FoldedColor
FoldedColor is a Corona, California-based custom-printed folding carton manufacturer and self-serve e-commerce platform, operating as a division of Autajon Group. It serves small businesses, startups, and brands across ten verticals — primarily cosmetics — with low-minimum, made-to-order cartons.
- Company typePrivate
- Founded2015
- HeadquartersCorona, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FoldedColor does
FoldedColor (legal entity: Thoro Packaging, operating under the FoldedColor and FoldedColor Packaging trade names) is a custom-printed folding carton manufacturer and online ordering platform, headquartered at 210 Radio Road in Corona, California. Founded in 2015, the company operates as a division of the Autajon Group, a multinational packaging and label manufacturing conglomerate. FoldedColor produces made-to-order folding cartons in multiple structural styles — including straight tuck end, reverse tuck end, auto-bottom, snap-lock, glued sleeve, pillow pack, and roll-side tray — using offset printing for standard runs (minimum 125 pieces) and digital printing for low-quantity prototyping (2-50 pieces). Customers design and order fully online through a self-serve platform that provides instant custom pricing, automated PDF dieline generation, and 3D proof visualization, with no sales intervention required for standard configurations.
The company's product surface extends beyond core cartons to include a structural design service for non-standard dielines (charged per revision), a sample kit (free with account signup), plain unprinted samples, and a custom quote service for specialty finishes such as hot stamping, embossing, foil stamping, spot UV, and specialty coatings. Supporting technologies include state-of-the-art offset presses, digital print capability for prototyping, and parametric dieline generation. Finishing options span AQ gloss, UV gloss, matte, spot UV, embossing, foil stamping, and windowing; stock materials include SBS, CCNB, and SUS paperboard. The platform serves ten market verticals — cosmetics and beauty (the primary segment), health and wellness, confectionery, cannabis and CBD, food and beverage, jewelry, retail/POS, electronics, promotional, and small businesses/startups.
FoldedColor's go-to-market is product-led growth through direct e-commerce on foldedcolor.com, with supporting presence on Facebook, Twitter, Instagram, and email newsletter for top-of-funnel awareness. The company generates revenue through one-time purchases of custom cartons (unit pricing varying by size, quantity, materials, and finishes), paid structural design services ($39 per additional revision), and ancillary sample sales. Shipping is fulfilled via FedEx with worldwide reach, including customs clearance for international orders. Standard production lead time is 10-12 business days after artwork approval, with same-day production for orders approved by 2pm PST and next-day blank sample shipping. Pricing is publicly disclosed and instant for standard configurations; custom quotes are processed within 24-72 hours for complex specialty requirements.
FoldedColor firmographics
Firmographics- Name
- FoldedColor
- Legal name
- Thoro Packaging
- Website
- https://foldedcolor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FoldedColor is a Corona, California-based custom-printed folding carton manufacturer and self-serve e-commerce platform, operating as a division of Autajon Group. It serves small businesses, startups, and brands across ten verticals — primarily cosmetics — with low-minimum, made-to-order cartons.
- Ownership category
- akta.pro rank
FoldedColor industry classification
Industry- Product category
- Custom Packaging Manufacturing
- NAICS
- Folding Paperboard Box Manufacturing (322212), Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Paperboard Containers & Boxes (2650), Commercial Printing (2750)
- akta.pro primary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
- akta.pro secondary industries
- Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
Keywords
Where FoldedColor is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FoldedColor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Folding Carton Sales: One-time purchase model for custom printed folding cartons ordered through the e-commerce platform. Customers select dimensions, box style, quantity, and finishing options. Prices vary based on size, quantity, materials, and coatings. The company runs gang jobs to split setup costs across multiple orders.
- Structural Design Services: Additional paid service for creating or replicating custom dielines not available on the website. Includes 1 revision and 2 unprinted samples. Additional revisions charged at $39 each.
- Sample Kit Sales: Sample kits showcasing paperboard thickness, coatings, and printing quality. Priced at $20 but free discount applied at checkout for first-time customers.
- Plain Sample Sales: White, unprinted paperboard samples of unique dimensions. Sold in quantities of 2 for $12. Allows customers to test product fit before placing larger orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Low quantity orders (2-50 pieces) |
| Unit Pricing | Pay-as-you-go | Standard production runs (125+ pieces) |
| Unit Pricing | Pay-as-you-go | Sample kit |
| Unit Pricing | Pay-as-you-go | Plain samples |
| Unit Pricing | Pay-as-you-go | Structural design service |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
FoldedColor product offering
Product offeringCore offering
FoldedColor manufactures and sells custom-printed folding cartons through a self-serve online platform where customers input custom dimensions, choose structural styles (tuck end, auto-bottom, snap-lock, glued sleeve, pillow pack, roll-side tray), upload artwork, preview 3D proofs, and place orders with instant pricing. Standard orders run on offset printing at 125+ pieces while digital printing supports prototype quantities as low as 2 pieces. The company also offers paid structural design services and custom quoting for specialty finishing such as embossing, foil stamping, and specialty coatings.
Product overview
FoldedColor is a custom-printed folding carton manufacturer and e-commerce platform offering made-to-order packaging across 10 market verticals (Cosmetics, Health & Wellness, Confectionery, Cannabis, Food & Beverage, Jewelry, Retail/POS, Electronics, Promotional, and others). The core offering is custom-sized folding cartons available in multiple structural styles — including tuck-end variants (Straight Tuck End, Reverse Tuck End, French Tuck), auto-bottom designs, snap-lock, glued sleeve, pillow pack, and roll-side tray — with options for offset and digital printing, coatings (AQ Gloss, UV Gloss, Matte, Spot UV), and finishing (embossing, foil stamping, windowing). Customers design and order online using a custom dimension builder and 3D proofing tool, with minimum order quantities as low as 2 pieces. Supporting services include a custom quote service for specialty items, a structural design service for non-standard dielines, plain sample orders, and digital print prototyping. The company is a division of Autajon Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Printed Folding Cartons Custom-printed folding cartons in multiple structural styles (straight tuck end, reverse tuck end, French tuck, auto-bottom, snap-lock, glued sleeve, pillow pack, roll-side tray with lid) manufactured to customer-specified dimensions and printed via offset or digital printing with optional AQ Gloss, UV Gloss, Matte, Spot UV, embossing, foil stamping, and windowing finishes. Designed for brands across cosmetics, cannabis, food & beverage, jewelry, electronics, and other consumer verticals.
- Sample Kit Physical sample kit showcasing paperboard thickness, coatings, and printing quality for prospective customers to evaluate materials before placing production orders. Free to first-time customers upon account signup; $20 per kit thereafter.
- Custom Quote Service Sales-assisted quoting service for non-standard folding carton projects requiring hot stamping, embossing, specialty coatings, specialty paper, spot colors, customized structures or inserts, or backside printing. Quotes returned within 24-72 hours with a 18-business-day production lead time.
- Structural Design Service Professional service for creating or replicating custom dielines for unique structures not offered on the standard website. Includes 1 revision and 2 unprinted samples; additional revisions are $39 each with a typical 3-business-day turnaround.
- Plain Sample White, unprinted paperboard samples in customer-specified dimensions, delivered in quantities of two for $12 per pair, allowing customers to test product fit before committing to a larger printed run.
- Digital Print Prototyping Low-quantity digital printing service for prototype runs of 2-50 pieces on uncoated 18pt stock, with a 7-10 business day turnaround after artwork approval. Intended for buyer meetings, tradeshows, and market research prototypes.
Quantifiable outcome
- Production turnaround as fast as 10-12 business days for standard orders
- +2 more outcomes
Companies that use FoldedColor
Customer profileSegments10 records
Ideal customer profiles1 record
FoldedColor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FoldedColor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Autajon GroupcoreFoldedColor Packaging is a division of Autajon Group. Autajon is described as a leader in high quality packaging and label manufacturing. The relationship provides FoldedColor with access to Autajon's manufacturing capabilities, expertise, and infrastructure. Autajon also operates divisions in Labels and Wine & Spirits Labels.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
FoldedColor competitors and assessment
Company assessmentEmerging players
- Arka: Arka is a custom packaging e-commerce platform serving DTC brands with custom boxes, inserts, and mailers via a self-serve online ordering experience. Overlaps with FoldedColor in DTC/SMB custom folding cartons with overlap in product configurator approach.
