What Catalogue Consultant does

Catalogue Consultant (株式会社カタログ・コンサルタント) is a Tokyo-based private creative services firm founded in November 1978 by Morio Nagashima, with current headquarters in Tama City following a 2020–2022 relocation from Shinjuku. The company provides custom production services across catalog and pamphlet creation, company and school brochures, direct marketing (DM) materials, website production (HTML5/CSS3/W3C-compliant with SEO), CD-ROM/DVD-ROM media, video production, photography, copywriting, space design, and event production. Its flagship proprietary product is BiZ FREX, a line of custom-branded business diaries sold on a seasonal order-and-delivery cadence (October order, November delivery), with cover variants added in 2022 using REACH/RoHS2-compliant environmentally-friendly materials.

The business operates on a project-based, quote-based pricing model with no public rate cards, serving a primary customer base of Japanese small and mid-sized enterprises (中小企業) across the Tokyo metropolitan area and parts of Kanagawa, Chiba, and Saitama prefectures. Named historical clients span consumer goods (Thermos K.K., Pilot Ink Co.), education (Teikyo University, Tokyo Medical University), industrial (Stack Electronics, Nippon Steel Engineering), and media (Nikkei Inc.). Leadership consists of Representative Director Makoto Nagashima (長島 誠), with founder Morio Nagashima (長島 守男) continuing in an advisory/privacy oversight capacity.

The firm is privately held with no external funding, no public revenue disclosure, and registered capital of ¥10,000,000 (~$67K USD). Its service portfolio reflects a traditional Japanese SME marketing partner model — full-funnel creative production without digital advertising, SaaS, or platform components. Recent operational moves have been defensive: remote-work transition, eco-material line extension, and SEO-driven web presence maintenance, rather than expansion into new geographies, verticals, or AI-assisted production capabilities.

Name

Catalogue Consultant

Legal name

株式会社カタログ・コンサルタント

Website

https://catalogue-consultant.co.jp

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalogue Consultant is a Tokyo-based private creative services firm founded in 1978 that produces custom catalogs, brochures, direct marketing materials, websites, video, and its proprietary BiZ FREX business diaries for Japanese SMEs and select enterprise clients across the Greater Tokyo area.

Ownership category

akta.pro rank

Product category

Commercial Printing and Creative Production Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Calendars, Planners & Organization Supplies Retail (CRALABAJ), Gift Consultation & Occasion Planning (HSACANAA)

Keywords

• Commercial print production
• Catalog design services
• Brochure production
• Direct mail marketing
• Video production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Design and Production Services: Custom project-based fees for catalogue, brochure, leaflet, and company PR material design and printing; website development and operation; video production (CM, promotional videos); CD-ROM/DVD-ROM creation; and exhibition/event space design.
2. BiZ FREX Branded Business Diaries: Manufacture and sale of custom-branded A5 business diaries (original enterprise notebooks) sold primarily as year-end corporate gifts. The product features custom foil stamping on covers, advertising扉 pages, and wireless binding. Orders accepted October through delivery in late November.
3. DM Planning and Fulfillment: Direct mail planning, production, and shipping代理 services including customer data management, addressing, and fulfillment operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Catalogue Consultant is a Tokyo-based production company that creates catalogs, pamphlets, corporate and school brochures, direct mail (DM) materials, websites, CD-ROM/DVD-ROM media, and promotional videos for businesses. It also offers BiZ FREX custom-branded business diaries and provides end-to-end promotion planning and design services primarily for Japanese small and mid-sized enterprises.

Product overview

Catalogue Consultant is a Tokyo-based creative production company offering a portfolio of integrated marketing and promotional tools. The core offering comprises six production services: catalog/pamphlet production, company/school brochure production, direct mail services, website production, CD-ROM/DVD-ROM production, and video/movie production—all supported by promotion planning, photography, and copywriting. Additionally, the company manufactures and sells BiZ FREX, a proprietary A5-format custom logo business diary/planner with foil stamping, personalized PR pages, wireless thread-binding, and included noshi envelopes, sold primarily as a year-end corporate gift for ongoing brand promotion. The services and BiZ FREX product are offered both separately and as integrated cross-media promotion packages.

Differentiator

Problem solved

Functional benefit

Brands

• BiZ FREX: A5-size custom-made corporate brand-name business diary (ビジネスダイアリー) planned, manufactured, and sold by the company. Features foil stamping, customizable cover colors in various materials, custom PR pages, thread-binding, and matching noshi envelopes. Marketed as a year-end promotional gift item.

Products and services

• Catalog and Pamphlet Production
• Corporate and School Brochure Production
• Direct Mail (DM) Production
• Website Production
• CD-ROM and DVD-ROM Production
• Video Production
• BiZ FREX Custom Business Diaries
• Promotion Planning and Design

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• 株式会社宣伝会議 (Senden Kaigi Co., Ltd.)minorGTM or Marketing Partner · 1 January 2023The company is listed in the 宣伝会議 published Marketing Company Yearbook 2023, providing industry visibility and credibility. This is a media/advertising industry directory placement rather than a formal partnership.
• 環境省 - Fun to Share 気候変動キャンペーン (Ministry of Environment - Fun to Share Climate Change Campaign)minorOthers · 1 January 2020The company participates in the Ministry of Environment's 'Fun to Share' climate change campaign, demonstrating corporate social responsibility through commitment to energy conservation and eco-friendly business practices.
• 一般財団日本情報経済社会推進協会 (JIPDEC)minorOthersFormer Privacy Mark certification body. The company held the Privacy Mark certification for 8 years (2006-2013) but voluntarily withdrew from the program in 2013, citing sufficient market awareness of privacy protection requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group, offering creative production, DM, digital, and video services to enterprise clients. Comparable to Catalogue Consultant's full-service promotional production but at a global, full-service agency scale.
• Toppan Inc. Major Japanese printing and marketing services group with catalogue, DM, web, and promotional content capabilities. Comparable to Catalogue Consultant's integrated SP tool offering but operating at significantly larger scale and across broader geographies.
• Kyodo Printing Co., Ltd. Established Japanese printing company with catalogue, magazine, and DM production capabilities. Directly comparable in print and DM production services to Catalogue Consultant, though operating at a larger and more diversified scale.
• ADK Holdings (Asatsu-DK): Japanese integrated advertising and marketing services group with end-to-end creative and content production capabilities. Comparable in service mix to Catalogue Consultant's integrated SP offering, but serves large national advertisers.
• Dai Nippon Printing (DNP): Japan's largest integrated printing and information services conglomerate, offering catalogue, brochure, DM, web, and video production at scale. Overlaps with Catalogue Consultant across every production category but serves much larger enterprise clients globally.
• Hakuhodo Inc. Japan's second-largest advertising agency, providing integrated marketing campaigns that include print, DM, web, and video production. Overlaps with Catalogue Consultant's catalogue/brochure/DM/video workflow but as part of a full-service agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalogue Consultant