What Amberley Labels does

Amberley Labels is a UK-headquartered manufacturer of premium decorative pressure-sensitive labels, founded in the early 1980s and operating since 2019 as the luxury labels brand of Coveris Group, a pan-European packaging conglomerate. The company manufactures self-adhesive, multi-page, and smart labels for leading global brands across spirits and wine, beauty and fragrance, personal care, food and ambient grocery, and retail private label (e.g., Coty, M&S, Molton Brown, ASDA, Baylis & Harding, Ted Baker, Color Wow, Monterey Gin, Hawkridge Gin, Aureus Vita, 6 O'clock Gin). Its core technical stack spans four print platforms — digital (HP Indigo 6K with Spot Master), flexographic, combination/hybrid, and screen printing — combined with an embellishment suite including hot and cold foiling, embossing and debossing, 3D/raised/tactile varnishes, variable data, and anti-counterfeit/security features. Notable proprietary capabilities include the ABG Digicon Series 3 multi-embellishment conversion platform and exclusive UK-only Kurz DM-Jetliner with DIGITAL METAL® reel-fed capability, enabling variable foil patterns with 90% less metallic weight via the ecoLux offering.

The company operates two manufacturing sites — Blandford, Dorset (headquarters, established early 1980s) and Boston, Lincolnshire (extension of the Amberley brand to Coveris' former labels site in 2020) — supported by what it describes as Europe's largest independent platemaking facility. Its go-to-market is enterprise field sales targeting global brand owners, reinforced by active participation in London Packaging Week, Paris Packaging Week, and industry awards (UK Packaging Awards Label of the Year 2023 and 2025, multiple FlexoTech, Digital Printer Awards, and FIA recognitions). Revenue is generated on a quote-based, project-specific basis for custom label production, with pricing dependent on print technology, embellishment complexity, substrate materials, run lengths, and finishing requirements. Recent strategic moves include the launches of ecoLux digital variable foil and Amberley Protect brand protection technology (2024), a major expansion into luxury folding cartons, rigid and spiral-wound formats announced at London Packaging Week 2025, and continued internationalisation enabled by the Coveris parent.

Name

Amberley Labels

Legal name

Amberley Adhesive Labels Ltd.

Website

https://amberleylabels.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Amberley Labels is a UK manufacturer of premium decorative labels for leading global brands across spirits, beauty, fragrance, food, and retail, operating as the luxury labels brand of Coveris Group since 2019.

Ownership category

akta.pro rank

Product category

Decorative Label Manufacturing

NAICS

Packaging and Labeling Services (56191), Packaging and Labeling Services (561910)

SIC

Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Decorative label manufacturing
• Pressure sensitive labels
• Premium label embellishment
• Flexographic digital printing
• Brand protection labels

Headquarters

HQ city

Blandford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Label Manufacturing and Printing: Amberley Labels generates revenue through the manufacture and sale of decorative pressure-sensitive labels for leading global brands. Services include digital, flexographic, combination and screen printing with embellishment finishing. Pricing is quote-based, typically project-specific depending on volume, complexity, and materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Amberley Labels manufactures award-winning, decorative pressure-sensitive labels for leading global brands across spirits, wine, beauty, personal care, fragrance, food, and retail. It offers a full spectrum of self-adhesive, multi-page, and smart labels produced via digital, flexographic, combination/hybrid, and screen printing technologies with embellishments including hot and cold foiling, embossing, debossing, tactile varnishes, variable data, and anti-counterfeit features. In 2025 the company extended its offering into premium folding cartons, rigid and spiral-wound formats, and bagasse-based solutions as a full luxury packaging portfolio.

