What Enno.Digital does

Enno.Digital (legal entity: enno.dev GmbH) is a Cologne-based, privately held e-commerce agency founded in 1999 that specializes exclusively in the technical implementation of online shops on Shopware 6. The firm positions itself as the engineering layer of the e-commerce stack rather than a full-service agency, serving manufacturers, retailers, and brands with technically demanding B2B and D2C commerce requirements across the DACH region. Its service portfolio comprises six interconnected modules: custom Shopware 6 development, migration from Magento/Oxid/Shopware 5/WooCommerce to Shopware 6 or Shopify, API integration with ERP/PIM/WMS/CRM systems, performance optimization (Core Web Vitals, HTTP cache, Redis, Varnish), custom plugin development, and "technically-conceived" UX design. The firm holds Shopware Silver Partner and Extension Partner certifications and operates an in-house certified development team, with marketing and consulting delivered through its sister company Commerce Partner B.V.

Technically, the firm builds on a PHP/Symfony Shopware 6 foundation, using Twig/Vite for storefront components and an API-first integration model. Notable technical features include stable architecture for high-load scenarios, documented code on open standards (an explicit anti-vendor-lock-in stance), and an emerging AI-powered product search capability deployed in client stores such as Schulstart.de. Deliverables are project-based bespoke engagements scoped individually with custom quotes (no public pricing), complemented by a recurring managed-services layer covering ongoing maintenance, updates, monitoring, and a fixed senior technical contact rather than ticket-based support. Customer acquisition is non-paid: it runs on content marketing (technical blog), named case studies, word-of-mouth referrals, sister-company Commerce Partner referrals, and direct enterprise outreach led personally by CEO Holger Lentz, with an initial 30-minute unstructured no-pressure call with a developer rather than a sales rep.

Commercially, the model relies on custom project fees plus recurring maintenance contracts; no public pricing, no self-serve, no resellers. Headcount sits at 11–50 employees, the firm has accumulated 2,700+ projects over 25+ years, and its named enterprise client base spans automotive (AVP AUTOLAND, NICO Europe), certification/standards (TÜV Rheinland), construction (Treppen Intercon Steinhaus), publishing/educational materials (Europa Lehrmittel, a Verlag reference), outdoor/camping, and school supplies (Schulstart.de). Related entities include Commerce Partner B.V., Holger Lentz Consulting GmbH, and ecommerce-mentoring.com. The company is privately held with no disclosed funding rounds or external investors.

Name

Enno.Digital

Legal name

enno.dev GmbH

Website

https://enno.digital

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Enno.Digital (enno.dev GmbH) is a Cologne-based Shopware 6 agency, founded 1999, that builds, migrates, and maintains technical online shops for enterprise manufacturers, retailers, and brands in the DACH region.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Shopware development
• E-commerce implementation
• Platform migration services
• ERP integration services
• Shop performance optimization

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom E-Commerce Development Projects: Bespoke Shopware store development engagements scoped and quoted per project. Revenue is primarily project-based (one-time), with long-term maintenance relationships extending the engagement lifecycle. No public pricing is listed; all engagements are quote-driven.
2. Ongoing Shop Maintenance & Support: Long-term shop management including updates, monitoring, and proactive maintenance. Positioned as a key differentiator — fixed technical contact, not a ticket system. This generates recurring service revenue from existing clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Enno.Digital (enno.dev GmbH) is a Cologne-based e-commerce agency that builds, migrates, and maintains technically robust online shops on the Shopware 6 platform. Founded in 1999 and Shopware-specialized since 2014, the firm delivers custom Shopware development, platform migrations from Magento/Oxid/Shopware 5/WooCommerce, ERP/PIM/WMS/CRM API integrations, Core Web Vitals performance optimization, custom plugin development, and ongoing shop maintenance for enterprise manufacturers, retailers, and brands in the DACH region.

