K Rock 95.5
K Rock 95.5 is a privately-held regional commercial radio station broadcasting on FM 95.5 and FM 88.0 from Geelong, Victoria, serving the Geelong and Surf Coast audience with local news, AFL sports coverage, podcasts, and digital streaming.
- Company typePrivate
- Founded-
- HeadquartersGeelong, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What K Rock 95.5 does
K Rock 95.5 is a regional commercial radio station serving Geelong and the Surf Coast region of Victoria, Australia. The station is operated by Geelong Broadcasters Pty Ltd (ACN 056 385 187), a privately held licensee based at Level 1, 83 Moorabool Street, Geelong. It broadcasts on FM 95.5 (primary coverage) and FM 88.0 (in-coverage and at the MCG), delivering live content including local and national news, AFL and local football coverage, traffic and weather updates, and music programming.
The station's product portfolio spans linear radio dayparts (breakfast show "Tom & Loggy" from 6am, "Workdays with Chris" from 9am, and afternoon drive "Tim & Davo" from 3pm-6pm), a dedicated AFL vertical branded "K rock Football" that integrates FM broadcast with the K rock mobile app and the official AFL app for game-day coverage, two podcasts ("Cat Attack" for Geelong Cats AFL coverage and "Beyond the Boundary" for GDFNL local club coverage), and licensed merchandise including "Geelong Lager," a branded beer produced in partnership with Blackman's Brewery. The underlying technology is conventional FM broadcast infrastructure augmented with digital streaming via the K rock app and website (krock.com.au/listen, krockfootball.live), and content distribution through major social platforms (Facebook, Instagram, TikTok, YouTube, Twitter/X).
The business model is advertising-based: commercial airtime is sold at quote-based rates that are not publicly disclosed. Distribution channels include direct sales to regional SMB advertisers, self-serve listening via mobile and web, and integration with the AFL app for sports audiences. The company is independently owned with no disclosed external investment, no parent company, no subsidiaries, and no M&A or funding activity on record.
K Rock 95.5 firmographics
Firmographics- Name
- K Rock 95.5
- Legal name
- Geelong Broadcasters Pty Ltd
- Website
- https://krock.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K Rock 95.5 is a privately-held regional commercial radio station broadcasting on FM 95.5 and FM 88.0 from Geelong, Victoria, serving the Geelong and Surf Coast audience with local news, AFL sports coverage, podcasts, and digital streaming.
- Ownership category
- akta.pro rank
K Rock 95.5 industry classification
Industry- Product category
- Regional Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industries
- Sports Radio Networks & Talk Stations (MPABAJAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where K Rock 95.5 is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Markets served
K Rock 95.5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels6 records
K Rock 95.5 product offering
Product offeringCore offering
K Rock 95.5 is a regional FM radio station broadcasting on 95.5 and 88.0 MHz, operated by Geelong Broadcasters Pty Ltd, that serves the Geelong and Surf Coast region of Victoria, Australia with local news, AFL and Geelong Cats sports coverage, entertainment programming, traffic, and weather information.
Product overview
K Rock 95.5 is a regional radio station serving Geelong and the Surf Coast area of Victoria, Australia. The core product is live radio broadcasting on FM 95.5 and FM 88.0, featuring news, sport, entertainment, and traffic/weather content. The main branded programming includes K rock Football (dedicated AFL coverage with match broadcasts, podcasts, and highlights), and a portfolio of radio shows including breakfast (Tom & Loggy), daytime (Workdays with Chris), afternoon drive (Tim & Davo), and music programming (Great Ocean Odes). Supporting products include the K rock App for mobile listening, the Cat Attack and Beyond the Boundary podcasts, and licensed merchandise such as Geelong Lager beer created with Blackman's Brewery.
Differentiator
Problem solved
Functional benefit
Products and services
- K Rock 95.5 FM Radio Broadcast Continuous FM radio programming broadcast on 95.5 and 88.0 MHz for listeners in the Geelong and Surf Coast region of Victoria, Australia, covering local news, AFL and Geelong Cats sports, entertainment, traffic, and weather.
