Junta Nacional del Café

What Junta Nacional del Café does

Junta Nacional del Café (JNC) is a Peruvian private non-profit guild founded on January 6, 1993 by five central cooperatives (COCLA, CECOVASA, CAFÉ PERÚ, VRAQUS, CEOACNOR). It currently represents 56 coffee-producing cooperatives and associations spanning 14 coffee-growing zones and roughly 70,000 producer families across Peru, organized through four regional subsidiaries (Filiales) in Cajamarca, Selva Central, San Martín, and Cusco. JNC operates as the officially recognized national interlocutor for coffee policy with the Peruvian State and as an accredited certifying body before the International Coffee Organization (ICO), granting it the statutory authority to issue exporter codes, ICO brand numbers, and certificates of origin required for coffee exports.

JNC's core services cover four functional areas: (1) export facilitation (exporter registration at S/.250 + IGV per company, ICO brand numbers and certificates of origin issued on a per-transaction basis); (2) statistical intelligence (export statistics by company and destination, production data by region, and the El Cafetalero Observatorio for price tracking); (3) professional coffee training, including SCA-certified Roasting Foundation/Intermediate, cupping, sensory analysis, and brewing courses delivered in Lima and provincial cities; and (4) project execution of donor-funded sustainable development initiatives (BID/FOMIN, SECO/Helvetas, NAMA Café, Café Correcto). Its principal technology asset is SIC Café, an ERP-style integral quality management system designed for coffee cooperatives, integrating production, harvesting, post-harvest processing, commercialization, and financial data via web, desktop, and mobile platforms.

JNC is funded through a diversified non-profit revenue mix: recurring membership dues (US$30/month minimum per first-tier member organization, plus one-time affiliation fees of 20-30% of a UIT), per-transaction export service fees, training course tuition paid to a designated BBVA account, and project grants from multilateral and bilateral donors (IDB, SECO, UNCTAD, World Coffee Research). Governance is exercised by a member-elected Consejo Directivo (currently 2024-2027) led by President Delky Edmundo Gutiérrez Guerrero (CENFROCAFE) and supported by a General Manager and four regional subsidiary managers. The organization operates with 11-50 staff from its Lima headquarters at Jr. Ramón Dagnino 369, Jesús María.

Name

Junta Nacional del Café

Legal name

Junta Nacional del Café

Website

https://juntadelcafe.org.pe

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Junta Nacional del Café (JNC) is a Peruvian non-profit guild founded in 1993 that represents 56 coffee cooperatives and associations covering 70,000 producer families across 14 coffee zones, providing export certification, statistical intelligence, SCA-certified training, and donor-funded sustainable development project execution.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Agricultural Cooperative Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYCRADAHAG

Coffee (Roasted, Ground, Whole Bean)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Coffee producer advocacy
• Agricultural cooperative services
• Coffee export certification
• ICO certificate of origin
• Coffee professional training

Headquarters

HQ city

Jesús María

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues and Affiliation Fees: JNC generates revenue through affiliation fees (30% of a UIT for second-tier organizations or 20% for first-tier organizations upon joining) and monthly minimum dues of US$30 per first-tier member organization. These contributions fund the guild's operational activities, representation, and member services.
2. Export Services: JNC facilitates export processes for its member organizations and other Peruvian coffee exporters, charging fees for: (1) Exporter Code registration (S/. 250 soles + IGV per company), (2) ICO brand numbers and series for export batches (no cost), (3) ICO Certificate of Origin (payment per talonario or individual unit). JNC is an accredited certifying body before the International Coffee Organization (OIC).
3. Coffee Training Courses: JNC offers paid professional coffee training courses including Cupping and Sensory Analysis, Roasting, Brewing, and SCA certification (Roasting Foundation, Roasting Intermediate, CVA). These courses are open to the public and represent a direct revenue stream. Course fees are paid to a designated BBVA bank account.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JNC is a national coffee producers' guild that represents 56 cooperative and association members across 14 Peruvian coffee regions. It delivers institutional services including ICO exporter code registration, ICO brand numbers, certificates of origin, coffee export and production statistics, professional coffee training (SCA-certified cupping, roasting, brewing, barismo), competency certification for extension technicians, and implementation of sustainable development projects.

