La Zona Marketing Global

What La Zona Marketing Global does

La Zona Marketing Global Ltda is a privately held Chilean creative services firm headquartered in Vitacura, Santiago, with 11–50 employees. The company creates, designs, produces, and commercializes educational and recreational creative content, anchored by two proprietary children's character IPs: Mi Duende Mágico (Magic Elf) and Ratoncitos Dulces Sueños (Sweet Dream Mice), both launched in Chile in 2012. Its stated mission is to recover and modernize family traditions through storytelling and branded content, supporting children with tools for imagination and creative play.

The business operates two complementary revenue lines. The first is licensing its proprietary children's IPs globally to partners, with stated ambitions to license across markets. The second is promotional and relational marketing services delivered to Chilean enterprises, including self-liquidating promotions, on-pack premiums, illusion prizes, and brand activation campaigns. Named clients include Cencosud (retail), Redcompra (financial), Enex/Shell (energy), Unilever/Lipton (food & beverage), and Quaker (food & beverage), with Cencosud and Redcompra designated as core partnerships.

The company maintains a multi-channel digital presence for its IP brands across Instagram, Facebook, YouTube, and Spotify. There is no disclosed technology platform, no proprietary AI/ML capability, no public pricing model, no disclosed revenue, and no disclosed funding history. Geographic operations remain concentrated in Chile despite stated international licensing intent.

Name

La Zona Marketing Global

Legal name

La Zona Marketing Global

Website

https://lazonamarketing.cl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

La Zona Marketing Global is a Chilean creative services firm that licenses proprietary children's IPs (Mi Duende Mágico and Ratoncitos Dulces Sueños) and runs promotional and relational marketing campaigns for Chilean enterprises including Cencosud, Redcompra, Enex, Unilever, and Quaker.

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• Promotional marketing services
• Character licensing
• Children's intellectual property
• Relational marketing
• Brand campaign design

Headquarters

HQ city

Vitacura

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Licensing of Creative Content and Products: The company generates revenue through licensing its creative intangible educational and recreational products and content to partners worldwide. The company creates, designs, produces, and commercializes creative content and products with substantial creative components.

Distribution channels1 record

Marketing channels4 records

Core offering

La Zona Marketing Global is a multidisciplinary creative team that creates, designs, produces, and commercializes educational and recreational content based on two proprietary children's intellectual property licenses (Mi Duende Mágico and Ratoncitos Dulces Sueños). It also develops and implements promotional and relational marketing strategies, mechanics, and campaigns — including self-liquidating promotions, on-pack premiums, and illusion prizes — for large Chilean enterprises such as Cencosud (Redcompra), ENEX, Unilever (LiptON), and Quaker.

Product overview

La Zona Marketing Global is a multidisciplinary team that creates, designs, produces, and commercializes creative educational and recreational content and products. The company operates two core children's licensed IPs (Mi Duende Mágico and Ratoncitos Dulces Sueños) which serve as branded character properties with storytelling and educational value. Alongside its owned IP portfolio, the company delivers promotional and relational marketing services for major national brands including Cencosud (Redcompra), ENEX, Unilever (LIPTON), and Quaker. The company leverages over 20 years of experience in promotional and relational marketing, combining character licensing with campaign execution across various promotional mechanics.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Duende Mágico: Children's license featuring a magical elf character, part of CENCOSUD promotions. A creative storytelling property designed for children.
• Ratoncitos Dulces Sueños

