Grif Ltd
Grif Ltd (SIA GRIF) is a Latvian retailer and wholesaler of occupational safety and protective workwear, distributing 40+ international PPE brands across gloves, footwear, workwear, eye, hearing, head, respiratory, and fall protection through e-commerce, phone sales, and physical stores in Latvia.
- Company typePrivate
- Founded1991
- HeadquartersRiga, Latvia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Grif Ltd does
SIA GRIF is a privately held Latvian retailer and wholesaler of occupational safety and protective workwear equipment, founded in 1991 and headquartered at Latgales iela 361, Riga. The company operates a multi-channel distribution model in Latvia combining an e-commerce storefront at grif.lv, phone-based inside-sales lines (67187878, 67847638, +371 67847637), and company-owned physical retail stores that support both direct purchase and online-order pickup. Its catalog spans nine core product categories — work gloves (anti-vibration, dielectric, cut-resistant, chemical-resistant, leather, coated, disposable), safety footwear (winter boots, half-boots, sandals, PVC/PU/EVA, ESD-certified), work clothing (coveralls, jackets, trousers, shorts, vests), specialized protective clothing (cut, heat, cold, rain/wind, chemical, hi-vis), eye and face protection, respiratory protection, hearing protection, head protection, and fall protection — plus complementary accessories (industrial paper, lighting, first aid, knives, tents, barriers, leather care).
The product offering is built on distribution partnerships with more than 40 internationally recognized work-safety manufacturers, with core-tier relationships with Fristads, Portwest, and To Work For, and a longer tail of brands including Bennon, KASK, Univet, Ejendals, Cofra, AMOSTRA, Ansell, Granberg, Safety Jogger, and Z Style. Stocked SKUs carry European safety certifications (EN 388, EN ISO 10819, EN 14404, EN ISO 20471, EN 343, EN 342, ISO 15797, OEKO-TEX, ESD, CE marking), positioning the assortment for compliant procurement by industrial and construction buyers. Pricing is presented per unit in EUR excluding VAT, with documented ranges of €0.48–€5.35 for entry-level work gloves, €27.90–€192.00 for workwear jackets, €46.70–€94.40 for work trousers, and €47.10–€153.00 for premium safety footwear.
Revenue is generated through one-time-unit sales of branded PPE across both B2B (industrial, construction, and general-business buyers reached via the phone channel) and B2C/SMB customers reached via e-commerce and physical retail, with payment accepted in cash, by credit card, or by bank transfer. GRIF self-describes as one of the leading work-safety providers in Latvia with 35+ years of market presence and a stated intent to continuously expand its scope of operations; no external investors, parent entity, M&A activity, or revenue disclosure is present in the available data.
Grif Ltd firmographics
Firmographics- Name
- Grif Ltd
- Legal name
- SIA GRIF
- Website
- https://grif.lv
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grif Ltd (SIA GRIF) is a Latvian retailer and wholesaler of occupational safety and protective workwear, distributing 40+ international PPE brands across gloves, footwear, workwear, eye, hearing, head, respiratory, and fall protection through e-commerce, phone sales, and physical stores in Latvia.
- Ownership category
- akta.pro rank
Grif Ltd industry classification
Industry- Product category
- Occupational Safety Equipment
- NAICS
- Shoe Retailers (45821), Footwear Merchant Wholesalers (424340)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)
- akta.pro secondary industry
- Work, Safety & Occupational Footwear Retail (CRAAADAD)
Keywords
Where Grif Ltd is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Grif Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Work Safety Products: The company generates revenue through retail sales of work safety equipment and clothing, including work gloves, safety footwear, workwear, protective clothing, eye/face protection, respiratory protection, hearing protection, head protection, and fall protection equipment. Products are sold through their e-commerce platform, phone orders, and physical stores with payment options including cash, credit card, and bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Work Gloves - Entry Level |
| Unit Pricing | Pay-as-you-go | Safety Footwear - Premium |
| Unit Pricing | Pay-as-you-go | Workwear Jackets - Mid to Premium Range |
| Unit Pricing | Pay-as-you-go | Work Trousers - Various Categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Grif Ltd product offering
Product offeringCore offering
Grif Ltd is a Latvian retailer and wholesaler of occupational safety equipment and protective clothing, selling work gloves, safety footwear, workwear, protective clothing, eye/face protection, respiratory protection, hearing protection, head protection, and fall protection products. The company distributes more than 40 internationally recognized work-safety brands through its own e-commerce platform (grif.lv), phone ordering, and physical retail stores, serving industrial, construction, and general business buyers in Latvia.