Product overview

Junta Nacional del Café (JNC) is a national coffee producers' organization offering a portfolio of services to coffee cooperatives and farmers. The core services include coffee export registration (Código de Exportador, Marca ICO, Certificado de Origen), statistical data on exports and production, professional coffee training courses (roasting, sensory analysis, brewing, barismo, SCA certifications), and competency certification for extension technicians. The organization also manages development projects including SIC Café (an integrated quality management software for cooperatives), INNOVACAFÉ (sustainable coffee project), Café Correcto (rural worker formalization), and NAMA Café (climate emissions reduction). Additional services include specialty coffee promotion, the El Cafetalero magazine, and the JNC Observatory for price and market monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Registro de Exportador (Exporter Code Registration) Service facilitating coffee export procedures including exporter code registration with SUNAT and the International Coffee Organization, ICO brand numbers/series for export batches, and ICO certificates of origin. For coffee exporters, particularly member cooperatives and Peruvian coffee export companies.
• Estadísticas de Café (Coffee Statistics) Statistical data service providing coffee export statistics by company and destination country, as well as coffee production data by regions. For member cooperatives, sector stakeholders, and policy makers.
• Cursos de Café JNC (Coffee Training Courses) Professional coffee training programs offering courses in Roasting, Sensory Analysis, Brewing, Barismo, and SCA certifications including Roasting Foundation, Roasting Intermediate, and CVA. Open to the public and to cooperative members.
• Certificación de Competencias (Competency Certification) Competency certification program for extension technicians in coffee plantation reconversion, evaluating skills in coffee farm diagnosis, reconversion planning, and producer capacity building. Targets field technicians supporting coffee cooperatives.
• SIC Café (Sistema Integral de Calidad en Cooperativas Cafetaleras) Integrated Quality Management System for coffee cooperatives providing software for managing accounting, production, commercialization, and governance data across cooperative operations. Accessible via web, desktop, and mobile platforms; connects to remote warehouses and provides traceability, financial tracking, and predictive analytics.
• Observatorio JNC (Coffee Incidence Observatory) Online observatory providing real-time monitoring of the coffee sector including price tracking, incidence tracking, and market data for cooperative members and sector stakeholders.
• Revista Cafetalero (Cafetalero Magazine) Official magazine of the organization publishing editions covering coffee sector news, cooperative management, and industry developments. Available as downloadable PDF.

