RE:custom

What RE:custom does

Recustom (legally Custom and Craft Jewish Rituals Inc.) is a 501(c)(3) nonprofit operating a digital platform that enables users to create, remix, and explore Jewish rituals for life's meaningful moments. Founded in 2010 and headquartered in Los Angeles with a 1-10 person team, the organization runs a community-led model in which individual practitioners, rabbis, and partner organizations contribute ritual content in the form of 'clips' (poems, blessings, ritual components) and assemble them into custom ritual booklets. The platform is free to use and funded entirely by tax-deductible donations; Tax ID 82-4765805 is on file as a registered US nonprofit charity.

The core product is a self-serve web platform with four creation tools: a ritual book creator that lets users mix-and-match content from an extensive library, a clip creator for sharing original ritual content, an interactive Haggadah creator for personalized Passover seders, and a PDF upload feature. Content is organized into five channels: Holidays, Life's Big Moments, Daily Rituals, Care and Healing, and Family Stories. Sub-brands include the Regeneration Podcast, Learn.recustom.com, Help.recustom.com, and Haggadot.com. The underlying technology stack is a standard web application with cloud-hosted assets, with no disclosed APIs, SDKs, or AI/ML capabilities beyond a 'Haggadah AI' navigation placeholder. Platform scale signals include 233 featured ritual books, over 10,000 clips on the Tashlich tag, and tens of thousands of tagged items across the library.

The business model is donation-driven, with no commercial pricing tiers and a community-led go-to-market motion. Distribution is entirely digital and global, with no physical products or retail channels. Recustom has assembled a partner ecosystem of credible Jewish institutional content providers, including ReformJudaism.org (core co-development partner on Jewish joy and social justice content), Shomer Collective (end-of-life rituals), MAZON (hunger-focused Haggadah), OneTable (Shabbat programming), Sefaria (text translations), Shalom Hartman Institute, Blue Dove Foundation, and Bayit, which collectively supply content, credibility, and audience reach. Customer concentration is structurally low because revenue derives from a distributed donor base rather than a small set of contracted customers.

Name

RE:custom

Legal name

Custom and Craft Jewish Rituals Inc.

Website

http://www.recustom.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Recustom is a 501(c)(3) nonprofit operating a free digital platform that lets individual Jewish practitioners create, remix, and explore personalized ritual booklets, Haggadahs, and clips, supported by a donation-funded model and an institutional partner content ecosystem.

Ownership category

akta.pro rank

Product category

Religious Content Platform

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Libraries and Archives (51921)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Writing Critique Groups & Peer Workshops (EDAMAMAJ)

akta.pro secondary industry

Public Media Archives, Libraries & Content Preservation (MPABADAL)

Keywords

• Jewish ritual platform
• Custom Haggadah creator
• Ritual booklet builder
• DIY Judaism
• Jewish lifecycle content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Recustom is a nonprofit organization under Section 501(C)3 of the Internal Revenue Code. Donations are tax-deductible as allowed by law. Tax identification number is 82-4765805. The organization relies on charitable donations to fund operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Recustom is a nonprofit digital platform that enables individuals and families to create, remix, and explore Jewish rituals for life's meaningful moments. The platform provides tools to build custom ritual booklets by mixing and matching content from an extensive library, create personalized Haggadahs for Passover, share original content as clips, and upload PDFs. Content is organized around five channels: Holidays, Life's Big Moments, Daily Rituals, Care and Healing, and Family Stories.

Product overview

Recustom is a nonprofit DIY Judaism platform that enables users to create, remix, and explore Jewish rituals for all of life's meaningful moments. The core platform offers tools for creating custom ritual booklets (Create a Book), sharing original content (Create a Clip), creating personalized Haggadahs, and uploading PDFs. The platform is organized around five content channels: Holidays (covering Passover, Hanukkah, High Holidays, and Shabbat), Life's Big Moments (Active Aging, End of Life, Paths to Parenthood), Daily Rituals (daily practices, gratitude, Jewish joy), Care and Healing (caregiving, recovery), and Family Stories. The ecosystem also includes the Regeneration Podcast with accompanying guidebooks and the Learn educational platform.

Differentiator

Problem solved

Functional benefit

Brands

• Regeneration Podcast: A podcast companion to the Recustom platform, accompanying their guidebooks for deeper exploration of Jewish rituals and practices.
• Haggadot.com
• Learn.recustom.com
• Help.recustom.com