Direct peers
- PackagingBee: PackagingBee is an online custom-printed folding carton and packaging supplier offering low-MOQ custom boxes across cosmetics, food & beverage, and retail verticals. Directly overlaps with FoldedColor's online ordering model and target segments.
- BoxGenie: BoxGenie is an online custom packaging supplier offering custom folding cartons, mailers, and rigid boxes for retail, food, and promotional use cases. Directly competitive in product category, business model, and digital ordering experience.
- TheCustomBoxes: TheCustomBoxes offers custom-printed folding cartons, mailers, and rigid boxes via a quote-driven online ordering platform across cosmetics, retail, and food verticals. Similar SMB-focused custom folding carton offering with comparable product configurator functionality.
- PakFactory: PakFactory is a Canadian-based custom packaging e-commerce platform offering custom-printed boxes, folding cartons, mailers, and related products with online configurators. Directly competes with FoldedColor on self-serve custom folding cartons for SMB and indie brand customers.
- Refine Packaging: Refine Packaging is an online custom folding carton and box supplier offering self-serve custom printing with low MOQs across cosmetics, food, and CBD verticals. Closely comparable self-serve folding carton e-commerce platform to FoldedColor.
- Noissue: Noissue operates a self-serve custom packaging e-commerce platform focused on sustainable, low-MOQ custom boxes, mailers, tissue paper, and stickers for DTC and indie brands. Closely comparable business model and target customer to FoldedColor.
Broad incumbents
- Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers operating folding carton, corrugated, and bag-in-box production globally. Comparable as the folding carton production backbone serving large CPG brands at scale where FoldedColor's SMB customers graduate.
- WestRock: WestRock (now Smurfit Westrock) is a global paper and packaging conglomerate producing folding cartons, corrugated boxes, and consumer packaging at enterprise scale. Comparable as a broad incumbent in folding carton manufacturing serving large CPG customers where FoldedColor competes at the SMB end of the market.
- Graphic Packaging: Graphic Packaging is a leading paperboard folding carton manufacturer serving major consumer goods brands in food, beverage, and beauty categories. Comparable as an incumbent producer of SBS and folding boxboard cartons that supplies the same end-product categories FoldedColor targets at the SMB tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FoldedColor social profiles
Digital presenceFoldedColor financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoldedColor leadership team
Management profileNumber of profiles
FoldedColor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoldedColor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoldedColor
What does FoldedColor do?
FoldedColor manufactures and sells custom-printed folding cartons through a self-serve online platform where customers input custom dimensions, choose structural styles (tuck end, auto-bottom, snap-lock, glued sleeve, pillow pack, roll-side tray), upload artwork, preview 3D proofs, and place orders with instant pricing. Standard orders run on offset printing at 125+ pieces while digital printing supports prototype quantities as low as 2 pieces. The company also offers paid structural design services and custom quoting for specialty finishing such as embossing, foil stamping, and specialty coatings.
Is FoldedColor a public or private company?
FoldedColor is a private company. It is classified as corporate owned and is currently operating.
When was FoldedColor founded?
FoldedColor was founded in 2015. It employs 11 to 50 people.
Where is FoldedColor based?
FoldedColor is headquartered in Corona, United States, in the North America region.
How does FoldedColor make money?
Four revenue lines are on record. Custom Folding Carton Sales are the primary driver. The others are structural Design Services, sample Kit Sales and plain Sample Sales.
Who are FoldedColor's main competitors?
Arka is listed as an emerging player. Direct peers are PackagingBee, BoxGenie, TheCustomBoxes, PakFactory, Refine Packaging and Noissue. Broad incumbents are Smurfit Kappa, WestRock and Graphic Packaging.
Does FoldedColor have an API?
No public API is recorded for FoldedColor.
What industry is FoldedColor in?
FoldedColor's product category is Custom Packaging Manufacturing. Its primary akta.pro industry code is IMALAKAH, Folding Carton & Paperboard Packaging Printing, with a secondary code of IMALACAB, Folding Cartons (Folding Boxboard, SBS/SUS). Its NAICS code is 322212 and its SIC code is 2650.