Product overview

Amberley Labels is a manufacturer of award-winning decorative labels for leading global brands, offering a comprehensive portfolio of label solutions and print technologies. The core product offerings include self-adhesive labels, multi-page labels (peel and reseal, booklets), and smart labels with integrated RFID and security features. These are powered by three main print technology platforms: Digital Print Technology (including HP Indigo and Kurz DM-Jetliner with DIGITAL METAL), Flexographic Print Technology, and Combination/Hybrid Print Technology, supported by screen printing capabilities. The company provides extensive embellishment services including hot and cold foiling, embossing and debossing, 3D/raised/tactile varnishes, variable data, and anti-counterfeit/security solutions. Recent additions include ecoLux digital variable foil technology for sustainable luxury foiling, Amberley Protect for brand security, and a new luxury packaging/carton offer launched in 2025. The company also offers prototyping and testing services, and operates ReCover Paper for sustainable recycling of label waste. Amberley Labels operates as part of the Coveris Group with facilities in Blandford, Dorset and Boston, Lincolnshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-adhesive Labels Multi-process, multi-format pressure-sensitive labels for decorative application across single-ply, multi-ply, laminated, label glass, ultra-clear, and wash-off solutions supporting PET recycling. Sold to leading global brand customers.
• Multi-page Labels Functional multi-page label applications for extended text, safety and promotional use, available in peel and reseal/reveal/read, coupons, and booklets formats ranging from 2 to 10 pages.
• Smart Labels Safe, secure, highly functional label solutions for brand protection including integrated RFID tags, tamper-evident closures, smart and variable data coding, security foiling, UV and invisible inks, and digital watermarking.
• ecoLux Digital Variable Foil Digital variable foil technology enabling uniquely personalised variable coloured foil on every label with 90% less metallic weight and no heat in application, ultra-lightweight with no impact on recyclability.
• Amberley Protect Next generation brand protection technology using micro-traceable IR (infrared) inks and varnishes detectable with specialist handheld scanning equipment for instant verification of designer authenticity.
• Luxury Carton / Packaging Offer Extended luxury packaging offer including premium folding cartons, rigid and spiral-wound formats, bagasse-based solutions, and integrated smart technologies for beauty, spirits, and lifestyle brands.
• Prototyping & Testing Development and testing capabilities supporting brand development with label prototyping and technical validation. Onsite testing facility equipped with climate ovens, humidity cabinets, exact temperature fridges, and freezers.

Quantifiable outcome

• 10,000+ tonnes of waste recycled annually through ReCover Paper programme
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Coveris GroupcoreStrategic or Co-development Partner · 1 January 2019Amberley Labels is part of the Coveris Group, joining their pan-European packaging group in 2019 as its luxury labels brand. Supported by multi-million investments in additional state-of-the-art technology and infrastructure, the Amberley brand was extended to Coveris' Labels site in Boston (Lincolnshire, UK) in 2020. Coveris provides global reach, innovation centres, creative and development platforms, and sustainability infrastructure including the ReCover Paper recycling programme.

Scale indicators5 records

Recent moves9 records

Expansion highlights12 records

Direct peers

• Herma: Herma is a German-based pressure-sensitive label manufacturer with deep expertise in self-adhesive labels, specialty adhesives and labelling machinery. Directly comparable as a European premium label specialist with overlapping technology focus (self-adhesive, functional labels).
• Resource Label Group: Resource Label Group is a North American pressure-sensitive and specialty label converter serving consumer products, food/beverage and healthcare customers. Comparable on multi-process label manufacturing, embellishment and serving enterprise brand accounts.
• Inland Label: Inland Label is a US pressure-sensitive label converter specializing in premium wine, spirits and beverage labels with embellishment capabilities. Directly comparable as a premium decorative label manufacturer competing for similar craft and luxury brand customers.
• Fortis Solutions Group: Fortis Solutions Group is a US-focused premium pressure-sensitive label manufacturer serving wine, spirits and specialty food brands with multi-process print and embellishment. Directly comparable as a premium decorative label specialist targeting similar craft/premium brand customers.
• Hammer Packaging: Hammer Packaging is a US-based premium label and packaging printer known for award-winning decorative labels for beverage and consumer brands, including extensive use of foil, embossing and specialty inks. Directly comparable on premium decorative label technology and craft/spirits customer base.
• MCC Label: Multi-Color Corporation (now part of Platinum Equity) is one of the world's largest premium label manufacturers serving global brands across spirits, beauty, food and beverage. Directly comparable as a premium decorative label competitor serving the same enterprise customers and using similar multi-process print and embellishment technologies.

Broad incumbents

• Constantia Flexibles: Constantia Flexibles is one of the world's largest flexible packaging producers with significant label and decorative printing operations in Europe, serving pharma, food and FMCG. Closely comparable on EU decorative label capabilities and on access to premium European brand customers.
• CCL Industries: CCL Industries is the world's largest specialty label company (Avery, CCL Label, CCL Container) with global manufacturing and broad presence across decorative, security and functional labels. Competes with Amberley across premium spirits and beauty label accounts, but at vastly larger scale and broader category coverage.
• Huhtamaki: Huhtamaki is a global food and consumer packaging group with a flexible packaging and labels division serving FMCG and foodservice. Comparable on large-scale label manufacturing, multi-process print and supply to global brand owners, though broader than Amberley's premium niche.

Others

• Coveris Group: Coveris Group is Amberley's parent company and pan-European packaging conglomerate. Included as a peer because Coveris operates adjacent label/flexible packaging sites (e.g. Boston) and shares infrastructure (ReCover, platemaking) with Amberley, shaping the competitive context and shared customer relationships.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amberleyadhesivelabels
• LinkedInlinkedin.com/company/amberley-adhesive-labels-ltd
• Instagraminstagram.com/amberley_labels?igshid=1niqn6sh1jq9u
• Xx.com/AmberleyLabels

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amberley Labels