What MBS does

MBS (Mainichi Broadcasting System, Inc. / 株式会社毎日放送) is a Japanese commercial broadcaster headquartered in Osaka, serving the Kansai/Kinki region. The company was founded in 1950 as a radio station and is today organized under parent holding company MBS Media Holdings as part of an integrated media group with wholly-owned subsidiaries spanning radio (MBSラジオ, 1179 AM), sports broadcasting (GAORA), production (放送映画製作所), music (ミリカ・ミュージック), live entertainment (MBSライブエンターテインメント), ticketing (MBS Webチケット), e-commerce (MBS MARKET), facilities (MBSファシリティーズ), and innovation (MBSイノベーションドライブ). MBS is a JNN (Japan News Network) and JRN (Japan Radio Network) affiliate.

Name

MBS

Legal name

株式会社毎日放送

Website

https://mbs.jp

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MBS (Mainichi Broadcasting System, Inc.) is a Japanese commercial broadcaster headquartered in Osaka, operating terrestrial TV (Channel 4), radio, digital streaming, e-commerce, and live events primarily for the Kansai/Kinki region as a JNN/JRN network affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Television Advertising Sales: As a commercial broadcaster, MBS's primary revenue is generated through television advertising sales. The channel broadcasts a mix of information/documentary, variety shows, dramas, anime, sports, news, and movies to a broad audience in the Kansai/Kinki region, offering ad slots to advertisers.
2. E-commerce and Merchandise Sales: MBS operates online shopping platforms including MBS MARKET (market.mbs.jp) and MBS GOODS, selling official merchandise, products related to its TV programs and anime, and event-related items.
3. Event and Ticket Revenue: MBS organizes and hosts events including concerts, exhibitions, theater productions, and sports broadcasts, generating revenue through ticket sales, co-hosting arrangements, and event-related merchandise. The broadcaster also maintains a ticket member system 'MBS Webチケット' for event notifications and ticket fees.
4. Content Licensing: MBS produces and licenses anime, drama, and film content (e.g., 'ダンダン' stage play, various anime films, drama adaptations), generating revenue through content licensing and distribution via theatrical releases and streaming platforms.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

MBS (Mainichi Broadcasting System) is a Japanese commercial broadcaster headquartered in Osaka that produces and distributes television (Channel 4), radio (1179 AM), and digital video content including news, variety shows, dramas, anime, and sports programming for audiences in the Kansai/Kinki region. The company also operates a proprietary streaming platform (MBS動画イズム / Douga Izm), an e-commerce storefront (MBS MARKET) for official merchandise, and produces large-scale live events such as SUMMER SONIC OSAKA and the signature 1万人の第九 choral event.

Product overview

MBS (毎日放送, Mainichi Broadcasting System) is a Japanese commercial television and media broadcaster offering a multi-platform content ecosystem. The core offering centers on MBS Television broadcasting (Channel 4) featuring news, variety shows, dramas, anime, and sports programming, complemented by the MBS動画イズム (MBS Douga Izm) streaming platform for on-demand video content. Related media properties include MBS Radio for audio broadcasts, GAORA for sports-specific programming, and various digital services such as MBS NEWS for regional Kansai news, weather/disaster prevention services, and the MBS MARKET e-commerce platform for official merchandise. Additional branded offerings include mascot character 'らいよんチャン' merchandise, lifestyle brand FUTTE-Me, the ちゃやまちプラザ merchandise shop, and the ticket membership system for event access. The company also produces large-scale events like MBS ani-comic FES and promotes corporate social responsibility through the MBSSDGs PROJECT.

Differentiator

Problem solved

Functional benefit

Brands

• MBS動画イズム: Video streaming service offering MBS original content and on-demand programming
• らいよんチャン

