Borma Wachs
Borma Wachs (B.P.S. S.r.l.) is an Italian specialty manufacturer of wood care and finishing products — oils, waxes, lacquers, shellacs, and water-based Naturaqua systems — serving professional craftsmen, construction firms, design studios, and DIY consumers globally through e-commerce, retail, and direct channels, now part of San Marco Group Spa.
- Company typePrivate
- Founded1928
- HeadquartersSan Stino Di Livenza, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Borma Wachs does
Borma Wachs, legally B.P.S. S.r.l., is an Italian specialty manufacturer of wood care and finishing products headquartered in San Stino di Livenza (Venice), with a training academy in Jesolo. The company designs, formulates, and distributes a broad portfolio covering the full wood treatment lifecycle — touch-up and fillers, restoration, gilding, interior flooring and furniture, exterior decking and log houses, and decorative finishes — offered through two parallel formulation platforms: a traditional solvent-based line and the Naturaqua water-based eco line. Core technical assets include proprietary systems such as the Borma Color System tinting service, SOLVOIL thinners (Rapid, Medium, Medium-slow, Aromatic-Free), and specialized products like the Parquet Oil Quick self-sealing oil, and the company carries a dense stack of third-party certifications (ISO 9001, EN 71-3, DIN 53160, DIN 68861/1, IBR Green Building, EMICODE EC1, French VOC A+, HACCP, BFL s1) that anchor its positioning in safety-critical and sustainable construction applications.
The company sells through a multi-channel model: BORMASHOP direct e-commerce, a Borma Point modular retail network, an enterprise sales force for construction and architectural specifiers, and international trade show presence (VIETBUILD, IndiaWood, Industrial Fair INDIANATUBA), with the website localized in 18+ languages. Customer segments span professional craftsmen and restorers, construction companies, design studios and architects, and DIY consumers. Digital infrastructure includes the AI-enhanced BORMAPP mobile configurator and an online yield calculator, while education is delivered through the Borma Wachs Academy. As of March 2026, Borma Wachs became a subsidiary of San Marco Group Spa, a diversified Italian industrial group, marking a significant ownership and scale transition.
Borma Wachs firmographics
Firmographics- Name
- Borma Wachs
- Legal name
- B.P.S. S.r.l.
- Website
- https://bormawachs.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Borma Wachs (B.P.S. S.r.l.) is an Italian specialty manufacturer of wood care and finishing products — oils, waxes, lacquers, shellacs, and water-based Naturaqua systems — serving professional craftsmen, construction firms, design studios, and DIY consumers globally through e-commerce, retail, and direct channels, now part of San Marco Group Spa.
- Ownership category
- akta.pro rank
Borma Wachs industry classification
Industry- Product category
- Wood Care Products and Coatings
- NAICS
- Other Wood Product Manufacturing (3219), Wood Preservation (321114), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Industrial Organic Chemicals (2860), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industries
- Wood Coatings & Finishes (IMADAKAD), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)
Keywords
Where Borma Wachs is headquartered
LocationHeadquarters
- HQ city
- San Stino Di Livenza
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Borma Wachs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wood Care Products Sales: Direct sales of wood treatment products including oils, waxes, lacquers, dyes, cleaners, and restoration materials to professionals and consumers through multiple channels
- Professional Product Lines: Specialized product lines for professionals including Borma Pro (VOC-free oils) and industrial-grade restoration products sold directly and through distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Borma Wachs product offering
Product offeringCore offering
Borma Wachs designs, manufactures, and sells a comprehensive range of wood care and treatment products including oils, waxes, lacquers, shellac-based products, dyes, cleaners, and restoration materials, organized into Traditional solvent-based and Naturaqua water-based lines. The company offers application-specific solutions for touch-up, restoration, gilding, interior flooring and furniture, exterior protection, decoration, and color systems, sold to both professional tradespeople and DIY consumers.
Product overview
Borma Wachs is a comprehensive wood care and treatment product company offering multiple product lines organized by application category: Touch Up & Fillers (repair and coloring products), Restoration (full restoration solutions), Gilding (decorative gilding materials), Interiors (flooring and furniture treatment), Exteriors (outdoor wood protection), Decoration (creative finishing), and BORMA COLOR (coloring systems). The company operates two main product formulation lines: Traditional Line (solvent-based) and Naturaqua Line (water-based eco-friendly). Key sub-brands include BORMA PRO (professional VOC-free products) and the innovative BORMA Color System (custom tinting service). The product portfolio spans cleaners, strippers, oils, stains, sealers, primers, varnishes, waxes, patinas, shellac polishes, gilding materials, maintenance products, and technical accessories including brushes, tools, and steel wool. Digital tools include a Configurator app (enhanced with AI for guided product search) and Yield Calculator. Educational services are provided through the Borma Wachs Academy.
