Mixup
Mixup is a Mexican specialty retailer and e-commerce platform selling music (CDs, vinyl), consumer electronics, collectibles, and pop culture merchandise to Mexican consumers, with installment payment options and a co-branded Apple reseller channel.
- Company typePrivate
- Founded-
- HeadquartersMiguel Hidalgo, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Mixup does
Mixup is a Mexican specialty retail chain operating an e-commerce platform at mixup.com alongside physical stores, headquartered in Miguel Hidalgo, Mexico City. The company sells an extensive catalog of music, entertainment, and consumer electronics products, including over 69,000 CD listings, 25,000+ vinyl records, smartphones, tablets, headphones, speakers, smartwatches, collectibles (Funko Pops, figures, comics), manga, books, and K-Pop merchandise. Mixup also operates a certified pre-owned (seminuevos) department for Apple products (iPhone, iPad, Mac, Apple Watch) and maintains a co-branded iShop Mixup channel that serves as an authorized reseller of Apple products.
The business runs on VTEX commerce infrastructure, which powers the product catalog, shopping cart, and checkout functionality. Mixup earns revenue primarily through one-time product sales at unit prices, with prices denominated in Mexican Pesos including VAT. The company supports multiple payment methods including Visa, Mastercard, American Express, PayPal, Aplazo (BNPL), Fintoc, Didi Card, Stori, Mifel, and RappiCard, plus proprietary MSI (Meses Sin Intereses - interest-free installment) plans and a co-branded Mixup credit card. Customer service is provided via WhatsApp, phone, and online channels.
Mixup targets Mexican consumers across both mainstream and niche interest categories, with notable focus on imported music, K-Pop merchandise, manga, and pop culture collectibles. The go-to-market approach is direct-to-consumer, supported by broad organic social media presence on Facebook, Instagram, Twitter/X, YouTube, and TikTok, plus a content blog and promotional trivia contests. There is no public listing, no disclosed venture capital backing, and no parent company identified in the available data.
Mixup firmographics
Firmographics- Name
- Mixup
- Legal name
- Mixup
- Website
- https://mixup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mixup is a Mexican specialty retailer and e-commerce platform selling music (CDs, vinyl), consumer electronics, collectibles, and pop culture merchandise to Mexican consumers, with installment payment options and a co-branded Apple reseller channel.
- Ownership category
- akta.pro rank
Mixup industry classification
Industry- Product category
- Music & Consumer Electronics Retail
- NAICS
- Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Hobby, Toy, and Game Retailers (459120), Musical Instrument and Supplies Retailers (45914), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735), Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)
- akta.pro primary industry
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)
- akta.pro secondary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where Mixup is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Mixup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Retail sale of physical products including CDs, vinyl records, electronics (smartphones, tablets, headphones, speakers), collectibles (Funko Pops, figures, comics), books, manga, and accessories. Products are sold at fixed prices with occasional discounts and promotional offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CD and Music Products |
| Unit Pricing | Pay-as-you-go | Electronics |
| Unit Pricing | Pay-as-you-go | Collectibles and Merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Mixup product offering
Product offeringCore offering
Mixup is a Mexican e-commerce and retail platform that sells music (CDs, vinyl records, turntables), consumer electronics (smartphones, tablets, smartwatches, headphones, speakers, Mac, Apple Watch), and pop culture merchandise (Funko Pops, comics, manga, books, K-Pop merchandise, video games, board games, smart home devices, wellness products). The company also offers certified pre-owned (seminuevo) electronics and accessories. Sales occur through the mixup.com online storefront and physical stores primarily serving the Mexican consumer market.
Product overview
Mixup is an AI photo editor application developed by the team behind Rooms from Things, Inc. The product is an iOS-only mobile app that enables users to create AI-generated images through a unique 'recipes' prompt system, combining user-provided photos, text descriptions, and doodles. The app integrates Google's Nano Banana and OpenAI for content moderation, allowing users to share their AI-generated creations publicly or privately. Mixup operates as a standalone mobile application focused on creative image generation and sharing.
Differentiator
Problem solved
Functional benefit
Brands
- Mixup Music Store: The company's main brand identity as a music and entertainment retailer in Mexico.
