What Les Foliweb does

Les Foliweb is a French digital training and event organization headquartered in Lyon (22 rue Laure Diebold, 69009) that helps entrepreneurs, freelancers, and very small businesses (TPE) develop digital skills. Founded in 2016 and registered as a SAS (RCS Lyon 903 999 050), the company operates an event-driven go-to-market model, running more than 400 free webinars and in-person workshops annually across 11+ French regions, reaching over 20,000 participants per year. The free events function as top-of-funnel acquisition, leveraging a network of 200+ expert intervenents, third-party webinar platforms (Livestorm, Webikeo) and ticketing (Eventbrite), and a WordPress/Divi website.

The company's revenue-generating core is a catalog of Qualiopi-certified, CPF-eligible training programs covering webmarketing (RS7076), social networks (RS7200), website creation (RS6685), and AI for TPEs (RS7311), plus shorter add-on modules on AI content creation, digital action planning, and LinkedIn mastery. Supporting infrastructure includes a community platform at communaute.lesfoliweb.fr, CRM and marketing automation via HubSpot and Brevo, and form/survey collection via Typeform and Google Forms. The annual Foliweb Awards, co-organized with AFNIC, doubles as a brand-building sub-product.

Les Foliweb's business model is freemium: free events drive SMB and prosumer acquisition while paid CPF training programs generate revenue. Pricing is not publicly disclosed but is set per bon de commande; the company is not VAT-registered per article 261 al 4-4 of the French General Tax Code. Distribution is amplified by more than 40 institutional and commercial partnerships, including Bpifrance, DGE/France Num, CCI France, CMA France, France Travail, and AFNIC, providing access to state-aid program participants and chamber networks across France.

Name

Les Foliweb

Legal name

Les Foliweb

Website

https://lesfoliweb.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Foliweb is a Lyon-based French training organization providing free digital webinars and workshops alongside CPF-certified training in webmarketing, AI, websites, and social media to entrepreneurs and very small businesses across France, serving 20,000+ participants annually.

Ownership category

akta.pro rank

Product category

Professional Digital-Skills Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Digital marketing training
• Professional training courses
• Entrepreneur education programs
• Webmarketing certification
• Small business workshops

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CPF Training Programs: Les Foliweb operates as a certified training organization (Qualiopi certified) offering CPF-eligible courses in webmarketing, website creation, social networks, and AI. Revenue generated from course fees funded through the French professional training account system.
2. Free Events and Community: Free webinars and workshops serve as customer acquisition and community building, with revenue derived from paid training programs and potential sponsorship/partnership arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Les Foliweb organizes 400+ free digital-skills events per year (online webinars and in-person workshops across 11+ French regions) and sells CPF-eligible, Qualiopi-certified professional training programs (webmarketing, website creation, social networks, AI for TPE) to French entrepreneurs and very small business owners. Revenue is generated primarily through training program fees financed via the CPF system, with free events serving as the customer acquisition channel and a community platform providing ongoing peer support.

Product overview

Les Foliweb is a French digital training and support ecosystem for entrepreneurs, combining free events (400+ webinars and workshops annually), CPF-certified professional training programs, and a community platform. The core offerings include: (1) free webinars and workshops covering topics like SEO, social media, AI integration, e-commerce, and digital strategy; (2) four main CPF-certified training tracks focused on webmarketing, social networks, website creation, and AI for TPEs; (3) supplementary short training modules on AI content creation, digital action planning, and LinkedIn mastery; and (4) the Foliweb Community for peer networking and support. The company also organizes the annual Foliweb Awards competition celebrating creative French small businesses with .fr domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Webinars

Quantifiable outcome

• 100% certification success rate for RS7076 and RS6685 programs
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Partnerships

24 partnerships are on record, tiered core, moderate and minor.

