Control
Control is a Brooklyn-based specialty retailer and online store selling modular synthesizers, Eurorack modules, and electronic music equipment from 100+ manufacturers, plus its own house-brand cables and accessories, to individual electronic music producers and synthesizer enthusiasts across the United States.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Control does
Control is a privately held, Brooklyn-based specialty retailer of modular synthesizers, Eurorack equipment, and electronic music gear, founded in 2012. The company operates a physical retail showroom at 67 West Street in Brooklyn alongside a Shopify-powered e-commerce store, serving individual electronic music producers, sound designers, and modular synthesizer enthusiasts across the United States. Its catalog functions as a curated multi-vendor marketplace carrying products from over 100 manufacturers, including Make Noise, Mutable Instruments, Moog, Intellijel, Erica Synths, Doepfer, Noise Engineering, Tiptop Audio, and Teenage Engineering, among others.
The company's product portfolio spans modular synthesizer modules (oscillators, filters, modulation, VCAs, mixers, sequencers, effects), cases and power supplies, patch cables in multiple formats, standalone devices (synthesizers, drum machines, samplers), and curated ephemera such as books and zines. Control also manufactures and sells its own house-brand accessories — including the Crono, BT, and Camo series patch cables, blank panels, thumbscrews, and Eurorack measurement tools — generating higher-margin attach revenue alongside its multi-brand retail business.
Control generates revenue through unit-level sales with prices ranging from approximately $1.25 for basic patch cables to over $1,000 for complex modules and integrated systems. Free shipping is offered on orders of $75 or more, and the company has integrated Affirm to provide installment financing for higher-value purchases. Distribution is direct-to-consumer through both physical retail and online channels, with curbside pickup and mail-order support. The company is privately owned with no disclosed external investment, and there is no evidence of M&A, funding events, or leadership transitions in the available source data.
Control firmographics
Firmographics- Name
- Control
- Legal name
- Control
- Website
- https://ctrl-mod.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Control is a Brooklyn-based specialty retailer and online store selling modular synthesizers, Eurorack modules, and electronic music equipment from 100+ manufacturers, plus its own house-brand cables and accessories, to individual electronic music producers and synthesizer enthusiasts across the United States.
- Ownership category
- akta.pro rank
Control industry classification
Industry- Product category
- Electronic Music Equipment Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument Manufacturing (339992)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- DJ Equipment & Electronic Music Gear Retail (CRALAEAD)
- akta.pro secondary industries
- Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where Control is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Control business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Modular synthesizer modules and accessories |
Distribution channels3 records
Marketing channels1 record
Control product offering
Product offeringCore offering
Control is a Brooklyn-based specialty retailer selling modular synthesizers and electronic music equipment through a physical showroom and e-commerce store. The company carries products from over 100 third-party manufacturers (including Moog, Make Noise, Intellijel, Mutable Instruments, Erica Synths, Tiptop Audio, and Korg) and also manufactures its own branded line of patch cables (Crono, BT, Camo series), blank panels, thumbscrews, and Eurorack case accessories. The catalog spans modular synth modules, cases, power supplies, instruments, devices, books, and zines aimed at electronic music producers and synth enthusiasts.
Product overview
Control is a Brooklyn-based retailer and online store specializing in modular synthesizers and electronic music equipment. The company operates both as a multi-vendor marketplace carrying hundreds of third-party brands (including 1010Music, 2hp, 4ms, Akai Professional, Arturia, Befaco, Doepfer, Elektron, Erica Synths, Eventide, Expert Sleepers, Intellijel, Korg, Make Noise, Moog, Mutable Instruments, Noise Engineering, Teenage Engineering, Tiptop Audio, and many others) and as a house brand manufacturer of cables, blank panels, and case accessories. The product portfolio spans modular synthesizer modules (sound sources, filters, modulation, VCAs, mixers, drum modules, sequencers, touch controllers, quantizers, effects, dynamics, MIDI-to-CV, oscilloscopes, video synthesis), cases and power supplies, patch cables in various formats (3.5mm, 1/4-inch, DIN/MIDI), devices (synthesizers, drum machines, samplers, sequencers, effects), and ephemera (books, zines, shirts). The company's own branded products are primarily cables (Crono, BT, Camo series in 3.5mm and 1/4-inch formats) and Eurorack hardware accessories (blank panels, thumbscrews, rulers, power cables), while the broader catalog features thousands of modules and devices from the modular synthesis ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Crono 3.5mm Patch Cables Brand-owned 3.5mm patch cables for modular synthesizer connections, available in 9 lengths ranging from 10cm to 300cm.
- Crono 3.5mm Right Angle Patch Cables Brand-owned right-angle 3.5mm patch cables for modular synthesizer connections in 8 lengths.
- BT 3.5mm Patch Cables Brand-owned 3.5mm patch cables available in 9 lengths and 7 colors for modular synthesizer connections.