Product overview
Grif Ltd operates a B2B e-commerce platform (grif.lv) selling occupational safety and work protection equipment in Latvia. The product portfolio is organized as a multi-category marketplace offering work gloves, safety footwear, work clothing, protective clothing, eye/face protection, respiratory protection, hearing protection, head protection, and fall protection equipment. The company distributes internationally recognized brands including FRISTADS, PORTWEST, To Work For, Bennon, KASK, Univet, and others. Products span various safety standards (EN 388, EN ISO 20471, EN 343, EN 342, EN 14404) and are designed for industrial, construction, and professional work environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Work Gloves (Darba cimdi) Work gloves for various industrial applications including anti-vibration gloves, dielectric gloves, heat-resistant gloves, welder gloves, winter gloves, cut-resistant gloves, chemical-resistant gloves, mechanical protection gloves, leather work gloves, textile gloves, coated gloves, household gloves, and disposable gloves. Targeted at industrial, construction, and trade workers.
- Work Footwear (Darba apavi) Work safety footwear including winter safety boots, half-boots, boots, shoes and sandals, PVC/PU/EVA boots, SABO shoes, non-protective footwear, and shoe covers. Targeted at industrial and construction workers requiring compliant safety footwear.
- Work Clothing (Darba apģērbs) Work apparel including coveralls and half-coveralls, hats and socks, jackets, trousers, shorts, shirts and T-shirts, vests, underwear, aprons, and gaiters. Targeted at workers in industrial and general workplace environments.
- Protective Clothing (Aizsargapģērbs) Specialized protective clothing including cut protection, protective gear, heat protection, cold protection (winter clothing), rain and wind protection, chemical protection, reflective material clothing, and welder protective clothing. Targeted at workers exposed to specific hazards.
- Eye and Face Protection (Acu un sejas aizsarglīdzekļi) Eye and face protection equipment including safety glasses, face shields, eye washing solutions, and welding helmets. Targeted at industrial, construction, and welding workers.
- Respiratory Protection (Elpošanas aizsarglīdzekļi) Respiratory protection equipment including respirators, half-masks, filters for half-masks, gas masks, filters for gas masks, and supplied air systems. Targeted at workers in dusty, chemical, or contaminated-air environments.
- Hearing Protection (Dzirdes aizsarglīdzekļi) Hearing protection equipment including ear muffs and earplugs. Targeted at workers in noisy industrial environments.
- Head Protection (Galvas aizsarglīdzekļi) Head protection equipment including safety helmets and headgear. Targeted at construction and industrial workers requiring impact protection.
- Fall Protection (Pretkritiena aizsarglīdzekļi) Fall protection equipment including safety harnesses and lanyards, safety systems, ropes and locking systems, carabiners, self-retracting devices and tripods, storage and evacuation systems, and bags. Targeted at workers performing work at height.
- PORTWEST A790 Anti Vibration Gloves Anti-vibration work gloves designed to reduce impact and vibration exposure when using power tools, pneumatic tools, and concrete breakers, with a 100% breathable seamless lining. Materials: nylon and chloroprene rubber. Compliant with EN 388 (X343) and EN ISO 10819, with CE marking. For industrial workers using vibrating tools.
- FRISTADS ComfortStep BOA Safety Footwear Anatomical S3S safety footwear with a wide foot-shaped toe cap, water-repellent CORDURA upper, BOA Fit System, anti-slip nitrile rubber sole, glass fiber toe cap, and ESD certification. For industrial workers requiring compliant safety footwear.
- AMOSTRA Thinsulate Winter Boots S3 SRC HRO Winter safety boots with flexible natural leather treated for water, oil, and alkali resistance, Thinsulate lining, Kevlar Q-Flex midsole, removable anatomical insole, polycarbonate toe cap, and nitrile rubber sole rated up to 300°C. S3 SRC HRO certified. For cold-environment and industrial workers.
- PORTWEST Workwear Complete range of PORTWEST workwear including gloves, jackets, coveralls, shorts, high-visibility clothing, and accessories meeting various European safety standards. For industrial, construction, and general workplace buyers.
- FRISTADS Workwear Comprehensive FRISTADS workwear range including trousers, jackets, coveralls, shorts, winter clothing, socks, footwear, and accessories, with CORDURA reinforcement and OEKO-TEX certification. Compliant with EN ISO 20471, EN 14404, and ISO 15797 industrial laundering standards. For professional and industrial wearers.
- To Work For Workwear Italian-made To Work For workwear and safety footwear with sporty design, quality materials, and comprehensive protection including ESD-safe options such as the GHOST and BEJA lines. For professional and industrial wearers.
Companies that use Grif Ltd
Customer profileSegments2 records
Ideal customer profiles2 records
Grif Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grif Ltd partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- FristadscoreOne of the key brand partnerships. Fristads is a major international workwear manufacturer. GRIF offers a comprehensive range of Fristads products including work trousers, jackets, coveralls, safety footwear, and accessories. Products feature CORDURA reinforcement, mechanical stretch fabric, and OEKO-TEX certification.
- PortwestcoreSignificant brand partnership with Portwest, a global workwear and safety equipment manufacturer. GRIF stocks a wide range of Portwest products including work jackets, coveralls, safety shorts, gloves, helmets, and knee pads.