Products and services

• Recustom Platform A nonprofit DIY Judaism platform for individual users and families to create, remix, and explore Jewish rituals for meaningful life moments through mix-and-match ritual booklets, original clips, and personalized Haggadahs.
• Regeneration Podcast A podcast accompanying guidebooks that explores Jewish rituals and traditions for personal meaning-making, separate from the main authoring platform.
• Learn Platform Educational resources and blog content hosted at learn.recustom.com to help users understand and engage with Jewish rituals.
• Holidays Channel A themed content channel on the Recustom platform covering Jewish holiday rituals including Passover, Hanukkah, High Holidays, and Shabbat, offering dedicated ritual booklets and resources for these occasions.
• Life's Big Moments Channel A themed content channel on the Recustom platform covering Active Aging, End of Life, and Paths to Parenthood rituals, including Yizkor, Shiva, and Mourner's Kaddish resources.
• Daily Rituals Channel A themed content channel on the Recustom platform covering daily and seasonal Jewish rituals including gratitude practices, Jewish joy, and Shabbat resources.
• Care and Healing Channel A themed content channel on the Recustom platform covering rituals for caregiving, recovery, and spiritual healing, including mental health and wellness content.
• Family Stories Channel A themed content channel on the Recustom platform covering rituals for documenting family history, genealogy, and celebrating family traditions.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• ReformJudaism.orgcoreStrategic or Co-development PartnerRecustom and ReformJudaism.org co-curated a suite of resources to help build resilience through reimagined traditions. This partnership focuses on Jewish joy and social justice content, including the 'Jewish Joy & Seeking Justice' collection designed to help communities engage creatively with Jewish rituals during challenging times.
• Shomer CollectivecoreStrategic or Co-development PartnerDeep appreciation acknowledged for partnership on all of Recustom's end of life rituals. Contributors include Rabbi Nina Mizrahi, Devon Spiers, and Dina Stander. The partnership provides comprehensive end-of-life and mourning ritual content including Yizkor, Shiva, Mourner's Kaddish, and related practices.
• SefariasupportingTechnology or IntegrationSefaria's site is used for translations and adaptations of traditional Jewish texts. Recustom adapted content from Sefaria's Community Translation for their Yizkor and memorial rituals.
• Bayit and Rabbi Rachel BarenblatsupportingStrategic or Co-development PartnerBayit and Rabbi Rachel Barenblat made their 'Beside Still Waters' prayers and readings available to the Recustom community, used in end-of-life rituals.
• Kavod V'NichumsupportingStrategic or Co-development PartnerContent originally published in 'Laments & Kavannot for The Journey', produced for Kavod V'Nichum's annual North America Chevra Kadisha Conference, is used with permission in Recustom's mourning rituals.
• MAZON: A Jewish Response to HungersupportingStrategic or Co-development PartnerMAZON has created hunger-focused Haggadah content including the 'Mazon Hunger Seder' series (2020 and 2025 editions), bringing social justice focus to Passover rituals.
• OneTablesupportingContent PartnerOneTable contributes Shabbat programming content to Recustom's library, including the 'Mi Sheberach Shabbat Dinner' ritual resource.
• The Blue Dove FoundationsupportingContent PartnerThe Blue Dove Foundation provides mental health and wellness-focused Jewish ritual content, including blessing prayers for children and support resources for addiction and mental health.
• The Shalom Hartman Institute of North AmericasupportingContent PartnerContributed the 'In Every Generation: A Haggadah Supplement for 5784' with focus on women's leadership, Tikkun Olam, and diverse Jewish perspectives.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Sefaria: Sefaria is a free digital library of Jewish texts and translations. It is directly comparable as a crowdsourced, nonprofit Jewish content platform, and is also an active content partner of Recustom.
• Ritualwell: Ritualwell is a Jewish nonprofit publishing platform that shares creative rituals, blessings, and liturgical content for lifecycle events. It overlaps closely with Recustom's mix-and-match, community-contributed ritual library.
• MyJewishLearning: MyJewishLearning is a leading Jewish educational website covering practice, history, and holidays. It serves a similar audience of Jews seeking accessible digital content about rituals and tradition.

Broad incumbents

• Chabad.org: Chabad.org is the largest online Jewish content and learning resource, spanning rituals, holidays, texts, and lifecycle guidance. It is a broad incumbent serving overlapping needs at much greater scale than Recustom.
• 70 Faces Media: 70 Faces Media is the nonprofit media organization behind outlets such as Jewish Boston, Kveller, and the Jewish Telegraphic Agency. It operates as a broad incumbent in Jewish digital media with overlapping content categories.
• PJ Library: PJ Library sends free Jewish children's books to families and operates a large digital content platform around Jewish family practice. It serves a similar demographic with broader resources and deeper institutional backing.

Emerging players

• Open Siddur Project: Open Siddur Project is an open-source, community-built archive of Jewish liturgy and prayer texts. It is comparable as an emerging, community-driven platform enabling remix and contribution of Jewish ritual content.
• Hadran: Hadran is an Israeli nonprofit producing accessible Talmud learning for women and broader audiences through podcasts and digital content. It is comparable as an emerging digital Jewish learning and content platform.
• Jewish Women's Archive: Jewish Women's Archive is a digital nonprofit that collects and disseminates stories, rituals, and history of Jewish women. It overlaps with Recustom in curating community-contributed Jewish content for lifecycle and identity moments.
• SVARA: SVARA is a queer, radically inclusive yeshiva producing digital Talmud learning and Jewish content. It is comparable as an emerging, niche Jewish nonprofit building educational and ritual content for underserved communities.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/recustom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:custom