Purearth
Purearth Infrastructure Limited is a Delhi-based joint venture between DCM Limited and Singapore investors that develops luxury residential apartments and flatted-factory commercial properties across a 65-acre integrated estate in central Delhi.
- Company typePrivate
- Founded1991
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Purearth does
Purearth Infrastructure Limited is a Delhi-based real estate development joint venture between DCM Limited (Indian promoter group) and a Singapore Consortium comprising Thakral Brothers and Mr. Sat Pal Khattar. The company develops two flagship projects on a combined 65-acre land bank in central Delhi: The Amaryllis, a luxury residential apartment complex (2/3/4/5 BHK units across three phases totalling 1,554 units and 11 towers), and Central Square, a flatted-factory and commercial complex spanning 8,67,575+ sq ft across three Plaza buildings (1,131 units). The Amaryllis Phase 1 has received its Occupancy Certificate and is sold out; Phase 2 was under construction with 2023 completion and Phase 3 is in planning.
The underlying 'technology' is conventional real estate development and construction with seismic Zone 5 compliant engineering, branded fittings (Jaguar/Kohler, Hettich), central air-conditioning, 100% power backup, and a 1 km indoor business street and 1 km skywalk as differentiating features. Purearth operates a direct-to-consumer and direct-to-tenant sales motion with dedicated sales (95998 13211) and leasing (95998 13212) teams, a corporate website, and Instagram as the only social channel; no third-party distribution or channel partners are used. Pricing is uniformly quote-based ('Price On Request').
The business model is a one-time license / sale-and-lease model. Residential revenue is generated through outright apartment sales (1,554 units across three phases); commercial revenue is generated through both unit sales and long-term leasing of flatted-factory space to traders and businesses operating in Delhi's wholesale district. Target customer segments are (1) high-net-worth individuals and families seeking premium residential property in central Delhi, and (2) traders, wholesalers, and commercial enterprises seeking planned commercial space in the same micro-market. Purearth does not disclose revenue, headcount is in the 101-250 range, and the company is privately held with no external institutional funding disclosed.
Purearth firmographics
Firmographics- Name
- Purearth
- Legal name
- Purearth Infrastructure Limited
- Website
- https://purearth.in
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Purearth Infrastructure Limited is a Delhi-based joint venture between DCM Limited and Singapore investors that develops luxury residential apartments and flatted-factory commercial properties across a 65-acre integrated estate in central Delhi.
- Ownership category
- akta.pro rank
Purearth industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Industrial Building Construction (23621)
- SIC
- Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB)
Keywords
Where Purearth is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Purearth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Residential Property Sales: Sale of luxury residential apartments at The Amaryllis project. Phase 1 consists of 712 units across 6 towers, Phase 2 has 578 units across 3 towers, and Phase 3 has 264 units. Revenue is generated through one-time property sales at varying price points based on apartment size and configuration.
- Commercial Property Sales and Leasing: Sale and leasing of flatted factory/commercial spaces at Central Square Plaza 1, 2, and 3. Total commercial area spans 867,575+ sq ft across 1,131 units. The company maintains dedicated leasing contacts for commercial tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential - The Amaryllis Phase 1 (6 towers, 712 units) |
| One time/ perpetual license | Pay-as-you-go | Residential - The Amaryllis Phase 2 (3 towers, 578 units) |
| Unit Pricing | Pay-as-you-go | Commercial - Central Square Plaza 1 (335 units) |
| Unit Pricing | Pay-as-you-go | Commercial - Central Square Plaza 2 (391 units) |
| Unit Pricing | Pay-as-you-go | Commercial - Central Square Plaza 3 (405 units) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Purearth product offering
Product offeringCore offering
Purearth Infrastructure Limited develops and sells luxury residential apartments and flatted factory commercial properties in central Delhi. The company operates two integrated 65-acre developments: The Amaryllis (residential apartments in Karol Bagh) and Central Square (flatted factory/commercial spaces). Revenue is generated through one-time property sales and commercial leasing of self-developed projects.
Product overview
Purearth Infrastructure Limited is a real estate development company operating a portfolio of residential and commercial projects in Central Delhi. The company offers two main product lines: The Amaryllis luxury residential apartments (Phase 1 and Phase 2) with world-class amenities and fittings, and Central Square flatted factory complexes (Plaza 1, 2, and 3) providing commercial/industrial space in Delhi's trading district. Both developments are situated on over 65 acres in the heart of Central Delhi, representing the company's flagship mixed-use projects.
Differentiator
Problem solved
Functional benefit
Products and services
- The Amaryllis Phase 1 Luxury residential apartment complex in Karol Bagh, Delhi, with 712 units across 6 towers, sizes ranging from 1252-2500 sq ft, offering 2/3/4/5 BHK configurations with world-class facilities including swimming pool, fitness center, squash courts, party hall, concierge services, and branded fittings (Jaguar/Kohler toilets, Hettich Modular Kitchens). 1,003 parking spaces. Targeted at high-net-worth individuals and families seeking luxury living in central Delhi.
- The Amaryllis Phase 2 Luxury residential apartment complex in Karol Bagh, Delhi, with 578 units across 3 towers, sizes ranging from 2618-5402 sq ft, offering warm shell units for buyers to design their own homes. Features a 1 KM Skywalk on the 20th floor and amenities including swimming pool, fitness center, squash courts, party hall, and concierge services. Targeted at high-net-worth individuals seeking customised luxury homes in central Delhi.
