Sparkl

What Sparkl does

Washos is a mobile car wash and detailing platform founded in 2015 that delivers on-demand vehicle care services directly to customer locations across 18 counties in California, Texas, and Florida. The company operates a network of 150+ professional detailers who arrive fully equipped with their own water supply and generators, enabling service delivery at homes, offices, or any accessible parking location without requiring customer-provided infrastructure.

Its technology stack is a transactional platform consisting of a website booking system and an iOS mobile application that handles scheduling, payment processing, and service management. The platform supports nine core service tiers ranging from a basic exterior wash starting at $59 to premium ceramic coatings and full paint restoration priced up to $799, supplemented by add-on services including rim refinishing, ceramic window and wheel coatings, paintless dent repair, window tinting, and windshield repair.

The company's revenue model combines per-service fees, recurring membership subscriptions offering 20-30% discounts with a 12-month minimum commitment and a $59 early termination fee, and B2B fleet contracts. Distribution is primarily direct-to-consumer through the website, iOS app, Yelp presence, organic social media, and a customer referral program, with a secondary B2B fleet sales motion targeting commercial vehicle operators.

Name

Sparkl

Legal name

Washos

Website

https://sparklnow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Washos is a mobile car wash and detailing platform founded in 2015 that delivers on-demand vehicle care via a network of 150+ insured detailers across California, Texas, and Florida, serving individual vehicle owners and B2B fleet clients through its iOS app and website.

Ownership category

akta.pro rank

Product category

Mobile Car Wash and Detailing Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Mobile car wash
• Vehicle detailing services
• On-demand car care
• Auto detailing packages
• Ceramic coating services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Service Fees: One-time payment for car wash and detailing services ranging from basic washes ($59) to premium ceramic coatings ($799). Prices vary by market and service tier.
2. Membership Subscriptions: Monthly or annual membership program offering discounted rates on all services (typically 20-30% savings). Minimum 12-month commitment with $59 early termination fee. Members can pause membership twice per year for 30-day periods.
3. B2B/Fleet Services: Business client services for corporate fleet washing and detailing needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sparkl delivers mobile car wash and detailing services on-demand at the customer's chosen location (home, office, or accessible parking), with a network of insured professional detailers arriving fully equipped with their own generators and water supply. Service is available in as little as 90 minutes across 18 counties in California, Texas, and Florida, supported by a website and iOS booking app, cashless payment, and a membership subscription that provides 20–30% off all services.

Product overview

Sparkl operates a mobile car wash and detailing platform offering on-demand vehicle care services that come directly to the customer's location. The portfolio includes a tiered set of detailing packages (Gold Wash, Express Detail, Interior Detail, Deluxe Detail, Signature Detail), premium ceramic coating services (Diamond Ceramic, Ceramic Windows, Ceramic Wheels, Titanium Gloss), wheel/rim services (Rim Refinish), and additional repair services (Paintless Dent Repair, Window Tinting, Windshield Repair). Services are delivered through a network of vetted, insured mobile detailers equipped with necessary supplies including generators and water supply. The company also offers a mobile app for iOS and a membership subscription program.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Wash Essential inside-out mobile car wash for regular upkeep including full exterior hand wash, tire dressing and rim cleaning, exterior window cleaning, thorough interior and trunk vacuum, interior wipe down, door jambs, and interior window cleaning. Recommended weekly or every 200 miles. Starting from US$59 (US$39 for members).
• Express Detail Comprehensive mobile wash and wax service that builds on Gold Wash by adding complete wax for protection and shine, leather cleaning and conditioning, and light stain removal. Recommended monthly or every 500 miles. Starting from US$99 (US$69 for members).
• Interior Detail Extensive interior detailing service including thorough vacuum, standard pet hair removal, detailed wipe down of vents, cupholders, panels, windows, and door jambs, carpet and floor mat shampoo, interior steam cleaning at 212°F to kill 99.9% of bacteria and remove stickiness, and leather conditioning. Recommended every two months. Starting from US$169 (US$118 for members).
• Deluxe Detail Essential mobile detailing service combining full hand wash, tire dressing, wax, leather cleaning and conditioning, clay bar paint treatment, outside plastic dressing, and mats/carpet shampoo. Recommended every 3 months or 1,500 miles. Starting from US$199 (US$139 for members).
• Signature Detail Advanced mobile detailing service for a showroom finish including water spot removal, inside plastic dressing, single-stage paint buffing, sealant wax, and seat shampoo. Recommended every 6 months or 5,000 miles. Starting from US$299 (US$209 for members).
• Diamond Ceramic Coating Ceramic paint coating that delivers deep lasting gloss for up to 1–3 years, with super hydrophobic effect, 9H hardness protection, and chemical/contaminant resistance. Recommended once per year. Starting from US$499 (US$349 for members).
• Rim Refinish Mobile wheel and rim repair service that fixes scratches, scrapes, and curb damage to restore like-new appearance. Works on all wheels and models. Starting from US$175 (US$123 for members).
• Ceramic Windows

Quantifiable outcome

• Service available in as little as 90 minutes
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sparklnow
• Facebookfacebook.com/pages/Washos/1096107877081382k
• Instagraminstagram.com/washosapp
• LinkedInlinkedin.com/company/sparkl-car-wash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkl