What Novus Automation does

NOVUS Automation is a Brazilian industrial automation company headquartered in Canoas, Rio Grande do Sul, founded in 1985, that develops and manufactures industrial measurement, control, and data acquisition equipment. The company operates four product business units — Process Control & Indication, Data Acquisition & Communication, Sensing/Conditioning/Transmitters, and Software Interface — covering temperature and PID controllers, digital panel meters, electronic thermostats, data loggers, IoT devices, gateways, sensors, transmitters, SCADA software, and cloud platforms. Its product portfolio incorporates IoT connectivity via LTE, Wi-Fi, LoRa, BLE, and Ethernet, with industrial protocols (Modbus RTU/TCP, MQTT with SSL/TLS) for integration with SCADA systems and cloud platforms such as NOVUS Cloud and NOVUS Geter. Notable proprietary platforms include DeepCTRL (control intelligence for industrial processes), the FieldLogger industrial data logger family, and the Telik Geter vibration and temperature monitoring solution with FFT spectrum analysis for predictive maintenance.

The company's revenue model is anchored in hardware sales, with approximately 50% of production exported internationally. Revenue is complemented by subscription-based cloud platform services (NOVUS Cloud, NOVUS Geter Platform), configuration software (NXperience, TxConfig, LogChart), professional services (technical support, calibration via its ISO/IEC 17025 accredited metrology lab), and SCADA software. Go-to-market combines direct field sales through wholly-owned subsidiaries in Brazil (São Paulo, Curitiba), the United States (Westmont, IL), Argentina (Buenos Aires), and Italy (Avigliana) with a network of more than 300 distributors across 60+ countries. The company serves ten primary verticals including pharmaceutical/healthcare, food and beverage, agribusiness, sanitation/water treatment, industrial manufacturing, energy, infrastructure, logistics, data centers, and mining.

NOVUS is privately held, founder/management-controlled, with no venture capital or private equity investment disclosed. The company holds ISO 9001:2015 certification (since 2005), ISO/IEC 17025 metrology accreditation, EN 18031-1:2024 cybersecurity compliance for connected products, and multiple product certifications (CE, FCC, UKCA, UL, TÜV, Anatel, HART). Its Canoas facility, occupied since 2018, spans over 5,000 square meters of built area with capacity to scale production four times, and operates Industry 4.0 manufacturing cells. The company employs 101–250 people and has received regional workplace recognition (Great Place To Work Rio Grande do Sul 2025) and sustainability certification for exclusive use of renewable electricity at its headquarters.

Name

Novus Automation

Legal name

NOVUS Automation Inc.

Website

https://novusautomation.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

NOVUS Automation is a Brazilian industrial automation company that designs and manufactures temperature controllers, data loggers, IoT devices, sensors, and transmitters. It serves pharmaceutical, food, water, manufacturing, and energy customers across 60+ countries via 300+ distributors and regional sales offices.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industries

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation equipment
• Process control instruments
• Data acquisition systems
• Temperature controllers
• Industrial IoT sensors

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Industrial Hardware Products: NOVUS develops and manufactures innovative and reliable products for data acquisition, temperature control, process control, signal conditioning and transmission. Product categories include Controllers, Digital Panel Meters, PLCs and HMIs, Electronic Thermostats, Timers & Counters, Relays and SSR, Power Supply, Data Loggers, IoT Devices, Wireless, Gateways and Converters, I/O modules, Temperature/Level/Pressure Transmitters, Humidity & Temperature sensors, Temperature Sensors, Monitoring and SCADA software, and Configurators. Approximately 50% of production is destined for international markets.
2. Software and Cloud Platform Services: NOVUS Cloud IoT platform for monitoring devices, data visualization, and report generation. NXperience software for Windows-based data access. SuperView SCADA supervisory software. Configuration and monitoring applications including TxConfig, LogChart, and Nx Software tools.
3. Technical Support Services: Technical support services including product support tickets, tutorials, product manuals, remote support via TeamViewer, and expert consultation.
4. Calibration and Metrology Services: NOVUS Metrology Lab is ISO-17025 accredited by the Brazilian National Calibration Body, providing calibration certificates and metrology services for sensors and measurement devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

NOVUS Automation develops and manufactures industrial automation hardware and software for data acquisition, temperature control, process control, signal conditioning, and transmission of field variables. Its portfolio spans PID controllers, digital panel meters, PLCs/HMIs, electronic thermostats, data loggers, IoT devices with cellular/Wi-Fi/LoRa/BLE connectivity, gateways, vibration and humidity/temperature sensors, and transmitters, supported by the NOVUS Cloud IoT platform, SuperView SCADA software, and the DeepCTRL control intelligence. Products are manufactured at its 5,000+ sqm Industry 4.0 facility in Canoas, Brazil and sold primarily to industrial customers worldwide through a 300+ distributor network across 60+ countries.

Product overview

NOVUS Automation offers a comprehensive industrial automation product portfolio organized into four business units: Process Control & Indication (controllers, digital panel meters, PLCs/HMIs, electronic thermostats, timers, counters, relays and SSRs, power supplies), Data Acquisition & Communication (data loggers, IoT devices, wireless solutions, gateways, converters, I/O modules), Sensing Conditioning & Transmitters (temperature/level/pressure transmitters, humidity and temperature sensors), and Software Interface (monitoring platforms, SCADA, configurators). The product ecosystem centers around the NOVUS Cloud IoT platform for data visualization and the FieldLogger and LogBox data loggers as core data acquisition devices. IoT-ready products like LogBox LTE, Climate Air Plus, and N150 controller provide cellular and Wi-Fi connectivity. The Telik Geter solution represents a new category for vibration and condition monitoring. DeepCTRL provides advanced control intelligence. Products communicate via Modbus RTU/TCP protocols and MQTT for cloud integration, connecting to SCADA systems and NOVUS Cloud for monitoring, dashboards, and alarms.

