Bardi Smart Home

What Bardi Smart Home does

BARDI Smart Home, operating under the legal entity PT. BARDI Solusi Otomasi, is an Indonesian consumer IoT brand selling a broad ecosystem of WiFi-, Bluetooth-, and Zigbee-connected smart home devices — security (IP cameras, door locks, dashcams, sensors), lighting (bulbs, LED strips, downlights), curtain motors, electrical controls (smart plugs, wall switches), IR remotes, gateways, and pet-care products (feeders, water fountains). The company states it has served more than 2 million users across Indonesia since its 2019 founding. The technical foundation is the Tuya global AI+IoT platform, which provides cloud connectivity, app SDK, and voice-assistant integration; consumer-side control runs through the BARDI Smart Home mobile app (Android and iOS), supporting up to 200 devices per household, 100 automations, and 20 rooms, with voice integration into Amazon Alexa, Google Home/Assistant, and Apple Siri. Additional integrations include Apple Find My (for the Smart Tag).

Revenue is generated entirely through one-time hardware sales under a perpetual-license model with no subscription fees, priced in Indonesian Rupiah across entry-level (Rp 84,000–Rp 200,000), mid-range (Rp 238,000–Rp 1,200,000), and premium tiers (Rp 1,500,000–Rp 7,369,000). Distribution combines the five major Indonesian e-commerce marketplaces (Tokopedia, Shopee, Blibli, Lazada, Bukalapak), the direct shopbardi.com storefront, an authorized dealer and reseller network, and over 40 physical Experience Stores, Collection Points, and regional warehouses across cities including Jakarta, Tangerang, Bandung, Surabaya, Bali, Balikpapan, Medan, and Makassar. Marketing runs through TikTok, Instagram, Facebook, YouTube, and X, supported by 24/7 Indonesian-language WhatsApp and phone support and a virtual showroom booking system.

The customer base is a horizontal segment — Indonesian consumer households — with stated use cases spanning home automation, security, energy management, pet care, and voice control; there are no named B2B or enterprise customers in the source data. Strategic partnerships include Tuya (core technology platform), GRAK (gate-opener co-development), and Onna (curtain co-development), with the company claiming a 1-year warranty claimable in major Indonesian cities. No external funding rounds, acquisitions, or leadership hires are disclosed.

Name

Bardi Smart Home

Legal name

PT. BARDI Solusi Otomasi

Website

https://bardi.co.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BARDI Smart Home is an Indonesian consumer IoT brand selling Tuya-powered smart home devices — cameras, door locks, lighting, curtain motors, plugs, and sensors — to Indonesian households via major e-commerce marketplaces, a national dealer network, and 40+ experience stores.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)

akta.pro secondary industries

Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Smart Home Hubs & Controllers Retail (CRACAGAA), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ)

Keywords

• Smart home devices
• IoT home automation
• Smart security cameras
• Smart lighting products
• Connected home electronics

Headquarters

HQ city

Cikupa

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Smart Home Hardware Sales: One-time hardware product sales across multiple categories including IP cameras, door locks, lighting, curtain motors, robot vacuums, sensors, and accessories through e-commerce marketplaces, authorized dealers, and direct online channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

BARDI Smart Home designs, brands, and sells an integrated ecosystem of consumer IoT smart home devices in Indonesia, including IP cameras, smart door locks, dashcams, lighting (bulbs, LED strips, downlights), curtain motors, smart plugs, wall switches, sensors, IR remotes, vacuum robots, and pet-care devices. All products run on Tuya's AI+IoT cloud platform and are controlled via the BARDI Smart Home mobile app with voice control support through Amazon Alexa, Google Assistant, and Apple Siri. The company distributes these own-brand products via Indonesian e-commerce marketplaces, an authorized dealer/reseller network, and a network of physical experience stores and collection points.

Product overview

Bardi Smart Home is an Indonesian smart home system offering a comprehensive ecosystem of IoT devices. The platform, powered by Tuya, includes security products (IP cameras, door locks, dashcams, sensors), lighting (smart bulbs, LED strips, downlights), curtain automation, electrical controls (smart plugs, wall switches, sockets), living devices (IR remotes, control panels, gateways), and pet care solutions (feeders, water fountains). Products connect via WiFi, Bluetooth, or Zigbee and are controlled through the BARDI Smart Home app, supporting voice control via Amazon Alexa, Google Home, and Apple Siri. The company serves over 2 million users across Indonesia with 1-year warranty support.

