Prodia Plus

What Prodia Plus does

Prodia Plus is the leading French cooperative-style network of independent operators in the automatic vending distribution sector, headquartered in Saint-Priest in the Lyon metropolitan area and operating across France, Belgium, and Luxembourg. The business is structured as a federation of 47 independent member companies running 119 agencies, collectively managing approximately 60,000 vending machines across 15,000 client sites and serving roughly 1.5 million consumptions per day. The network employs around 2,200 collaborators, including 680 supply staff and 160 technicians handling installation, replenishment, and maintenance.

The company's core product is a turnkey vending service spanning hot and cold beverage machines, snack dispensers, and filtered water fountains — sourced from major OEMs including NECTA, RHEAVENDORS, BIANCHI, MISTRAL, DIEAU EDAFIM, and BORG&OVERSTRÖM — bundled with telemetry-based stock monitoring, route optimization for supply trucks, and 4-hour service-level commitments. Proprietary consumer brands include Marumba® coffee (BIO and Max Havelaar certified, launched 2007) and Chocodia® hot chocolate. Notable technology features include DirectFiltration® on the MISTRAL Evolution water fountain and an eco-driving training program for supply drivers.

Prodia Plus generates revenue through two primary streams: recurring rental and managed-service contracts (machine installation, supply, maintenance, hygiene) priced annually per client site, and one-time direct machine sales to smaller clients who prefer equipment ownership. Distribution runs entirely through the independent member network for enterprise and public-sector accounts, with a national coordination layer for multi-site clients. The company is privately held with no disclosed external parent or institutional investor, led by President Thomas Bertrand.

Name

Prodia Plus

Legal name

Prodia Plus

Website

https://prodiaplus.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automated Vending Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Beverage Manufacturing (3121)

SIC

Beverages (2080), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Automated vending distribution
• Office coffee machines
• Water fountain dispensers
• Snack vending services
• Break room solutions

Headquarters

HQ city

Genas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vending machine rental and provision: Core revenue stream from renting and provisioning automatic vending machines to businesses and public sites. Services include machine installation, regular supply (snacks, hot and cold beverages), maintenance, and hygiene. Pricing is tailored to the client's consumption profile and site requirements.
2. Direct machine sales: Sale of vending machines to clients who prefer to manage their own equipment. Includes after-sales service, team training, and maintenance/depannage support. Offered for a range of machines including office coffee machines (bean or capsule), hot/cold beverage dispensers, snack machines, and water fountains.
3. Proprietary branded products: Sale of proprietary branded consumables including Marumba® coffee (grain and instant BIO/Max Havelaar) and Chocodia® hot chocolate, sold through the vending machine network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Prodia Plus is a network of 47 independent operators providing automated vending solutions (hot beverage, cold beverage, snack, and water fountain machines) to businesses and public sites across France, Belgium, and Luxembourg. The core offer consists of renting and provisioning vending machines along with consumables (including the proprietary Marumba® coffee and Chocodia® hot chocolate), complemented by installation, regular supply, maintenance, and customization of break spaces. Direct machine sales with after-sales service are also offered to clients who prefer to own their equipment.

Product overview

Prodia Plus is France's leading independent network for automatic vending, offering a comprehensive portfolio of vending solutions including hot beverage machines (Necta, Bianchi, Rheavendors brands), snack and cold beverage dispensers, and water fountains. Their product range spans from professional espresso machines like the NECTA Canto Touch and RHEAVENDORS Sagoma, to compact vending solutions like the NECTA Jazz and Samba Touch, to filtered water dispensers. They also offer private-label products including Marumba coffee (certified organic and Fairtrade) and Chocodia hot chocolate. The company operates across France, Belgium, and Luxembourg, managing approximately 60,000 vending machines at 15,000 sites, serving over 1.5 million consumptions daily through their network of 47 independent members.

Differentiator

Problem solved

Functional benefit

Brands

• Marumba®: Proprietary coffee brand created by Prodia+, available in grain (roasted in France) and instant versions, labeled 'Agriculture Biologique' and 'Max Havelaar'. Known for aromatic, powerful, and balanced coffee with strong economic advantage.
• Chocodia®
• FeelGood

