. Closely comparable to Paydirt's Africa Down Under Conference in thematic scope and audience.
• International Mining (IM): Global B2B mining trade publication covering equipment, technology, and operations across the mining value chain. Comparable as a specialized B2B mining trade magazine targeting industry professionals.
• Mines and Money: Operates a portfolio of mining investment conferences and content targeting institutional investors and mining executives. Highly comparable to Paydirt's conference-led monetization model for the mining sector.

Broad incumbents

• CIM Magazine: Official magazine of the Canadian Institute of Mining, Metallurgy and Petroleum, covering mining industry news and technical content. Comparable as a long-established B2B mining trade publication serving a national mining ecosystem.
• Mining Weekly (South Africa): South African B2B mining publication covering mining news and projects across Africa. Comparable as a long-running mining trade publication serving executives and investors in a specific regional mining market.

Others

• eWAY: Australian online payment gateway provider. Listed as a peer here only because Paydirt Media is a verified eWAY merchant/integrator; not a competitive peer but a technology enabler for Paydirt's subscription and registration billing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paydirt_media
• YouTubeyoutube.com/channel/UCUgVBlGvMKQj0K3m1A4oA6A
• Facebookfacebook.com/PaydirtMediaAustralia
• LinkedInlinkedin.com/company/paydirt-media-pty-ltd
• Instagraminstagram.com/paydirtmedia_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paydirt Media