Red Cherry Interactive
Red Cherry Interactive is a South Africa-based private media services firm in Gauteng, founded in 1994, offering TV production, video production, branded content, media buying, and lead generation services to clients in the region.
- Company typePrivate
- Founded1994
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Cherry Interactive does
Red Cherry Interactive is a privately held South African media services firm headquartered in Gauteng, founded in 1994. The company offers a bundled service portfolio spanning TV production, video production, branded content creation, media buying, and lead generation. Its positioning combines creative production with downstream performance-marketing functions, indicating a full-funnel offering rather than a purely studio-based operation.
With an employee count reported in the 11-50 range, Red Cherry operates at small-firm scale. The company's service mix suggests revenue is generated through project-based production engagements, retained media-buying mandates, and performance-oriented lead generation campaigns. No information about specific product platforms, proprietary technology stacks, pricing models, or named clients is disclosed in the available source material.
The operating geographies, ownership structure, management team, and financial performance of Red Cherry Interactive are not documented in the source data. The firm's own website (redcherry.co.za) returned only a verification/loading placeholder at the time of data collection, limiting first-party verification of any commercial, technical, or strategic claims. As a result, deeper assessment of business model mechanics, customer base composition, and competitive positioning is constrained to the high-level service categories listed above.
Red Cherry Interactive firmographics
Firmographics- Name
- Red Cherry Interactive
- Website
- https://redcherry.co.za
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 11–50 employees
- Short description
- Red Cherry Interactive is a South Africa-based private media services firm in Gauteng, founded in 1994, offering TV production, video production, branded content, media buying, and lead generation services to clients in the region.
- Ownership category
- akta.pro rank
Red Cherry Interactive industry classification
Industry- Product category
- Video Production Services
- NAICS
- Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Red Cherry Interactive is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Red Cherry Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Red Cherry Interactive product offering
Product offeringCore offering
Red Cherry Interactive provides TV production, video production, branded content, media buying, and lead generation services for business clients. Operating from Gauteng, South Africa, the company combines creative production with media acquisition and demand-generation capabilities to serve advertisers and brands.
Product overview
No product information available. The source content shows only a loading/verification placeholder page (redcherry.co.za) with no details about Red Cherry Interactive's products, services, or offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Production
Companies that use Red Cherry Interactive
Customer profileIdeal customer profiles1 record
Red Cherry Interactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Cherry Interactive competitors and assessment
Company assessmentBroad incumbents
- TBWA South Africa: Part of the TBWA global creative network, TBWA South Africa offers full-service advertising, TV/video production, and media planning in the same Johannesburg market. Comparable as a directly competing creative agency with overlapping capabilities, though larger and network-backed.
- Ogilvy South Africa: WPP-owned full-service creative agency headquartered in Johannesburg, offering brand strategy, advertising creative, content production, and media services. Direct competitor across the same capabilities Red Cherry offers, with deeper international resources.
- Platinum Seed (Publicis): Publicis Groupe affiliate in South Africa offering creative, production, and media buying. Comparable across all of Red Cherry's core capabilities, with deeper network resources.
- Dentsu South Africa: Global network's South African operation providing full-service advertising, content, and media. Direct competitor across the integrated service stack with significant scale advantages.
- Net#work BBDO: BBDO affiliate in Johannesburg providing full-service creative, production, and media services. Comparable across the same service stack, with global network backing that a smaller boutique like Red Cherry does not have.
Direct peers
- Quirk (Mirum): South African digital agency offering creative content, social, and lead-generation services. Comparable in the digital/content and lead-gen overlap, though more digital-first than Red Cherry's broadcast TV heritage.
- King James Group: Independent South African creative agency known for integrated campaigns, branded content, and TV-style advertising. Closely comparable in operating model (independent boutique, integrated creative + production) and in the same Gauteng market.
- Film Afrika Worldwide: Johannesburg-based commercial film and TV production company. Comparable in the production side of Red Cherry's offering, though more specialized in production services and less in media buying/lead gen.
Emerging players
- Curious Pictures (now part of larger groups): Boutique-style production and content studios in adjacent markets (e.g., Kenya, Nigeria) serving brands needing pan-African video content. Comparable as a video-content specialist, though typically more production-only than full-service.
Regional players
- Trigger (Isobar): Isobar's South African arm, offering digital creative and media services across Africa. Comparable in the integrated digital production + media planning space; stronger digital orientation than Red Cherry.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Red Cherry Interactive social profiles
Digital presenceRed Cherry Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Cherry Interactive leadership team
Management profileNumber of profiles
Red Cherry Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Cherry Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Cherry Interactive
What does Red Cherry Interactive do?
Red Cherry Interactive provides TV production, video production, branded content, media buying, and lead generation services for business clients. Operating from Gauteng, South Africa, the company combines creative production with media acquisition and demand-generation capabilities to serve advertisers and brands.
When was Red Cherry Interactive founded?
Red Cherry Interactive was founded in 1994. It employs 11 to 50 people.
Where is Red Cherry Interactive based?
Red Cherry Interactive is headquartered in Gauteng, South Africa, in the Africa region.
Who are Red Cherry Interactive's main competitors?
Broad incumbents on record are TBWA South Africa, Ogilvy South Africa, Platinum Seed (Publicis), Dentsu South Africa and Net#work BBDO. Direct peers are Quirk (Mirum), King James Group and Film Afrika Worldwide. Curious Pictures (now part of larger groups) is listed as an emerging player. Trigger (Isobar) is listed as a regional player.
Does Red Cherry Interactive have an API?
No public API is recorded for Red Cherry Interactive.
What industry is Red Cherry Interactive in?
Red Cherry Interactive's product category is Video Production Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its NAICS code is 512199 and its SIC code is 7812.