Differentiator

Problem solved

Functional benefit

Products and services

• BARDI Smart IP Cameras Network-connected IP cameras for indoor and outdoor home surveillance, with night vision, motion detection, two-way audio, PTZ rotation, and SD card storage. Variants include indoor static, indoor PTZ, outdoor static, outdoor PTZ, battery-powered, cloud SIM, and video call screen models.
• BARDI Smart Door Locks Smart door locks with multiple access methods including app, RFID card, PIN, fingerprint, face recognition, and palm vein recognition. Variants include Z01, With Handle, Lite Version, Face Recognition, and Palm models for residential doors.
• BARDI Dashcam Vehicle dash cameras with front, interior, and rear camera options; supports parking mode with hardwiring kit for 24-hour surveillance.
• BARDI Smart Gate Opener Automated gate openers in K18 (800kg) and K21 (1200kg) models, co-developed with GRAK, enabling remote gate control for residential driveways.
• BARDI Door & Window Sensors

Quantifiable outcome

• More than 2 million users served across Indonesia
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tuya SmartcoreTechnology or IntegrationBARDI products are powered by Tuya's global AI+IoT platform, which supports hardware access, cloud services, and application development. Tuya serves as the foundational technology layer enabling BARDI's smart home ecosystem. Tuya's platform processes nearly 80 billion daily requests and supports AI voice interactions exceeding 122 million times daily across 220+ countries and over 120,000 stores globally.
• GRAKminorStrategic or Co-development PartnerBARDI collaborated with GRAK (grak.co.id) for the BARDI Smart Gate Opener K18 and K21 products. GRAK provides manufacturing and installation services for gates, roofs, railings, and canopies (Gerbang, Atap, Reling, dan Kanopi), while BARDI provides the smart automation technology integrated into the gate openers.
• OnnaminorStrategic or Co-development PartnerBARDI collaborated with Onna for the BARDI x Onna product line, specifically smart curtain solutions including the Onna Alia curtain with receiver, integrating BARDI smart motor technology with Onna's curtain products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMOU (Dahua sub-brand): Smart home security and IoT brand from Dahua, distributed across Southeast Asia with comparable camera, doorbell, and sensor products. Closely comparable to BARDI on pricing, feature set, and Indonesian channel availability.
• TP-Link Tapo: TP-Link's consumer smart home brand offering cameras, smart plugs, lighting, and sensors with broad marketplace availability in Indonesia. Comparable to BARDI on category breadth, price tier, and Tuya-compatible ecosystem positioning.
• EZVIZ (Hikvision sub-brand): Smart camera and security-focused brand widely available in Indonesian e-commerce and electronics retail. Competes head-to-head with BARDI's IP camera and doorbell portfolio at similar price points, often with stronger brand recognition in the security category.
• Sonoff (ITEAD): Smart home brand focused on WiFi/Zigbee smart switches, plugs, sensors, and controllers, often sold via Tokopedia and Shopee in Indonesia. Directly competes with BARDI's electrical and sensor category at competitive price points.

Emerging players

• SwitchBot: Smart home brand offering retrofit devices (curtain motors, button pushers, locks, sensors) with broad marketplace availability. Closely comparable to BARDI's curtain motor and smart lock categories.
• Aqara: Smart home ecosystem brand specializing in Zigbee-based hubs, sensors, and controllers with Apple HomeKit integration. Overlaps with BARDI on smart home breadth, particularly hubs/controllers, sensors, and lighting controls.

Regional players

• Roborock (Xiaomi ecosystem): Premium robot vacuum brand with strong Indonesian distribution via Xiaomi channels and official storefronts. Direct competitor to BARDI's Vacuum Robot X Series with higher brand recognition but comparable pricing.

Broad incumbents

• Google Nest: Global smart home platform from Google with cameras, doorbells, thermostats, and voice assistant integration. Competes indirectly with BARDI on premium tier and through Google Home ecosystem compatibility that BARDI also leverages.
• Amazon Ring: Amazon-owned smart home security brand with cameras, doorbells, and alarm systems. Competes with BARDI on the security category, particularly via Alexa ecosystem integration that BARDI also supports.
• Xiaomi (Mi Home / Xiaomi Smart Home): Global smart home and consumer electronics giant with a deep ecosystem of cameras, lighting, sensors, and appliances sold through official Mi Stores and marketplaces in Indonesia. Directly competes with BARDI on product breadth, pricing, and ecosystem integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bardismarthome
• YouTubeyoutube.com/channel/UCrrfeBEYp-9IjoA0rLnJ9Fg
• Facebookfacebook.com/bardismarthome
• Instagraminstagram.com/bardismarthome
• TikToktiktok.com/@bardismarthome
• LinkedInlinkedin.com/company/bardi-smart-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bardi Smart Home