China Oriental Performing Arts Group Co.

What China Oriental Performing Arts Group Co. does

China Oriental Performing Arts Group Co. (中国东方演艺集团有限公司) is a Beijing-headquartered, wholly state-owned national-level cultural enterprise (央企) under the Ministry of Finance, supervised by the Ministry of Culture and Tourism. Formed in 2012 through the merger of the Central Song and Dance Troupe, the Oriental Song and Dance Troupe, and the Chinese Light Music Ensemble, the group is positioned as a flagship Chinese cultural institution with a 70-plus-year institutional heritage. It creates and produces original dance dramas, musicals, concerts, and variety shows built around Chinese cultural themes, operating a portfolio of award-winning productions such as '只此青绿' (Echoes of the Painting, 900+ performances across 80+ cities), '将进酒' (Bring in the Wine), '永乐未央' (Eternal Yongle), and '寻找李二狗' (Finding Li Er Gou, 18th Wenhua Award winner).

The group's business model rests on five revenue streams: (1) live performance and show production, including domestic and international touring; (2) art education through its 1983-founded art training school and the Street Dance Art Center, with subscription-based programs priced between 2,980-6,000 yuan per quarter/semester; (3) cultural tourism performances at venues across China; (4) stage production and design services; and (5) emerging digital innovation. Distribution is anchored by the owned Oriental Theatre Circuit (东方剧院线) of five theatres across China, supplemented by international touring partnerships in Singapore, Turkey, the USA, Canada, and Russia, and direct engagements with government cultural departments for state and diplomatic events. Five wholly-owned subsidiaries plus a majority stake in Oriental Song and Dance Troupe (acquired December 2024) form the operational structure.

The customer base is anchored in government cultural institutions and state-level events (including the CCTV Spring Festival Gala and municipal government commemorations) and commercial theatres, with a secondary consumer segment of individual learners and families. No proprietary technology platforms, AI/ML capabilities, patents, or APIs are disclosed; technology exposure is limited to a digital innovation partnership with People's Daily Online and basic online broadcasting. Pricing for education follows quarterly and semester subscription cadences; performance and touring revenue is event-based, with planned 300+ national touring performances in 2026. The group is private and state-owned, with no external investors.

Name

China Oriental Performing Arts Group Co.

Legal name

中国东方演艺集团有限公司

Website

https://dfyanyi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

China Oriental Performing Arts Group Co. is a Beijing-based, wholly state-owned national-level cultural enterprise under the Ministry of Finance that produces original Chinese dance dramas, musicals, and concerts, runs an art education school and street dance center, and operates a five-venue theatre circuit serving government cultural events, commercial theatres, and individual learners across China and internationally.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Dance Companies (71112), Theater Companies and Dinner Theaters (711110), Musical Groups and Artists (71113), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Ballroom & Latin Dance Shows (MPAGADAE), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Dance drama productions
• Performing arts services
• Arts education training
• Cultural tourism performances
• Stage production services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance and Show Production: Revenue from producing and performing stage productions including dance dramas, music dramas, concerts, and variety shows. Major productions include '只此青绿', '将进酒', '寻找李二狗', '永乐未央', and other classical and new works.
2. Artistic Education: Revenue from art training services including dance classes, choir training, street dance education, and professional development programs for performers.
3. Cultural Tourism Performances: Revenue from cultural tourism stage performances and performances at various venues across China and internationally.
4. Stage Production Services: Revenue from stage design, production, and technical services for performances.
5. Street Dance Art: Revenue from street dance art center training and education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

China Oriental Performing Arts Group is a national-level performing arts conglomerate that creates, produces, and tours original dance dramas, musicals, and concert productions rooted in Chinese cultural traditions. Beyond live performances, the group operates art education schools, a nationwide theatre network, cultural tourism performance projects, and stage production services. It also runs a street dance art center, digital innovation initiatives, and venue development projects.

Product overview

China Oriental Performing Arts Group Co. operates as a comprehensive performing arts conglomerate offering a multi-module portfolio centered on artistic creation and live performances. The core offerings include original dance dramas (只此青绿, 永乐未央, 孩儿枕·家和兴), musicals (将进酒, 大江东去, 飞天, 寻找李二狗), and traditional performances (东方之爱, 东方之声, 国色). Supporting services encompass art education (艺术培训学校, 街舞艺术中心), cultural tourism performances, stage production (舞美工程), digital innovation, and venue development. The group also manages five wholly-owned subsidiaries covering performance operations, musical theater production, art training, theater chain operations, and digital/copyright services.

Differentiator

Problem solved

Functional benefit

Brands

• 兰蕙国风舞团 (Lan Hui Guofeng Dance Troupe): A Chinese classical dance and folk dance focused performance team established in 2022, combining traditional Chinese culture with contemporary stage arts.
• 东方演出院线 (Oriental Performance Circuit)
• 东方蓓蕾 (Oriental Bud)
• 小青绿 (Xiao Qinglu)
• 天宁1号东方艺空间 (Tianning No.1 Oriental Art Space)