Products and services

• Mi Duende Mágico A proprietary magical elf children's character and licensed IP featuring storytelling that appeals to children and families, used within promotional and relational marketing campaigns such as those delivered for Cencosud.
• Ratoncitos Dulces Sueños A proprietary children's character IP featuring promotional mechanics including self-liquidating promotions, on-pack premiums, illusion prizes, and other promotional strategies deployed for Cencosud.
• Junior Master Chef Collection A kitchen kits and accessories promotional product line developed for Redcompra in partnership with Junior Master Chef, marketed to families and cooking enthusiasts.
• Campaña Oro Animal An art-themed promotional marketing campaign branded as 'Redcompra Te Acercan al Arte,' bringing art experiences to consumers through the Oro Animal campaign on behalf of Redcompra.
• Acércate al Arte An art-focused promotional marketing campaign delivered under the Redcompra brand, designed to bring art experiences closer to consumers.
• Los Viajeros A relational marketing campaign developed for ENEX (Shell) targeting travelers as part of the company's campaign portfolio.
• LIPTON Campaigns Marketing campaigns developed for Unilever's LIPTON brand, focused on inspiration-themed messaging.
• Quaker Campaigns Marketing campaigns developed for the Quaker brand, promoting the message 'Lo bueno nunca pasa de moda' (The good never goes out of style).
• Promotional and Relational Marketing Services End-to-end promotional and relational marketing strategy, design, and implementation services for large Chilean enterprises, covering self-liquidating promotions, on-pack premiums, illusion prizes, and other promotional mechanics.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CencosudcoreChannel Partner/ Reseller/ DistributorCencosud, a major Chilean retail chain, is a key client for La Zona Marketing Global's promotional campaigns. The company has developed promotional campaigns for Cencosud including 'Mi Duende Mágico' and 'Ratoncitos Dulces Sueños'.
• RedcompracoreChannel Partner/ Reseller/ DistributorRedcompra partners with La Zona Marketing Global for promotional campaigns including Junior Master Chef, Oro Animal, and Acércate al Arte campaigns.
• EnexminorChannel Partner/ Reseller/ DistributorEnex (energy company) collaborated with La Zona Marketing Global for 'Los Viajeros' promotional campaign.
• Unilever (Lipton)minorChannel Partner/ Reseller/ DistributorUnilever's Lipton brand partnered with La Zona Marketing Global for 'Un mundo de inspiración' promotional campaign.
• QuakerminorChannel Partner/ Reseller/ DistributorQuaker brand collaborated with La Zona Marketing Global for 'Lo bueno nunca Pasa de Moda' promotional campaign.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Animex (Licencias Animex): Mexican character licensing and promotional agency managing entertainment and toy IP for the Mexican and broader Latin American market. Comparable in combining character licensing with promotional campaigns for consumer brands.
• Tycoon Enterprises: Mexico-based character licensing and brand management agency representing entertainment and consumer brands across Latin America. Comparable as a regional peer in the LatAm character licensing space where La Zona aspires to expand.

Broad incumbents

• Publicis Groupe Chile: Chilean operations of a global advertising holding company offering a broad portfolio of marketing communications services. Competes for enterprise promotional budgets with greater scale and a wider service portfolio.
• Cartoon Network Latin America (Warner Bros. Discovery): Regionally operated children's entertainment brand and IP library owned by Warner Bros. Discovery. Comparable in targeting Latin American children and families with character-driven content, though at vastly greater scale and reach than La Zona's two owned IPs.

Direct peers

• Ogilvy Chile: Chilean arm of Ogilvy providing advertising, PR, and experiential/promotional marketing services to multinational and local enterprise clients. Overlaps directly with La Zona's promotional campaign and relational marketing offering.
• McCann Worldgroup Chile: Full-service advertising agency operating in Chile, providing campaign strategy, creative, and brand activation services to major Chilean enterprise clients. Direct competitor for promotional and relational marketing mandates.
• 9 Story Media Group: Children's content producer and IP owner that creates, produces, and licenses branded entertainment properties. Comparable in combining content creation with brand licensing for consumer products.
• WildBrain: Canadian children's entertainment and licensing company that manages a portfolio of character brands for global consumer products and content licensing. Highly comparable to La Zona's model of owning children's IP and licensing it to consumer brand partners.
• BBDO Chile: Chilean office of a global advertising network offering campaign development, promotional mechanics, and brand activation for large consumer brands. Competes for the same enterprise promotional budgets as La Zona.

Others

• Licensing International: Global industry trade association for the brand licensing industry. Relevant as the ecosystem body through which character IP owners like La Zona typically access international licensing partners and conventions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnJ1fanlyDWmfgqNHdNv3lw
• Facebookes-la.facebook.com/miduendemagicooficial
• Instagraminstagram.com/miduendemagicooficial/?hl=es
• LinkedInlinkedin.com/company/la-zona-marketing-global-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Zona Marketing Global