62 Center for Theatre and Dance

What 62 Center for Theatre and Dance does

The '62 Center for Theatre and Dance is a performing arts venue owned and operated by Williams College in Williamstown, Massachusetts. The facility, named in honor of the Williams College Class of 1962 and designed by William Rawn Associates, comprises three performance spaces (MainStage, Adams Memorial Theatre, CenterStage) plus shared studios and a Dance Studio, used primarily for academic instruction, rehearsals, and productions by the College's Departments of Theatre and Dance. The venue also presents the curated CenterSeries program of visiting national and international artists via residencies and public performances, alongside a broadly distributed "Summer at the '62 Center" programming series that aggregates co-presented work from a dozen regional organizations across the Berkshires.

Commercially, the venue operates on an event-driven, transaction-fee revenue model. Tickets are priced at $3 per person for department productions and at $3 (students with valid ID) or $10 (general public) for CenterSeries events, with some community events offered free of charge. Distribution is multi-channel: on-site box office, OvationTix for online ticketing, Eventbrite for select events, and each presenting organization's own ticketing system, supplemented by Williams College institutional social media promotion. Williams College students gain free standby access. The '62 Center functions as academic infrastructure rather than a stand-alone commercial enterprise; it has no external shareholders, raises no outside capital, and is funded through the College's institutional budget plus event revenue.

Operationally, the venue is staffed by a small team of 11-50 employees including a General Manager, Production Manager, Technical Director, Costume Shop leadership, and administrative/communications roles. There is no proprietary AI/ML technology stack, no public API, and no developer-facing integrations; the business is delivered through people, brick-and-mortar space, and ticketing services. The competitive position rests on Williams College's brand, the William Rawn Associates-designed facility, established regional arts partnerships across the Berkshires, and a credentialed in-house production staff with deep external professional credits.

Name

62 Center for Theatre and Dance

Legal name

Williams College ('62 Center for Theatre and Dance)

Website

https://62center.williams.edu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The '62 Center for Theatre and Dance is a Williams College performing arts venue providing teaching, rehearsal, and performance space for the College's Departments of Theatre and Dance, presenting CenterSeries of visiting national artists and a multi-organization summer program serving the Berkshires community.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Dance Companies (711120)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts venue
• Theatre productions
• Dance performances
• Live performance venue
• Arts residency programs

Headquarters

HQ city

Williamstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The venue generates revenue through ticket sales for performances. Dance and Theatre Department performances are priced at $3 per person. CenterSeries events are priced at $3 for students with valid ID and $10 for general public. Some events are offered free of charge. Tickets are sold through the box office, online platforms, and presenting organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The '62 Center for Theatre and Dance is a performing arts venue located on the Williams College campus that provides teaching, rehearsal, and performance spaces (MainStage, Adams Memorial Theatre, CenterStage, Dance Studio) for the College's Departments of Theatre and Dance, student ensembles, and visiting artists. The venue operates a curated CenterSeries program featuring national and international artists through residencies and public performances, alongside a seasonal Summer at the '62 Center series in partnership with Berkshires arts organizations.

Product overview

The '62 Center for Theatre and Dance is a performing arts venue at Williams College in Williamstown, Massachusetts. The venue operates as a single unified facility providing performance spaces (MainStage, Adams Memorial Theatre, CenterStage, Dance Studio) for the Departments of Theatre and Dance, student ensembles, and visiting artists. Core programs include CenterSeries (curated national/international artist residencies and performances) and the seasonal 'Summer at the '62 Center' series (June–August). Supporting services include Box Office operations for ticketing, and Accessibility Services including assistive listening and sensory accommodations. The Center is named in honor of the Williams College Class of 1962 and was designed by William Rawn Associates.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Venue Facilities
• Summer at the '62 Center
• CenterSeries
• Box Office Services
• Accessibility Services

