Growatt New Energy

What Growatt New Energy does

Growatt New Energy is a Shenzhen-headquartered, privately-held manufacturer of distributed energy equipment founded in 2010, employing between 1,001 and 5,000 people. Its product portfolio spans on-grid PV inverters from 0.75kW to 253kW (microinverters, residential, C&I, and utility-scale string inverters), energy storage (hybrid and AC-coupled inverters, off-grid storage inverters, LV/HV battery systems, all-in-one and balcony storage including the AURA 5000), EV chargers (3-22kW AC, 20/40kW DC), and supporting digital platforms (ShineDesign planning tool and a cloud monitoring service). Underlying technology emphasizes smart string inverters with AI, Big Data, and IoT integration, consolidated under the GroHome smart energy management system, with a portable power station line operated through a separate growattportable.com sub-brand.

The company makes money primarily through hardware sales across residential, commercial and industrial, utility-scale, and off-grid segments, supplemented by professional services around its monitoring and design tools; no public pricing tiers are disclosed. Growatt sells exclusively through a B2B channel model of distributors, integrators/EPCs, and installers, supported by training programs, warranty services, and regional websites localized into more than 10 languages. Its reported footprint covers 180+ countries served through 63+ representative sites, with 6M+ end users connected to its cloud platform. The company received the 2025 EUPD Top Brand Award in Europe and continues to extend its product surface into packaged solar+storage systems, EV charging, and consumer portable power.

Name

Growatt New Energy

Legal name

Growatt New Energy

Website

https://ginverter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Growatt New Energy is a China-based manufacturer of PV inverters, energy storage systems, EV chargers, and smart energy management platforms, serving residential, commercial, and utility-scale customers across 180+ countries through a global channel partner network.

Ownership category

akta.pro rank

Product category

Solar Inverters and Energy Storage Systems

NAICS

Motor and Generator Manufacturing (335312), Solar Electric Power Generation (221114), Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)

akta.pro primary industry

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

akta.pro secondary industries

Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)

Keywords

• Solar PV inverters
• Energy storage systems
• EV charging solutions
• Distributed energy solutions
• Smart energy management

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PV Inverter Sales: Revenue from manufacturing and selling on-grid PV inverters across residential, commercial, industrial and utility-scale segments. Product range spans from 0.75kW to 253kW capacity.
2. Energy Storage Systems: Sales of battery storage products including hybrid inverters, AC-coupled inverters, battery systems, and all-in-one energy storage solutions for residential and commercial applications.
3. EV Chargers: Revenue from smart EV chargers including AC (3-22kW) and DC (20/40kW) chargers for residential and commercial use cases.
4. Monitoring and Design Tools: ShineDesign system design tool and cloud monitoring platform provided to installers and end-users for system planning and performance monitoring.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Growatt manufactures and sells distributed energy solutions including solar PV string inverters (0.75kW to 253kW), hybrid and AC-coupled inverters, lithium battery systems (LV/HV residential and C&I, balcony, all-in-one), EV chargers (3-22kW AC and 20/40kW DC), and the GroHome smart energy management platform integrating AI, Big Data, and IoT. The integrated product portfolio is sold to installers, EPCs, distributors, and end users across 180+ countries for residential, commercial, industrial, utility-scale, off-grid, and portable power applications.

Product overview

Growatt New Energy is a global distributed energy solution provider offering an integrated portfolio of solar PV, energy storage, EV charging, and smart energy management products. The product ecosystem includes: PV inverters (microinverters, residential inverters 0.75-10kW, commercial/industrial inverters, and utility-scale inverters up to 253kW); energy storage solutions (hybrid inverters, AC-coupled inverters, off-grid inverters, battery systems in LV/HV configurations, all-in-one storage, and balcony storage including the AURA 5000); EV chargers (3-22kW AC and 20/40kW DC options); the GroHome smart energy management platform using Big Data, AI, and IoT; and supporting tools including ShineDesign for PV system design and cloud-based monitoring. The company serves over 6 million end users across 180+ countries with systems up to 253kW capacity.