• Bpifrance (BPI)coreStrategic or Co-development PartnerBpifrance is a key institutional partner supporting Les Foliweb's mission to help entrepreneurs with digital transformation. Under a convention with BPI, certain participant data is shared with Bpifrance and DGE/France Num for state aid administration and reporting purposes. BPI has been mandated by the French state to manage digital transformation aid programs for TPE/PME.
• DGE / France NumcoreStrategic or Co-development PartnerDirection Générale des Entreprises (DGE) and France Num are government entities overseeing digital transformation support for small businesses. Les Foliweb shares certain participant data with these bodies as part of the BPI convention for state aid programs targeting TPE/PME digitalization.
• AFNIC / Réussir en .frcoreGTM or Marketing PartnerAFNIC manages the .fr domain registry and runs the Réussir en .fr initiative. Co-organizer of the annual Foliweb Awards competition. AFNIC provides 2,000€ prizes for competition winners. Joint marketing efforts include the self-diagnostic online presence tool and the 'Je passe au numérique' label program.
• NeocaminocoreGTM or Marketing PartnerNeocamino is the company that built and manages the Les Foliweb website (credited at footer). They offer complementary digital assessment services and co-promote Les Foliweb events. Neocamino is also listed as a commercial partner receiving shared participant data for prospection purposes.
• CCI France (Chambres de Commerce et d'Industrie)moderateGTM or Marketing PartnerFrench Chamber of Commerce and Industry network. Strategic partner helping promote digital training to small businesses across France through regional chamber network.
• CMA France (Chambres des Métiers et de l'Artisanat)moderateGTM or Marketing PartnerFrench Crafts and Trades Chamber network. Strategic partner promoting digital skills training to artisans and small craft businesses across France.
• France TravailmoderateGTM or Marketing PartnerFrench public employment service (formerly Pole Emploi). Strategic partner helping promote digital training to job seekers and those seeking professional retraining.
• Réseau EntreprendreminorGTM or Marketing PartnerEntrepreneurial support network providing mentoring and support to business creators. Partnership enables referral of entrepreneurs to Les Foliweb training programs.
• Réseau Initiative FranceminorGTM or Marketing PartnerNetwork of local associations supporting entrepreneurship. Partnership facilitates access to Les Foliweb programs for newly created businesses.
• France ActiveminorGTM or Marketing PartnerSocial finance network supporting entrepreneurship in disadvantaged areas. Partnership helps promote digital skills to social entrepreneurs.
• Le WagonminorGTM or Marketing PartnerCoding bootcamp offering tech training. Partnership provides cross-referral for entrepreneurs seeking different levels of digital skill development.
• HelloBank!minorGTM or Marketing PartnerDigital banking service for entrepreneurs. Partnership enables co-promotion of digital and financial tools for small businesses.
• GerminalminorGTM or Marketing PartnerBusiness support organization. Partnership facilitates access to training for entrepreneurs in the Germinal ecosystem.
• SuperindepminorGTM or Marketing PartnerSupport platform for independent workers. Partnership enables referral of freelancers to Les Foliweb digital training programs.
• IndyminorGTM or Marketing PartnerAccounting software for freelancers and small businesses. Partnership provides cross-promotion with Les Foliweb training audience.
• AxonautminorGTM or Marketing PartnerBusiness management software for SMEs. Partnership enables co-marketing to small business audience.
• TeamleaderminorGTM or Marketing PartnerCRM and project management software for SMEs. Partnership provides cross-referral to Les Foliweb training participants.
• Syndicat des Indépendants (SDI)minorGTM or Marketing PartnerIndependent workers union. Partnership promotes digital training benefits to SDI member base.
• UNEP (Union des Entreprises de Proximité)minorGTM or Marketing PartnerBusiness federation for proximity enterprises. Partnership facilitates access to training for member businesses.
• LittleBig ConnectionminorGTM or Marketing PartnerFreelance platform connecting independents with companies. Partnership enables cross-referral for platform users seeking digital skills.
• APECminorGTM or Marketing PartnerAssociation for executive job placement. Partnership promotes digital training to executives transitioning to entrepreneurship.
• FiverrminorGTM or Marketing PartnerFreelance services marketplace. Partnership provides visibility among freelancers seeking to develop digital presence.
• La CordéeminorGTM or Marketing PartnerCoworking space network. Partnership provides local training venue hosting and community referrals.
• AquinumminorGTM or Marketing PartnerDigital professionals association in Lyon region. Partnership connects Les Foliweb with digital practitioner community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LiveMentor: LiveMentor is a French online training and mentoring platform targeting the same SMB/entrepreneur segment as Les Foliweb, offering paid and free educational programs on digital business topics. It is the closest direct competitor in terms of audience (French TPE) and product mix (online courses + mentoring).

Emerging players

• TheFamily: TheFamily is a European startup ecosystem combining community and educational programming for founders. While more focused on tech startups than Les Foliweb's mainstream TPE base, the model of free community content layered with premium programs makes it a relevant emerging comparator.
• Le Wagon: Le Wagon is a global French-founded coding bootcamp offering intensive digital training programs, including partial CPF eligibility in France. As an existing Les Foliweb cross-referral partner, it is an emerging adjacent player in adjacent digital upskilling for entrepreneurs.

Broad incumbents

• Bpifrance (Université / Le Lab): Bpifrance is France's state development bank and runs Bpifrance Université/Le Lab, a state-backed training platform for entrepreneurs. As one of Les Foliweb's core institutional partners and an established public-sector incumbent, it is a key reference for capability and scale.
• CCI France (Réseau des Chambres de Commerce et d'Industrie): CCI France and its regional chambers operate substantial SMB training and digitalization programs nationally. As a confirmed Les Foliweb partner, CCI France is both a channel and a broad incumbent competitor for the same TPE training budgets.
• CMA France (Chambres des Métiers et de l'Artisanat): CMA France leads the chamber network for artisans and craft businesses across France, running its own digital and management training for TPE. It is a regional co-promoter of Les Foliweb and a broad incumbent for the same craft-segment training demand.
• France Travail: France Travail (formerly Pôle Emploi) operates France's national training-for-employment arm (AIF, AFC, POEI), serving job seekers and career changers with retraining programs including digital skills. It is a Les Foliweb GTM partner and a sizable incumbent in the same training market.
• OpenClassrooms: OpenClassrooms is one of France's largest online education platforms, offering certified diploma and certificate programs (including CPF-eligible) across technology, business, and management. It is a much broader incumbent than Les Foliweb but competes for the same CPF-funded learner.
• AFPA: AFPA is France's largest public vocational training organization, delivering Qualiopi-certified programs (many CPF-eligible) across professional and digital skills nationally. It is a broad incumbent offering professional retraining and certification at a scale far exceeding Les Foliweb's.

Others

• Digiforma: Digiforma is a French SaaS platform purpose-built for professional training organizations (gestion de la formation, Qualiopi, CPF). It is an enabler/ecosystem participant rather than a direct competitor — it could integrate with Les Foliweb's training admin workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmGMpM16pZXPlfcszFVm9gQ
• LinkedInlinkedin.com/company/foliweb
• Instagraminstagram.com/lesfoliweb
• Xx.com/Foliweb
• Facebookfacebook.com/Lesfoliweb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Foliweb