- To Work ForcorePartnership with To Work For brand offering GHOST and BEJA safety footwear with features including microfiber uppers, ESD certification, and nitrile rubber soles.
- BennonmajorPartnership for BENNON brand workwear and safety footwear including EREBOS trousers and jackets, and STEPPER S1PS safety shoes.
- KASKmajorPartnership for KASK PRIMERO AIR safety helmets and other head protection equipment.
- UnivetmajorPartnership for Univet safety glasses including the 5X2 Hybrid model.
- EjendalsmajorPartnership for Ejendals TEGERA work gloves including the INFINITY 8804 model.
- CoframajorPartnership for Cofra safety footwear including the FAIRING ESD S3S model.
- AMOSTRAmajorPartnership for AMOSTRA winter safety boots with thinsulate insulation, featuring S3 SRC HRO certification.
- AnsellmajorPartnership for Ansell VIBRAGUARD anti-vibration work gloves.
- GranbergmajorPartnership for Granberg EX Vibration anti-vibration work gloves.
- Safety JoggermajorPartnership for Safety Jogger brand work safety products.
- Z StyleminorPartnership for Z Style brand workwear products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Grif Ltd competitors and assessment
Company assessmentDirect peers
- Grainger: US-based industrial MRO distributor with extensive safety/PPE categories and a strong e-commerce backbone. Comparable operating model (broad catalog, B2B plus consumer, certified brands) though at much greater scale and geographic breadth.
- Würth: Global B2B distributor of fixings, tools, and work safety equipment with a strong field-sales and catalog model. Directly comparable to Grif's mix of phone-based B2B and consumer/PPE retail across construction and industrial end markets.
- Ahlsell: Leading Nordic and Baltic technical wholesaler for industrial MRO and PPE, serving contractors and industrial buyers through branch, phone, and e-commerce. The closest direct comparison to Grif's regional one-stop safety model with overlapping customer base in the Baltics.
Broad incumbents
- Portwest: Major international workwear and PPE manufacturer whose products Grif distributes. Comparable product portfolio across workwear, footwear, and high-visibility, with a broader global footprint and direct-to-customer reach.
- Fristads: Premium European workwear brand carried by Grif. Comparable certified workwear assortment (EN ISO 20471, OEKO-TEX) and a stronger direct brand presence across Europe.
- Honeywell Safety: Industrial safety division of Honeywell covering head, eye, hearing, fall, and respiratory protection. Overlapping product categories with Grif, with global manufacturing and distribution capabilities.
- Hilti: Global construction tools and PPE provider with direct sales targeting construction professionals. Comparable customer base and B2B safety category overlap, though anchored in tool systems rather than apparel and consumables.
- 3M Safety: Global PPE leader in respiratory, hearing, eye, and fall protection. Several of these categories are core to Grif's catalog; 3M operates at much greater scale with manufacturer-direct distribution and brand authority.
- Ansell: Global manufacturer of industrial and chemical-resistant gloves, a core category for Grif (e.g., the partnership for VIBRAGUARD anti-vibration gloves). Comparable category overlap with significantly larger global scale.
Emerging players
- Safety Jogger: Work safety footwear brand carried by Grif. Comparable in safety footwear category with broader direct distribution across Europe; complementary rather than purely competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grif Ltd social profiles
Digital presenceGrif Ltd compliance and trust
Trust signalCompliance10 records
Grif Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grif Ltd leadership team
Management profileNumber of profiles
Grif Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grif Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grif Ltd
What does Grif Ltd do?
Grif Ltd is a Latvian retailer and wholesaler of occupational safety equipment and protective clothing, selling work gloves, safety footwear, workwear, protective clothing, eye/face protection, respiratory protection, hearing protection, head protection, and fall protection products. The company distributes more than 40 internationally recognized work-safety brands through its own e-commerce platform (grif.lv), phone ordering, and physical retail stores, serving industrial, construction, and general business buyers in Latvia.
Is Grif Ltd a public or private company?
Grif Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grif Ltd founded?
Grif Ltd was founded in 1991. It employs 101 to 250 people.
Where is Grif Ltd based?
Grif Ltd is headquartered in Riga, Latvia, in the Europe region.
How does Grif Ltd make money?
One revenue line is on record: retail Sales of Work Safety Products.
Who are Grif Ltd's main competitors?
Direct peers on record are Grainger, Würth and Ahlsell. Broad incumbents are Portwest, Fristads, Honeywell Safety, Hilti, 3M Safety and Ansell. Safety Jogger is listed as an emerging player.
Does Grif Ltd have an API?
No public API is recorded for Grif Ltd.
What industry is Grif Ltd in?
Grif Ltd's product category is Occupational Safety Equipment. Its primary akta.pro industry code is CRAAABAG, Workwear, Uniforms & Safety Apparel Retail, with a secondary code of CRAAADAD, Work, Safety & Occupational Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.