Broughton Ales

What Broughton Ales does

Broughton Ales is a craft brewery founded in 1979 and headquartered in Biggar, Scottish Borders, United Kingdom. The company produces a portfolio of Scottish ales, stouts, and pale ales under two sub-brands — Broughton (featuring the Old Jock, Wee Jock, and Stout Jock lineup) and Spey Valley (featuring Sunshine on Keith) — along with specialty and bundle SKUs such as the Old Jock 20 Year Old Imperial Stout and the Taste of Scotland 12-bottle box, plus branded merchandise including an Old Jock pint glass. Core SKUs are packaged in 500ml bottles sold in 8- or 16-pack formats.

The business operates a hybrid go-to-market. The primary channel is a direct-to-consumer Shopify e-commerce storefront operating as "Scot Beers" (scotbeers.com), offering free UK mainland delivery on all orders, email newsletter acquisition with a 15% first-order discount, and a verified Untappd venue profile. A secondary wholesale channel supplies pubs and restaurants across the UK, accessed via a dedicated wholesale page. Pricing is positioned in the premium craft tier, with multi-packs priced from £28 to £45 and a £12 single-bottle SKU for the aged imperial stout. Underlying technology is limited to Shopify e-commerce, with no proprietary platform, app, or API disclosed.

The company is privately held, operates with 11–50 employees, has no disclosed funding, no management team publicly listed, no M&A history, and no patents, trademarks, or formal compliance certifications on record. Geographic reach is domestic UK only. Revenue is generated primarily through one-time unit sales of bottled beer, both direct online and through wholesale accounts; the company has no subscription, licensing, or recurring revenue mechanics in place.

Name

Broughton Ales

Legal name

Scot Beers

Website

https://broughtonales.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Broughton Ales is a craft brewery founded in 1979 in Biggar, Scotland, producing Scottish ales, stouts, and pale ales under the Broughton and Spey Valley brands. It sells 500ml bottled multi-packs directly to UK consumers via a Shopify storefront (Scot Beers) and through wholesale to pubs and restaurants.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Scottish ales
• Bottled beer
• Beer wholesale supply
• Craft beer merchandise

Headquarters

HQ city

Biggar

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Beer Sales: Direct-to-consumer sales of craft beer products through their e-commerce platform, offering individual bottle purchases and multi-pack boxes with free UK mainland delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Broughton Ales is a Scottish craft brewery that manufactures and supplies a portfolio of award-winning ales and beers across two sub-brands — Broughton (Old Jock Scotch Ale, Wee Jock, Stout Jock, Merlin's Scottish Pale Ale) and Spey Valley (Sunshine on Keith). Products are packaged in 500ml bottles sold in 8- or 16-packs and sold directly to consumers through a Shopify storefront (scotbeers.com) with free UK mainland delivery, alongside a wholesale channel supplying pubs and restaurants. The portfolio also includes premium aged offerings, curated gift boxes, and branded glassware merchandise.

Product overview

Broughton Ales is a Scottish craft beer brewery offering a portfolio of award-winning beers through two main sub-brands: Broughton (featuring the Jock series including Old Jock Scotch Ale, Wee Jock, and Stout Jock) and Spey Valley (featuring beers like Sunshine on Keith). The product lineup also includes special reserve offerings such as the Old Jock 20 Year Old Imperial Stout, seasonal offerings like Merlin's Scottish Pale Ale, curated beer boxes like the Taste of Scotland Beer Box, and branded merchandise such as the Old Jock Pint Glass. The core products are sold primarily through the Scot Beers online store in 500ml bottle formats.

Differentiator

Problem solved

Functional benefit

Brands

• Broughton: Scottish craft beer brand featuring products like Old Jock Scotch Ale, Wee Jock, and Stout Jock.
• Spey Valley
• Old Jock

Products and services

• Old Jock Scotch Ale Flagship Scotch ale under the Broughton sub-brand, sold in 8 or 16 x 500ml bottle multi-packs for UK consumers and on-trade buyers.
• Wee Jock Lower-ABV craft beer variant from the Broughton Jock series, sold in 8 or 16 x 500ml bottle multi-packs.
• Stout Jock Dark stout variant within the Broughton Jock series, sold in 8 or 16 x 500ml bottle multi-packs.
• Merlin's Scottish Pale Ale Scottish pale ale under the Broughton brand, sold in 8 or 16 x 500ml bottle multi-packs.
• Sunshine on Keith Craft beer under the Spey Valley sub-brand, sold in 8 or 16 x 500ml bottle multi-packs.
• Old Jock 20 Year Old Imperial Stout Premium limited-release imperial stout aged for 20 years, sold as a single 500ml bottle for collectors and premium gifting.
• Taste of Scotland Beer Box Curated selection box of 12 x 500ml Scottish craft beers from Broughton Ales, positioned for gifting and discovery.
• Old Jock Branded Pint Glass Official branded glassware merchandise for the Old Jock beer brand, sold through the Scot Beers online store.
• Wholesale Supply to Pubs & Restaurants B2B wholesale supply service offering the Broughton and Spey Valley beer ranges to UK hospitality venues with dedicated B2B pricing and supply arrangements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Innis & Gunn: Independent Scottish craft brewery producing ales, lagers, and stouts for UK and international markets, with a comparable portfolio breadth and D2C plus on-premise distribution model.
• Cloudwater Brew Co. Award-winning UK craft brewer with a rotating, style-diverse beer portfolio, comparable as a similarly sized independent UK craft producer competing for the same premium and craft consumer.
• BrewDog: Largest Scottish craft brewer with a multi-brand portfolio, direct-to-consumer e-commerce, and extensive pub/restaurant wholesale — a much larger but directly comparable craft beer operator.
• Camden Town Brewery: UK craft brewery operating a multi-brand beer portfolio with strong D2C and on-premise distribution in the UK market, structurally aligned with Broughton's model.
• Belhaven Brewery: Historic Scottish brewery producing ales and beers for the UK market with established on-premise presence, making it a directly comparable heritage Scottish brewer.
• Harviestoun Brewery: Award-winning Scottish craft brewery with a comparable premium ale and stout portfolio, selling through UK wholesale and direct channels.
• Stewart Brewing: Mid-sized Scottish craft brewery operating a multi-beer portfolio with both wholesale and direct-to-consumer sales, structurally similar to Broughton Ales.

Broad incumbents

• Tennent's: Major Scottish brewer with a wide beverage portfolio and dominant UK on-premise presence, representing the broad incumbent competitor Broughton competes against for tap space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/broughtonales
• LinkedInlinkedin.com/company/broughton-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broughton Ales