What Balfour Capital does

Balfour Capital is a privately held Registered Investment Adviser organized as Balfour Capital, LLC and based in Rochester, United States. The firm offers personalized investment advisory services built around three core portfolio offerings: ESG & SRI Portfolios (ETF-based sustainable investing portfolios targeting companies with environmental, social, and governance characteristics), Smart Beta & Factor Portfolios (factor-based strategies using macroeconomic and style factors to pursue outcomes such as risk reduction or market outperformance), and Customized Tax-Managed Portfolios (value-based security selection customized to each client's religious, social, environmental, and tax criteria).

The firm's underlying technology consists of ETF-based portfolio construction combined with values-aligned and factor-driven screening, rather than proprietary analytics infrastructure. Client servicing is delivered through integrations with seven third-party platforms (MoneyGuide Pro for financial planning, SEI and Folio for portfolio administration, Interactive Brokers for custody and execution, TradingFront for onboarding, and Betterment and AutoPilot as additional client access points). The go-to-market model is direct advisory engagement: prospective clients use a "What's Your Risk Number" Google Forms assessment and then enter personalized advisory relationships, with onboarding triggered via Folio or TradingFront questionnaires.

Revenue is generated through recurring fee-based investment advisory charges, with pricing not publicly disclosed and provided on a quote basis after individualized consultation. Customer segments are horizontally defined by use case (ESG/SRI investors, factor-investing clients, and tax-managed/values-based investors) rather than by industry or firmographic tier. The firm operates with no disclosed headcount, no funding rounds, no management team listed publicly, no mobile applications, and no social media presence, indicating a boutique advisory footprint centered on direct client relationships.

Name

Balfour Capital

Legal name

Balfour Capital, LLC

Website

https://balfourcapitalmgmt.com

Company type

Private

Operating status

Operating

Short description

Balfour Capital is a privately held Registered Investment Adviser (RIA) based in Rochester, US, offering personalized ETF-based portfolio strategies across ESG/SRI, Smart Beta & Factor, and Customized Tax-Managed mandates for individual and institutional clients.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

Keywords

• Investment advisory services
• ESG portfolio management
• Smart beta investing
• Tax-managed portfolios
• Wealth management

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services offered through Balfour Capital, LLC, a Registered Investment Adviser. Revenue is generated through advisory fees for portfolio management and investment advice services tailored to individual client needs including ESG, Smart Beta, and Tax-Managed strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Balfour Capital, LLC is a Registered Investment Adviser providing personalized investment advisory services through three core portfolio offerings: ESG & SRI Portfolios constructed with ETFs aligned to environmental, social, and governance criteria; Smart Beta & Factor Portfolios using factor investing strategies (Market, Quality, Value, Momentum, Size, Dividend, Low Volatility) for diversified risk/return outcomes; and Customized Tax-Managed Portfolios tailored to client-specific religious, social, environmental, and tax criteria, integrated with custodian platforms including MoneyGuide Pro, SEI, Folio, Interactive Brokers, TradingFront, Betterment, and AutoPilot.

Product overview

Balfour Capital is a Registered Investment Adviser offering a unified investment advisory platform with three core portfolio offerings: ESG & SRI Portfolios (sustainable investing using ETFs with environmental, social, and governance characteristics), Smart Beta & Factor Portfolios (factor-based investing to reduce risk or outperform the market), and Customized Tax-Managed Portfolios (customized based on client-specific criteria including religious, social, environmental, and tax factors). All foundational portfolios are constructed with ETFs, and the firm provides client access through multiple third-party platform integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG & SRI Portfolios

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• MoneyGuide ProcoreTechnology or IntegrationFinancial planning software platform providing goal-based financial planning and analysis tools. Balfour Capital clients access MoneyGuide Pro for comprehensive financial planning and goal tracking.
• SEIcoreTechnology or IntegrationWealth management technology platform providing back-office portfolio management and reporting infrastructure. Balfour Capital uses SEI platform for client portfolio administration.
• FoliocoreTechnology or IntegrationPortfolio management and trading platform for institutional investors and wealth managers. Provides account setup and portfolio management capabilities.
• Interactive BrokerscoreTechnology or IntegrationLeading online brokerage providing custody and execution services. Balfour Capital clients access their managed portfolios through Interactive Brokers platform.
• TradingFrontcoreTechnology or IntegrationWealth management platform providing account aggregation, portfolio management, and client onboarding tools. Used for client questionnaire and account setup.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Edelman Financial Engines: Large RIA combining personal advisor relationships with technology-driven portfolio management for retail and HNW clients. Comparable as an advice-led RIA using ETF/fund-based portfolio construction and tax-aware strategies.
• Personal Capital (now Empower Personal Dashboard): Hybrid robo/human RIA offering personalized investment management, retirement planning, and tax-efficient strategies for HNW clients. Comparable as an advice-led RIA blending technology with personalized advisory relationships.
• Wealthfront: Leading robo-advisor offering automated, tax-efficient, ESG-aware ETF portfolios. Comparable as an investment advisory platform using ETF-based construction with tax-managed and direct-indexing capabilities that overlap Balfour's offerings.
• Fisher Investments: Large independent RIA serving HNW and institutional clients with personalized portfolio management and factor-aware strategies. Comparable as a fee-based, advice-led investment advisory firm targeting affluent investors with customized portfolios.
• Mariner Wealth Advisors: National RIA providing personalized investment advisory, tax, and wealth management services to HNW clients. Comparable as a multi-service RIA offering customized portfolios and tax-aware investment strategies.
• Betterment: Robo-advisor offering automated ETF portfolios with tax-loss harvesting, ESG options, and goal-based planning. Comparable as a fee-based advisory platform with ETF construction and tax-managed capabilities that directly overlap Balfour's product set.

Broad incumbents

• Schwab Intelligent Portfolios: Charles Schwab's robo-advisor and personal advisory services offering diversified ETF portfolios. Comparable as a fee-based investment advisory service using ETF-based construction, though at much greater scale and as part of a broader brokerage franchise.
• BlackRock: Global asset manager offering iShares ESG and factor ETF products plus model portfolio services to advisors. Comparable as a portfolio construction partner providing the underlying ETFs and factor exposures Balfour builds portfolios from, while serving an overlapping RIA channel.
• Vanguard Personal Advisor Services: Vanguard's hybrid advisory service combining human advisors with low-cost ETF portfolios and ESG fund options. Comparable as a fee-based RIA with ETF-based portfolio construction and sustainable investing options at incumbent scale.

Emerging players

• Facet Wealth: Digital-first RIA offering personalized financial planning and investment management for HNW clients. Comparable as a fee-based RIA providing customized, values-aware portfolio management with a tech-enabled service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balfour Capital