Borma Wachs

What Borma Wachs does

Borma Wachs, legally B.P.S. S.r.l., is an Italian specialty manufacturer of wood care and finishing products headquartered in San Stino di Livenza (Venice), with a training academy in Jesolo. The company designs, formulates, and distributes a broad portfolio covering the full wood treatment lifecycle — touch-up and fillers, restoration, gilding, interior flooring and furniture, exterior decking and log houses, and decorative finishes — offered through two parallel formulation platforms: a traditional solvent-based line and the Naturaqua water-based eco line. Core technical assets include proprietary systems such as the Borma Color System tinting service, SOLVOIL thinners (Rapid, Medium, Medium-slow, Aromatic-Free), and specialized products like the Parquet Oil Quick self-sealing oil, and the company carries a dense stack of third-party certifications (ISO 9001, EN 71-3, DIN 53160, DIN 68861/1, IBR Green Building, EMICODE EC1, French VOC A+, HACCP, BFL s1) that anchor its positioning in safety-critical and sustainable construction applications.

The company sells through a multi-channel model: BORMASHOP direct e-commerce, a Borma Point modular retail network, an enterprise sales force for construction and architectural specifiers, and international trade show presence (VIETBUILD, IndiaWood, Industrial Fair INDIANATUBA), with the website localized in 18+ languages. Customer segments span professional craftsmen and restorers, construction companies, design studios and architects, and DIY consumers. Digital infrastructure includes the AI-enhanced BORMAPP mobile configurator and an online yield calculator, while education is delivered through the Borma Wachs Academy. As of March 2026, Borma Wachs became a subsidiary of San Marco Group Spa, a diversified Italian industrial group, marking a significant ownership and scale transition.

Name

Borma Wachs

Legal name

B.P.S. S.r.l.

Website

https://bormawachs.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Borma Wachs (B.P.S. S.r.l.) is an Italian specialty manufacturer of wood care and finishing products — oils, waxes, lacquers, shellacs, and water-based Naturaqua systems — serving professional craftsmen, construction firms, design studios, and DIY consumers globally through e-commerce, retail, and direct channels, now part of San Marco Group Spa.

Ownership category

akta.pro rank

Product category

Wood Care Products and Coatings

NAICS

Other Wood Product Manufacturing (3219), Wood Preservation (321114), Soap and Cleaning Compound Manufacturing (32561)

SIC

Industrial Organic Chemicals (2860), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Wood Coatings & Finishes (IMADAKAD), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)

Keywords

• Wood care products
• Wood finishing oils
• Wood coatings
• Furniture restoration
• Exterior wood treatment

Headquarters

HQ city

San Stino Di Livenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wood Care Products Sales: Direct sales of wood treatment products including oils, waxes, lacquers, dyes, cleaners, and restoration materials to professionals and consumers through multiple channels
2. Professional Product Lines: Specialized product lines for professionals including Borma Pro (VOC-free oils) and industrial-grade restoration products sold directly and through distribution

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Borma Wachs designs, manufactures, and sells a comprehensive range of wood care and treatment products including oils, waxes, lacquers, shellac-based products, dyes, cleaners, and restoration materials, organized into Traditional solvent-based and Naturaqua water-based lines. The company offers application-specific solutions for touch-up, restoration, gilding, interior flooring and furniture, exterior protection, decoration, and color systems, sold to both professional tradespeople and DIY consumers.

Product overview

Borma Wachs is a comprehensive wood care and treatment product company offering multiple product lines organized by application category: Touch Up & Fillers (repair and coloring products), Restoration (full restoration solutions), Gilding (decorative gilding materials), Interiors (flooring and furniture treatment), Exteriors (outdoor wood protection), Decoration (creative finishing), and BORMA COLOR (coloring systems). The company operates two main product formulation lines: Traditional Line (solvent-based) and Naturaqua Line (water-based eco-friendly). Key sub-brands include BORMA PRO (professional VOC-free products) and the innovative BORMA Color System (custom tinting service). The product portfolio spans cleaners, strippers, oils, stains, sealers, primers, varnishes, waxes, patinas, shellac polishes, gilding materials, maintenance products, and technical accessories including brushes, tools, and steel wool. Digital tools include a Configurator app (enhanced with AI for guided product search) and Yield Calculator. Educational services are provided through the Borma Wachs Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Borma Pro: Professional product line featuring VOC-free oils for wood, with dedicated website at bormapro.com

Products and services

• Naturaqua Line Water-based eco-friendly product line featuring oils, wood stains, sealers, and cleaners made with renewable and biocompatible raw materials, covering interior and exterior wood treatment for both professionals and consumers.
• Traditional Line Solvent-based product line including Holzwachs Lasur, Holz 2000 preservative, and traditional protection products for professional wood treatment, restoration, and finishing applications.
• BORMA PRO Professional sub-brand product line featuring VOC-free oils for wood, targeted at professional woodworkers and craftsmen requiring high-performance, low-emission formulations.
• BORMA Color System Innovative tinting service and system that creates custom colors for wood finishing products, allowing users to achieve precise color matching for both professional and consumer applications.
• Borma Wachs Academy Educational service offering workshops, Planet Green sustainability training sessions, and open days for professional woodworkers, craftsmen, and customers to learn wood care techniques and product applications.
• Borma Wachs Configurator (BORMAPP) AI-enhanced digital tool and mobile application that provides guided product search and selection, interconnected with the main website tools to help users find the right Borma Wachs products for their wood care needs.
• Parquet Oil Quick Self-sealing oil for interior wooden flooring made from a blend of vegetable oils reinforced with high-quality resins, available in multiple gloss levels, EN 71-3 certified safe for use on children's toys.
• ECOSEAL 500 One-component elastoplastic sealing putty designed for interior and exterior building applications, providing flexible sealing for construction projects.
• HOLZWACHS LASUR 3IN1 Oil-wax based translucent wood-tone finish for interior and exterior use, combining three functions as a high-performance impregnating agent for wood protection and decoration.
• Naturaqua Borma No Grey Water-based wood reviver that restores weathered wood to its natural color by removing the grey patina caused by UV decomposition, suitable for exterior wood restoration.
• Blond French Polish Natural shellac-based French polish formulated following traditional methods, used for interior wood finishing to achieve high brightness and can be colored with Borma multipurpose dyes.
• SOLVOIL Thinners Series Special thinner product line for balanced dilution of Borma Wachs oils, available in SOLVOIL 03 Rapid, SOLVOIL 04 Medium, SOLVOIL 06 Medium-slow, and SOLVOIL PLUS Aromatic-Free variants to support different drying speeds and application requirements.
• GENESIS Multi-Surface Enamel Multi-surface coating enamel applicable to wood, metal, glass, tiles, and plastics, designed to transform and regenerate surfaces to adapt to user taste.
• iG Pure Sanitizers Sanitizing product line designed for interior wood treatment applications, providing hygienic surface protection for treated wood surfaces.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• San Marco Group SpacoreOthers · 23 March 2026Borma Wachs (B.P.S. srl) joined San Marco Group Spa in March 2026. San Marco Group is the parent company of B.P.S. srl, integrating Borma Wachs into a larger coatings and wood care group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTWES077O_E1QNv7C3zzhDg
• Facebookfacebook.com/bormawachs.official
• LinkedInlinkedin.com/company/bormawachs
• Instagraminstagram.com/bormawachs.official

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borma Wachs