Proki Kinderevents

What Proki Kinderevents does

Proki Kinderevents GmbH is a Bonn-based, privately held children's event agency founded in 1999 by Matthias Höfele and operating under its current name since 2009, with Jenny Terzis-Gewehr as co-founder and managing partner. The company designs and delivers supervised childcare and edutainment programs for corporate clients, with a portfolio spanning holiday/vacation care programs, on-site corporate childcare during events (trade fairs, conferences, family days, employee celebrations), OGS after-school workshops, private celebration services (weddings, birthdays), and long-term Kids-Club relationship marketing programs. Services are priced on a custom quote basis per engagement, with one transparent price point of €270 brutto for a 3-session OGS workshop; revenue is generated primarily through professional-services fees from enterprise contracts, recurring partnerships (notably Deutsche Bahn's ICE weekend program and the Allianz Kindertag nationwide program), and subcontracting arrangements with event agencies such as Grass Roots Germany.

Proki operates from seven offices across Germany (Bonn headquarters, Berlin, Munich, Frankfurt am Main, Würzburg, Freiburg) and Switzerland (Hunzenschwil), plus service coverage into Austria (Dornbirn), with multilingual delivery capability. Its technology layer is modest but functional: an in-house online registration/participant management tool with parent hotline support, plus proprietary physical assets such as mobile play and action kits designed for Deutsche Bahn's ICE trains under a 'Der kleine ICE' character theme, and custom-built edutainment exhibits. There is no proprietary software platform, API, or AI capability; the competitive edge rests on pedagogical credentials, event-management methodology, a 25+ year content library, and on-site operational execution.

The customer base is enterprise-weighted and includes Allianz AG, Deutsche Bahn AG, LEGO GmbH (via FC Bayern München's Allianz Arena), Swiss RE, Deutsche Telekom, Porsche, Infineon, MANN+HUMMEL, Adam OPEL, W.L. Gore & Associates, and Bürkert, among others, supplemented by schools, hotels, and private consumers. Distribution is primarily direct B2B field sales supported by event-agency referrals and case-study marketing on the company website. The company is bootstrapped, with no disclosed external funding, and is managed by its two co-founders following its 2012 conversion to a GmbH legal structure.

Name

Proki Kinderevents

Legal name

Proki Kinderevents GmbH

Website

https://proki-events.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Proki Kinderevents is a German children's event agency that designs and delivers supervised childcare and edutainment programs for corporate clients, schools, and private events across the DACH region.

Ownership category

akta.pro rank

Product category

Children's Event Services

NAICS

Child Care Services (62441), Arts, Entertainment, and Recreation (71)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event & Wedding Babysitting (Kids’ Corner/Group Sitting) (HSAAAAAE)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Children's event services
• Corporate childcare programs
• Edutainment event modules
• Holiday childcare camps
• Family event supervision

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Corporate Childcare Services: B2B childcare services for corporate events, trade fairs, conferences, seminars, employee celebrations. Includes supervision, edutainment programs, and custom concept development. Revenue generated per event or through ongoing contractual arrangements with corporate clients.
2. Corporate Vacation Care Programs: Holiday childcare programs for company employees during school vacations. Custom themed programs delivered on company premises.
3. Recurring Railway Partnership: Ongoing weekend children's activities on Deutsche Bahn ICE trains - recurring service contract.
4. Private Event Services: Wedding and family celebration childcare services for private consumers.
5. OGS Workshops: After-school care workshops for OGS (Offene Ganztagsschule) providers and elementary schools. Can be booked as individual sessions or workshop series.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Proki Kinderevents is a children's event agency that plans and delivers childcare, edutainment, and family-event programming for corporate clients, schools, transportation providers, hotels, event agencies, and private customers across Germany and Switzerland. Services span holiday childcare programs, on-site corporate event childcare, after-school OGS workshops, babysitter contingents, kids-club relationship marketing programs, and childcare for private events including weddings.