- Camo 3.5mm Patch Cables Brand-owned 3.5mm patch cables in camouflage-inspired colorways (Black, White, Gray, Olive, Desert, Brown), available in 9 lengths.
- 3.5mm to 1/4" Conversion Cable Conversion cables connecting 3.5mm modular outputs to standard 1/4-inch audio connections, available in 4 sizes and 2 colors.
- 1/4" to 1/4" Instrument Cable Standard 1/4-inch instrument cables for audio connections, available in 5 lengths and 2 colors.
- SpaceStation Mic Stand Mounted Cable Hanger Cable management accessory that mounts to microphone stands for organizing modular cables.
- RakPak 60-pack Eurorack Thumbscrews 60-pack of Eurorack thumbscrews for securing modules in cases, available in M2.5 and M3 sizes in Black and Silver.
- Full Size HP Ruler, Screw Gauge & 60HP 1U Blank Measurement and blank panel combo tool for Eurorack case setup, available in Black, Blue, and White.
- 1U Black PCB Blank Panels (Intellijel) Blank panels for Intellijel 1U tile format, available in 1HP, 2HP, 4HP, 6HP, 8HP, and 20HP sizes.
- Black PCB Blank Panels Standard Eurorack blank panels in black PCB format, available in 1HP to 42HP sizes.
- Flying Bus Power Cable Power distribution cables for Eurorack bus boards, available in 2 to 10 outlet configurations.
Companies that use Control
Customer profileSegments1 record
Ideal customer profiles1 record
Control technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Control partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Control competitors and assessment
Company assessmentEmerging players
- Reverb: Large online marketplace for new and used music gear including a substantial modular synth category. Competes most directly with Control's used gear section and as an alternative new-gear channel for the same customer base.
Regional players
- Thonk: UK-based modular synth specialist retailer and DIY kit supplier serving European customers. Comparable in niche focus and product range but operates in a different geographic market than Control.
- Schneidersladen: Berlin-based specialty retailer for modular synthesizers and electronic music instruments with one of Europe's largest Eurorack showrooms. Highly comparable concept and category focus, but operates primarily in Germany/Europe.
Broad incumbents
- Alto Music: Long-standing U.S. music instrument retailer with both physical showroom and online store carrying synthesizers and electronic music gear. Comparable omnichannel model but with much broader category breadth than Control.
- Sweetwater: Largest U.S. online music instrument retailer offering synthesizers, modules, and electronic music gear as part of a much broader music equipment catalog. Overlaps with Control on synth sales but does not specialize in modular and lacks the boutique showroom model.
Direct peers
- Noisebug: California-based electronic music and modular synth retailer offering both new and used gear with physical showroom. Direct peer with overlapping customer base of electronic music producers and synth enthusiasts.
- Modular Addict: Online specialty retailer focused on modular synthesizers, modules, and accessories. Direct competitor in the U.S. modular synth e-commerce space without the physical showroom component.
- Bleep: UK-based electronic music retailer offering hardware, software, and instruments across electronic music production. Comparable in focus on electronic music gear, though broader than Control's modular-only specialization.
- Patchwerks: Seattle-based modular synth specialist retailer with physical showroom, strong YouTube content presence, and a comparable multi-brand Eurorack catalog. Direct competitor in the U.S. modular synth specialty retail space.
- Perfect Circuit: California-based specialty retailer focused exclusively on modular synthesizers and Eurorack equipment with both online and physical showroom presence. Most direct U.S. competitor to Control, offering a comparable multi-brand catalog and in-store demo experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Control social profiles
Digital presenceControl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Control leadership team
Management profileNumber of profiles
Control funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Control
What does Control do?
Control is a Brooklyn-based specialty retailer selling modular synthesizers and electronic music equipment through a physical showroom and e-commerce store. The company carries products from over 100 third-party manufacturers (including Moog, Make Noise, Intellijel, Mutable Instruments, Erica Synths, Tiptop Audio, and Korg) and also manufactures its own branded line of patch cables (Crono, BT, Camo series), blank panels, thumbscrews, and Eurorack case accessories. The catalog spans modular synth modules, cases, power supplies, instruments, devices, books, and zines aimed at electronic music producers and synth enthusiasts.
Is Control a public or private company?
Control is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Control founded?
Control was founded in 2012. It employs 11 to 50 people.
Where is Control based?
Control is headquartered in Brooklyn, United States, in the North America region.
Who are Control's main competitors?
Reverb is listed as an emerging player. Regional players are Thonk and Schneidersladen. Broad incumbents are Alto Music and Sweetwater. Direct peers are Noisebug, Modular Addict, Bleep, Patchwerks and Perfect Circuit.
Does Control have an API?
No public API is recorded for Control.
What industry is Control in?
Control's product category is Electronic Music Equipment Retail. Its primary akta.pro industry code is CRALAEAD, DJ Equipment & Electronic Music Gear Retail, with a secondary code of MPAIAJAE, Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers). Its NAICS code is 459140 and its SIC code is 3931.