Differentiator
Problem solved
Functional benefit
Brands
- Borma Pro: Professional product line featuring VOC-free oils for wood, with dedicated website at bormapro.com
Products and services
- Naturaqua Line Water-based eco-friendly product line featuring oils, wood stains, sealers, and cleaners made with renewable and biocompatible raw materials, covering interior and exterior wood treatment for both professionals and consumers.
- Traditional Line Solvent-based product line including Holzwachs Lasur, Holz 2000 preservative, and traditional protection products for professional wood treatment, restoration, and finishing applications.
- BORMA PRO Professional sub-brand product line featuring VOC-free oils for wood, targeted at professional woodworkers and craftsmen requiring high-performance, low-emission formulations.
- BORMA Color System Innovative tinting service and system that creates custom colors for wood finishing products, allowing users to achieve precise color matching for both professional and consumer applications.
- Borma Wachs Academy Educational service offering workshops, Planet Green sustainability training sessions, and open days for professional woodworkers, craftsmen, and customers to learn wood care techniques and product applications.
- Borma Wachs Configurator (BORMAPP) AI-enhanced digital tool and mobile application that provides guided product search and selection, interconnected with the main website tools to help users find the right Borma Wachs products for their wood care needs.
- Parquet Oil Quick Self-sealing oil for interior wooden flooring made from a blend of vegetable oils reinforced with high-quality resins, available in multiple gloss levels, EN 71-3 certified safe for use on children's toys.
- ECOSEAL 500 One-component elastoplastic sealing putty designed for interior and exterior building applications, providing flexible sealing for construction projects.
- HOLZWACHS LASUR 3IN1 Oil-wax based translucent wood-tone finish for interior and exterior use, combining three functions as a high-performance impregnating agent for wood protection and decoration.
- Naturaqua Borma No Grey Water-based wood reviver that restores weathered wood to its natural color by removing the grey patina caused by UV decomposition, suitable for exterior wood restoration.
- Blond French Polish Natural shellac-based French polish formulated following traditional methods, used for interior wood finishing to achieve high brightness and can be colored with Borma multipurpose dyes.
- SOLVOIL Thinners Series Special thinner product line for balanced dilution of Borma Wachs oils, available in SOLVOIL 03 Rapid, SOLVOIL 04 Medium, SOLVOIL 06 Medium-slow, and SOLVOIL PLUS Aromatic-Free variants to support different drying speeds and application requirements.
- GENESIS Multi-Surface Enamel Multi-surface coating enamel applicable to wood, metal, glass, tiles, and plastics, designed to transform and regenerate surfaces to adapt to user taste.
- iG Pure Sanitizers Sanitizing product line designed for interior wood treatment applications, providing hygienic surface protection for treated wood surfaces.
Companies that use Borma Wachs
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Borma Wachs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Borma Wachs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- San Marco Group SpacoreBorma Wachs (B.P.S. srl) joined San Marco Group Spa in March 2026. San Marco Group is the parent company of B.P.S. srl, integrating Borma Wachs into a larger coatings and wood care group.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Borma Wachs competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Borma Wachs social profiles
Digital presenceBorma Wachs compliance and trust
Trust signalCompliance11 records
Borma Wachs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borma Wachs leadership team
Management profileNumber of profiles
Borma Wachs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borma Wachs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borma Wachs
What does Borma Wachs do?
Borma Wachs designs, manufactures, and sells a comprehensive range of wood care and treatment products including oils, waxes, lacquers, shellac-based products, dyes, cleaners, and restoration materials, organized into Traditional solvent-based and Naturaqua water-based lines. The company offers application-specific solutions for touch-up, restoration, gilding, interior flooring and furniture, exterior protection, decoration, and color systems, sold to both professional tradespeople and DIY consumers.
Is Borma Wachs a public or private company?
Borma Wachs is a private company. It is classified as corporate owned and is currently operating.
When was Borma Wachs founded?
Borma Wachs was founded in 1928. It employs 11 to 50 people.
Where is Borma Wachs based?
Borma Wachs is headquartered in San Stino Di Livenza, Italy, in the Europe region.
How does Borma Wachs make money?
Two revenue lines are on record. Wood Care Products Sales are the primary driver. The others are professional Product Lines.
Does Borma Wachs have an API?
No public API is recorded for Borma Wachs.
What industry is Borma Wachs in?
Borma Wachs's product category is Wood Care Products and Coatings. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMADAKAD, Wood Coatings & Finishes. Its NAICS code is 3219 and its SIC code is 2860.