Products and services

• 只此青绿 (Echoes of the Painting) Original dance poetry drama celebrating traditional Chinese culture through classical dance, based on the famous Northern Song painting; aimed at theatre audiences nationally and internationally.
• 将进酒 (Bring in the Wine) Original Chinese musical dramatizing the youth of poet Li Bai in Jiangyou; toured 15 cities with 94 performances.
• 大江东去 (The River Flows East) Historical musical about Su Dongpo's life in Huangzhou, featuring celebrity performance coach Jiang Shan.
• 永乐未央 (Eternal Yongle) Dance drama exploring the history, architecture, and colored glaze artifacts of the Yongle Palace.
• 唯我青白 (My Pure Blue and White) Dance drama inspired by Song Dynasty Qingbai porcelain, co-produced with Jingdezhen Tao Cultural Tourism Group.
• 孩儿枕·家和兴 (Baby Pillow · Family Harmony) Ethnic dance drama inspired by a Song Dynasty Ding kiln porcelain pillow artifact, premiered at Guangzhou Opera House.
• 天下大足 (Splendid Dazu)
• 飞天 (Flying Apsaras) Musical celebrating Dunhuang culture and cave art preservation, supported by the National Arts Fund 2024.
• 寻找李二狗 (Finding Li Er Gou) Original musical about the heroic figure Li Er; won the 18th Wenhua Award.
• 东坡 (Dongpo) Dance drama about Su Dongpo, co-produced with Meishan Song and Dance Theatre, directed by Shen Wei.
• 乐·界 (Realm of Music) Contemporary music and dance performance combining Chinese and world music elements.
• 东方之爱 (Love of the East) Global panorama show featuring world music and dance styles following two young characters across five continents.
• 东方之声 (Voice of the East) Global classic concert commemorating the 70th anniversary of the Victory over Japan and World Anti-Fascist War.
• 国色 (National Color) Large-scale original dance poetry celebrating Chinese culture, traditions, and national spirit.
• 兰花花 (Lan Hua Hua) Dance drama depicting a tragic love story in rural Shaanxi, featuring regional folk customs.
• 草原之夜 (Night of the Grassland) Song and dance drama set in Xinjiang, telling the story of pioneers developing the frontier region.
• 如梦令 (Like a Dream) Guqin contextual music picture show featuring musician Zhao Jianan.
• 中国东方演艺集团艺术培训学校 (Art Training School) Art training school offering dance, vocal, and instrumental training for children and adults, established in 1983.
• 街舞艺术中心 (Street Dance Art Center) Street dance center offering training, performance, competition, and international exchange, jointly run with the China Dancers Association.
• 兰蕙国风舞团 (Lan Hui Guofeng Dance Troupe) National-style dance troupe launched in 2022, combining dance, music, fashion, and intangible cultural heritage with modern stage art.
• 东方剧院线 (Oriental Theatre Circuit) Operated theatre network across China, hosting performances at multiple venues including Anhui Fuyang, Shenzhen, Shijiazhuang, and Guangzhou.
• 艺术教育服务 (Art Education Services) Art training programs including youth dance classes, adult dance classes, and children's choir programs with subscription-based pricing.
• 文旅演艺服务 (Cultural Tourism Performances) Cultural tourism-themed performance projects combining local cultural resources with performing arts at venues across China and internationally.
• 舞美工程服务 (Stage Production Services) Stage design, set construction, lighting, sound, and visual effects production services for performances.

Quantifiable outcome

• 900+ performances for flagship production '只此青绿' as of 2026
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Hong Kong AirlinesminorStrategic or Co-development Partner · 29 December 2025Collaboration on themed flight inspired by traditional Chinese culture featuring cultural decorations, performances, and special gestures promoting Chinese art and heritage. Flight operated December 29 to January 3.
• Elite Fun Entertainment LimitedminorStrategic or Co-development Partner · 29 December 2025Partner in themed flight collaboration with Hong Kong Airlines and China Oriental for promoting traditional Chinese culture through innovative travel experiences.
• Beijing Mingying Oriental Music Co., Ltd. (北京明瑛东方音乐有限公司)coreStrategic or Co-development Partner · 13 July 2024Strategic cooperation in art education, cultural creation, and performance areas. Founded by cultural diplomat Zhu Mingying, leveraging her extensive music industry resources.
• Meishan Song and Dance Theatre (眉山市歌舞剧院)coreStrategic or Co-development Partner · 16 September 2022Co-production of dance drama '东坡' (Su Dongpo) with director Shen Wei as chief director. Joint production between China Oriental and Meishan (Su Dongpo's hometown).
• Beijing Guangwei Theatre Co., Ltd. (北京光纬戏剧有限公司)coreStrategic or Co-development Partner · 21 October 2021Partnership to create a traditional Chinese medicine themed dance drama '本草' (tentative title) planned for 2022 debut. Both parties contributing creative and production resources.
• Yunnan Provincial Department of Culture and Tourism (云南省文化和旅游厅)coreStrategic or Co-development Partner · 9 October 2021Strategic cooperation in artistic creation, talent cultivation, and cultural tourism industry development. Establishing exchange mechanisms for stage productions and joint talent training.
• People's Daily Online Co., Ltd. (人民网股份有限公司)coreStrategic or Co-development Partner · 18 May 2021Strategic partnership for digital culture, digital arts, domestic and overseas online broadcasting, art education, and Oriental dance grading systems. Integration of art and technology.
• Jingdezhen Tao Cultural Tourism Group (景德镇陶文旅集团)coreStrategic or Co-development PartnerCo-production of dance drama '唯我青白' inspired by Jingdezhen celadon porcelain, featuring local cultural elements and archaeological themes.
• Fujian Xiamen Funan Tang Cultural Industry Co., Ltd. (厦门福南堂文化产业有限公司)minorStrategic or Co-development PartnerCo-producer of dance drama '海的一半' (Half the Sea) commemorating the 150th anniversary of Chen Jiageng's birth.
• Phoenix City Culture Communication (Beijing) Co., Ltd. (凤凰都市文化传播（北京）有限公司)minorStrategic or Co-development PartnerCo-producer of dance drama '海的一半' with Phoenix TV as strategic media partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Oriental Performing Arts Group Co.