Product overview

enno.dev is an e-commerce agency offering a portfolio of technical services centered on Shopware 6 platform implementation. The core offering consists of six interconnected service modules: Shop-Entwicklung (custom shop development), Migration (platform transitions from Magento, Oxid, WooCommerce, or Shopware 5 to Shopware 6/Shopify), API-Integration (connecting ERP, PIM, WMS systems), Performance-Optimierung (Core Web Vitals and loading time improvements), Plugin-Entwicklung (custom extensions), and Technisch gedachte UX (technically-considered user experience design). The agency positions itself as a technical implementation specialist rather than a full-service agency, focusing on architecture, integrations, and reliable operation rather than marketing or design.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop-Entwicklung (Custom Shopware Shop Development) Individual development of online shops based on Shopware, tailored to the customer's business logic, designed for clean scaling and long-term stable operation. Targeted at enterprise manufacturers, retailers, and brands with complex e-commerce requirements.
• Migration Secure migration of existing online shops to modern systems, including from Magento, Oxid, Shopware 5, or WooCommerce to Shopware 6 or Shopify. Targeted at companies whose existing platforms are unstable, end-of-life, or underperforming.
• API-Integration Integration of ERP, PIM, WMS, and other third-party systems to ensure reliable data flow, reduce manual work, and enable clean e-commerce scaling. Targeted at enterprises needing seamless backend-to-storefront data connectivity.
• Performance-Optimierung (Performance Optimization) Improvement of loading times, Core Web Vitals, and technical user guidance to make shops faster, better indexed in search engines, and convert more visitors into customers. Targeted at enterprises with slow, poorly converting existing shops.
• Plugin-Entwicklung (Custom Plugin Development) Custom Shopware extension development when standard functionality is insufficient and processes, logics, or workflows must be precisely mapped. Targeted at companies with specialized business processes not covered by off-the-shelf Shopware functionality.
• Technisch gedachte UX (Technically-Driven UX) User experience design where technical logic, clear structures, and simple usability come together for shops that not only look good but function smoothly. Targeted at enterprises needing UX grounded in technical realism rather than surface design.
• Ongoing Shop Maintenance & Support Long-term shop management including updates, monitoring, and proactive maintenance delivered through a fixed technical contact rather than a ticket system. Targeted at existing clients who want a stable, long-term technical partner.

Quantifiable outcome

• Over 2,700 e-commerce projects completed across 25+ years
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• ShopwarecoreTechnology or IntegrationOfficial Shopware Partner holding both Silver Partner and Extension Partner status. The company has been Shopware-specialized since 2014 (vs. general e-commerce since 1999). Their entire product and service delivery is built on the Shopware platform. They have a certified development team and are authorized to develop custom Shopware extensions.
• Commerce Partner (Commerce Partner B.V.)flagshipGTM or Marketing PartnerCommerce Partner is explicitly described as enno.dev's 'Schwester-Unternehmen' (sister company). Commerce Partner handles marketing and consulting work, while Enno.Digital handles technical implementation. This is a structured referral/partnership relationship where Commerce Partner refers technical Shopware implementation projects to Enno.Digital. Their website is listed in enno.dev's footer under 'Weitere Webseiten' (other websites).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LimeSoda: Austrian/German Shopware and OXID agency with comparable technical implementation, migration, and integration services tailored to mid-market retailers.
• Sitewards: German digital agency and Shopware partner delivering e-commerce strategy and platform implementation across DACH, with comparable mid-market and enterprise technical focus.
• netz98: A German digital agency focused on Shopware and e-commerce implementations serving DACH mid-market merchants, competing directly for the same pool of platform re-platforming projects.
• Commerce Partner (B.V.): Enno.Digital's explicitly named sister company (Schwester-Unternehmen). Commerce Partner handles marketing and consulting while Enno handles technical implementation; they share customer leads and referral flow in DACH.
• comwrap: German agency specializing in Shopware and enterprise e-commerce builds, with comparable technical, integration, and migration service portfolio in the DACH market.

Broad incumbents

• Valtech: Global digital experience agency with DACH presence offering commerce platform implementations (including Shopware and competitors) at enterprise scale, competing for the largest projects.
• DEPT®: Large global digital agency with German operations offering commerce strategy, design, and engineering services comparable in scope to Enno's enterprise offerings.
• diva-e: Large German digital service provider with broad e-commerce, commerce-platform, and content management capabilities; overlaps with Enno on enterprise platform implementations and operations.
• nexum: Established Cologne-based digital agency offering end-to-end e-commerce consulting and platform work; overlaps with Enno on enterprise B2B/D2C commerce builds in the same geographic market.

Emerging players

• Shopify Plus Partner Agencies (DACH): DACH-based Shopify Plus partners compete for the same enterprise merchant technology budget, especially given Enno offers migrations to Shopify alongside Shopware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enno_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enno.Digital