K Rock 95.5

What K Rock 95.5 does

K Rock 95.5 is a regional commercial radio station serving Geelong and the Surf Coast region of Victoria, Australia. The station is operated by Geelong Broadcasters Pty Ltd (ACN 056 385 187), a privately held licensee based at Level 1, 83 Moorabool Street, Geelong. It broadcasts on FM 95.5 (primary coverage) and FM 88.0 (in-coverage and at the MCG), delivering live content including local and national news, AFL and local football coverage, traffic and weather updates, and music programming.

The station's product portfolio spans linear radio dayparts (breakfast show "Tom & Loggy" from 6am, "Workdays with Chris" from 9am, and afternoon drive "Tim & Davo" from 3pm-6pm), a dedicated AFL vertical branded "K rock Football" that integrates FM broadcast with the K rock mobile app and the official AFL app for game-day coverage, two podcasts ("Cat Attack" for Geelong Cats AFL coverage and "Beyond the Boundary" for GDFNL local club coverage), and licensed merchandise including "Geelong Lager," a branded beer produced in partnership with Blackman's Brewery. The underlying technology is conventional FM broadcast infrastructure augmented with digital streaming via the K rock app and website (krock.com.au/listen, krockfootball.live), and content distribution through major social platforms (Facebook, Instagram, TikTok, YouTube, Twitter/X).

The business model is advertising-based: commercial airtime is sold at quote-based rates that are not publicly disclosed. Distribution channels include direct sales to regional SMB advertisers, self-serve listening via mobile and web, and integration with the AFL app for sports audiences. The company is independently owned with no disclosed external investment, no parent company, no subsidiaries, and no M&A or funding activity on record.

Name

K Rock 95.5

Legal name

Geelong Broadcasters Pty Ltd

Website

https://krock.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

K Rock 95.5 is a privately-held regional commercial radio station broadcasting on FM 95.5 and FM 88.0 from Geelong, Victoria, serving the Geelong and Surf Coast audience with local news, AFL sports coverage, podcasts, and digital streaming.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Sports Radio Networks & Talk Stations (MPABAJAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Regional radio broadcasting
• FM radio station
• Local news coverage
• Sports broadcasting
• Radio advertising

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels6 records

Core offering

K Rock 95.5 is a regional FM radio station broadcasting on 95.5 and 88.0 MHz, operated by Geelong Broadcasters Pty Ltd, that serves the Geelong and Surf Coast region of Victoria, Australia with local news, AFL and Geelong Cats sports coverage, entertainment programming, traffic, and weather information.

Product overview

K Rock 95.5 is a regional radio station serving Geelong and the Surf Coast area of Victoria, Australia. The core product is live radio broadcasting on FM 95.5 and FM 88.0, featuring news, sport, entertainment, and traffic/weather content. The main branded programming includes K rock Football (dedicated AFL coverage with match broadcasts, podcasts, and highlights), and a portfolio of radio shows including breakfast (Tom & Loggy), daytime (Workdays with Chris), afternoon drive (Tim & Davo), and music programming (Great Ocean Odes). Supporting products include the K rock App for mobile listening, the Cat Attack and Beyond the Boundary podcasts, and licensed merchandise such as Geelong Lager beer created with Blackman's Brewery.

Differentiator

Problem solved

Functional benefit

Products and services

• K Rock 95.5 FM Radio Broadcast Continuous FM radio programming broadcast on 95.5 and 88.0 MHz for listeners in the Geelong and Surf Coast region of Victoria, Australia, covering local news, AFL and Geelong Cats sports, entertainment, traffic, and weather.
• K Rock 95.5 Online/Digital Stream Live digital audio stream of the station's broadcast content for listeners outside the FM coverage area.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Nova 100 (Melbourne): Major Melbourne commercial FM music station; competes for the Geelong/Surf Coast listener share that overlaps K Rock's coverage area.
• Fox FM Melbourne: Top-rating Melbourne commercial CHR station with spillover listenership into Geelong; competitor for daytime and drive-time ad budgets across the broader Victoria region.
• Bay 93.9 (Geelong): Geelong-based competing commercial FM radio station serving the same hyperlocal market; most direct local geographic competitor for Geelong advertising revenue and listeners.

Direct peers

• SEN (Sports Entertainment Network) - 1116: Australia's dedicated national sports talk radio network carrying AFL rights and commentary; competes directly with K rock Football for sports radio advertising and listener attention in Victoria.
• Triple M Melbourne: Sports and rock-focused commercial FM radio station in Melbourne/Victoria with substantial AFL coverage; closest direct competitor in both format and AFL content rights positioning.
• 3AW: Long-established Melbourne-based commercial talk and news radio station operating in the same Victorian market; comparable commercial model, news programming, and listener demographics.

Broad incumbents

• ARN (Australian Radio Network): Major national commercial radio broadcaster (Kiis, Pure Gold, Edge) competing for Victoria-wide advertising spend; relevant incumbent comparison given content diversification capabilities.
• Southern Cross Austereo: Australia's largest regional commercial radio network; operates multiple regional stations across Victoria and nationally, making it a direct portfolio-level competitor for regional ad budgets.
• ABC Radio Melbourne: Public broadcaster's Melbourne/Victoria service providing regional news, talk and sport; competes for the same Geelong/Surf Coast listener hours and advertiser attention.

Emerging players

• Spotify (Australia): On-demand audio and podcasting platform competing for the same Geelong listener hours, particularly among younger demographics — secular threat to linear radio listening share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/krock955
• YouTubeyoutube.com/@KROCKofficial
• Facebookfacebook.com/KROCKGeelong
• Instagraminstagram.com/krockgeelong
• TikToktiktok.com/@krockgeelong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K Rock 95.5