What Michi does

Michi (operating as GA黄金甲 / Henan GA Golden Armor) is a privately held Chinese electrical equipment manufacturer founded in August 1994 and headquartered in Zhoukou City, Henan Province. The company designs, manufactures, and sells hardware for power distribution and grid automation, organized across three product categories: high-voltage switch series (including the ZW43 outdoor boundary vacuum circuit breaker with integrated metering, the ZW32 pole-mounted vacuum circuit breaker, and a new primary-secondary integrated pole-mounted complete circuit breaker), pre-paid metering systems for electricity revenue collection and load management, and high/low voltage complete switchgear including box-type substations. Its products serve four end-use verticals — power utilities, petroleum, railway, and metallurgy — addressing functional needs in distribution reliability, revenue collection, and grid automation.

The company operates from a 40,000 sqm R&D and production base and employs 460 people, of whom 196 hold college-level technical qualifications or above, 12 hold senior professional titles, and 158 hold intermediate titles. It claims 20+ self-developed patent technologies across its product lines. Go-to-market is sales-led and direct: the company engages enterprise buyers in the four target verticals via phone and online inquiry, with no third-party distributor or reseller channel documented and no publicly disclosed pricing. Revenue is generated through one-time hardware sales (high-voltage switchgear, metering systems, integrated circuit breakers, box-type substations), with no recurring or service-based revenue streams identified.

The company is privately held with no disclosed parent, institutional investors, or funding history, and operates exclusively within China. Its website was last refreshed in 2021, and the most recent dated content (industry articles, product information) is from mid-2021, indicating limited observable commercial momentum in the available data. No M&A activity, partnerships, regulatory actions, leadership changes, or external funding rounds are documented.

Name

Michi

Legal name

GA黄金甲

Website

https://michiapp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Michi (GA黄金甲) is a privately held Chinese manufacturer of high-voltage switchgear, pre-paid metering systems, and integrated pole-mounted circuit breakers, selling directly to industrial customers in the power, petroleum, railway, and metallurgy sectors from its 40,000 sqm Zhoukou facility.

Ownership category

akta.pro rank

Product category

Power Distribution Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Metering & Grid Measurement (Smart Meters, CT/VT, PQ Meters) (IMAGAAAH)

Keywords

• High voltage switchgear
• Vacuum circuit breakers
• Prepaid metering systems
• Power distribution equipment
• Box-type substations

Headquarters

HQ city

Zhoukou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Equipment Manufacturing & Sales: The company designs, manufactures, and sells high-voltage switchgear, pre-paid metering systems, and integrated power distribution equipment to industrial customers. Revenue is generated through product sales with no mention of recurring or service-based revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Michi (GA黄金甲) researches, develops, manufactures, and sells power intelligent products for industrial customers. Its portfolio centers on high-voltage switchgear (ZW43 outdoor boundary vacuum circuit breakers, ZW32 pole-mounted vacuum circuit breakers, and a new primary-secondary integrated pole-mounted complete circuit breaker), prepayment electricity metering systems, high/low voltage complete switchgear, and box-type substations used for power distribution, protection, and revenue collection across the power, petroleum, railway, and metallurgy industries.

Product overview

Michi (河南GA黄金甲公司) is a modern technology enterprise specializing in research, development, production, and sales of intelligent power products. The company operates as a hardware manufacturer of electrical power equipment with three main product categories: high-voltage switch series (including ZW43 and ZW32 vacuum circuit breakers, and new integrated pole-mounted circuit breakers), prepayment metering series, and high/low voltage complete switchgear series (including box-type substations). The products serve power distribution applications across industries including petroleum, railway, electric power, and metallurgy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ZW43 Outdoor High-Voltage Boundary Vacuum Circuit Breaker (with metering) [ZW43户外高压分界真空断路器（含计量）] [ZW43 Outdoor High-Voltage Boundary Vacuum Circuit Breaker (with metering)] [ZW43户外高压分界真空断路器（含计量）] [ZW43 Outdoor High-Voltage Boundary Vacuum Circuit Breaker (with metering)] [ZW43户外高压分界真空断路器（含计量）] ZW43 Outdoor High-Voltage Boundary Vacuum Circuit Breaker (ZW43 户外高压分界真空断路器) with integrated metering function Outdoor high-voltage boundary vacuum circuit breaker with integrated metering function, designed for power distribution systems serving industrial customers in power, petroleum, railway, and metallurgy sectors.
• ZW32 Pole-Mounted Vacuum Circuit Breaker [ZW32柱上真空断路器] ZW32 Pole-Mounted Vacuum Circuit Breaker (ZW32 柱上真空断路器) Pole-mounted vacuum circuit breaker designed for high-voltage power distribution applications.
• New Primary-Secondary Integrated Pole-Mounted Complete Circuit Breaker [新型一二次融合柱上成套断路器] New Primary-Secondary Integrated Pole-Mounted Complete Circuit Breaker (新型一二次融合柱上成套断路器) Advanced integrated circuit breaker combining primary and secondary fusion technology for improved power grid automation, mounted on poles for distribution applications.
• Box-Type Substation [箱式变电站] Box-Type Substation (箱式变电站) Box-type substation for electrical power transformation and distribution, part of the high/low voltage complete switchgear series.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Sieyuan Electric (思源电气): Shanghai-listed Chinese power transmission and distribution equipment manufacturer with strong HV switchgear and GIS product lines. Closely comparable because it competes head-to-head with the subject in HV switchgear for utility and industrial customers in China.
• Pinggao Electric (平高电气): Chinese HV switchgear specialist and major State Grid-preferred vendor supplying GIS, circuit breakers, and disconnectors. Directly comparable as a Chinese HV switchgear manufacturer serving the same utility procurement channels as the subject.
• Changshu Switchgear Manufacturing (常熟开关制造有限公司, CSG): Private Chinese manufacturer specializing in LV/MV switchgear, distribution panels, and industrial control products. Comparable as a China-domestic switchgear specialist with similar B2B direct-sales orientation to industrial customers.
• Holley Technology (华立科技): Chinese energy metering and AMI manufacturer offering pre-paid and smart electricity meters. Comparable specifically in the subject's pre-paid metering line where both firms serve utility revenue-collection and load-management use cases.

Broad incumbents

• Siemens Energy: Global supplier of HV switchgear, GIS, and substation solutions for utilities and large industrial customers. Comparable in product category and target buyer; competes with the subject in the Chinese rail electrification and industrial power segments.
• ABB: Global electrification and switchgear manufacturer with deep presence in China via local entities. Comparable because it competes with the subject in switchgear, protection, and distribution solutions for industrial and utility customers, albeit with much broader product breadth.
• Schneider Electric: Global incumbent in electrical distribution, switchgear, and energy management for industrial and infrastructure customers. Comparable because its China operations directly compete with regional switchgear makers in industrial distribution and metering solutions.
• Eaton: Global power management manufacturer with switchgear, motor controls, and power distribution product lines. Comparable product portfolio across switchgear and metering; competes in the same industrial B2B channels as the subject.
• XD Group (中国西电 / China XD Electric): State-owned Chinese manufacturer of HV transmission equipment including switchgear, transformers, and substations. Comparable as a full-spectrum power equipment incumbent whose product portfolio overlaps the subject's switchgear and box-type substation offerings.
• TBEA (中国电气装备 / Xinjiang TBEA Group): One of China's largest state-affiliated electrical equipment manufacturers offering HV transformers, switchgear, and complete power distribution systems. Comparable because it directly overlaps the subject's HV switchgear and substation product categories while operating on a vastly larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michi