Differentiator

Problem solved

Functional benefit

Brands

• GroHome: Smart home energy management system integrating PV, storage, EV charging, and load management with AI and IoT capabilities
• ShineDesign
• Monitoring
• Portable Power Station

Products and services

• Residential PV Inverter Smart string PV inverters for residential rooftop solar systems with capacity ranging from 0.75kW to 10kW, designed for homeowners and small residential installations.
• Commercial & Industrial PV Inverter String PV inverters designed for commercial and industrial solar installations, covering medium to high power levels for C&I facilities and project developers.
• Utility-Scale PV Inverter High-capacity PV inverters engineered for utility-scale solar power plants up to 253kW per unit, targeting large-scale generation and grid integration.
• Microinverter Module-level microinverters for residential and commercial solar installations that enable per-panel monitoring, optimization, and rapid shutdown compliance.
• Hybrid Inverter Inverters that combine solar PV and battery storage in a single unit, available in single-phase and three-phase variants, for residential and commercial energy systems.
• AC-Coupled Inverter Inverters for AC-coupled battery storage systems that enable retrofit addition of energy storage to existing PV installations.
• Off-Grid Storage Inverter Inverters designed for off-grid energy storage applications, available in single-phase and split-phase variants for locations without grid access.
• Battery System Energy storage battery systems including residential LV battery, residential HV battery, and C&I HV battery configurations for paired PV and storage installations.
• All-in-one Energy Storage Integrated energy storage systems that combine inverter and battery technology into a single unit for simplified residential and commercial deployment.
• Balcony Energy Storage Compact energy storage solutions designed for balcony installations and small-space residential use, including the AURA 5000 model for apartment dwellers and urban homeowners.
• AC EV Charger AC EV chargers for residential and commercial use with capacity ranging from 3kW to 22kW, featuring PV-linkage charge mode for 100% solar-powered EV charging.
• DC EV Charger DC fast chargers for electric vehicles with 20kW and 40kW capacity, designed for commercial charging applications.
• Portable Power Station Portable power stations sold under growattportable.com for mobile, outdoor, and emergency power applications.
• Uninterruptible Power Supply (UPS) Uninterruptible power supply products providing backup power for residential and small commercial loads during grid outages.
• GroHome Smart Energy Management System Smart home energy management system that uses Big Data, AI, and IoT for multi-point monitoring, predictive energy generation and consumption forecasting, automated home energy distribution, and PV-linkage EV charging across PV, storage, and load devices.
• ShineDesign PV System Design Tool Cloud-based PV system design tool that enables installers and distributors to plan, configure, and quote residential, commercial, and utility-scale solar installations.
• Growatt Cloud Monitoring Platform Cloud-based monitoring platform that tracks energy generation, consumption, and system performance for Growatt PV and storage systems, with 6M+ end users connected.

Quantifiable outcome

• 6M+ end users connected to cloud platform for remote monitoring and management
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoodWe: China-based manufacturer of PV inverters and energy storage systems ranging from residential to utility-scale; very similar product positioning, channel model, and geographic footprint to Growatt.
• Huawei Digital Power: Smart string inverter and smart PV solution provider; competes head-to-head with Growatt on residential/C&I string inverters globally, with deeper integrated AI and energy storage capabilities.
• SolarEdge Technologies: Optimizer + string inverter provider for residential and commercial PV; Go-to-market overlap with Growatt via installer channels, plus growing competition in residential energy storage.
• Fronius International: Austrian PV inverter and energy solutions manufacturer; directly competes with Growatt in the European residential and C&I segments and overlaps on hybrid inverter / storage offerings.
• Sungrow Power Supply: China-based global PV inverter manufacturer with the broadest residential, C&I, and utility-scale inverter portfolio; closest direct competitor to Growatt with overlapping distribution channels, technology stack, and product segments.
• Enphase Energy: Leading microinverter and home energy systems company; competes with Growatt on residential solar, battery, and EV charging, particularly in North America and Europe.
• Ginlong Solis: China-headquartered string inverter manufacturer active across residential, C&I, and utility markets; comparable channel/distributor model and product lineup with Growatt.

Broad incumbents

• SMA Solar Technology: German-headquartered tier-1 PV inverter manufacturer with deep utility-scale and C&I heritage; competes with Growatt's utility and commercial string inverter lines, particularly in Europe.
• Schneider Electric Solar (incl. APsystems context): Broad incumbent offering solar inverters, storage, and EV chargers as part of a larger electrical equipment portfolio; competes with Growatt on C&I and grid-tied energy management, particularly through its hybrid and storage lines.

Emerging players

• Tesla Energy: Provider of Powerwall, Solar Roof, and integrated energy solutions; overlaps with Growatt on residential solar, battery storage, and increasingly EV charging adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrowattInverter
• YouTubeyoutube.com/c/GrowattNewEnergy
• Facebookfacebook.com/GrowattNewEnergy
• LinkedInlinkedin.com/company/growatt
• Instagraminstagram.com/growatt.new.energy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growatt New Energy