- K Rock 95.5 Online/Digital Stream Live digital audio stream of the station's broadcast content for listeners outside the FM coverage area.
Companies that use K Rock 95.5
Customer profileSegments1 record
Ideal customer profiles2 records
K Rock 95.5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
K Rock 95.5 partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
K Rock 95.5 competitors and assessment
Company assessmentRegional players
- Nova 100 (Melbourne): Major Melbourne commercial FM music station; competes for the Geelong/Surf Coast listener share that overlaps K Rock's coverage area.
- Fox FM Melbourne: Top-rating Melbourne commercial CHR station with spillover listenership into Geelong; competitor for daytime and drive-time ad budgets across the broader Victoria region.
- Bay 93.9 (Geelong): Geelong-based competing commercial FM radio station serving the same hyperlocal market; most direct local geographic competitor for Geelong advertising revenue and listeners.
Direct peers
- SEN (Sports Entertainment Network) - 1116: Australia's dedicated national sports talk radio network carrying AFL rights and commentary; competes directly with K rock Football for sports radio advertising and listener attention in Victoria.
- Triple M Melbourne: Sports and rock-focused commercial FM radio station in Melbourne/Victoria with substantial AFL coverage; closest direct competitor in both format and AFL content rights positioning.
- 3AW: Long-established Melbourne-based commercial talk and news radio station operating in the same Victorian market; comparable commercial model, news programming, and listener demographics.
Broad incumbents
- ARN (Australian Radio Network): Major national commercial radio broadcaster (Kiis, Pure Gold, Edge) competing for Victoria-wide advertising spend; relevant incumbent comparison given content diversification capabilities.
- Southern Cross Austereo: Australia's largest regional commercial radio network; operates multiple regional stations across Victoria and nationally, making it a direct portfolio-level competitor for regional ad budgets.
- ABC Radio Melbourne: Public broadcaster's Melbourne/Victoria service providing regional news, talk and sport; competes for the same Geelong/Surf Coast listener hours and advertiser attention.
Emerging players
- Spotify (Australia): On-demand audio and podcasting platform competing for the same Geelong listener hours, particularly among younger demographics — secular threat to linear radio listening share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
K Rock 95.5 social profiles
Digital presenceK Rock 95.5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
K Rock 95.5 leadership team
Management profileNumber of profiles
K Rock 95.5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K Rock 95.5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K Rock 95.5
What does K Rock 95.5 do?
K Rock 95.5 is a regional FM radio station broadcasting on 95.5 and 88.0 MHz, operated by Geelong Broadcasters Pty Ltd, that serves the Geelong and Surf Coast region of Victoria, Australia with local news, AFL and Geelong Cats sports coverage, entertainment programming, traffic, and weather information.
Is K Rock 95.5 a public or private company?
K Rock 95.5 is a private company. It is classified as unknown and is currently operating.
When was K Rock 95.5 founded?
K Rock 95.5 was founded in -1. It employs 1 to 10 people.
Where is K Rock 95.5 based?
K Rock 95.5 is headquartered in Geelong, Australia, in the Oceania region.
Who are K Rock 95.5's main competitors?
Regional players on record are Nova 100 (Melbourne), Fox FM Melbourne and Bay 93.9 (Geelong). Direct peers are SEN (Sports Entertainment Network) - 1116, Triple M Melbourne and 3AW. Broad incumbents are ARN (Australian Radio Network), Southern Cross Austereo and ABC Radio Melbourne. Spotify (Australia) is listed as an emerging player.
Does K Rock 95.5 have an API?
No public API is recorded for K Rock 95.5.
What industry is K Rock 95.5 in?
K Rock 95.5's product category is Regional Radio Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAJAB, Sports Radio Networks & Talk Stations. Its NAICS code is 51611 and its SIC code is 4832.