Products and services

• MBS Television (Channel 4)
• MBS Radio (1179 AM)
• MBS動画イズム (MBS Douga Izm)
• GAORA
• MBS MARKET
• MBS Webチケット (MBS Web Ticket)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 関西地区放送5局（朝日放送テレビ・テレビ大阪・関西テレビ・讀賣テレビ・毎日放送）coreStrategic or Co-development Partner · 1 January 2022In 2022, five major Kansai broadcast stations including MBS conducted a joint technical verification experiment to aggregate and analyze TV viewing data from internet-connected TVs in the Kansai region. The experiment also involved 株式会社ビデオリサーチ (Video Research) for viewer attribute estimation technology verification.
• JNN (Japan News Network)coreStrategic or Co-development PartnerMBS is a member of JNN (Japan News Network), Japan's largest commercial TV news network. As a JNN affiliate, MBS shares news gathering resources, exchanges programs with other network stations, and jointly analyzes viewer data with JNN stations. The network is coordinated by TBSテレビ (TBS Holdings).
• JRN (Japan Radio Network)coreStrategic or Co-development PartnerMBS is a member of JRN (Japan Radio Network), Japan's major commercial radio network coordinated by TBSラジオ. Through this affiliation, MBS gains access to syndicated radio programming and coordinated content production.
• MBSグループ各社 (MBS Group Companies)coreStrategic or Co-development PartnerMBS has multiple group companies including MBSラジオ (radio), GAORA (sports broadcaster), MBS企画, 放送映画製作所, ミリカ・ミュージック, ピコリ, 闇, MBSファシリティーズ, MBSライブエンターテインメント, and MBSイノベーションドライブ, forming an integrated media group that cooperates across broadcast, film, music, live entertainment, and innovation businesses.
• TVerminorChannel Partner/ Reseller/ DistributorMBS distributes its video content through TVer, a major Japanese over-the-top (OTT) streaming platform, expanding its content reach beyond traditional broadcast to digital viewers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• NHK (Japan Broadcasting Corporation): Japan's public broadcaster competing for viewers and news consumption across television, radio, and streaming (NHK Plus) in the same Kansai region; not a direct commercial peer but a structural competitor for audience attention and event programming.

Broad incumbents

• Nippon Television Network Corporation (日テレ / NTV): Major national commercial broadcaster and key station for ytv; comparable business model combining broadcast advertising, streaming (TVer/Hulu), and events, competing with MBS-shaped regional broadcasters for advertising and content reach.
• TV Asahi Holdings: Parent of ABC TV (MBS's primary Kansai competitor); national broadcaster with terrestrial TV, streaming (ABEMA, TELASA), and event businesses that compete with MBS for ad budgets and content licensing.
• Fuji Television Network (フジテレビ): Tokyo-based Fuji TV key station whose Kansai affiliate is KTV; operates parallel broadcast, streaming (FOD), e-commerce, and event businesses, sharing competitive overlap with MBS in drama, anime, and entertainment IP.
• TV Tokyo Holdings (TX): Smaller national commercial broadcaster with parallel broadcast + streaming + anime + business-content strategy; comparable multi-revenue model targeting advertisers, though at a national rather than regional scale.
• TBS Television / TBS Holdings: JNN network key station coordinating the network of which MBS is a member; provides national programming, newsfeed, and joint viewer-data infrastructure, making TBS the natural network headquarter counterpart to MBS's regional operations.

Direct peers

• Kansai Television (KTV / 関西テレビ放送): Kansai-based Fuji TV affiliate operating Channel 8 in the same regional market; comparable broadcast footprint, local news infrastructure, and content mix (variety, drama, anime, sports) targeting Kansai audiences.
• Asahi Broadcasting Corporation (ABC TV / 朝日放送テレビ): Direct competitor headquartered in Osaka operating TV Asahi network affiliate Channel 6 in the same Kansai market with parallel news, drama, anime, and event programming; mirrored multi-platform structure (ABCテレビ, ABCラジオ, ABC MART ties, ABC FRESH) makes it MBS's closest peer.
• Yomiuri Telecasting Corporation (ytv / 読売テレビ放送): Osaka-based Nippon TV network affiliate (Channel 10) directly competing in Kansai; parallel terrestrial broadcast, local news, and entertainment programming format, with related digital and event businesses.

Regional players

• Hokkaido Broadcasting System (HBC): JNN-affiliated regional broadcaster headquartered in Sapporo serving the Hokkaido market with parallel TV/radio and regional content operations; helpful structural comparison for MBS's regional broadcaster economics, though non-competing geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MBS_fan
• YouTubeyoutube.com/user/MBS
• Facebookfacebook.com/MBS.fan

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBS