Friax Industrie

What Friax Industrie does

Friax Industrie (FRIAX INDUSTRIE SAS) is a French industrial company founded in 2004 and headquartered in Voglans, Savoie (Auvergne-Rhône-Alpes). It designs, manufactures, and supports specialized climate-control systems dedicated to wine cellars, including monobloc (MPCJ, MPCA, MPCG, Onyx), split-system (EVA, EVG, EVI, EVPL, EVX) and chilled-water-loop (Chill' loop H2OX) air conditioners available in three integrated finishes — Onyx (entry), Genesis (cooling+heating+humidity stabilization) and Vintage (cooling+heating+active humidification via city-water KHGR% system). Core engineering emphasizes R290 natural refrigerant, EC variable-speed fans, the CWR cold-water recycling and KPC condensation-pressure-regulation subsystems, the RSF radio-frequency wireless remote, double-compressor shock absorption, and 10-year spare-parts availability. Connected monitoring is delivered through the WineSupervisor I (MODBUS automation), II (gateway kit with 2-year application subscription and extended 3-year parts warranty) and WineSupervisor 3 (third-generation IoT platform with live monitoring, customizable alerts, traceability and tailored preservation profiles).

Revenue is generated through three streams: (i) hardware sales of wine-cellar air-conditioners and the VisioRack storage line (VisioBox, VisioBois, VisioCloud, VisioPlus, VisioPlan, Chain My Wine) distributed via a network of resellers/installers with MPCJ priced from €4,852 incl. VAT and public 2025 VisioRack price lists; (ii) subscription revenue tied to the WINESUPERVISOR application packaged with WineSupervisor II/3 kits; and (iii) channel-driven sales supported by independent commercial agents under contract covering defined French regions, a Pro Access portal for professional installers and distributors (technical documentation, sizing tools, real-time quoting via HubSpot), and direct-to-consumer e-commerce at visiorack.fr. The customer base is fragmented across private collectors and homeowners, HVAC/refrigeration installers and distributors, hotels, restaurants, and cavistes (including named accounts such as Cavilux Rouen/Evian, VERRECAVE Courchevel, Vinis Hotel Beaune, Sagemat Les Morinières, Anaya Gigondas, Vira Cap d'Antibes, Le Pont Neuf Paris and Nikitas Limassol), and prescribers (architects, interior designers).

The company operates a manufacturing facility at the Voglans site — including one of the largest 3D printing/AM FabLabs among French industrial SMEs, a laser-cutting line and an ATEX refrigerant charging line — and is a laureate of the 2021 Grande Exposition du Fabriqué en France (Élysée Palace), a French Fab member, and Coq Vert-certified, self-positioning as the French leader in the specialized wine-cellar air-conditioning segment.

Name

Friax Industrie

Legal name

FRIAX INDUSTRIE SAS

Website

https://friax.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Friax Industrie is a French manufacturer (founded 2004, Voglans) designing specialized climate-control systems and modular storage for wine cellars — monobloc, split-system and Chill' loop air conditioners plus the WineSupervisor IoT monitoring platform and VisioRack storage line — serving private collectors, HVAC installers, and hospitality venues through a national agent and distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Voglans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Air Conditioner Hardware Sales: Sale of wine cellar air conditioning products including Monobloc (MPCJ, MPCA, MPCG, Onyx), Split-system (EVA, EVG, EVI, EVPL, EVX), and Chill' loop units. Products are sold through distributors, installers, and directly to consumers. Pricing starts from €4,852 TTC for the MPCJ range.
2. WineSupervisor Subscription: WineSupervisor II and III connected cellar kits include a subscription to the WINESUPERVISOR application (2 years included with WineSupervisor II). The WineSupervisor Club Avantage provides exclusive private sales access. Connected cellar monitoring and alert services are delivered via subscription.
3. Connected Cellar Products: WineSupervisor I (Modbus/RF gateway for automation), WineSupervisor II (internet-connected gateway kit), and WineSupervisor III (latest generation) are sold as hardware kits with integrated software services.
4. VisioRack Storage Products: Sale of wine bottle storage solutions including VisioBox, VisioBois, VisioCloud, VisioPlan, VisioPlus, and Chain My Wine. Available through visiorack.fr e-commerce, distributors, and installers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Friax Industrie designs, manufactures, and sells specialized wine cellar air conditioning equipment (Monobloc MPCJ, split-system, and Chill' loop water-loop architectures), the WineSupervisor IoT connected-cellar monitoring platform, and a VisioRack range of wine bottle storage and display racks. Its products combine cooling, heating, and integrated humidification calibrated for wine preservation, and are sold to professional installers, distributors, hospitality venues, and private wine collectors primarily in France.

Product overview

Friax Industrie is a French manufacturer of specialized wine cellar climate control systems and storage solutions. The product portfolio centers on three main categories: wine cellar air conditioners (available in Monobloc, Split System, and Chill' loop water-loop configurations), cellar storage/racking products under the VisioRack sub-brand (including VisioBox, VisioBois, VisioCloud, and Chain My Wine), and connected monitoring solutions via the WineSupervisor ecosystem (WineSupervisor I, II, and 3). The air conditioners feature multiple finish levels (Genesis, Vintage, Onyx) providing cooling, heating, and humidification capabilities. Products are designed and manufactured in France, with the MPCJ Monobloc winning the Grande Exposition du Fabriqué en France award in 2021. The ecosystem integrates with home automation systems via MODBUS protocol and internet connectivity for remote monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• WineSupervisor: Connected wine cellar monitoring system that allows users to track temperature and humidity in real time, receive alerts, and optimize energy consumption. Available as WineSupervisor I (automation/modbus), WineSupervisor II (connected cellar with internet), and WineSupervisor 3 (latest version).
• VisioRack
• Chill' loop
• Genesis
• Vintage
• Onyx

Products and services

• MPCJ Monobloc Wall-Crossing Wine Cellar Air Conditioner Wall-crossing monobloc wine cellar air conditioner with cooling, heating, and Vintage-finish humidification. Uses R290 (propane) natural refrigerant in hermetically sealed circuits, EC variable-speed fans, RSF wireless RF remote, and is WineSupervisor-ready for connected monitoring. Available with customizable colour front facades. Awarded laureate of the 2021 Grande Exposition du Fabriqué en France. Sold to private collectors, hospitality venues, and professional installers. Starting at 4,852€ incl. VAT.
• Chill' loop H2OX Plug&Play Wine Cellar Air Conditioner Plug&Play wine cellar air conditioning solution based on chilled-water loop technology that transforms any insulated space into a wine cellar without refrigerant handling. Features quick-connect fittings and customisable design. Intended for installers and end users who require fast installation without refrigerant manipulation.
• HygroVino 2.4 Cellar Humidifier Dedicated humidifier designed for wine cellar climate control. Part of the Friax product ecosystem for maintaining the 65–75% humidity ideal range in private and professional cellars, complementing Friax air conditioner units.
• WineSupervisor II Connected Cellar Kit Connected cellar gateway kit that brings Friax wine cellar air conditioning systems online for remote monitoring. The kit includes the WineSupervisor II Gateway, power cable, RJ45 cable, and a 2-year subscription to the WINESUPERVISOR application (mobile and web) with site mapping, value display, temperature/humidity traceability, alarm table, alert sending, and setpoint modification features. Purchasers also receive an extended 3-year parts warranty on the paired air conditioner.
• WineSupervisor 3 Connected Cellar Solution Third-generation connected wine cellar solution for real-time remote temperature and humidity monitoring, customisable alerts, historical data access, and supervision profiles adapted to wine type. Designed for end consumers, hospitality operators, and professional installers monitoring climate-controlled cellars.
• VisioBox Modular Wooden Wine Storage Modular wooden wine bottle storage units with sliding shelves, available in 3 configurations of 2, 4, or 6 modules for storing wine cases and stacked Bordeaux bottles. Made from natural beech wood with zinc-coated slides and compatible with VisioBois furniture. Sold to private collectors, hospitality venues, and wine professionals.
• VisioBois Beech Wood Wine Storage System Beech wood wine storage system with chrome wire individual bottle supports. Modules can be stacked to form tall presentation units with side panels accommodating M8 bars for VisioPlan and VisioPlus solutions, offering up to 100 different configurations. Capacity up to 120 bottles per module. Sold to private collectors, hospitality venues, and wine professionals.
• VisioCloud Wall-Mounted Wine Bottle Display Ultra-slim wall-mounted wine bottle display system with only 120mm depth, giving bottles the appearance of floating in space. Available in 8-bottle and 16-bottle capacities, in steel with chrome or matte black finish. Compatible with VisioBois furniture side mountings. Sold to design-conscious private collectors and hospitality venues.
• Chain My Wine Bottle Display System Chrome steel wine bottle display system that can cover walls or hang from ceilings, transforming into a curtain of bottles or providing showcase presentation. Available in standard and magnum sizes with S-hook attachments and wall/ceiling mounting brackets. Sold to private collectors, hospitality venues, and interior designers for design-led installations.

Quantifiable outcome

• Warranty extended to 3 years on air conditioner parts when monitoring with WineSupervisor (vs standard 2-year manufacturer warranty)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transtherm: French manufacturer of wine cellars, aging cellars, and climate-controlled storage for both private and professional use. Overlaps with Friax on professional cellar AC and competes for hospitality/cave projects in France and Europe.
• Eurocave: French specialist manufacturer of wine cellars, climate cabinets, and storage solutions, founded 1976. Closest direct competitor to Friax in the premium wine preservation category, with overlapping B2B and B2C distribution in France and internationally.
• La Sommelière: French wine cellar and wine cabinet manufacturer under Eurocave group. Offers comparable cellar cooling products and serves similar customer segments (collectors, restaurants, retailers), making it a direct substitute in French distribution.
• Artevino: French manufacturer of wine cellars and wine cabinets with modular and custom offerings. Directly comparable to Friax's VisioRack storage line and competes for premium cellar projects targeting private collectors and hotels.
• Avintage: French wine cellar appliance brand offering wine cabinets, ageing cellars, and dual-zone storage units. Competes with Friax in the residential and small-commercial wine preservation segment across France and export markets.
• Climadiff: French brand specializing in wine cellar air conditioning and wine cabinets under the Frio group. Competes head-to-head with Friax in monobloc and split wine cellar cooling units sold to private collectors and hospitality venues.

Broad incumbents

• Liebherr: Global premium appliance manufacturer whose wine cabinets and Grand Cru range compete with Friax at the consumer storage tier. While not specialized in dedicated wine cellar AC, Liebherr's scale and dealer network make it a broad incumbent competitor for cellar storage and monitoring-adjacent purchases.

Regional players

• CellarPro: US-based manufacturer of wine cellar cooling units designed for through-wall and ducted installations. Comparable wine cellar AC technology but serves the North American market rather than directly competing in France.
• WhisperKOOL: US manufacturer specializing in quiet wine cellar cooling systems. Offers comparable split and self-contained wine cellar AC units but focused on the North American residential and small-commercial market.
• Breezaire: US-based wine cellar cooling unit manufacturer with a long operating history. Competes in wine cellar climate control but is geographically focused on North America and does not directly overlap with Friax's French channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo4Xb2YZaTTTLuHY7xs9Pyg
• Facebookfacebook.com/friax.industrie
• LinkedInlinkedin.com/company/10779353

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friax Industrie