Products and services
- CD (Music Albums) Physical music CD albums sold to Mexican consumers, including imported and hard-to-find titles. Pricing ranges from approximately $246 MXN to over $11,000 MXN.
- Vinyl Records Vinyl record albums sold to Mexican consumers, including imported editions. Pricing ranges from $93 MXN to $15,837 MXN.
- Turntables Turntable hardware for playing vinyl records, sold to Mexican consumers as a music accessory category.
- Headphones Consumer headphones sold to Mexican consumers. Pricing ranges from $99 MXN to $10,999 MXN, with many options available on MSI installment plans.
- Speakers Consumer speakers sold to Mexican consumers as a standalone audio category.
- Smartphones (iPhone) Smartphones sold to Mexican consumers, including the iPhone line through the iShop Mixup authorized reseller channel. Pricing ranges from $2,199 MXN to $45,999 MXN, with many options on MSI installment plans.
- Tablets (iPad) Tablets sold to Mexican consumers, including the iPad line through the iShop Mixup authorized reseller channel. Pricing ranges from $249 MXN to $24,999 MXN.
- Smartwatches (Apple Watch) Smartwatches sold to Mexican consumers, including Apple Watch through the iShop Mixup authorized reseller channel. Pricing ranges from $699 MXN to $7,499 MXN.
- Certified Pre-Owned Electronics (Seminuevos) Certified pre-owned (seminuevo) electronics including iPhone, iPad, Apple Watch, and Mac, sold to Mexican consumers at lower price points than new units.
- Funko Pops & Collectibles Funko Pop figures and pop culture collectibles sold to Mexican consumers and enthusiasts.
- Comics Comic books sold to Mexican consumers across mainstream and enthusiast titles.
- Books Books sold to Mexican consumers across multiple genres.
- Manga Manga graphic novels sold to Mexican consumers and anime/manga enthusiasts.
- K-Pop Merchandise Official and fan K-Pop merchandise (albums, photo cards, apparel) sold to Mexican consumers and K-Pop enthusiasts.
- Video Games Video games sold to Mexican consumers across consoles and titles.
- Board Games Board games sold to Mexican consumers for tabletop and family entertainment.
- Smart Home Devices Smart home devices (42 SKUs) sold to Mexican consumers for connected-home applications.
- Wellness Products Wellness products sold to Mexican consumers through the dedicated wellness department.
- Accessories Device accessories for iPhone, Mac, iPad, Watch, and other electronics sold to Mexican consumers.
- Merch (Pop Culture Apparel) Pop culture merchandise including T-shirts and apparel sold to Mexican consumers, with featured FIFA World Cup merchandise.
- Mixup Credit Card Mixup-branded credit card offered to Mexican consumers for purchases on the platform and in physical stores, with dedicated customer-service support.
Companies that use Mixup
Customer profileSegments1 record
Ideal customer profiles1 record
Mixup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Mixup partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VTEXcoreE-commerce platform infrastructure provider powering the Mixup online store with product catalog, shopping cart, and checkout functionality.
- iShop MixupminorAuthorized reseller of Apple products with physical and online presence.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Mixup competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Mixup social profiles
Digital presenceMixup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixup leadership team
Management profileNumber of profiles
Mixup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixup
What does Mixup do?
Mixup is a Mexican e-commerce and retail platform that sells music (CDs, vinyl records, turntables), consumer electronics (smartphones, tablets, smartwatches, headphones, speakers, Mac, Apple Watch), and pop culture merchandise (Funko Pops, comics, manga, books, K-Pop merchandise, video games, board games, smart home devices, wellness products). The company also offers certified pre-owned (seminuevo) electronics and accessories. Sales occur through the mixup.com online storefront and physical stores primarily serving the Mexican consumer market.
Is Mixup a public or private company?
Mixup is a private company. It is classified as unknown and is currently operating.
When was Mixup founded?
Mixup was founded in -1. It employs 1,001 to 5,000 people.
Where is Mixup based?
Mixup is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Mixup make money?
One revenue line is on record: product Sales.
Does Mixup have an API?
No public API is recorded for Mixup.
What industry is Mixup in?
Mixup's product category is Music & Consumer Electronics Retail. Its primary akta.pro industry code is MPAIAAAF, Recorded Music Retail & D2C Merch Bundles, with a secondary code of CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 4591 and its SIC code is 5735.