Product overview

Proki Kinderevents is a specialized children's event agency offering a comprehensive portfolio of childcare and edutainment services. The core offerings include Ferienbetreuung (holiday childcare programs), Betriebliche Kinderbetreuung (corporate childcare), Events (corporate event childcare), and Kinder- & Familienmarketing (children and family marketing). Supporting services include OGS-Workshops (after-school care workshops), private event childcare (Hochzeits-Special for weddings), Babysitter-Kontingente (babysitter services), and Kids-Clubs. The company also operates proprietary Anmeldemanagement software for online registration and participant management. Services are delivered through an interdisciplinary team from multiple German and Swiss office locations, with programs tailored to corporate clients, event agencies, and private individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferienbetreuung (Holiday Childcare Programs) Holiday and vacation childcare programs for school-age children during school breaks, offered to corporate clients, municipalities, and parents across Germany and Switzerland.
• Betriebliche Kinderbetreuung (Corporate Childcare) On-site and company-linked childcare services for employees, sold to enterprises to support work-life balance and family-friendly employer programs.
• Corporate Event Childcare On-site childcare and edutainment programming delivered at corporate events for large enterprises, including family days, brand activations, and employee events.
• Private Event Childcare (Wedding Special) Professional childcare services for private celebrations including weddings, marketed to private individuals and wedding planners in Germany.
• OGS-Workshops (After-School Workshops) Supplementary workshop programming for offene Ganztagsschule (OGS) after-school programs and schools, delivered on a workshop basis.
• Babysitter-Kontingente (Babysitter Services) Babysitter contingents providing childcare staffing for events, holidays, and corporate needs.
• Kids-Clubs (Relationship Marketing Programs) Long-term kids-club style relationship marketing programs designed for corporate and brand clients to maintain ongoing engagement with employees' and customers' families.
• Kinder- & Familienmarketing (Family Marketing Services) Family- and children-oriented marketing services for brands, integrating edutainment concepts into marketing campaigns and brand activations.

Quantifiable outcome

• Up to 300 children accommodated at single event location
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• kidsevent GbR (Munich)minorStrategic or Co-development Partner · 1 January 2019Cooperation agreement established in 2019 to strengthen presence in Munich market and expand capacity for children's event services in southern Germany.
• Kikusch BerlinminorStrategic or Co-development Partner · 1 January 2018Acquisition of Berlin-based children's event agency Kikusch in 2018, consolidating market presence in Berlin region.
• Grass Roots GermanycoreGTM or Marketing Partner · 1 January 2013Marketing service agency partner for whom Proki delivers children's programs at corporate client events. Executed Swiss RE Family Days in Zurich and London (2013) and Adam OPEL AG family day events. Proki serves as specialized subcontractor for children's programming under this partnership.
• FC Bayern MünchencoreGTM or Marketing PartnerStadium partnership through LEGO GmbH cooperation. Proki provides children's supervision in LEGO play world during FC Bayern München home games at Allianz Arena. Enables brand activation in premium sports venue context.
• Deutsche Bahn AGcoreStrategic or Co-development PartnerLong-term strategic partnership for implementation of family-friendly train concept. Proki provides weekend children's supervisors on selected ICE trains nationwide. Originally summer holiday program expanded to year-round weekend service based on success.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• Heldenmacher GmbH: Germany-based children's entertainment and event provider offering character-driven kids programming for private and corporate events. Comparable niche peer competing for the same kids-event budgets on the private-event side of Proki's business.

Direct peers

• Grass Roots Group: Global corporate events and experiential marketing group that is Proki's named marketing/GTM partner and subcontracts children's programming to Proki for clients such as Swiss Re and Adam Opel. Comparable as a channel partner that could also build in-house kids programming.
• Familienservice GmbH: German corporate family-services provider offering emergency childcare, vacation programs, and consulting to employers. Directly comparable mid-sized player targeting the same corporate childcare RFPs as Proki.
• KinderEventAgentur Kikusch: Berlin children's event agency acquired by Proki in 2018. Direct historical peer operating in the same Berlin corporate and private kids-event market that Proki now serves.
• kidsevent GbR: Munich-based children's event agency with whom Proki entered a cooperation agreement in 2019 to expand southern Germany capacity. Direct peer operating in the same niche of corporate and private children's event services.

Broad incumbents

• AWO Bundesverband e.V. Major German social welfare and childcare operator running thousands of Kitas, after-school care (OGS), and family programs. Overlaps with Proki in the OGS workshop segment and corporate vacation-care bidding.
• Bright Horizons Family Solutions Inc. NYSE-listed global leader in employer-sponsored childcare, early education, and back-up care. Comparable as a scaled incumbent in the corporate childcare segment Proki serves, though focused on center-based care rather than event-based programs.
• pme Familienservice GmbH: Germany's largest corporate family-services provider, offering workplace childcare, vacation care, eldercare, and family consulting to enterprise clients. Most directly comparable incumbent competing for the same enterprise childcare and Ferienbetreuung budgets that Proki addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prokikinderevents
• Xx.com/ProkiEvents
• LinkedInlinkedin.com/company/proki-kinderevents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proki Kinderevents