Quantifiable outcome

• Peru's coffee exports reached US$1,842 million in 2025, a record high, with 5.474 million quintals shipped to 50 countries.
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Cooperativas Agrarias de Bolivia (Binational Partnership)minorStrategic or Co-development Partner · 1 January 2022Café Correcto is a binational project between Peruvian and Bolivian coffee cooperatives focused on formalizing rural workers in the coffee value chain, improving access to social protection, and promoting sustainable production. Implemented within a framework of rural associative strengthening.
• SECO (Swiss Economic Cooperation) / SeCompetitivo / Helvetas PerúcoreStrategic or Co-development Partner · 1 March 2016SECO's SeCompetitivo Program, implemented by Helvetas Perú, partnered with JNC to develop the SIC Café integral quality management system for cooperatives. The program also supports the Innova Café Diferenciado y Sostenible project (launched 2025) in San Martín and Cajamarca, aimed at strengthening the competitiveness of differentiated and sustainable coffee through post-harvest training.
• NAMA Café (Nationally Appropriate Mitigation Action)minorStrategic or Co-development Partner · 1 January 2015NAMA Café was a project (2015-2017) to develop administrative and financial tools to reduce greenhouse gas emissions in Peruvian coffee production. Covering Cajamarca, San Martín, Junín, and Cusco, it benefited approximately 212,308 coffee farmers nationally and promoted agroforestry, efficient organic fertilization, and agricultural waste recycling.
• World Coffee ResearchminorStrategic or Co-development Partner · 1 January 2014JNC signed a cooperation agreement with World Coffee Research in 2014 to access international research and development knowledge for Peruvian coffee varieties, productivity improvement, and climate resilience.
• PROMECAFEcoreStrategic or Co-development Partner · 1 January 2013JNC was incorporated into PROMECAFE in 2013 and assumed its Vice Presidency in 2017. PROMECAFE is a regional coffee platform that fosters collaboration among coffee-producing countries in the Americas, facilitating knowledge exchange, joint research, and coordinated policy advocacy.
• SCAN (Red de Asistencia para Productos Primarios Sostenibles) / UNCTAD / IISDminorStrategic or Co-development Partner · 1 September 2012SCAN is an international platform of 19 organizations promoting sustainable agriculture, whose secretariat is managed by the Sustainable Commodity Initiative (SCI) of UNCTAD and the International Institute for Sustainable Development (IISD). JNC participated in this platform alongside the Peruvian Coffee and Cacao Chamber, Rainforest Alliance, Utz Certified, FOAM, FLO, and Solidaridad. SCAN facilitated the integration of two project proposals that became the BID/FOMIN Sustainable Coffee Model project.
• ESSALUD (Seguro Social de Salud del Perú)minorStrategic or Co-development Partner · 1 January 2009In 2009, JNC signed an Interinstitutional Cooperation Agreement with ESSALUD to facilitate access to health services for coffee producers organized in the JNC's member cooperatives, at ESSALUD healthcare facilities nationwide.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asociación Mexicana de la Cadena Productiva del Café (AMECAFÉ): Mexico's national coffee producer association representing producers across multiple states. Provides similar representation, training, and policy advocacy services for coffee cooperatives and small producers in Latin America, paralleling JNC's role in Peru.
• Federación Nacional de Cafeteros de Colombia: The Colombian Coffee Growers Federation is a national coffee growers' association representing hundreds of thousands of producers, providing export documentation, research, marketing (Juan Valdez brand), and policy advocacy. Directly comparable to JNC as a national coffee guild operating a parallel representative, certification, and service model.
• PROMECAFE: Regional coffee platform that coordinates national coffee institutes and producer associations across Central America and the Caribbean, including JNC as a vice-president member. Comparable as a coffee sector coordination body, though at the multi-country level rather than national.
• Conselho Nacional do Café (CNC) - Brazil: Brazil's national coffee council representing producers, exporters, and industry stakeholders. Comparable to JNC as a national-level coffee industry representative body providing policy advocacy, market intelligence, and sector coordination in a Latin American producing country.
• Asociación Nacional del Café (ANACAFÉ) - Guatemala: Guatemala's national coffee association representing producers across multiple regions. Operates a similar model of national representation, research, training, and market access support. Like JNC, it is a member of PROMECAFE and serves coffee cooperatives and producers.
• Instituto del Café de Costa Rica (ICAFE): Costa Rica's national coffee institute, a public-private entity that regulates, researches, and promotes Costa Rican coffee. Comparable to JNC as a national institution providing official coffee sector representation, regulation, and quality infrastructure for producers and exporters.
• Instituto Hondureño del Café (IHCAFE): Honduras's national coffee institute providing research, technical assistance, marketing, and policy support to producers. Directly comparable to JNC in mission and structure as a national coffee producer support institution in a Latin American producing country.

Broad incumbents

• International Coffee Organization (ICO): Intergovernmental organization that brings together coffee exporting and importing countries. JNC is an accredited certifying body before the ICO, which sets the international framework within which JNC operates. Comparable as the international coffee governance counterpart to JNC's national representative role.
• Specialty Coffee Association (SCA): Global trade association for the specialty coffee industry that provides the SCA certification standards JNC delivers through its training courses. Comparable as a coffee sector membership and certification body, though operating globally and focused on specialty coffee standards rather than producer advocacy.

Others

• World Coffee Research: Collaborative, non-profit agricultural research organization focused on coffee variety development and climate resilience. JNC has a cooperation agreement with WCR since 2014. Comparable as an enabler in the coffee value chain, providing research inputs that support JNC's producer members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Juntadelcafe
• Facebookfacebook.com/juntadelcafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Junta Nacional del Café