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Barrington Stage CompanycoreGTM or Marketing Partner · 1 January 2026Regional theatre company presenting multiple productions as part of Summer at the '62 Center, including Driving Miss Daisy and SOLE Defined & BSC Musical Theatre Conservatory. Tickets managed by Barrington Stage Company with centralized calendar listing.
• Berkshire Theatre GroupcoreGTM or Marketing Partner · 1 January 2026Major Berkshire arts organization presenting The Seth Rudetsky Concert Series featuring Norm Lewis and Lillias White at the '62 Center. Part of the collaborative summer programming initiative.
• Chester Theatre CompanycoreGTM or Marketing Partner · 1 January 2026Regional theatre company presenting A Hundred Words for Snow as part of Summer at the '62 Center programming.
• Hubbard HallcoreGTM or Marketing Partner · 1 January 2026Presenting the Preview Concert of Sunday in the Park with George and A Midsummer Night's Dream as part of the summer series. A Midsummer Night's Dream is offered free to the public.
• Images CinemacoreGTM or Marketing Partner · 1 January 2026Independent cinema presenting the Sondheim Screening series (West Side Story, Company, Sweeney Todd, Merrily We Roll Along, Into the Woods) and the Matewan Reunion benefit for Images Cinema.
• The Adams TheatercoreGTM or Marketing Partner · 1 January 2026Presenting Berkshire StorySLAM (with Life Jacket Theatre Company) and Sasha Velour: Travesty as part of the summer programming at the venue.
• WAM TheatrecoreGTM or Marketing Partner · 1 January 2026Presenting an artist residency open rehearsal at the '62 Center as part of Summer at the '62 Center.
• Hilltown Theatre AnonymousminorGTM or Marketing Partner · 1 January 2026Presenting The Winter's Tale as part of the summer programming at the '62 Center.
• FreshGrass FoundationcoreGTM or Marketing Partner · 1 January 2026Presenting Abigail Washburn and Martha Redbone with The Cody Sisters as a featured concert event at the MainStage.
• Life Jacket Theatre CompanyminorGTM or Marketing Partner · 1 January 2026Co-presenting Berkshire StorySLAM with The Adams Theater at the '62 Center.
• Gina ColemanminorGTM or Marketing Partner · 1 January 2026Presenting the Williamstown Blues & Roots Festival at the Adams Memorial Theatre and MainStage, featuring a full day of music programming.
• Erica Terpening-RomeominorGTM or Marketing Partner · 1 January 2026Presenting The Songbook at CenterStage as part of the summer programming.
• William Rawn AssociatescoreOthers · 1 January 2012Architecture firm that designed the '62 Center for Theatre and Dance. The firm designed the state-of-the-art performing arts venue.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barrington Stage Company: Regional professional theater company based in Pittsfield, MA that presents multiple productions at the '62 Center as part of the summer programming. Highly comparable as a Berkshire-based producing theater with overlapping artistic and audience footprint.
• Jacob's Pillow Dance Festival: National Historic Landmark dance festival and school in Becket, MA within the Berkshires. Comparable as a Berkshire-based dance presenter and venue complex, and the Technical Director of the '62 Center has prior professional work there.
• Chester Theatre Company: Regional theater company presenting productions at the '62 Center during summer 2026. Comparable as a small Berkshire/regional producing theater presenting limited-run dramatic works.
• Berkshire Theatre Group: Major regional theater operator in Stockbridge, MA presenting the Seth Rudetsky Concert Series at the '62 Center. Directly comparable as a Berkshire performing arts presenter with shared audiences and touring artist relationships.
• Williamstown Theatre Festival: Prestigious summer theater festival also located in Williamstown, MA on the Williams College campus periphery. Direct peer operating in the same town, season window, and audience base with comparable educational and professional programming.

Broad incumbents

• Tanglewood (Boston Symphony Orchestra): Premier summer music venue in Lenox, MA in the Berkshires. Comparable as a Berkshire summer performance destination drawing national/international artists and audiences, though at substantially larger scale.
• MASS MoCA: Contemporary art museum in North Adams, MA with substantial performing arts programming. Comparable as a major Berkshire cultural institution drawing overlapping regional audiences and presenting diverse live programming.
• The Colonial Theatre: Historic restored theater in Pittsfield, MA presenting film, music, comedy, and live performance. Comparable as a Berkshire performing arts venue, though with broader programming and a larger fixed-seat footprint.

Emerging players

• WAM Theatre: Berkshire-based feminist theater company presenting artist residency programming at the '62 Center. Comparable as a smaller, mission-driven regional theater with overlapping partnership-style relationship to the venue.

Regional players

• Hubbard Hall: Multi-disciplinary performing and visual arts center in Cambridge, NY co-presenting programming at the '62 Center. Comparable as a small Northeast community-based arts venue with mixed programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/williamscollege
• YouTubeyoutube.com/williamscollege
• Facebookfacebook.com/62center
• LinkedInlinkedin.com/company/62-center-for-theatre-and-dance
• Instagraminstagram.com/62center

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 62 Center for Theatre and Dance