Products and services

• Vending Machine Rental and Managed Supply Service Core service offering comprising machine installation, regular supply of snacks, hot and cold beverages, maintenance, hygiene, and break-space customization for enterprise and public site clients across France, Belgium, and Luxembourg. Pricing is tailored to the client's consumption profile and site requirements.
• Direct Vending Machine Sales (Buy-Out) Sale of vending machines (office coffee machines, hot/cold beverage dispensers, snack machines, water fountains) to clients who prefer to manage their own equipment, with after-sales service, training, and maintenance/depannage support offered separately.
• Marumba® Coffee Proprietary coffee brand created by Prodia+, available in whole bean (roasted in France) and instant (Agriculture Biologique and Max Havelaar Fairtrade certified). Marketed as aromatic, powerful, and balanced with strong economic advantage.
• Chocodia® Hot Chocolate Proprietary hot chocolate brand developed by Prodia+, described as smooth and flavorful, positioned as quality at a competitive price, sold through the Prodia+ vending network.
• NECTA Canto Touch Hot Beverage Vending Machine Hot beverage vending machine with innovative touch interface, wide range of drink options, and customizable dual cup feature allowing users to choose their preferred cup. Distributed by Prodia Plus.
• BIANCHI LEI500 M Hot and Cold Beverage Vending Machine Modular hot and cold beverage vending machine with 500 cup capacity, 38 programmable selections, and 24-button keyboard interface. Distributed by Prodia Plus.
• NECTA Opera Hot Beverage Vending Machine High-performance hot beverage dispenser offering wide selection and excellent drink quality, available in Expresso and Double Expresso versions. Distributed by Prodia Plus.
• RHEAVENDORS Sagoma Hot Beverage Vending Machine Compact hot beverage machine with LED backlit facade and sleek design suited to professional environments. Distributed by Prodia Plus.
• NECTA Jazz Snack and Cold Beverage Vending Machine Snack and cold beverage dispenser with LED-lit display case, capacitive numeric keypad, and versatile configuration for various products. Distributed by Prodia Plus.
• NECTA Samba Touch Snack and Cold Beverage Vending Machine Flexible touchscreen vending machine with intuitive navigation, shopping cart function for multiple purchases, customizable product categories, and nutritional information display. Distributed by Prodia Plus.
• RHEAVENDORS Europa Snack Cold Beverage and Snack Vending Machine Cold beverage and snack dispenser available in 8° or 3° versions with LED-lit display and flexible FLEX'SPIR tray system for adjustable product spacing. Distributed by Prodia Plus.
• DIEAU EDAFIM Eda Water Fountain Simple square-design water fountain designed for industry and construction sites, robust and functional with reliable service quality. Distributed by Prodia Plus.
• MISTRAL Evolution Water Fountain Network water fountain designed for offices, stores, institutes, and medical practices, featuring DirectFiltration technology for direct filtered water from the network supply. Distributed by Prodia Plus.
• BORG&OVERSTRÖM B3 Filtered Water Dispenser Fresh refrigerated filtered water dispenser at ideal height for adults and children, with hygienic touch panel and secure rear cover. Distributed by Prodia Plus.
• Lavazza EP 2500 PLUS Capsule Coffee Machine Capsule coffee machine for offices with up to 30 people, offering coffee and milk-based recipes including cappuccinos and espressos. Distributed by Prodia Plus.

Quantifiable outcome

• 1,500,000 daily consumptions served across managed sites
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cafés RichardcoreStrategic or Co-development Partner · 1 June 2024Prodia+, as the premier national network of automatic distribution professionals, selected Cafés Richard, the only French roaster 'ENGAGÉ RSE' (RSE-committed), to enhance the quality and conviviality of the coffee break in work environments. The collaboration delivers a qualitative French expresso experience, addressing the renewed aspiration of French workers for better quality of life at work.
• NAVSA (Syndicat National de la Distribution Automatique)coreStrategic or Co-development PartnerProdia+ and all its members are part of the initiative driven by NAVSA and public authorities, including the FeelGood label for balanced nutrition in vending machines. NAVSA represents the national vending industry.
• Un Toit Pour Les AbeillesminorStrategic or Co-development PartnerWithin its RSE policy, Prodia+ sponsors the association 'Un toit pour les abeilles' (A Roof for Bees) to contribute to bee preservation and support French beekeeping financially and through volunteer work. Clients and partners receive honey from the sponsored hive.
• Global Compact FrancecoreStrategic or Co-development PartnerAs part of its corporate social responsibility (CSR) policy, Prodia+ adheres to Global Compact France, the local relay of the United Nations Pact. Prodia+ commits to respecting the ten principles of the UN Global Compact regarding human rights, international labor standards, environmental protection, and anti-corruption.
• Rainforest AllianceminorStrategic or Co-development PartnerProdia+ works with Rainforest Alliance, an international non-profit organization working at the intersection of trade, agriculture, and forests, to protect forests, improve livelihoods of farmers and forest communities, promote human rights, and help mitigate climate change.
• Cocoa LifeminorStrategic or Co-development PartnerProdia+ works with Cocoa Life, a third-party-supervised global sustainability development program aimed at helping cocoa-growing communities and inspiring the next generation of planters.
• OVHminorOthersOVH is the web hosting provider for prodiaplus.com, as stated in the legal notice.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Selecta Group: Europe's largest unattended self-service coffee and convenience solutions operator, with multi-site vending and office coffee contracts across multiple countries. Directly comparable to Prodia Plus in business model (machine deployment, supply, maintenance) and customer base.
• Pelican Rouge: European provider of coffee, vending, and workplace beverage solutions, now part of the Selecta Group. Shares Prodia Plus's B2B vending and office coffee focus across continental Europe.
• Vitale Distribution / 1,2,3 Vendez: French B2B vending operator serving enterprises with coffee machines, snack vending and water solutions. Mid-tier competitor comparable in service model and customer base to Prodia Plus's public-facing and small/mid-enterprise segments.
• Franck & Granby (FRANVIL group): One of the largest French automatic distribution networks alongside Prodia Plus, offering full-service vending (coffee, snacks, cold drinks) to enterprises and public venues. Directly comparable in geography, customer segments, and turnkey vending model.
• Lavazza Professional: Lavazza's office and out-of-home coffee division, providing bean-to-cup and capsule machines plus consumables to workplaces and HoReCa. Overlaps with Prodia Plus in enterprise and HoReCa coffee vending, including the capsule segment (Lavazza EP).

Broad incumbents

• JDE Professional (Jacobs Douwe Egberts): Professional division of one of the world's largest coffee groups, offering workplace coffee solutions including bean-to-cup machines and consumables. A broader incumbent competing for the same enterprise beverage contracts as Prodia Plus.
• Nestlé Professional (Nespresso Professional): Global beverage major with a dedicated out-of-home and office coffee portfolio (Nespresso, Nescafé, Starbucks at Home). Competes for enterprise office coffee contracts that overlap with Prodia Plus's installed base.

Emerging players

• Bravilor Bonamat: Dutch manufacturer of professional coffee and hot beverage equipment focused on small/mid-office and HoReCa. Adjacent comparable: supplies the type of equipment Prodia Plus deploys, and competes for the same end-customer coffee corner budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProdiaPlus
• LinkedInlinkedin.com/company/prodia-plus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodia Plus