Differentiator

Problem solved

Functional benefit

Products and services

• FieldLogger Industrial data logger for precise and continuous monitoring of temperature, humidity, and other analog and digital variables in industrial environments with high reading rates and extensive Modbus/analog/digital connectivity.
• LogBox LTE IoT data logger with integrated LTE cellular connectivity for remote telemetry and mobile monitoring of industrial variables.
• Climate Air Plus Solution combining RHT Air+ and AirGate Air+ devices for accurate, secure, and scalable temperature and humidity monitoring in critical environments using LoRa long-range communication.
• Telik Geter High-precision vibration and temperature sensor for critical asset monitoring with integrated triaxial accelerometer, detecting RMS/VRMS acceleration, FFT spectrum, and raw acceleration for predictive maintenance.
• AirGate Geter Industrial gateway acting as solution concentrator for Telik Geter sensors, supporting Ethernet, Wi-Fi, RS485/Modbus, and BLE connectivity, with MQTT SSL/TLS encryption for secure data transmission to cloud platforms.
• AirGate 4G Cellular router for IoT applications providing remote access to local networks, acting as Modbus RTU master reading up to 128 registers for SCADA integration.
• N20K48 Modular PID Controller Innovative modular PID controller focused on advanced connectivity and IoT integration with high precision for global process control markets.
• N150 IoT Temperature Controller Intelligent IoT controller for refrigeration with AlwaysOn operation, Wi-Fi and mobile network connectivity (LTE Cat M1 and NB-IoT) for remote monitoring and management.
• N1200 Auto-Adaptive PID Controller Industrial process controller with state-of-the-art self-adaptation capabilities for superior performance in demanding industrial applications.
• N3000 Universal Process Controller High-performance fully configurable PID process controller meeting requirements of critical industrial processes.
• N2000 Universal Process Controller Universal controller accepting most sensors and signals used in industry with required output types for demanding applications.
• NOVUS Cloud IoT platform solution for monitoring devices and process data online visualization, providing real-time dashboards, historical records, reports, and configurable email/SMS alarm notifications.
• DeepCTRL Proprietary control intelligence platform for industrial process control developed with 40+ years of accumulated knowledge in industrial automation.
• SuperView SCADA Supervisory Control and Data Acquisition software with visual development model for creating applications, supporting Modbus RTU and Modbus TCP for industrial process supervision.
• DigiRail NXprog Micro PLC Micro PLC combining Arduino community programming ease with industrial reliability for handling analog and digital signals.
• TagTemp-NFC NFC-enabled temperature data logger with compact design, 4000 record memory capacity, and wireless configuration via NFC.
• RHT Climate Temperature and humidity sensor for environmental monitoring in laboratories and industrial facilities.
• NP785 Differential Pressure Transmitter Transmitter measuring pressure drop across filters (Delta P) for diagnosing filtering element conditions and exhaust system performance evaluation.
• N-Series Electronic Thermostats (N321-N323) Range of electronic thermostats including cooling/heating controllers, differential controllers for solar systems, multi-output controllers, and humidity/temperature controllers.
• Calibration and Metrology Services Calibration and metrology services for sensors and measurement devices provided by the NOVUS Metrology Lab, which is ISO/IEC 17025 accredited by the Brazilian National Calibration Body.

Quantifiable outcome

• Reduced downtime by 40% for major Brazilian aviation company through intelligent monitoring
• +3 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WIKA: WIKA is a global specialist in industrial measurement (pressure, temperature, level, flow) with a broad instrumentation portfolio and worldwide direct/distributor sales — directly comparable to NOVUS's sensor, transmitter, and process-control orientation.
• Endress+Hauser: Endress+Hauser is a leading global supplier of process automation instrumentation and services for industrial process measurement, overlapping closely with NOVUS's controllers, transmitters, sensors, and data acquisition portfolio.
• Carlo Gavazzi: Carlo Gavazzi develops and manufactures electronic control components, sensors, and energy management solutions for industrial automation — comparable mid-tier peer with similar product breadth and channel-led distribution.
• Banner Engineering: Banner Engineering specializes in industrial sensors, machine safety, vision, and wireless/IIoT connectivity — closely overlapping with NOVUS's data acquisition, sensing, and IoT device lines.
• ifm Electronic: ifm is a mid-sized German specialist in industrial sensors, controllers, and IO-Link/connectivity — a close functional peer to NOVUS in industrial I/O, signal conditioning, and condition-monitoring devices.
• Phoenix Contact: Phoenix Contact manufactures industrial controllers, I/O systems, signal conditioners, and industrial communication/connectivity products — overlapping heavily with NOVUS's PCI, DAC, and SCT business units.

Broad incumbents

• Siemens: Siemens is a global industrial automation incumbent with full-stack controllers, PLCs, SCADA, and MindSphere IoT cloud — overlapping with NOVUS at the broad category level but with vastly greater scale and breadth.
• ABB: ABB provides industrial automation, process control, instrumentation, and digital solutions across multiple industries — competing broadly with NOVUS in instrumentation and control, especially via ABB Ability.
• OMRON: OMRON Industrial Automation provides sensors, controllers, safety, and vision systems, and is moving into IoT/condition monitoring — comparable to NOVUS in component-level industrial automation but with greater scale and a deeper Asia footprint.
• Schneider Electric: Schneider Electric offers process automation, EcoStruxure platform, controllers, sensors, and software — a broad incumbent present in similar industrial end-markets as NOVUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/novusbr
• Facebookfacebook.com/novusbr
• LinkedInlinkedin.com/company/novus-automation-inc.
• Instagraminstagram.com/novusautomationenglish

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Automation