- The Amaryllis Phase 3 Third phase of The Amaryllis residential project with 2 towers and 264 units, offering warm shell units for buyers to design their own homes. Features include a 1 KM Skywalk on 20th floor and amenities such as swimming pool, fitness center, squash courts, party hall, and concierge services. Targeted at high-net-worth individuals seeking customised luxury homes in central Delhi.
- Central Square Plaza 1 Flatted factory commercial development in Delhi's trading district with 335 units, 2,01,789 sq ft usable area, 4 floors, and 126 parking spaces. Features elevators, central air conditioning, and 100% power backup. Targeted at businesses, traders, and commercial enterprises seeking premium workspace in central Delhi.
- Central Square Plaza 2 Flatted factory commercial development with 391 units, 2,83,985 sq ft usable area, 4 floors, and 374 parking spaces. Features central air conditioning and a large enclosed atrium space. Targeted at businesses, traders, and commercial enterprises seeking premium workspace in central Delhi.
- Central Square Plaza 3 Flatted factory commercial development with 405 units, 3,81,801 sq ft usable area, 4 floors, and 214 parking spaces. Features central air conditioning, a large open atrium, a 1 KM indoor business street, and high-speed broadband connectivity. Targeted at businesses, traders, and commercial enterprises seeking premium workspace in central Delhi's trading district.
Companies that use Purearth
Customer profileSegments2 records
Ideal customer profiles2 records
Purearth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purearth partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Purearth competitors and assessment
Company assessmentBroad incumbents
- DLF Limited: DLF Limited is India's largest real estate developer with pan-India residential, commercial, and retail projects. Comparable to Purearth in product mix (luxury residential, commercial) but at substantially larger scale and broader geographic footprint.
- Lodha Developers: Lodha Developers (Macrotech Developers) is one of India's largest premium residential real estate developers with pan-India presence. Comparable to Purearth in luxury residential positioning but at much larger scale and broader product offerings.
- Godrej Properties: Godrej Properties is a pan-India real estate developer with residential and commercial projects. Comparable to Purearth in premium residential positioning but with deeper capital base, pan-India footprint, and broader product portfolio.
Direct peers
- Ansal Properties & Infrastructure: Ansal API is a Delhi-NCR focused real estate developer with residential, commercial, and integrated township projects. Comparable to Purearth in geographic focus, mixed product portfolio, and mid-tier developer positioning.
- Parsvnath Developers: Parsvnath Developers is a Delhi-based real estate developer focused on residential and commercial projects across North India. Comparable to Purearth in Delhi-centric mid-size developer profile, mixed-use projects, and similar customer segments.
- Supertech Limited: Supertech Limited is a Delhi-NCR based residential real estate developer focused on mid-to-premium housing projects. Comparable to Purearth in North India geographic focus and residential development scale, though with greater geographic spread across NCR.
- Vatika Group: Vatika Group is a Delhi-NCR based real estate developer with residential and commercial projects. Comparable to Purearth in North India focus, mixed residential-commercial portfolio, and integrated development approach.
- Omaxe Limited: Omaxe Limited is a Delhi-based real estate developer with residential, commercial, and integrated township projects across North India. Comparable to Purearth in Delhi-NCR focus, mixed product offerings, and similar scale of operations.
Regional players
- Prestige Group: Prestige Group is a South India-focused real estate developer with residential, commercial, retail, and hospitality projects. Comparable to Purearth in mixed-use integrated development approach but operating primarily in South India rather than Delhi.
- Brigade Enterprises: Brigade Enterprises is a South India-focused real estate developer with residential and commercial projects primarily in Bangalore, Chennai, and Hyderabad. Comparable to Purearth in mixed-use development approach but operating in a different geographic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Purearth social profiles
Digital presencePurearth compliance and trust
Trust signalCompliance2 records
Purearth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purearth leadership team
Management profileNumber of profiles
Profiles9 records
Purearth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purearth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purearth
What does Purearth do?
Purearth Infrastructure Limited develops and sells luxury residential apartments and flatted factory commercial properties in central Delhi. The company operates two integrated 65-acre developments: The Amaryllis (residential apartments in Karol Bagh) and Central Square (flatted factory/commercial spaces). Revenue is generated through one-time property sales and commercial leasing of self-developed projects.
Is Purearth a public or private company?
Purearth is a private company. It is classified as corporate owned and is currently operating.
When was Purearth founded?
Purearth was founded in 1991. It employs 101 to 250 people.
Where is Purearth based?
Purearth is headquartered in Delhi, India, in the Asia region.
How does Purearth make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales and Leasing.
Who are Purearth's main competitors?
Broad incumbents on record are DLF Limited, Lodha Developers and Godrej Properties. Direct peers are Ansal Properties & Infrastructure, Parsvnath Developers, Supertech Limited, Vatika Group and Omaxe Limited. Regional players are Prestige Group and Brigade Enterprises.
Does Purearth have an API?
No public API is recorded for Purearth.
What industry is Purearth in?
Purearth's product category is Real Estate Development. Its primary akta.pro industry code is BPAJACAB, Manufacturing & Heavy Industrial Facilities Brokerage. Its NAICS code is 236117 and its SIC code is 1531.